China's Livestreaming Market: Depicting the New Normal

Publication ID:

EQO0520001

Publication Date:

May 17, 2020

Pages:

Publisher:

EqualOcean

Countries:

China [1]

USD 500.00

Media [2]

Broadcasting & Cable [3]

Description:

Once a pure entertainment tool, livestreaming has grown into a business method enmeshing with e-commerce and other technology-powered models. In this report, investigates the world's biggest livestreaming market -- China, digging into the related strategies of the country's largest tech corporations.

Highlights
- The livestreaming-derived market in China grew to CNY 61 billion in 2019, with a projection of a 12% CAGR till 2023
- Multi-channel networks (MCNs) are the 鈥榩ushing hand鈥� behind the rising market, with 6,500 active platforms in 2019
- Livestreaming is a medium that can be blended into numerous kinds of businesses, which makes it hard to classify it as an independent industry

Table Of Contents:

1 Introduction Highlights
2 What鈥檚 behind China鈥檚 livestreaming craze? An MCN case study
3 Is livestreaming a 鈥榞old rush鈥� for everyone? Live e-commerce, livestreaming on short-video platforms, livestreaming gaming
4 A flash in the pan or well-grounded trailblazers? Taobao vs. Pinduoduo, Douyin vs. Kuaishou, Douyu vs. Huya

List of Tables

List of Figures

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These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
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These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

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