Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).
Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job"s tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.
The global Baijiu market size was valued at US$ 101260 million in 2023 and is forecast to a readjusted size of USD 124480 million by 2030 with a CAGR of 3.0% during review period.
In China, Baijiu key players include Yanghe Brewery, Luzhou Laojiao, Shunxin Holdings, etc. The top three manufacturers hold a share over 3%.
South West is the largest production area, with a share about 30%, followed by East China, and Central China, both have a share over 30 percent.
In terms of product, Thick-flavor is the largest segment, with a share over 50%. And in terms of application, the largest application is Family dinner, followed by Government reception, etc.
This report is a detailed and comprehensive analysis for global Baijiu market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
Key Features:
Global Baijiu market size and forecasts, in consumption value ($ Million), sales quantity (K MT), and average selling prices (USD/MT), 2019-2030
Global Baijiu market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K MT), and average selling prices (USD/MT), 2019-2030
Global Baijiu market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K MT), and average selling prices (USD/MT), 2019-2030
Global Baijiu market shares of main players, shipments in revenue ($ Million), sales quantity (K MT), and ASP (USD/MT), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Baijiu
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Baijiu market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Moutai, Wuliangye, Yanghe, Fenjiu, Luzhou Laojiao, Daohuaxiang, Langjiu Group, Gujing Group, Shunxin Holdings, Baiyunbian Group, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Baijiu market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Thick-flavor
Sauce-flavor
Light-flavor
Others
Market segment by Application
Family Dinner
Friends Gathering
Business Entertainment
Others
Major players covered
Moutai
Wuliangye
Yanghe
Fenjiu
Luzhou Laojiao
Daohuaxiang
Langjiu Group
Gujing Group
Shunxin Holdings
Baiyunbian Group
Xifeng Liquor
Hetao Group
Yingjia Group
Kouzi Liquor
Guojing Group
King’s Luck
Jingzhi Liquor
Red Star
Laobaigan
JNC Group
Golden Seed Winery
Yilite
Huzhu Highland
Jinhui Liquor
Weiwei Group
Tuopai Shede
Xiangjiao Winery
Shanzhuang Group
Taishan Liquor
Gubeichun Group
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Baijiu product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Baijiu, with price, sales quantity, revenue, and global market share of Baijiu from 2019 to 2024.
Chapter 3, the Baijiu competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Baijiu breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2019 to 2030.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2019 to 2030.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2019 to 2024.and Baijiu market forecast, by regions, by Type, and by Application, with sales and revenue, from 2025 to 2030.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Baijiu.
Chapter 14 and 15, to describe Baijiu sales channel, distributors, customers, research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Market Analysis by Type
1.3.1 Overview: Global Baijiu Consumption Value by Type: 2019 Versus 2023 Versus 2030
1.3.2 Thick-flavor
1.3.3 Sauce-flavor
1.3.4 Light-flavor
1.3.5 Others
1.4 Market Analysis by Application
1.4.1 Overview: Global Baijiu Consumption Value by Application: 2019 Versus 2023 Versus 2030
1.4.2 Family Dinner
1.4.3 Friends Gathering
1.4.4 Business Entertainment
1.4.5 Others
1.5 Global Baijiu Market Size & Forecast
1.5.1 Global Baijiu Consumption Value (2019 & 2023 & 2030)
1.5.2 Global Baijiu Sales Quantity (2019-2030)
1.5.3 Global Baijiu Average Price (2019-2030)
2 Manufacturers Profiles
2.1 Moutai
2.1.1 Moutai Details
2.1.2 Moutai Major Business
2.1.3 Moutai Baijiu Product and Services
2.1.4 Moutai Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Moutai Recent Developments/Updates
2.2 Wuliangye
2.2.1 Wuliangye Details
2.2.2 Wuliangye Major Business
2.2.3 Wuliangye Baijiu Product and Services
2.2.4 Wuliangye Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Wuliangye Recent Developments/Updates
2.3 Yanghe
2.3.1 Yanghe Details
2.3.2 Yanghe Major Business
2.3.3 Yanghe Baijiu Product and Services
2.3.4 Yanghe Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Yanghe Recent Developments/Updates
2.4 Fenjiu
2.4.1 Fenjiu Details
2.4.2 Fenjiu Major Business
2.4.3 Fenjiu Baijiu Product and Services
2.4.4 Fenjiu Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Fenjiu Recent Developments/Updates
2.5 Luzhou Laojiao
2.5.1 Luzhou Laojiao Details
2.5.2 Luzhou Laojiao Major Business
2.5.3 Luzhou Laojiao Baijiu Product and Services
2.5.4 Luzhou Laojiao Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Luzhou Laojiao Recent Developments/Updates
2.6 Daohuaxiang
2.6.1 Daohuaxiang Details
2.6.2 Daohuaxiang Major Business
2.6.3 Daohuaxiang Baijiu Product and Services
2.6.4 Daohuaxiang Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Daohuaxiang Recent Developments/Updates
2.7 Langjiu Group
2.7.1 Langjiu Group Details
2.7.2 Langjiu Group Major Business
2.7.3 Langjiu Group Baijiu Product and Services
2.7.4 Langjiu Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Langjiu Group Recent Developments/Updates
2.8 Gujing Group
2.8.1 Gujing Group Details
2.8.2 Gujing Group Major Business
2.8.3 Gujing Group Baijiu Product and Services
2.8.4 Gujing Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Gujing Group Recent Developments/Updates
2.9 Shunxin Holdings
2.9.1 Shunxin Holdings Details
2.9.2 Shunxin Holdings Major Business
2.9.3 Shunxin Holdings Baijiu Product and Services
2.9.4 Shunxin Holdings Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Shunxin Holdings Recent Developments/Updates
2.10 Baiyunbian Group
2.10.1 Baiyunbian Group Details
2.10.2 Baiyunbian Group Major Business
2.10.3 Baiyunbian Group Baijiu Product and Services
2.10.4 Baiyunbian Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Baiyunbian Group Recent Developments/Updates
2.11 Xifeng Liquor
2.11.1 Xifeng Liquor Details
2.11.2 Xifeng Liquor Major Business
2.11.3 Xifeng Liquor Baijiu Product and Services
2.11.4 Xifeng Liquor Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Xifeng Liquor Recent Developments/Updates
2.12 Hetao Group
2.12.1 Hetao Group Details
2.12.2 Hetao Group Major Business
2.12.3 Hetao Group Baijiu Product and Services
2.12.4 Hetao Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Hetao Group Recent Developments/Updates
2.13 Yingjia Group
2.13.1 Yingjia Group Details
2.13.2 Yingjia Group Major Business
2.13.3 Yingjia Group Baijiu Product and Services
2.13.4 Yingjia Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 Yingjia Group Recent Developments/Updates
2.14 Kouzi Liquor
2.14.1 Kouzi Liquor Details
2.14.2 Kouzi Liquor Major Business
2.14.3 Kouzi Liquor Baijiu Product and Services
2.14.4 Kouzi Liquor Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 Kouzi Liquor Recent Developments/Updates
2.15 Guojing Group
2.15.1 Guojing Group Details
2.15.2 Guojing Group Major Business
2.15.3 Guojing Group Baijiu Product and Services
2.15.4 Guojing Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 Guojing Group Recent Developments/Updates
2.16 King’s Luck
2.16.1 King’s Luck Details
2.16.2 King’s Luck Major Business
2.16.3 King’s Luck Baijiu Product and Services
2.16.4 King’s Luck Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.16.5 King’s Luck Recent Developments/Updates
2.17 Jingzhi Liquor
2.17.1 Jingzhi Liquor Details
2.17.2 Jingzhi Liquor Major Business
2.17.3 Jingzhi Liquor Baijiu Product and Services
2.17.4 Jingzhi Liquor Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.17.5 Jingzhi Liquor Recent Developments/Updates
2.18 Red Star
2.18.1 Red Star Details
2.18.2 Red Star Major Business
2.18.3 Red Star Baijiu Product and Services
2.18.4 Red Star Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.18.5 Red Star Recent Developments/Updates
2.19 Laobaigan
2.19.1 Laobaigan Details
2.19.2 Laobaigan Major Business
2.19.3 Laobaigan Baijiu Product and Services
2.19.4 Laobaigan Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.19.5 Laobaigan Recent Developments/Updates
2.20 JNC Group
2.20.1 JNC Group Details
2.20.2 JNC Group Major Business
2.20.3 JNC Group Baijiu Product and Services
2.20.4 JNC Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.20.5 JNC Group Recent Developments/Updates
2.21 Golden Seed Winery
2.21.1 Golden Seed Winery Details
2.21.2 Golden Seed Winery Major Business
2.21.3 Golden Seed Winery Baijiu Product and Services
2.21.4 Golden Seed Winery Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.21.5 Golden Seed Winery Recent Developments/Updates
2.22 Yilite
2.22.1 Yilite Details
2.22.2 Yilite Major Business
2.22.3 Yilite Baijiu Product and Services
2.22.4 Yilite Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.22.5 Yilite Recent Developments/Updates
2.23 Huzhu Highland
2.23.1 Huzhu Highland Details
2.23.2 Huzhu Highland Major Business
2.23.3 Huzhu Highland Baijiu Product and Services
2.23.4 Huzhu Highland Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.23.5 Huzhu Highland Recent Developments/Updates
2.24 Jinhui Liquor
2.24.1 Jinhui Liquor Details
2.24.2 Jinhui Liquor Major Business
2.24.3 Jinhui Liquor Baijiu Product and Services
2.24.4 Jinhui Liquor Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.24.5 Jinhui Liquor Recent Developments/Updates
2.25 Weiwei Group
2.25.1 Weiwei Group Details
2.25.2 Weiwei Group Major Business
2.25.3 Weiwei Group Baijiu Product and Services
2.25.4 Weiwei Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.25.5 Weiwei Group Recent Developments/Updates
2.26 Tuopai Shede
2.26.1 Tuopai Shede Details
2.26.2 Tuopai Shede Major Business
2.26.3 Tuopai Shede Baijiu Product and Services
2.26.4 Tuopai Shede Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.26.5 Tuopai Shede Recent Developments/Updates
2.27 Xiangjiao Winery
2.27.1 Xiangjiao Winery Details
2.27.2 Xiangjiao Winery Major Business
2.27.3 Xiangjiao Winery Baijiu Product and Services
2.27.4 Xiangjiao Winery Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.27.5 Xiangjiao Winery Recent Developments/Updates
2.28 Shanzhuang Group
2.28.1 Shanzhuang Group Details
2.28.2 Shanzhuang Group Major Business
2.28.3 Shanzhuang Group Baijiu Product and Services
2.28.4 Shanzhuang Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.28.5 Shanzhuang Group Recent Developments/Updates
2.29 Taishan Liquor
2.29.1 Taishan Liquor Details
2.29.2 Taishan Liquor Major Business
2.29.3 Taishan Liquor Baijiu Product and Services
2.29.4 Taishan Liquor Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.29.5 Taishan Liquor Recent Developments/Updates
2.30 Gubeichun Group
2.30.1 Gubeichun Group Details
2.30.2 Gubeichun Group Major Business
2.30.3 Gubeichun Group Baijiu Product and Services
2.30.4 Gubeichun Group Baijiu Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.30.5 Gubeichun Group Recent Developments/Updates
3 Competitive Environment: Baijiu by Manufacturer
3.1 Global Baijiu Sales Quantity by Manufacturer (2019-2024)
3.2 Global Baijiu Revenue by Manufacturer (2019-2024)
3.3 Global Baijiu Average Price by Manufacturer (2019-2024)
3.4 Market Share Analysis (2023)
3.4.1 Producer Shipments of Baijiu by Manufacturer Revenue ($MM) and Market Share (%): 2023
3.4.2 Top 3 Baijiu Manufacturer Market Share in 2023
3.4.3 Top 6 Baijiu Manufacturer Market Share in 2023
3.5 Baijiu Market: Overall Company Footprint Analysis
3.5.1 Baijiu Market: Region Footprint
3.5.2 Baijiu Market: Company Product Type Footprint
3.5.3 Baijiu Market: Company Product Application Footprint
3.6 New Market Entrants and Barriers to Market Entry
3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
4.1 Global Baijiu Market Size by Region
4.1.1 Global Baijiu Sales Quantity by Region (2019-2030)
4.1.2 Global Baijiu Consumption Value by Region (2019-2030)
4.1.3 Global Baijiu Average Price by Region (2019-2030)
4.2 North America Baijiu Consumption Value (2019-2030)
4.3 Europe Baijiu Consumption Value (2019-2030)
4.4 Asia-Pacific Baijiu Consumption Value (2019-2030)
4.5 South America Baijiu Consumption Value (2019-2030)
4.6 Middle East & Africa Baijiu Consumption Value (2019-2030)
5 Market Segment by Type
5.1 Global Baijiu Sales Quantity by Type (2019-2030)
5.2 Global Baijiu Consumption Value by Type (2019-2030)
5.3 Global Baijiu Average Price by Type (2019-2030)
6 Market Segment by Application
6.1 Global Baijiu Sales Quantity by Application (2019-2030)
6.2 Global Baijiu Consumption Value by Application (2019-2030)
6.3 Global Baijiu Average Price by Application (2019-2030)
7 North America
7.1 North America Baijiu Sales Quantity by Type (2019-2030)
7.2 North America Baijiu Sales Quantity by Application (2019-2030)
7.3 North America Baijiu Market Size by Country
7.3.1 North America Baijiu Sales Quantity by Country (2019-2030)
7.3.2 North America Baijiu Consumption Value by Country (2019-2030)
7.3.3 United States Market Size and Forecast (2019-2030)
7.3.4 Canada Market Size and Forecast (2019-2030)
7.3.5 Mexico Market Size and Forecast (2019-2030)
8 Europe
8.1 Europe Baijiu Sales Quantity by Type (2019-2030)
8.2 Europe Baijiu Sales Quantity by Application (2019-2030)
8.3 Europe Baijiu Market Size by Country
8.3.1 Europe Baijiu Sales Quantity by Country (2019-2030)
8.3.2 Europe Baijiu Consumption Value by Country (2019-2030)
8.3.3 Germany Market Size and Forecast (2019-2030)
8.3.4 France Market Size and Forecast (2019-2030)
8.3.5 United Kingdom Market Size and Forecast (2019-2030)
8.3.6 Russia Market Size and Forecast (2019-2030)
8.3.7 Italy Market Size and Forecast (2019-2030)
9 Asia-Pacific
9.1 Asia-Pacific Baijiu Sales Quantity by Type (2019-2030)
9.2 Asia-Pacific Baijiu Sales Quantity by Application (2019-2030)
9.3 Asia-Pacific Baijiu Market Size by Region
9.3.1 Asia-Pacific Baijiu Sales Quantity by Region (2019-2030)
9.3.2 Asia-Pacific Baijiu Consumption Value by Region (2019-2030)
9.3.3 China Market Size and Forecast (2019-2030)
9.3.4 Japan Market Size and Forecast (2019-2030)
9.3.5 South Korea Market Size and Forecast (2019-2030)
9.3.6 India Market Size and Forecast (2019-2030)
9.3.7 Southeast Asia Market Size and Forecast (2019-2030)
9.3.8 Australia Market Size and Forecast (2019-2030)
10 South America
10.1 South America Baijiu Sales Quantity by Type (2019-2030)
10.2 South America Baijiu Sales Quantity by Application (2019-2030)
10.3 South America Baijiu Market Size by Country
10.3.1 South America Baijiu Sales Quantity by Country (2019-2030)
10.3.2 South America Baijiu Consumption Value by Country (2019-2030)
10.3.3 Brazil Market Size and Forecast (2019-2030)
10.3.4 Argentina Market Size and Forecast (2019-2030)
11 Middle East & Africa
11.1 Middle East & Africa Baijiu Sales Quantity by Type (2019-2030)
11.2 Middle East & Africa Baijiu Sales Quantity by Application (2019-2030)
11.3 Middle East & Africa Baijiu Market Size by Country
11.3.1 Middle East & Africa Baijiu Sales Quantity by Country (2019-2030)
11.3.2 Middle East & Africa Baijiu Consumption Value by Country (2019-2030)
11.3.3 Turkey Market Size and Forecast (2019-2030)
11.3.4 Egypt Market Size and Forecast (2019-2030)
11.3.5 Saudi Arabia Market Size and Forecast (2019-2030)
11.3.6 South Africa Market Size and Forecast (2019-2030)
12 Market Dynamics
12.1 Baijiu Market Drivers
12.2 Baijiu Market Restraints
12.3 Baijiu Trends Analysis
12.4 Porters Five Forces Analysis
12.4.1 Threat of New Entrants
12.4.2 Bargaining Power of Suppliers
12.4.3 Bargaining Power of Buyers
12.4.4 Threat of Substitutes
12.4.5 Competitive Rivalry
13 Raw Material and Industry Chain
13.1 Raw Material of Baijiu and Key Manufacturers
13.2 Manufacturing Costs Percentage of Baijiu
13.3 Baijiu Production Process
13.4 Industry Value Chain Analysis
14 Shipments by Distribution Channel
14.1 Sales Channel
14.1.1 Direct to End-User
14.1.2 Distributors
14.2 Baijiu Typical Distributors
14.3 Baijiu Typical Customers
15 Research Findings and Conclusion
16 Appendix
16.1 Methodology
16.2 Research Process and Data Source
16.3 Disclaimer
Moutai
Wuliangye
Yanghe
Fenjiu
Luzhou Laojiao
Daohuaxiang
Langjiu Group
Gujing Group
Shunxin Holdings
Baiyunbian Group
Xifeng Liquor
Hetao Group
Yingjia Group
Kouzi Liquor
Guojing Group
King’s Luck
Jingzhi Liquor
Red Star
Laobaigan
JNC Group
Golden Seed Winery
Yilite
Huzhu Highland
Jinhui Liquor
Weiwei Group
Tuopai Shede
Xiangjiao Winery
Shanzhuang Group
Taishan Liquor
Gubeichun Group
Ěý
Ěý
*If Applicable.