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Pressure-sensitive adhesive or PSA are a versatile class of materials that you will find around you – in your laptop, mobile phones, television, car interiors, office, and home. There may be PSA on satellites that are orbiting our earth. In comparison to other adhesive technologies, PSA creates less mess. PSA creates bonds using initial pressure and flows, unlike other adhesives, which rely on chemical reactions or curing processes. In the PSA, the adhesive is already cured and ready to use; hence PSA does not require any mixing and brushing; one can simply peel it and stick it on the desired surface.

PSA remains viscoelastic means it exhibits both viscous and elastic characteristics when it undergoes deformation. This property eliminates possibilities of brittle fractures; which is a common phenomenon with Epoxies [1]; Hot melts [2], and Cyanoacrylate [3].

There are three major types of Pressure Sensitive Adhesive are;

1. Acrylic PSA: Used in outdoor signage and decorative trim.

2. Rubber PSA

   1. Natural Rubber PSA: Used in indoor applications with lower surface energy substrates.

   2. Synthetic Rubber PSA: have better heat-aging properties than natural Rubber

3. Silicone PSA: used to bond substrates made of silicones or silicone-coated materials

Pressure Sensitive Adhesives Market

The global Pressure Sensitive Adhesives market [4] size will reach USD 9.41 billion by 2027, from USD 7.10 billion in 2020. Regarding the volume, the global Pressure Sensitive Adhesives sales were 2164.5 K MT in 2020 and will reach 2847.7 K MT in 2027.

Acrylic Pressure Sensitive Adhesives [5] market size was around USD 4 billion in 2020, representing around 57.74% of the PSA market.

The Company in Focus: Avery Dennison Corporation

Avery Dennison Corporation (ADC) is a leading producer of pressure-sensitive materials (consist primarily of papers, plastic films, metal foils, and fabrics, which are coated with internally-developed and purchased adhesives, and then laminated with specially-coated backing papers and films). The company also manufactures a variety of tickets, tags, labels, and other converted products. ADC sells most of their pressure-sensitive materials to label printers and converters that change the materials into labels and other products through embossing, printing, stamping, and die-cutting. ADC sells other pressure-sensitive materials in converted form as tapes and reflective sheeting. ADC also manufactures and sells a

variety of other converted products and items not involving pressure-sensitive components, such as fasteners, tickets, tags, radio-frequency identification ("RFID") inlays, tags, and imprinting equipment and related solutions, which serve the apparel and other end markets.

Avery Dennison Corporation: Business Segments

The company reports revenue in three segments:

Label and Graphic Materials ("LGM"): LGM segment manufactures and sells Fasson®-, JAC®-, and Avery Dennison®-brand pressure-sensitive label and packaging materials, Avery Dennison®- and Mactac®-brand graphics, and Avery Dennison®-brand reflective products.

Retail Branding and Information Solutions ("RBIS"): RBIS segment designs, manufactures, and sells a wide variety of branding and information solutions to retailers, brand owners, apparel manufacturers, distributors, and industrial customers.

Industrial and Healthcare Materials ("IHM"): IHM segment manufactures and sells Fasson®-brand and Avery Dennison®-brand tapes and other pressure-sensitive adhesive-based materials and converted products, mechanical fasteners, and performance polymers.

Avery Dennison Corporation Financial

After the negative sales growth of 2019 and 2020, the company has made a strong comeback and achieved 20.6% growth in 2021. According to the company's latest figures, Avery Dennison Corporation's turnover stands at 8.40 billion in FY 2021.

Avery Dennison Corporation: Revenue by Business Segments

• Label and Graphic Materials (LGM) Segment Reported sales increased 319.56% (USD 5430.4 million) in FY 2021

• Retail Branding and Information Solutions (RBIS) Segment Reported sales increased 35.01% (USD 2201.8 million) in FY 2021

• Industrial and Healthcare Materials (IHM) Segment Reported sales increased 24.08% (USD 776.1 million) in FY 2021

Avery Dennison Corporation Competitors and Leading PSA Manufacturers

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