Blog: December 2021

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Blog: December 2021

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21 Dec
The global publishing market revenue in 2020 was US$ 245.1 billion
The global publishing market had total revenues of听 USD 245.1 billion听in 2020, representing a compound annual growth rate (CAGR) of -1.9% between 2016 and 2020. The books segment was the market's most lucrative in 2020, with total revenues of USD 131.9 billion, equivalent to 53...
02 Dec
Decoding the Influencer Marketing Platforms
Many influencer marketing platforms were started in the form of social media engagement trackers. Their services evolved over the years, and they sniffed the opportunity to become a full-fledged influencer marketing agency from a mere tracking platform. The Origin It is natural for...

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