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The bakery and cereal industry comprises of companies that produce, manufacture and sell foods that can be eaten for breakfast or any other time during the day. Bakery and cereal industry's products such as bread, cereals, cakes, biscuits, pastries and scones are the most popular foods that are consumed on a large basis compared to any other baked foods. The demand for bakery and cereal foods is increasing everyday as the changing lifestyles, growing population and economic improvements. These developments and improvements in the demand are due to the urban population depending solely on instant, fast and ready to eat foods that save a lot of time and they are efficient in nutrition supply for temporary duration, so the demand for more such foods is expected to grow at an exponential rate in the near future.

The global bakery and cereal industry has shown a rapid growth in the last few decades, thanks to the improved quality and advanced technology that has not just helped to better the foods, taste and bring in varieties but also to make those products be reachable to a large set of places. There are continuous innovations and improvisations happening in the bakery and cereal industry, especially when the largest consumer base is the younger generation. There are more number of varieties in the products and foods in bakery and cereals today that a few decades ago did not exist and the industry has evolved quite remarkably too. Today, the bakery and cereal industry invests a lot into developing products that are beneficial, nutritional and important in nature and also making an active effort in keeping hygiene, environmental safety and spreading of awareness of environmental and health related issues to improve upon. The bakery and cereal industry has satisfied the consumers' health concerns and their indulgence in consumption of baked and packaged foods as they are produced with high-quality ingredients.

Bakery and Cereal Market Trends

The global bakery and cereal industry is thriving and has been doing so since the last two decades. After the great recession, when most of the industries were in bad shape, bakery and cereal industry too was affected but it has shown a rapid recovery with record showing an incredible growth in the recent years. The factors that have majorly been beneficial are convenience, affordability and health and environmental benefits of baked foods and products. The bakery and cereal industry encompasses a large set of variety of products and it is also spread across various demographics.

The demand is at an all time high, and the global baked goods and cereal industry is expected to exceed over $350 billion approximately by 2015, according to Global Industry Analysts (GIA). The figure is a combination of both bakery and cereal industries. The biggest consumer being North America and Europe, Asia and other emerging markets are also seeing a good solid demand increase in the last few years.

Major Bakery and Cereal Players

Major players in the bakery and cereal industry includes, Parle Products, Sunfeast, Kellogg Company, The Great Canadian Bagel, George Weston Foods, Bahlsen, McDonald's, Nestle, BAB, Yamazaki,Ìý Britannia Industries, Strauss Group, Einstein Noah Restaurant Group, United Biscuits, Grupo Bimbo and Bruegger’s Enterprises.Ìý