The global Advertising Technology Services market size was valued at US$ million in 2024 and is forecast to a readjusted size of USD million by 2031 with a CAGR of %during review period.
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
This report is a detailed and comprehensive analysis for global Advertising Technology Services market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Advertising Technology Services market size and forecasts, in consumption value ($ Million), 2020-2031
Global Advertising Technology Services market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Advertising Technology Services market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Advertising Technology Services market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Advertising Technology Services
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Advertising Technology Services market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo, Google, LiveIntent, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Advertising Technology Services market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
On-Premise
Cloud-Based
Market segment by Application
Ads Setting
Data Analytics
Yield Management
Others
Market segment by players, this report covers
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Advertising Technology Services product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Advertising Technology Services, with revenue, gross margin, and global market share of Advertising Technology Services from 2020 to 2025.
Chapter 3, the Advertising Technology Services competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Advertising Technology Services market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Advertising Technology Services.
Chapter 13, to describe Advertising Technology Services research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Advertising Technology Services by Type
1.3.1 Overview: Global Advertising Technology Services Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global Advertising Technology Services Consumption Value Market Share by Type in 2024
1.3.3 On-Premise
1.3.4 Cloud-Based
1.4 Global Advertising Technology Services Market by Application
1.4.1 Overview: Global Advertising Technology Services Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Ads Setting
1.4.3 Data Analytics
1.4.4 Yield Management
1.4.5 Others
1.5 Global Advertising Technology Services Market Size & Forecast
1.6 Global Advertising Technology Services Market Size and Forecast by Region
1.6.1 Global Advertising Technology Services Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global Advertising Technology Services Market Size by Region, (2020-2031)
1.6.3 North America Advertising Technology Services Market Size and Prospect (2020-2031)
1.6.4 Europe Advertising Technology Services Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific Advertising Technology Services Market Size and Prospect (2020-2031)
1.6.6 South America Advertising Technology Services Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa Advertising Technology Services Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 Adform
2.1.1 Adform Details
2.1.2 Adform Major Business
2.1.3 Adform Advertising Technology Services Product and Solutions
2.1.4 Adform Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 Adform Recent Developments and Future Plans
2.2 Adobe
2.2.1 Adobe Details
2.2.2 Adobe Major Business
2.2.3 Adobe Advertising Technology Services Product and Solutions
2.2.4 Adobe Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 Adobe Recent Developments and Future Plans
2.3 AdRoll
2.3.1 AdRoll Details
2.3.2 AdRoll Major Business
2.3.3 AdRoll Advertising Technology Services Product and Solutions
2.3.4 AdRoll Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 AdRoll Recent Developments and Future Plans
2.4 Amazon (AWS)
2.4.1 Amazon (AWS) Details
2.4.2 Amazon (AWS) Major Business
2.4.3 Amazon (AWS) Advertising Technology Services Product and Solutions
2.4.4 Amazon (AWS) Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 Amazon (AWS) Recent Developments and Future Plans
2.5 AT&T (WarnerMedia)
2.5.1 AT&T (WarnerMedia) Details
2.5.2 AT&T (WarnerMedia) Major Business
2.5.3 AT&T (WarnerMedia) Advertising Technology Services Product and Solutions
2.5.4 AT&T (WarnerMedia) Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 AT&T (WarnerMedia) Recent Developments and Future Plans
2.6 CAKE
2.6.1 CAKE Details
2.6.2 CAKE Major Business
2.6.3 CAKE Advertising Technology Services Product and Solutions
2.6.4 CAKE Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 CAKE Recent Developments and Future Plans
2.7 Choozle
2.7.1 Choozle Details
2.7.2 Choozle Major Business
2.7.3 Choozle Advertising Technology Services Product and Solutions
2.7.4 Choozle Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 Choozle Recent Developments and Future Plans
2.8 Criteo
2.8.1 Criteo Details
2.8.2 Criteo Major Business
2.8.3 Criteo Advertising Technology Services Product and Solutions
2.8.4 Criteo Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 Criteo Recent Developments and Future Plans
2.9 Google
2.9.1 Google Details
2.9.2 Google Major Business
2.9.3 Google Advertising Technology Services Product and Solutions
2.9.4 Google Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 Google Recent Developments and Future Plans
2.10 LiveIntent
2.10.1 LiveIntent Details
2.10.2 LiveIntent Major Business
2.10.3 LiveIntent Advertising Technology Services Product and Solutions
2.10.4 LiveIntent Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 LiveIntent Recent Developments and Future Plans
2.11 Marin Software
2.11.1 Marin Software Details
2.11.2 Marin Software Major Business
2.11.3 Marin Software Advertising Technology Services Product and Solutions
2.11.4 Marin Software Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 Marin Software Recent Developments and Future Plans
2.12 MediaMath
2.12.1 MediaMath Details
2.12.2 MediaMath Major Business
2.12.3 MediaMath Advertising Technology Services Product and Solutions
2.12.4 MediaMath Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 MediaMath Recent Developments and Future Plans
2.13 Quantcast
2.13.1 Quantcast Details
2.13.2 Quantcast Major Business
2.13.3 Quantcast Advertising Technology Services Product and Solutions
2.13.4 Quantcast Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 Quantcast Recent Developments and Future Plans
2.14 Singapore Telecommunications (Amobee)
2.14.1 Singapore Telecommunications (Amobee) Details
2.14.2 Singapore Telecommunications (Amobee) Major Business
2.14.3 Singapore Telecommunications (Amobee) Advertising Technology Services Product and Solutions
2.14.4 Singapore Telecommunications (Amobee) Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Singapore Telecommunications (Amobee) Recent Developments and Future Plans
2.15 Sovrn
2.15.1 Sovrn Details
2.15.2 Sovrn Major Business
2.15.3 Sovrn Advertising Technology Services Product and Solutions
2.15.4 Sovrn Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 Sovrn Recent Developments and Future Plans
2.16 The Search Monitor
2.16.1 The Search Monitor Details
2.16.2 The Search Monitor Major Business
2.16.3 The Search Monitor Advertising Technology Services Product and Solutions
2.16.4 The Search Monitor Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 The Search Monitor Recent Developments and Future Plans
2.17 The Trade Desk
2.17.1 The Trade Desk Details
2.17.2 The Trade Desk Major Business
2.17.3 The Trade Desk Advertising Technology Services Product and Solutions
2.17.4 The Trade Desk Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.17.5 The Trade Desk Recent Developments and Future Plans
2.18 Verizon (Verizon Media)
2.18.1 Verizon (Verizon Media) Details
2.18.2 Verizon (Verizon Media) Major Business
2.18.3 Verizon (Verizon Media) Advertising Technology Services Product and Solutions
2.18.4 Verizon (Verizon Media) Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.18.5 Verizon (Verizon Media) Recent Developments and Future Plans
2.19 Verve
2.19.1 Verve Details
2.19.2 Verve Major Business
2.19.3 Verve Advertising Technology Services Product and Solutions
2.19.4 Verve Advertising Technology Services Revenue, Gross Margin and Market Share (2020-2025)
2.19.5 Verve Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Advertising Technology Services Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of Advertising Technology Services by Company Revenue
3.2.2 Top 3 Advertising Technology Services Players Market Share in 2024
3.2.3 Top 6 Advertising Technology Services Players Market Share in 2024
3.3 Advertising Technology Services Market: Overall Company Footprint Analysis
3.3.1 Advertising Technology Services Market: Region Footprint
3.3.2 Advertising Technology Services Market: Company Product Type Footprint
3.3.3 Advertising Technology Services Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Advertising Technology Services Consumption Value and Market Share by Type (2020-2025)
4.2 Global Advertising Technology Services Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global Advertising Technology Services Consumption Value Market Share by Application (2020-2025)
5.2 Global Advertising Technology Services Market Forecast by Application (2026-2031)
6 North America
6.1 North America Advertising Technology Services Consumption Value by Type (2020-2031)
6.2 North America Advertising Technology Services Market Size by Application (2020-2031)
6.3 North America Advertising Technology Services Market Size by Country
6.3.1 North America Advertising Technology Services Consumption Value by Country (2020-2031)
6.3.2 United States Advertising Technology Services Market Size and Forecast (2020-2031)
6.3.3 Canada Advertising Technology Services Market Size and Forecast (2020-2031)
6.3.4 Mexico Advertising Technology Services Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe Advertising Technology Services Consumption Value by Type (2020-2031)
7.2 Europe Advertising Technology Services Consumption Value by Application (2020-2031)
7.3 Europe Advertising Technology Services Market Size by Country
7.3.1 Europe Advertising Technology Services Consumption Value by Country (2020-2031)
7.3.2 Germany Advertising Technology Services Market Size and Forecast (2020-2031)
7.3.3 France Advertising Technology Services Market Size and Forecast (2020-2031)
7.3.4 United Kingdom Advertising Technology Services Market Size and Forecast (2020-2031)
7.3.5 Russia Advertising Technology Services Market Size and Forecast (2020-2031)
7.3.6 Italy Advertising Technology Services Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific Advertising Technology Services Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Advertising Technology Services Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Advertising Technology Services Market Size by Region
8.3.1 Asia-Pacific Advertising Technology Services Consumption Value by Region (2020-2031)
8.3.2 China Advertising Technology Services Market Size and Forecast (2020-2031)
8.3.3 Japan Advertising Technology Services Market Size and Forecast (2020-2031)
8.3.4 South Korea Advertising Technology Services Market Size and Forecast (2020-2031)
8.3.5 India Advertising Technology Services Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia Advertising Technology Services Market Size and Forecast (2020-2031)
8.3.7 Australia Advertising Technology Services Market Size and Forecast (2020-2031)
9 South America
9.1 South America Advertising Technology Services Consumption Value by Type (2020-2031)
9.2 South America Advertising Technology Services Consumption Value by Application (2020-2031)
9.3 South America Advertising Technology Services Market Size by Country
9.3.1 South America Advertising Technology Services Consumption Value by Country (2020-2031)
9.3.2 Brazil Advertising Technology Services Market Size and Forecast (2020-2031)
9.3.3 Argentina Advertising Technology Services Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa Advertising Technology Services Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Advertising Technology Services Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Advertising Technology Services Market Size by Country
10.3.1 Middle East & Africa Advertising Technology Services Consumption Value by Country (2020-2031)
10.3.2 Turkey Advertising Technology Services Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia Advertising Technology Services Market Size and Forecast (2020-2031)
10.3.4 UAE Advertising Technology Services Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 Advertising Technology Services Market Drivers
11.2 Advertising Technology Services Market Restraints
11.3 Advertising Technology Services Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Advertising Technology Services Industry Chain
12.2 Advertising Technology Services Upstream Analysis
12.3 Advertising Technology Services Midstream Analysis
12.4 Advertising Technology Services Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
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*If Applicable.