

The global Brand Intelligence Software market size was valued at US$ million in 2024 and is forecast to a readjusted size of USD million by 2031 with a CAGR of %during review period.
Unified brand intelligence (UBI) software is used by marketing leaders to improve their brand health and expand the top of the marketing funnel. Marketing teams for consumer-facing brands leverage unified brand intelligence solutions to understand what their consumers or buyers feel or think about the brand daily or periodically.
UBI platforms capture online signals across all digital channels, including advertisements, web traffic, social media, public relations, and online reviews. These signals are analyzed to determine if a brand"s presence exceeds its competitor’s and if the brand marketing resonates with buyers. UBI platforms provide specific recommendations on brand improvement efforts.
This report is a detailed and comprehensive analysis for global Brand Intelligence Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Brand Intelligence Software market size and forecasts, in consumption value ($ Million), 2020-2031
Global Brand Intelligence Software market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Brand Intelligence Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Brand Intelligence Software market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Brand Intelligence Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Brand Intelligence Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Brandwatch, Attest, Qualtrics, BrandMentions, ProQuo AI, NowVertical, Quantilope, BlueOcean.ai, BrandTotal, BERA, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Brand Intelligence Software market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Cloud Based
On Premises
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Brandwatch
Attest
Qualtrics
BrandMentions
ProQuo AI
NowVertical
Quantilope
BlueOcean.ai
BrandTotal
BERA
BrandOps.io
Savanta
CoreBrand Data Science
Dalia Research
Social-Karma
The Harris Poll
Survata
YouGov
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Brand Intelligence Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Brand Intelligence Software, with revenue, gross margin, and global market share of Brand Intelligence Software from 2020 to 2025.
Chapter 3, the Brand Intelligence Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Brand Intelligence Software market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Brand Intelligence Software.
Chapter 13, to describe Brand Intelligence Software research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Brand Intelligence Software by Type
1.3.1 Overview: Global Brand Intelligence Software Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global Brand Intelligence Software Consumption Value Market Share by Type in 2024
1.3.3 Cloud Based
1.3.4 On Premises
1.4 Global Brand Intelligence Software Market by Application
1.4.1 Overview: Global Brand Intelligence Software Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Large Enterprises
1.4.3 SMEs
1.5 Global Brand Intelligence Software Market Size & Forecast
1.6 Global Brand Intelligence Software Market Size and Forecast by Region
1.6.1 Global Brand Intelligence Software Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global Brand Intelligence Software Market Size by Region, (2020-2031)
1.6.3 North America Brand Intelligence Software Market Size and Prospect (2020-2031)
1.6.4 Europe Brand Intelligence Software Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific Brand Intelligence Software Market Size and Prospect (2020-2031)
1.6.6 South America Brand Intelligence Software Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa Brand Intelligence Software Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 Brandwatch
2.1.1 Brandwatch Details
2.1.2 Brandwatch Major Business
2.1.3 Brandwatch Brand Intelligence Software Product and Solutions
2.1.4 Brandwatch Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 Brandwatch Recent Developments and Future Plans
2.2 Attest
2.2.1 Attest Details
2.2.2 Attest Major Business
2.2.3 Attest Brand Intelligence Software Product and Solutions
2.2.4 Attest Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 Attest Recent Developments and Future Plans
2.3 Qualtrics
2.3.1 Qualtrics Details
2.3.2 Qualtrics Major Business
2.3.3 Qualtrics Brand Intelligence Software Product and Solutions
2.3.4 Qualtrics Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Qualtrics Recent Developments and Future Plans
2.4 BrandMentions
2.4.1 BrandMentions Details
2.4.2 BrandMentions Major Business
2.4.3 BrandMentions Brand Intelligence Software Product and Solutions
2.4.4 BrandMentions Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 BrandMentions Recent Developments and Future Plans
2.5 ProQuo AI
2.5.1 ProQuo AI Details
2.5.2 ProQuo AI Major Business
2.5.3 ProQuo AI Brand Intelligence Software Product and Solutions
2.5.4 ProQuo AI Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 ProQuo AI Recent Developments and Future Plans
2.6 NowVertical
2.6.1 NowVertical Details
2.6.2 NowVertical Major Business
2.6.3 NowVertical Brand Intelligence Software Product and Solutions
2.6.4 NowVertical Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 NowVertical Recent Developments and Future Plans
2.7 Quantilope
2.7.1 Quantilope Details
2.7.2 Quantilope Major Business
2.7.3 Quantilope Brand Intelligence Software Product and Solutions
2.7.4 Quantilope Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 Quantilope Recent Developments and Future Plans
2.8 BlueOcean.ai
2.8.1 BlueOcean.ai Details
2.8.2 BlueOcean.ai Major Business
2.8.3 BlueOcean.ai Brand Intelligence Software Product and Solutions
2.8.4 BlueOcean.ai Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 BlueOcean.ai Recent Developments and Future Plans
2.9 BrandTotal
2.9.1 BrandTotal Details
2.9.2 BrandTotal Major Business
2.9.3 BrandTotal Brand Intelligence Software Product and Solutions
2.9.4 BrandTotal Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 BrandTotal Recent Developments and Future Plans
2.10 BERA
2.10.1 BERA Details
2.10.2 BERA Major Business
2.10.3 BERA Brand Intelligence Software Product and Solutions
2.10.4 BERA Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 BERA Recent Developments and Future Plans
2.11 BrandOps.io
2.11.1 BrandOps.io Details
2.11.2 BrandOps.io Major Business
2.11.3 BrandOps.io Brand Intelligence Software Product and Solutions
2.11.4 BrandOps.io Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 BrandOps.io Recent Developments and Future Plans
2.12 Savanta
2.12.1 Savanta Details
2.12.2 Savanta Major Business
2.12.3 Savanta Brand Intelligence Software Product and Solutions
2.12.4 Savanta Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 Savanta Recent Developments and Future Plans
2.13 CoreBrand Data Science
2.13.1 CoreBrand Data Science Details
2.13.2 CoreBrand Data Science Major Business
2.13.3 CoreBrand Data Science Brand Intelligence Software Product and Solutions
2.13.4 CoreBrand Data Science Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 CoreBrand Data Science Recent Developments and Future Plans
2.14 Dalia Research
2.14.1 Dalia Research Details
2.14.2 Dalia Research Major Business
2.14.3 Dalia Research Brand Intelligence Software Product and Solutions
2.14.4 Dalia Research Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Dalia Research Recent Developments and Future Plans
2.15 Social-Karma
2.15.1 Social-Karma Details
2.15.2 Social-Karma Major Business
2.15.3 Social-Karma Brand Intelligence Software Product and Solutions
2.15.4 Social-Karma Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 Social-Karma Recent Developments and Future Plans
2.16 The Harris Poll
2.16.1 The Harris Poll Details
2.16.2 The Harris Poll Major Business
2.16.3 The Harris Poll Brand Intelligence Software Product and Solutions
2.16.4 The Harris Poll Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 The Harris Poll Recent Developments and Future Plans
2.17 Survata
2.17.1 Survata Details
2.17.2 Survata Major Business
2.17.3 Survata Brand Intelligence Software Product and Solutions
2.17.4 Survata Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.17.5 Survata Recent Developments and Future Plans
2.18 YouGov
2.18.1 YouGov Details
2.18.2 YouGov Major Business
2.18.3 YouGov Brand Intelligence Software Product and Solutions
2.18.4 YouGov Brand Intelligence Software Revenue, Gross Margin and Market Share (2020-2025)
2.18.5 YouGov Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Brand Intelligence Software Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of Brand Intelligence Software by Company Revenue
3.2.2 Top 3 Brand Intelligence Software Players Market Share in 2024
3.2.3 Top 6 Brand Intelligence Software Players Market Share in 2024
3.3 Brand Intelligence Software Market: Overall Company Footprint Analysis
3.3.1 Brand Intelligence Software Market: Region Footprint
3.3.2 Brand Intelligence Software Market: Company Product Type Footprint
3.3.3 Brand Intelligence Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Brand Intelligence Software Consumption Value and Market Share by Type (2020-2025)
4.2 Global Brand Intelligence Software Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global Brand Intelligence Software Consumption Value Market Share by Application (2020-2025)
5.2 Global Brand Intelligence Software Market Forecast by Application (2026-2031)
6 North America
6.1 North America Brand Intelligence Software Consumption Value by Type (2020-2031)
6.2 North America Brand Intelligence Software Market Size by Application (2020-2031)
6.3 North America Brand Intelligence Software Market Size by Country
6.3.1 North America Brand Intelligence Software Consumption Value by Country (2020-2031)
6.3.2 United States Brand Intelligence Software Market Size and Forecast (2020-2031)
6.3.3 Canada Brand Intelligence Software Market Size and Forecast (2020-2031)
6.3.4 Mexico Brand Intelligence Software Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe Brand Intelligence Software Consumption Value by Type (2020-2031)
7.2 Europe Brand Intelligence Software Consumption Value by Application (2020-2031)
7.3 Europe Brand Intelligence Software Market Size by Country
7.3.1 Europe Brand Intelligence Software Consumption Value by Country (2020-2031)
7.3.2 Germany Brand Intelligence Software Market Size and Forecast (2020-2031)
7.3.3 France Brand Intelligence Software Market Size and Forecast (2020-2031)
7.3.4 United Kingdom Brand Intelligence Software Market Size and Forecast (2020-2031)
7.3.5 Russia Brand Intelligence Software Market Size and Forecast (2020-2031)
7.3.6 Italy Brand Intelligence Software Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific Brand Intelligence Software Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Brand Intelligence Software Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Brand Intelligence Software Market Size by Region
8.3.1 Asia-Pacific Brand Intelligence Software Consumption Value by Region (2020-2031)
8.3.2 China Brand Intelligence Software Market Size and Forecast (2020-2031)
8.3.3 Japan Brand Intelligence Software Market Size and Forecast (2020-2031)
8.3.4 South Korea Brand Intelligence Software Market Size and Forecast (2020-2031)
8.3.5 India Brand Intelligence Software Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia Brand Intelligence Software Market Size and Forecast (2020-2031)
8.3.7 Australia Brand Intelligence Software Market Size and Forecast (2020-2031)
9 South America
9.1 South America Brand Intelligence Software Consumption Value by Type (2020-2031)
9.2 South America Brand Intelligence Software Consumption Value by Application (2020-2031)
9.3 South America Brand Intelligence Software Market Size by Country
9.3.1 South America Brand Intelligence Software Consumption Value by Country (2020-2031)
9.3.2 Brazil Brand Intelligence Software Market Size and Forecast (2020-2031)
9.3.3 Argentina Brand Intelligence Software Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa Brand Intelligence Software Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Brand Intelligence Software Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Brand Intelligence Software Market Size by Country
10.3.1 Middle East & Africa Brand Intelligence Software Consumption Value by Country (2020-2031)
10.3.2 Turkey Brand Intelligence Software Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia Brand Intelligence Software Market Size and Forecast (2020-2031)
10.3.4 UAE Brand Intelligence Software Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 Brand Intelligence Software Market Drivers
11.2 Brand Intelligence Software Market Restraints
11.3 Brand Intelligence Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Brand Intelligence Software Industry Chain
12.2 Brand Intelligence Software Upstream Analysis
12.3 Brand Intelligence Software Midstream Analysis
12.4 Brand Intelligence Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Brandwatch
Attest
Qualtrics
BrandMentions
ProQuo AI
NowVertical
Quantilope
BlueOcean.ai
BrandTotal
BERA
BrandOps.io
Savanta
CoreBrand Data Science
Dalia Research
Social-Karma
The Harris Poll
Survata
YouGov
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*If Applicable.