Global Augmented Reality Technology Market 2025 by Company, Regions, Type and Application, Forecast to 2031

Publication ID:

GIR072509364

Publication Date:

July 22, 2025

Pages:

131

Publisher:

GIR

Countries:

Global [1]

USD 3,480.00

Software [2]

IT Services [3]

Computing & Electronics [4]

Description:

The global Augmented Reality Technology market size was valued at US$ 2518 million in 2024 and is forecast to a readjusted size of USD 13160 million by 2031 with a CAGR of 27.0% during review period.
Augmented Reality Technology is a new technology that calculates the position and angle of camera images in real time and adds corresponding images. It is a new technology that integrates real world information and virtual world information seamlessly. The goal of this technology is to put the virtual world in the real world and interact on the screen. This technique was first proposed in 1990. With the improvement of the computing power of portable electronic products, the use of augmented reality is becoming more and more widespread
North America is the largest Augmented Reality Technology market with about 43% market share. Asia-Pacific is follower, accounting for about 30% market share.The key manufacturers are Microsoft, Magic Leap, Epson, Google, Toshiba, Vuzix, DAQRI, Everysight, ThirdEye Gen, Realmax, HiScene, Vuforia (PTC), Wikitude, ViewAR etc. Top 3 companies occupied about 44% market share.
This report is a detailed and comprehensive analysis for global Augmented Reality Technology market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Augmented Reality Technology market size and forecasts, in consumption value ($ Million), 2020-2031
Global Augmented Reality Technology market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Augmented Reality Technology market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Augmented Reality Technology market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Augmented Reality Technology
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Augmented Reality Technology market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Microsoft, Magic Leap, Epson, Google, Toshiba, Vuzix, Everysight, ThirdEye Gen, Realmax, HiScene, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Augmented Reality Technology market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Hardware
Software
Market segment by Application
Enterprises Use
Individual Consumer Use
Market segment by players, this report covers
Microsoft
Magic Leap
Epson
Google
Toshiba
Vuzix
Everysight
ThirdEye Gen
Realmax
HiScene
Vuforia (PTC)
Wikitude
ViewAR
Optinvent
Lenovo
MAD Gaze
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Augmented Reality Technology product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Augmented Reality Technology, with revenue, gross margin, and global market share of Augmented Reality Technology from 2020 to 2025.
Chapter 3, the Augmented Reality Technology competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Augmented Reality Technology market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Augmented Reality Technology.
Chapter 13, to describe Augmented Reality Technology research findings and conclusion.

Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.

Table Of Contents:

1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Augmented Reality Technology by Type
1.3.1 Overview: Global Augmented Reality Technology Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global Augmented Reality Technology Consumption Value Market Share by Type in 2024
1.3.3 Hardware
1.3.4 Software
1.4 Global Augmented Reality Technology Market by Application
1.4.1 Overview: Global Augmented Reality Technology Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Enterprises Use
1.4.3 Individual Consumer Use
1.5 Global Augmented Reality Technology Market Size & Forecast
1.6 Global Augmented Reality Technology Market Size and Forecast by Region
1.6.1 Global Augmented Reality Technology Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global Augmented Reality Technology Market Size by Region, (2020-2031)
1.6.3 North America Augmented Reality Technology Market Size and Prospect (2020-2031)
1.6.4 Europe Augmented Reality Technology Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific Augmented Reality Technology Market Size and Prospect (2020-2031)
1.6.6 South America Augmented Reality Technology Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa Augmented Reality Technology Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 Microsoft
2.1.1 Microsoft Details
2.1.2 Microsoft Major Business
2.1.3 Microsoft Augmented Reality Technology Product and Solutions
2.1.4 Microsoft Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 Microsoft Recent Developments and Future Plans
2.2 Magic Leap
2.2.1 Magic Leap Details
2.2.2 Magic Leap Major Business
2.2.3 Magic Leap Augmented Reality Technology Product and Solutions
2.2.4 Magic Leap Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 Magic Leap Recent Developments and Future Plans
2.3 Epson
2.3.1 Epson Details
2.3.2 Epson Major Business
2.3.3 Epson Augmented Reality Technology Product and Solutions
2.3.4 Epson Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Epson Recent Developments and Future Plans
2.4 Google
2.4.1 Google Details
2.4.2 Google Major Business
2.4.3 Google Augmented Reality Technology Product and Solutions
2.4.4 Google Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 Google Recent Developments and Future Plans
2.5 Toshiba
2.5.1 Toshiba Details
2.5.2 Toshiba Major Business
2.5.3 Toshiba Augmented Reality Technology Product and Solutions
2.5.4 Toshiba Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 Toshiba Recent Developments and Future Plans
2.6 Vuzix
2.6.1 Vuzix Details
2.6.2 Vuzix Major Business
2.6.3 Vuzix Augmented Reality Technology Product and Solutions
2.6.4 Vuzix Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 Vuzix Recent Developments and Future Plans
2.7 Everysight
2.7.1 Everysight Details
2.7.2 Everysight Major Business
2.7.3 Everysight Augmented Reality Technology Product and Solutions
2.7.4 Everysight Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 Everysight Recent Developments and Future Plans
2.8 ThirdEye Gen
2.8.1 ThirdEye Gen Details
2.8.2 ThirdEye Gen Major Business
2.8.3 ThirdEye Gen Augmented Reality Technology Product and Solutions
2.8.4 ThirdEye Gen Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 ThirdEye Gen Recent Developments and Future Plans
2.9 Realmax
2.9.1 Realmax Details
2.9.2 Realmax Major Business
2.9.3 Realmax Augmented Reality Technology Product and Solutions
2.9.4 Realmax Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 Realmax Recent Developments and Future Plans
2.10 HiScene
2.10.1 HiScene Details
2.10.2 HiScene Major Business
2.10.3 HiScene Augmented Reality Technology Product and Solutions
2.10.4 HiScene Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 HiScene Recent Developments and Future Plans
2.11 Vuforia (PTC)
2.11.1 Vuforia (PTC) Details
2.11.2 Vuforia (PTC) Major Business
2.11.3 Vuforia (PTC) Augmented Reality Technology Product and Solutions
2.11.4 Vuforia (PTC) Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 Vuforia (PTC) Recent Developments and Future Plans
2.12 Wikitude
2.12.1 Wikitude Details
2.12.2 Wikitude Major Business
2.12.3 Wikitude Augmented Reality Technology Product and Solutions
2.12.4 Wikitude Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 Wikitude Recent Developments and Future Plans
2.13 ViewAR
2.13.1 ViewAR Details
2.13.2 ViewAR Major Business
2.13.3 ViewAR Augmented Reality Technology Product and Solutions
2.13.4 ViewAR Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 ViewAR Recent Developments and Future Plans
2.14 Optinvent
2.14.1 Optinvent Details
2.14.2 Optinvent Major Business
2.14.3 Optinvent Augmented Reality Technology Product and Solutions
2.14.4 Optinvent Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Optinvent Recent Developments and Future Plans
2.15 Lenovo
2.15.1 Lenovo Details
2.15.2 Lenovo Major Business
2.15.3 Lenovo Augmented Reality Technology Product and Solutions
2.15.4 Lenovo Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 Lenovo Recent Developments and Future Plans
2.16 MAD Gaze
2.16.1 MAD Gaze Details
2.16.2 MAD Gaze Major Business
2.16.3 MAD Gaze Augmented Reality Technology Product and Solutions
2.16.4 MAD Gaze Augmented Reality Technology Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 MAD Gaze Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Augmented Reality Technology Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of Augmented Reality Technology by Company Revenue
3.2.2 Top 3 Augmented Reality Technology Players Market Share in 2024
3.2.3 Top 6 Augmented Reality Technology Players Market Share in 2024
3.3 Augmented Reality Technology Market: Overall Company Footprint Analysis
3.3.1 Augmented Reality Technology Market: Region Footprint
3.3.2 Augmented Reality Technology Market: Company Product Type Footprint
3.3.3 Augmented Reality Technology Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Augmented Reality Technology Consumption Value and Market Share by Type (2020-2025)
4.2 Global Augmented Reality Technology Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global Augmented Reality Technology Consumption Value Market Share by Application (2020-2025)
5.2 Global Augmented Reality Technology Market Forecast by Application (2026-2031)
6 North America
6.1 North America Augmented Reality Technology Consumption Value by Type (2020-2031)
6.2 North America Augmented Reality Technology Market Size by Application (2020-2031)
6.3 North America Augmented Reality Technology Market Size by Country
6.3.1 North America Augmented Reality Technology Consumption Value by Country (2020-2031)
6.3.2 United States Augmented Reality Technology Market Size and Forecast (2020-2031)
6.3.3 Canada Augmented Reality Technology Market Size and Forecast (2020-2031)
6.3.4 Mexico Augmented Reality Technology Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe Augmented Reality Technology Consumption Value by Type (2020-2031)
7.2 Europe Augmented Reality Technology Consumption Value by Application (2020-2031)
7.3 Europe Augmented Reality Technology Market Size by Country
7.3.1 Europe Augmented Reality Technology Consumption Value by Country (2020-2031)
7.3.2 Germany Augmented Reality Technology Market Size and Forecast (2020-2031)
7.3.3 France Augmented Reality Technology Market Size and Forecast (2020-2031)
7.3.4 United Kingdom Augmented Reality Technology Market Size and Forecast (2020-2031)
7.3.5 Russia Augmented Reality Technology Market Size and Forecast (2020-2031)
7.3.6 Italy Augmented Reality Technology Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific Augmented Reality Technology Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Augmented Reality Technology Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Augmented Reality Technology Market Size by Region
8.3.1 Asia-Pacific Augmented Reality Technology Consumption Value by Region (2020-2031)
8.3.2 China Augmented Reality Technology Market Size and Forecast (2020-2031)
8.3.3 Japan Augmented Reality Technology Market Size and Forecast (2020-2031)
8.3.4 South Korea Augmented Reality Technology Market Size and Forecast (2020-2031)
8.3.5 India Augmented Reality Technology Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia Augmented Reality Technology Market Size and Forecast (2020-2031)
8.3.7 Australia Augmented Reality Technology Market Size and Forecast (2020-2031)
9 South America
9.1 South America Augmented Reality Technology Consumption Value by Type (2020-2031)
9.2 South America Augmented Reality Technology Consumption Value by Application (2020-2031)
9.3 South America Augmented Reality Technology Market Size by Country
9.3.1 South America Augmented Reality Technology Consumption Value by Country (2020-2031)
9.3.2 Brazil Augmented Reality Technology Market Size and Forecast (2020-2031)
9.3.3 Argentina Augmented Reality Technology Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa Augmented Reality Technology Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Augmented Reality Technology Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Augmented Reality Technology Market Size by Country
10.3.1 Middle East & Africa Augmented Reality Technology Consumption Value by Country (2020-2031)
10.3.2 Turkey Augmented Reality Technology Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia Augmented Reality Technology Market Size and Forecast (2020-2031)
10.3.4 UAE Augmented Reality Technology Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 Augmented Reality Technology Market Drivers
11.2 Augmented Reality Technology Market Restraints
11.3 Augmented Reality Technology Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Augmented Reality Technology Industry Chain
12.2 Augmented Reality Technology Upstream Analysis
12.3 Augmented Reality Technology Midstream Analysis
12.4 Augmented Reality Technology Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer

Companies Mentioned:

Microsoft
Magic Leap
Epson
Google
Toshiba
Vuzix
Everysight
ThirdEye Gen
Realmax
HiScene
Vuforia (PTC)
Wikitude
ViewAR
Optinvent
Lenovo
MAD Gaze

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