

The global Augmented Reality in Retail market size was valued at USD 999 million in 2023 and is forecast to a readjusted size of USD 8825.1 million by 2030 with a CAGR of 36.5% during review period.
Augmented reality in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet.
This report includes an overview of the development of the Augmented Reality in Retail industry chain, the market status of Retail (Hardware, Software), Consumer E-commerce (Hardware, Software), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Augmented Reality in Retail.
Regionally, the report analyzes the Augmented Reality in Retail markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Augmented Reality in Retail market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Augmented Reality in Retail market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Augmented Reality in Retail industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Hardware, Software).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Augmented Reality in Retail market.
Regional Analysis: The report involves examining the Augmented Reality in Retail market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Augmented Reality in Retail market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Augmented Reality in Retail:
Company Analysis: Report covers individual Augmented Reality in Retail players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Augmented Reality in Retail This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Retail, Consumer E-commerce).
Technology Analysis: Report covers specific technologies relevant to Augmented Reality in Retail. It assesses the current state, advancements, and potential future developments in Augmented Reality in Retail areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Augmented Reality in Retail market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Augmented Reality in Retail market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Hardware
Software
Market segment by Application
Retail
Consumer E-commerce
Market segment by players, this report covers
Microsoft
Magic Leap
Google
Vuzix
ThirdEye Gen
Vuforia (PTC)
Wikitude
ViewAR
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Augmented Reality in Retail product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Augmented Reality in Retail, with revenue, gross margin and global market share of Augmented Reality in Retail from 2019 to 2024.
Chapter 3, the Augmented Reality in Retail competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Augmented Reality in Retail market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Augmented Reality in Retail.
Chapter 13, to describe Augmented Reality in Retail research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Augmented Reality in Retail
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Augmented Reality in Retail by Type
1.3.1 Overview: Global Augmented Reality in Retail Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Augmented Reality in Retail Consumption Value Market Share by Type in 2023
1.3.3 Hardware
1.3.4 Software
1.4 Global Augmented Reality in Retail Market by Application
1.4.1 Overview: Global Augmented Reality in Retail Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Retail
1.4.3 Consumer E-commerce
1.5 Global Augmented Reality in Retail Market Size & Forecast
1.6 Global Augmented Reality in Retail Market Size and Forecast by Region
1.6.1 Global Augmented Reality in Retail Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Augmented Reality in Retail Market Size by Region, (2019-2030)
1.6.3 North America Augmented Reality in Retail Market Size and Prospect (2019-2030)
1.6.4 Europe Augmented Reality in Retail Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Augmented Reality in Retail Market Size and Prospect (2019-2030)
1.6.6 South America Augmented Reality in Retail Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Augmented Reality in Retail Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 Microsoft
2.1.1 Microsoft Details
2.1.2 Microsoft Major Business
2.1.3 Microsoft Augmented Reality in Retail Product and Solutions
2.1.4 Microsoft Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Microsoft Recent Developments and Future Plans
2.2 Magic Leap
2.2.1 Magic Leap Details
2.2.2 Magic Leap Major Business
2.2.3 Magic Leap Augmented Reality in Retail Product and Solutions
2.2.4 Magic Leap Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Magic Leap Recent Developments and Future Plans
2.3 Google
2.3.1 Google Details
2.3.2 Google Major Business
2.3.3 Google Augmented Reality in Retail Product and Solutions
2.3.4 Google Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Google Recent Developments and Future Plans
2.4 Vuzix
2.4.1 Vuzix Details
2.4.2 Vuzix Major Business
2.4.3 Vuzix Augmented Reality in Retail Product and Solutions
2.4.4 Vuzix Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Vuzix Recent Developments and Future Plans
2.5 ThirdEye Gen
2.5.1 ThirdEye Gen Details
2.5.2 ThirdEye Gen Major Business
2.5.3 ThirdEye Gen Augmented Reality in Retail Product and Solutions
2.5.4 ThirdEye Gen Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 ThirdEye Gen Recent Developments and Future Plans
2.6 Vuforia (PTC)
2.6.1 Vuforia (PTC) Details
2.6.2 Vuforia (PTC) Major Business
2.6.3 Vuforia (PTC) Augmented Reality in Retail Product and Solutions
2.6.4 Vuforia (PTC) Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Vuforia (PTC) Recent Developments and Future Plans
2.7 Wikitude
2.7.1 Wikitude Details
2.7.2 Wikitude Major Business
2.7.3 Wikitude Augmented Reality in Retail Product and Solutions
2.7.4 Wikitude Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Wikitude Recent Developments and Future Plans
2.8 ViewAR
2.8.1 ViewAR Details
2.8.2 ViewAR Major Business
2.8.3 ViewAR Augmented Reality in Retail Product and Solutions
2.8.4 ViewAR Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 ViewAR Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Augmented Reality in Retail Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Augmented Reality in Retail by Company Revenue
3.2.2 Top 3 Augmented Reality in Retail Players Market Share in 2023
3.2.3 Top 6 Augmented Reality in Retail Players Market Share in 2023
3.3 Augmented Reality in Retail Market: Overall Company Footprint Analysis
3.3.1 Augmented Reality in Retail Market: Region Footprint
3.3.2 Augmented Reality in Retail Market: Company Product Type Footprint
3.3.3 Augmented Reality in Retail Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Augmented Reality in Retail Consumption Value and Market Share by Type (2019-2024)
4.2 Global Augmented Reality in Retail Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Augmented Reality in Retail Consumption Value Market Share by Application (2019-2024)
5.2 Global Augmented Reality in Retail Market Forecast by Application (2025-2030)
6 North America
6.1 North America Augmented Reality in Retail Consumption Value by Type (2019-2030)
6.2 North America Augmented Reality in Retail Consumption Value by Application (2019-2030)
6.3 North America Augmented Reality in Retail Market Size by Country
6.3.1 North America Augmented Reality in Retail Consumption Value by Country (2019-2030)
6.3.2 United States Augmented Reality in Retail Market Size and Forecast (2019-2030)
6.3.3 Canada Augmented Reality in Retail Market Size and Forecast (2019-2030)
6.3.4 Mexico Augmented Reality in Retail Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Augmented Reality in Retail Consumption Value by Type (2019-2030)
7.2 Europe Augmented Reality in Retail Consumption Value by Application (2019-2030)
7.3 Europe Augmented Reality in Retail Market Size by Country
7.3.1 Europe Augmented Reality in Retail Consumption Value by Country (2019-2030)
7.3.2 Germany Augmented Reality in Retail Market Size and Forecast (2019-2030)
7.3.3 France Augmented Reality in Retail Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Augmented Reality in Retail Market Size and Forecast (2019-2030)
7.3.5 Russia Augmented Reality in Retail Market Size and Forecast (2019-2030)
7.3.6 Italy Augmented Reality in Retail Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Augmented Reality in Retail Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Augmented Reality in Retail Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Augmented Reality in Retail Market Size by Region
8.3.1 Asia-Pacific Augmented Reality in Retail Consumption Value by Region (2019-2030)
8.3.2 China Augmented Reality in Retail Market Size and Forecast (2019-2030)
8.3.3 Japan Augmented Reality in Retail Market Size and Forecast (2019-2030)
8.3.4 South Korea Augmented Reality in Retail Market Size and Forecast (2019-2030)
8.3.5 India Augmented Reality in Retail Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Augmented Reality in Retail Market Size and Forecast (2019-2030)
8.3.7 Australia Augmented Reality in Retail Market Size and Forecast (2019-2030)
9 South America
9.1 South America Augmented Reality in Retail Consumption Value by Type (2019-2030)
9.2 South America Augmented Reality in Retail Consumption Value by Application (2019-2030)
9.3 South America Augmented Reality in Retail Market Size by Country
9.3.1 South America Augmented Reality in Retail Consumption Value by Country (2019-2030)
9.3.2 Brazil Augmented Reality in Retail Market Size and Forecast (2019-2030)
9.3.3 Argentina Augmented Reality in Retail Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Augmented Reality in Retail Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Augmented Reality in Retail Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Augmented Reality in Retail Market Size by Country
10.3.1 Middle East & Africa Augmented Reality in Retail Consumption Value by Country (2019-2030)
10.3.2 Turkey Augmented Reality in Retail Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Augmented Reality in Retail Market Size and Forecast (2019-2030)
10.3.4 UAE Augmented Reality in Retail Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Augmented Reality in Retail Market Drivers
11.2 Augmented Reality in Retail Market Restraints
11.3 Augmented Reality in Retail Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Augmented Reality in Retail Industry Chain
12.2 Augmented Reality in Retail Upstream Analysis
12.3 Augmented Reality in Retail Midstream Analysis
12.4 Augmented Reality in Retail Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Microsoft
Magic Leap
Google
Vuzix
ThirdEye Gen
Vuforia (PTC)
Wikitude
ViewAR
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