The global AB Testing Software market size was valued at US$ 856 million in 2024 and is forecast to a readjusted size of USD 1704 million by 2031 with a CAGR of 10.4% during review period.
A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
Global AB Testing Software key players include Adobe, Optimizely, AB Tasty, Oracle, Freshworks, etc. Global top five manufacturers hold a share over 50%.
North America is the largest market, with a share about 45%, followed by Europe and China, both have a share about 40 percent.
In terms of product, Web Based is the largest segment, with a share about 55%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.
This report is a detailed and comprehensive analysis for global AB Testing Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global AB Testing Software market size and forecasts, in consumption value ($ Million), 2020-2031
Global AB Testing Software market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global AB Testing Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global AB Testing Software market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for AB Testing Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global AB Testing Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshworks, Unbounce, Qubit, Kibo (Monetate), Kameleoon, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
AB Testing Software market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Web Based
Mobile Based
Full Stack
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshworks
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Salesforce (Evergage)
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe AB Testing Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of AB Testing Software, with revenue, gross margin, and global market share of AB Testing Software from 2020 to 2025.
Chapter 3, the AB Testing Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and AB Testing Software market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of AB Testing Software.
Chapter 13, to describe AB Testing Software research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of AB Testing Software by Type
1.3.1 Overview: Global AB Testing Software Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global AB Testing Software Consumption Value Market Share by Type in 2024
1.3.3 Web Based
1.3.4 Mobile Based
1.3.5 Full Stack
1.4 Global AB Testing Software Market by Application
1.4.1 Overview: Global AB Testing Software Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Large Enterprises
1.4.3 SMEs
1.5 Global AB Testing Software Market Size & Forecast
1.6 Global AB Testing Software Market Size and Forecast by Region
1.6.1 Global AB Testing Software Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global AB Testing Software Market Size by Region, (2020-2031)
1.6.3 North America AB Testing Software Market Size and Prospect (2020-2031)
1.6.4 Europe AB Testing Software Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific AB Testing Software Market Size and Prospect (2020-2031)
1.6.6 South America AB Testing Software Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa AB Testing Software Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 VWO
2.1.1 VWO Details
2.1.2 VWO Major Business
2.1.3 VWO AB Testing Software Product and Solutions
2.1.4 VWO AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 VWO Recent Developments and Future Plans
2.2 AB Tasty
2.2.1 AB Tasty Details
2.2.2 AB Tasty Major Business
2.2.3 AB Tasty AB Testing Software Product and Solutions
2.2.4 AB Tasty AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 AB Tasty Recent Developments and Future Plans
2.3 Instapage
2.3.1 Instapage Details
2.3.2 Instapage Major Business
2.3.3 Instapage AB Testing Software Product and Solutions
2.3.4 Instapage AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Instapage Recent Developments and Future Plans
2.4 Dynamic Yield
2.4.1 Dynamic Yield Details
2.4.2 Dynamic Yield Major Business
2.4.3 Dynamic Yield AB Testing Software Product and Solutions
2.4.4 Dynamic Yield AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 Dynamic Yield Recent Developments and Future Plans
2.5 Adobe
2.5.1 Adobe Details
2.5.2 Adobe Major Business
2.5.3 Adobe AB Testing Software Product and Solutions
2.5.4 Adobe AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 Adobe Recent Developments and Future Plans
2.6 Freshworks
2.6.1 Freshworks Details
2.6.2 Freshworks Major Business
2.6.3 Freshworks AB Testing Software Product and Solutions
2.6.4 Freshworks AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 Freshworks Recent Developments and Future Plans
2.7 Unbounce
2.7.1 Unbounce Details
2.7.2 Unbounce Major Business
2.7.3 Unbounce AB Testing Software Product and Solutions
2.7.4 Unbounce AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 Unbounce Recent Developments and Future Plans
2.8 Qubit
2.8.1 Qubit Details
2.8.2 Qubit Major Business
2.8.3 Qubit AB Testing Software Product and Solutions
2.8.4 Qubit AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 Qubit Recent Developments and Future Plans
2.9 Kibo (Monetate)
2.9.1 Kibo (Monetate) Details
2.9.2 Kibo (Monetate) Major Business
2.9.3 Kibo (Monetate) AB Testing Software Product and Solutions
2.9.4 Kibo (Monetate) AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 Kibo (Monetate) Recent Developments and Future Plans
2.10 Kameleoon
2.10.1 Kameleoon Details
2.10.2 Kameleoon Major Business
2.10.3 Kameleoon AB Testing Software Product and Solutions
2.10.4 Kameleoon AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 Kameleoon Recent Developments and Future Plans
2.11 Rock Content (ion)
2.11.1 Rock Content (ion) Details
2.11.2 Rock Content (ion) Major Business
2.11.3 Rock Content (ion) AB Testing Software Product and Solutions
2.11.4 Rock Content (ion) AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 Rock Content (ion) Recent Developments and Future Plans
2.12 Salesforce (Evergage)
2.12.1 Salesforce (Evergage) Details
2.12.2 Salesforce (Evergage) Major Business
2.12.3 Salesforce (Evergage) AB Testing Software Product and Solutions
2.12.4 Salesforce (Evergage) AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 Salesforce (Evergage) Recent Developments and Future Plans
2.13 SiteSpect
2.13.1 SiteSpect Details
2.13.2 SiteSpect Major Business
2.13.3 SiteSpect AB Testing Software Product and Solutions
2.13.4 SiteSpect AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 SiteSpect Recent Developments and Future Plans
2.14 Evolv Ascend
2.14.1 Evolv Ascend Details
2.14.2 Evolv Ascend Major Business
2.14.3 Evolv Ascend AB Testing Software Product and Solutions
2.14.4 Evolv Ascend AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Evolv Ascend Recent Developments and Future Plans
2.15 Omniconvert
2.15.1 Omniconvert Details
2.15.2 Omniconvert Major Business
2.15.3 Omniconvert AB Testing Software Product and Solutions
2.15.4 Omniconvert AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 Omniconvert Recent Developments and Future Plans
2.16 Convert
2.16.1 Convert Details
2.16.2 Convert Major Business
2.16.3 Convert AB Testing Software Product and Solutions
2.16.4 Convert AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 Convert Recent Developments and Future Plans
2.17 Landingi
2.17.1 Landingi Details
2.17.2 Landingi Major Business
2.17.3 Landingi AB Testing Software Product and Solutions
2.17.4 Landingi AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.17.5 Landingi Recent Developments and Future Plans
2.18 NotifyVisitors
2.18.1 NotifyVisitors Details
2.18.2 NotifyVisitors Major Business
2.18.3 NotifyVisitors AB Testing Software Product and Solutions
2.18.4 NotifyVisitors AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.18.5 NotifyVisitors Recent Developments and Future Plans
2.19 Crazy Egg
2.19.1 Crazy Egg Details
2.19.2 Crazy Egg Major Business
2.19.3 Crazy Egg AB Testing Software Product and Solutions
2.19.4 Crazy Egg AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.19.5 Crazy Egg Recent Developments and Future Plans
2.20 Leanplum
2.20.1 Leanplum Details
2.20.2 Leanplum Major Business
2.20.3 Leanplum AB Testing Software Product and Solutions
2.20.4 Leanplum AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.20.5 Leanplum Recent Developments and Future Plans
2.21 Oracle
2.21.1 Oracle Details
2.21.2 Oracle Major Business
2.21.3 Oracle AB Testing Software Product and Solutions
2.21.4 Oracle AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.21.5 Oracle Recent Developments and Future Plans
2.22 Webtrends Optimize
2.22.1 Webtrends Optimize Details
2.22.2 Webtrends Optimize Major Business
2.22.3 Webtrends Optimize AB Testing Software Product and Solutions
2.22.4 Webtrends Optimize AB Testing Software Revenue, Gross Margin and Market Share (2020-2025)
2.22.5 Webtrends Optimize Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global AB Testing Software Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of AB Testing Software by Company Revenue
3.2.2 Top 3 AB Testing Software Players Market Share in 2024
3.2.3 Top 6 AB Testing Software Players Market Share in 2024
3.3 AB Testing Software Market: Overall Company Footprint Analysis
3.3.1 AB Testing Software Market: Region Footprint
3.3.2 AB Testing Software Market: Company Product Type Footprint
3.3.3 AB Testing Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global AB Testing Software Consumption Value and Market Share by Type (2020-2025)
4.2 Global AB Testing Software Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global AB Testing Software Consumption Value Market Share by Application (2020-2025)
5.2 Global AB Testing Software Market Forecast by Application (2026-2031)
6 North America
6.1 North America AB Testing Software Consumption Value by Type (2020-2031)
6.2 North America AB Testing Software Market Size by Application (2020-2031)
6.3 North America AB Testing Software Market Size by Country
6.3.1 North America AB Testing Software Consumption Value by Country (2020-2031)
6.3.2 United States AB Testing Software Market Size and Forecast (2020-2031)
6.3.3 Canada AB Testing Software Market Size and Forecast (2020-2031)
6.3.4 Mexico AB Testing Software Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe AB Testing Software Consumption Value by Type (2020-2031)
7.2 Europe AB Testing Software Consumption Value by Application (2020-2031)
7.3 Europe AB Testing Software Market Size by Country
7.3.1 Europe AB Testing Software Consumption Value by Country (2020-2031)
7.3.2 Germany AB Testing Software Market Size and Forecast (2020-2031)
7.3.3 France AB Testing Software Market Size and Forecast (2020-2031)
7.3.4 United Kingdom AB Testing Software Market Size and Forecast (2020-2031)
7.3.5 Russia AB Testing Software Market Size and Forecast (2020-2031)
7.3.6 Italy AB Testing Software Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific AB Testing Software Consumption Value by Type (2020-2031)
8.2 Asia-Pacific AB Testing Software Consumption Value by Application (2020-2031)
8.3 Asia-Pacific AB Testing Software Market Size by Region
8.3.1 Asia-Pacific AB Testing Software Consumption Value by Region (2020-2031)
8.3.2 China AB Testing Software Market Size and Forecast (2020-2031)
8.3.3 Japan AB Testing Software Market Size and Forecast (2020-2031)
8.3.4 South Korea AB Testing Software Market Size and Forecast (2020-2031)
8.3.5 India AB Testing Software Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia AB Testing Software Market Size and Forecast (2020-2031)
8.3.7 Australia AB Testing Software Market Size and Forecast (2020-2031)
9 South America
9.1 South America AB Testing Software Consumption Value by Type (2020-2031)
9.2 South America AB Testing Software Consumption Value by Application (2020-2031)
9.3 South America AB Testing Software Market Size by Country
9.3.1 South America AB Testing Software Consumption Value by Country (2020-2031)
9.3.2 Brazil AB Testing Software Market Size and Forecast (2020-2031)
9.3.3 Argentina AB Testing Software Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa AB Testing Software Consumption Value by Type (2020-2031)
10.2 Middle East & Africa AB Testing Software Consumption Value by Application (2020-2031)
10.3 Middle East & Africa AB Testing Software Market Size by Country
10.3.1 Middle East & Africa AB Testing Software Consumption Value by Country (2020-2031)
10.3.2 Turkey AB Testing Software Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia AB Testing Software Market Size and Forecast (2020-2031)
10.3.4 UAE AB Testing Software Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 AB Testing Software Market Drivers
11.2 AB Testing Software Market Restraints
11.3 AB Testing Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 AB Testing Software Industry Chain
12.2 AB Testing Software Upstream Analysis
12.3 AB Testing Software Midstream Analysis
12.4 AB Testing Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshworks
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Salesforce (Evergage)
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
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*If Applicable.