

The global A2P Messaging market size was valued at USD 66270 million in 2023 and is forecast to a readjusted size of USD 79750 million by 2030 with a CAGR of 2.7% during review period.
Application-to-Person messaging (A2P) is one-wayÌýSMSÌýto which recipients are not expected to reply. When you send a text message to vote for your favorite singer on the TV talent show, you are using A2P messaging. Software applications use an API to send an receive texts.
The global A2P messaging market is drived by various growth drivers, such as increasing population, rising smartphone connections, increasing mobile payments market, growing retail industry, the use of SMS for marketing and customer relation management. Yet, the market faces certain challenges, such as grey routing, cumbersome traditional telecom infrastructure and a few challenges for MNOs (partial realization of revenue.)
This report includes an overview of the development of the A2P Messaging industry chain, the market status of Banking (Grey Route A2P SMS, OTT A2P Messaging), Ticketing (Grey Route A2P SMS, OTT A2P Messaging), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of A2P Messaging.
Regionally, the report analyzes the A2P Messaging markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global A2P Messaging market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the A2P Messaging market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the A2P Messaging industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Grey Route A2P SMS, OTT A2P Messaging).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the A2P Messaging market.
Regional Analysis: The report involves examining the A2P Messaging market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the A2P Messaging market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to A2P Messaging:
Company Analysis: Report covers individual A2P Messaging players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards A2P Messaging This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Banking, Ticketing).
Technology Analysis: Report covers specific technologies relevant to A2P Messaging. It assesses the current state, advancements, and potential future developments in A2P Messaging areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the A2P Messaging market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
A2P Messaging market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Grey Route A2P SMS
OTT A2P Messaging
Others
Market segment by Application
Banking
Ticketing
Healthcare
Content Payments
Operator Engagement
Advertising
Retail
Market segment by players, this report covers
The Carlyle Group (Syniverse Technologies)
CLX Communications AB
Infobip Ltd.
Twilio
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe A2P Messaging product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of A2P Messaging, with revenue, gross margin and global market share of A2P Messaging from 2019 to 2024.
Chapter 3, the A2P Messaging competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and A2P Messaging market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of A2P Messaging.
Chapter 13, to describe A2P Messaging research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of A2P Messaging
1.2 Market Estimation Caveats and Base Year
1.3 Classification of A2P Messaging by Type
1.3.1 Overview: Global A2P Messaging Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global A2P Messaging Consumption Value Market Share by Type in 2023
1.3.3 Grey Route A2P SMS
1.3.4 OTT A2P Messaging
1.3.5 Others
1.4 Global A2P Messaging Market by Application
1.4.1 Overview: Global A2P Messaging Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Banking
1.4.3 Ticketing
1.4.4 Healthcare
1.4.5 Content Payments
1.4.6 Operator Engagement
1.4.7 Advertising
1.4.8 Retail
1.5 Global A2P Messaging Market Size & Forecast
1.6 Global A2P Messaging Market Size and Forecast by Region
1.6.1 Global A2P Messaging Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global A2P Messaging Market Size by Region, (2019-2030)
1.6.3 North America A2P Messaging Market Size and Prospect (2019-2030)
1.6.4 Europe A2P Messaging Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific A2P Messaging Market Size and Prospect (2019-2030)
1.6.6 South America A2P Messaging Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa A2P Messaging Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 The Carlyle Group (Syniverse Technologies)
2.1.1 The Carlyle Group (Syniverse Technologies) Details
2.1.2 The Carlyle Group (Syniverse Technologies) Major Business
2.1.3 The Carlyle Group (Syniverse Technologies) A2P Messaging Product and Solutions
2.1.4 The Carlyle Group (Syniverse Technologies) A2P Messaging Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 The Carlyle Group (Syniverse Technologies) Recent Developments and Future Plans
2.2 CLX Communications AB
2.2.1 CLX Communications AB Details
2.2.2 CLX Communications AB Major Business
2.2.3 CLX Communications AB A2P Messaging Product and Solutions
2.2.4 CLX Communications AB A2P Messaging Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 CLX Communications AB Recent Developments and Future Plans
2.3 Infobip Ltd.
2.3.1 Infobip Ltd. Details
2.3.2 Infobip Ltd. Major Business
2.3.3 Infobip Ltd. A2P Messaging Product and Solutions
2.3.4 Infobip Ltd. A2P Messaging Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Infobip Ltd. Recent Developments and Future Plans
2.4 Twilio
2.4.1 Twilio Details
2.4.2 Twilio Major Business
2.4.3 Twilio A2P Messaging Product and Solutions
2.4.4 Twilio A2P Messaging Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Twilio Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global A2P Messaging Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of A2P Messaging by Company Revenue
3.2.2 Top 3 A2P Messaging Players Market Share in 2023
3.2.3 Top 6 A2P Messaging Players Market Share in 2023
3.3 A2P Messaging Market: Overall Company Footprint Analysis
3.3.1 A2P Messaging Market: Region Footprint
3.3.2 A2P Messaging Market: Company Product Type Footprint
3.3.3 A2P Messaging Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global A2P Messaging Consumption Value and Market Share by Type (2019-2024)
4.2 Global A2P Messaging Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global A2P Messaging Consumption Value Market Share by Application (2019-2024)
5.2 Global A2P Messaging Market Forecast by Application (2025-2030)
6 North America
6.1 North America A2P Messaging Consumption Value by Type (2019-2030)
6.2 North America A2P Messaging Consumption Value by Application (2019-2030)
6.3 North America A2P Messaging Market Size by Country
6.3.1 North America A2P Messaging Consumption Value by Country (2019-2030)
6.3.2 United States A2P Messaging Market Size and Forecast (2019-2030)
6.3.3 Canada A2P Messaging Market Size and Forecast (2019-2030)
6.3.4 Mexico A2P Messaging Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe A2P Messaging Consumption Value by Type (2019-2030)
7.2 Europe A2P Messaging Consumption Value by Application (2019-2030)
7.3 Europe A2P Messaging Market Size by Country
7.3.1 Europe A2P Messaging Consumption Value by Country (2019-2030)
7.3.2 Germany A2P Messaging Market Size and Forecast (2019-2030)
7.3.3 France A2P Messaging Market Size and Forecast (2019-2030)
7.3.4 United Kingdom A2P Messaging Market Size and Forecast (2019-2030)
7.3.5 Russia A2P Messaging Market Size and Forecast (2019-2030)
7.3.6 Italy A2P Messaging Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific A2P Messaging Consumption Value by Type (2019-2030)
8.2 Asia-Pacific A2P Messaging Consumption Value by Application (2019-2030)
8.3 Asia-Pacific A2P Messaging Market Size by Region
8.3.1 Asia-Pacific A2P Messaging Consumption Value by Region (2019-2030)
8.3.2 China A2P Messaging Market Size and Forecast (2019-2030)
8.3.3 Japan A2P Messaging Market Size and Forecast (2019-2030)
8.3.4 South Korea A2P Messaging Market Size and Forecast (2019-2030)
8.3.5 India A2P Messaging Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia A2P Messaging Market Size and Forecast (2019-2030)
8.3.7 Australia A2P Messaging Market Size and Forecast (2019-2030)
9 South America
9.1 South America A2P Messaging Consumption Value by Type (2019-2030)
9.2 South America A2P Messaging Consumption Value by Application (2019-2030)
9.3 South America A2P Messaging Market Size by Country
9.3.1 South America A2P Messaging Consumption Value by Country (2019-2030)
9.3.2 Brazil A2P Messaging Market Size and Forecast (2019-2030)
9.3.3 Argentina A2P Messaging Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa A2P Messaging Consumption Value by Type (2019-2030)
10.2 Middle East & Africa A2P Messaging Consumption Value by Application (2019-2030)
10.3 Middle East & Africa A2P Messaging Market Size by Country
10.3.1 Middle East & Africa A2P Messaging Consumption Value by Country (2019-2030)
10.3.2 Turkey A2P Messaging Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia A2P Messaging Market Size and Forecast (2019-2030)
10.3.4 UAE A2P Messaging Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 A2P Messaging Market Drivers
11.2 A2P Messaging Market Restraints
11.3 A2P Messaging Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 A2P Messaging Industry Chain
12.2 A2P Messaging Upstream Analysis
12.3 A2P Messaging Midstream Analysis
12.4 A2P Messaging Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
The Carlyle Group (Syniverse Technologies)
CLX Communications AB
Infobip Ltd.
Twilio
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*If Applicable.