Slovenia Market Research Reports, PEST Analysis and Industry Trends

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Slovenia

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Slovenia, officially the Republic of Slovenia, is a nation state in southern Central Europe at the crossroads of main European cultural and trade routes. It borders Italy to the west, Austria to the north, Croatia to the south and southeast, and Hungary to the northeast. It covers 7,827 square miles and has a population of 2.05 million. It is a parliamentary republic and a member of the European Union and NATO. Its capital and largest city is Ljubljana. Slovenia has a good geographical position on the crossroads of trade and cultural routes. Through the history, this has had an important influence on the development of its culture and economy. Today, Slovenia is a small open economy, which currently also struggles with the economic and financial crisis.Slovenia has a well developed network of cultural institutions, organisations and associations, which is comparable to the most developed European countries. A relatively colourful cultural life exists not only in bigger cities, but also in more rural areas of Slovenia. Despite the polycentric organisation of cultural institutions, the most important source of funding which is around 2/3rd in Slovene culture is governmental. Public funds, reserved for culture presented around 2% of the total GDP or $280 million in 2009.

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Slovenia Country Information (Source: OECD)
Population	2.058 million (2012)
GDP	$45.28 billion (2012)
Renewable Energy Utilization	11.21%
Life Expectancy	80
Visitors/ Year	1.9 million 听

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PEST Analysis of Slovenia

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Political environment

Creative industries in Slovenia and Ljubljana are strongly hindered by the small domestic market. Because of that, one of the specifics of Slovenia is, that publishing is a non-profit, and therefore partially subsidised industry. Other CI sub-branches struggle due to the lack of the critical mass as well. Difficult conditions on the market in general result in market concentration and competition based on price. There is a lack of collaboration of the cultural sector with other sectors, for example- tourism, education, S&T, and there is also a general lack of the cooperation culture. Municipality of Ljubljana (MOL) is one of the 26 municipalities in the Osrednjeslovenska region, also called the Ljubljana Urban Region. This region produces more than one third of the national GDP. The special focus of this analysis is put on the MOL, within the national and regional context.听

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Economical Environment

According to OECD, in Slovenia, the average net adjusted disposable income of the top 20% of the population is an estimated $32,600/ year, whereas the bottom 20% earn an estimated $9,018/ year. Among the creative occupations in Slovenia, authors, journalists and other writers are the most frequent, followed closely by decorators and commercial designers. In general, the occupational statistics did also not reveal any major differences between the distribution of specific creative occupations in Ljubljana, Osrednjeslovenska region and Slovenia. However, the comparison of the shares of all creative occupations in all occupations indicates a preference of individuals employed in creative occupations to be settled in Ljubljana. In 2008, the 9th Development Group for Creative Industries was established by the Government. Its mission was to prepare content starting points for forming a state strategy for more successful enforcement of the creative sector, such as design, architecture and marketing communications, at creating added value of Slovene economy. The 9th Development Group's recommendations present the first and only document which is focused on creative industries. The main findings of the group were that Slovenia is lagging behind, that professional infrastructure exists, but is not closely linked, that non-programme financing does not motivate and that researches and analysis are needed in order to provide support for an efficient strategic plan of measures. 听

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Social Environment

Slovenia has a well developed network of cultural institutions, organisations and associations, which is comparable to the most developed European countries. A relatively colourful cultural life exists not only in bigger cities, but also in more rural areas of Slovenia. Even though the National Programme for Culture 2008-2011 mentioned the potential of cultural and creative sector in the economic sense, it did not include any support for this kind of activities in the cultural policy. According to this central document of cultural policy in Slovenia, culture that should be supported is culture, which is perceived as public good and mostly provided by public bodies. Over the recent years the issue of creativity has been in and out of policy discussions in Slovenia. While the subject has been introduced in strategy papers, there is still no specific policy papers on this subject or support measures. There is also no widely accepted definition of the creative industries in Slovenia, nor any specific overall policy framework within which the Slovene creative industries can be promoted and developed. There is no programmed and systematic support for the creative industries.听

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Technological Environment

Architecture steps out in the analysis as one of the most developed CI sub-branches with strong tradition, internationally recognised architect bureaus and faculty, and with both demand and supply concentrated in Ljubljana. Furthermore, fragmentation is one of its biggest weaknesses and one of the main reasons for uncompetitiveness on the international markets. Subsequently, there is a great need for fostering cooperation among different specialised actors. Design, which is mostly industrial design, on the other hand, seems to have the biggest and the most overlooked potential not only as a CI sub-branch, but also as a mean for restructuring of the wider business sector. Compared to the more developed countries, and also to other CI sub-branches in Slovenia, and industrial design is lacking some of the basic support, for example- national design centre, national design strategy and support policy. Based on the results of this study, architecture and design were selected as the two sub-branches of further interest for the analysis and CI cluster development. This decision is further supported by the fact that there is a clear interest of the state and local authorities for the support and further development of these two sub-branches.

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Future Trends in Slovenia

GDP growth is projected to remain negative through 2014. Delays in bank resolution together with continuing fiscal consolidation and deleveraging by the over-indebted corporate sector will be a drag on demand. Domestic demand is expected to slowly pick up towards the end of 2015. Improving conditions in world markets will stimulate exports. Despite the recent rise in indirect taxes, inflation will remain subdued due to the large degree of slack. Indeed, unemployment is likely to rise further. Bank resolution and recapitalisation should proceed without delay. Restructuring of companies should be based on market-based solutions that use private capital. Planned privatisations of stateowned enterprises will help in this regard, as will enhanced corporate governance. Containing public debt remains a priority, although the automatic stabilisers should be allowed to operate fully around the structural consolidation path. The efficiency of key public spending programmes should be raised.听

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Market Research Report Title	Published	Pages	Price
Fraport Slovenija, d.o.o. - Strategy, SWOT and Corporate Finance Report	Jan 30 2023	23	USD 175.00
Triglav Group - Strategy, SWOT and Corporate Finance Report	Jan 30 2023	36	USD 175.00
Krka, d. d., Novo mesto - Strategy, SWOT and Corporate Finance Report	Jan 30 2023	36	USD 175.00
Nova Ljubljanska banka dd - Strategy, SWOT and Corporate Finance Report	Jan 30 2023	45	USD 175.00
Terme Catez d.d. - Strategy, SWOT and Corporate Finance Report	Nov 30 2022	28	USD 175.00
Nova Kreditna banka Maribor dd - Strategy, SWOT and Corporate Finance Report	Nov 30 2022	30	USD 175.00
Terme Dobrna dd - Strategy, SWOT and Corporate Finance Report	Oct 30 2022	16	USD 175.00
Marina Portoroz dd - Strategy, SWOT and Corporate Finance Report	Aug 20 2022	23	USD 175.00
Slovenia: Data Centre - 2022 to 2026	Jul 8 2022		USD 955.00
Ljubljana - Comprehensive Overview of the City, PEST Analysis and Analysis of Key Industries including Technology, Tourism and Hospitality, Construction and Retail	Jun 4 2021	32	USD 250.00
Poslovni sistem Mercator dd - Strategy, SWOT and Corporate Finance Report	Oct 30 2020	37	USD 175.00
Nova Ljubljanska banka d.d. - Strategy, SWOT and Corporate Finance Report	Dec 20 2019	43	USD 175.00
Nova Kreditna banka Maribor d. d. - Strategy, SWOT and Corporate Finance Report	Dec 20 2019	37	USD 175.00
Terme Dobrna D.D. - Strategy, SWOT and Corporate Finance Report	Nov 1 2019	23	USD 175.00
Poslovni sistem Mercator, d.d. - Strategy, SWOT and Corporate Finance Report	Aug 10 2019	36	USD 175.00

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