The global Conversational Marketing Platform market size was valued at USD 564.9 million in 2023 and is forecast to a readjusted size of USD 700 million by 2030 with a CAGR of 3.1% during review period.
Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations route to specific product recommendations or offers. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.
Global conversational marketing software main players include Drift, Snaps, Verloop, iAdvize, LiveWorld, Automat, Intercom, HubSpot, Conversica, Saleswhale, Whisbi, etc., totally accounting for about 80% of the market. Americas is the largest market, with a share over 40%. As for the types of products, it can be divided into cloud based and on-premises. The most common product is cloud based, with a share over 90%. In terms of applications, it is widely used in large enterprises and SMEs. Large enterprises is the largest application, holding a share over 70%.
This report includes an overview of the development of the Conversational Marketing Platform industry chain, the market status of SME (Small and Medium Enterprises) (Monthly Subscription, Annual Subscription), Large Enterprise (Monthly Subscription, Annual Subscription), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Conversational Marketing Platform.
Regionally, the report analyzes the Conversational Marketing Platform markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Conversational Marketing Platform market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Conversational Marketing Platform market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Conversational Marketing Platform industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Monthly Subscription, Annual Subscription).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Conversational Marketing Platform market.
Regional Analysis: The report involves examining the Conversational Marketing Platform market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Conversational Marketing Platform market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Conversational Marketing Platform:
Company Analysis: Report covers individual Conversational Marketing Platform players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Conversational Marketing Platform This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (SME (Small and Medium Enterprises), Large Enterprise).
Technology Analysis: Report covers specific technologies relevant to Conversational Marketing Platform. It assesses the current state, advancements, and potential future developments in Conversational Marketing Platform areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Conversational Marketing Platform market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Conversational Marketing Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Monthly Subscription
Annual Subscription
Market segment by Application
SME (Small and Medium Enterprises)
Large Enterprise
Market segment by players, this report covers
Crisp
iAdvize
Conversica
MagicLane
Smith.ai
Positivenaick Analytics
Saleswhale
Whisbi Technologies
BanterX
Bitesize
Chatkit
Automat Technologies
Dashbot
IMBlox
Snaps Media
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Conversational Marketing Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Conversational Marketing Platform, with revenue, gross margin and global market share of Conversational Marketing Platform from 2019 to 2024.
Chapter 3, the Conversational Marketing Platform competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Conversational Marketing Platform market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Conversational Marketing Platform.
Chapter 13, to describe Conversational Marketing Platform research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Conversational Marketing Platform
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Conversational Marketing Platform by Type
1.3.1 Overview: Global Conversational Marketing Platform Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Conversational Marketing Platform Consumption Value Market Share by Type in 2023
1.3.3 Monthly Subscription
1.3.4 Annual Subscription
1.4 Global Conversational Marketing Platform Market by Application
1.4.1 Overview: Global Conversational Marketing Platform Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 SME (Small and Medium Enterprises)
1.4.3 Large Enterprise
1.5 Global Conversational Marketing Platform Market Size & Forecast
1.6 Global Conversational Marketing Platform Market Size and Forecast by Region
1.6.1 Global Conversational Marketing Platform Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Conversational Marketing Platform Market Size by Region, (2019-2030)
1.6.3 North America Conversational Marketing Platform Market Size and Prospect (2019-2030)
1.6.4 Europe Conversational Marketing Platform Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Conversational Marketing Platform Market Size and Prospect (2019-2030)
1.6.6 South America Conversational Marketing Platform Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Conversational Marketing Platform Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 Crisp
2.1.1 Crisp Details
2.1.2 Crisp Major Business
2.1.3 Crisp Conversational Marketing Platform Product and Solutions
2.1.4 Crisp Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Crisp Recent Developments and Future Plans
2.2 iAdvize
2.2.1 iAdvize Details
2.2.2 iAdvize Major Business
2.2.3 iAdvize Conversational Marketing Platform Product and Solutions
2.2.4 iAdvize Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 iAdvize Recent Developments and Future Plans
2.3 Conversica
2.3.1 Conversica Details
2.3.2 Conversica Major Business
2.3.3 Conversica Conversational Marketing Platform Product and Solutions
2.3.4 Conversica Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Conversica Recent Developments and Future Plans
2.4 MagicLane
2.4.1 MagicLane Details
2.4.2 MagicLane Major Business
2.4.3 MagicLane Conversational Marketing Platform Product and Solutions
2.4.4 MagicLane Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 MagicLane Recent Developments and Future Plans
2.5 Smith.ai
2.5.1 Smith.ai Details
2.5.2 Smith.ai Major Business
2.5.3 Smith.ai Conversational Marketing Platform Product and Solutions
2.5.4 Smith.ai Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Smith.ai Recent Developments and Future Plans
2.6 Positivenaick Analytics
2.6.1 Positivenaick Analytics Details
2.6.2 Positivenaick Analytics Major Business
2.6.3 Positivenaick Analytics Conversational Marketing Platform Product and Solutions
2.6.4 Positivenaick Analytics Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Positivenaick Analytics Recent Developments and Future Plans
2.7 Saleswhale
2.7.1 Saleswhale Details
2.7.2 Saleswhale Major Business
2.7.3 Saleswhale Conversational Marketing Platform Product and Solutions
2.7.4 Saleswhale Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Saleswhale Recent Developments and Future Plans
2.8 Whisbi Technologies
2.8.1 Whisbi Technologies Details
2.8.2 Whisbi Technologies Major Business
2.8.3 Whisbi Technologies Conversational Marketing Platform Product and Solutions
2.8.4 Whisbi Technologies Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Whisbi Technologies Recent Developments and Future Plans
2.9 BanterX
2.9.1 BanterX Details
2.9.2 BanterX Major Business
2.9.3 BanterX Conversational Marketing Platform Product and Solutions
2.9.4 BanterX Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 BanterX Recent Developments and Future Plans
2.10 Bitesize
2.10.1 Bitesize Details
2.10.2 Bitesize Major Business
2.10.3 Bitesize Conversational Marketing Platform Product and Solutions
2.10.4 Bitesize Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Bitesize Recent Developments and Future Plans
2.11 Chatkit
2.11.1 Chatkit Details
2.11.2 Chatkit Major Business
2.11.3 Chatkit Conversational Marketing Platform Product and Solutions
2.11.4 Chatkit Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Chatkit Recent Developments and Future Plans
2.12 Automat Technologies
2.12.1 Automat Technologies Details
2.12.2 Automat Technologies Major Business
2.12.3 Automat Technologies Conversational Marketing Platform Product and Solutions
2.12.4 Automat Technologies Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Automat Technologies Recent Developments and Future Plans
2.13 Dashbot
2.13.1 Dashbot Details
2.13.2 Dashbot Major Business
2.13.3 Dashbot Conversational Marketing Platform Product and Solutions
2.13.4 Dashbot Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 Dashbot Recent Developments and Future Plans
2.14 IMBlox
2.14.1 IMBlox Details
2.14.2 IMBlox Major Business
2.14.3 IMBlox Conversational Marketing Platform Product and Solutions
2.14.4 IMBlox Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 IMBlox Recent Developments and Future Plans
2.15 Snaps Media
2.15.1 Snaps Media Details
2.15.2 Snaps Media Major Business
2.15.3 Snaps Media Conversational Marketing Platform Product and Solutions
2.15.4 Snaps Media Conversational Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 Snaps Media Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Conversational Marketing Platform Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Conversational Marketing Platform by Company Revenue
3.2.2 Top 3 Conversational Marketing Platform Players Market Share in 2023
3.2.3 Top 6 Conversational Marketing Platform Players Market Share in 2023
3.3 Conversational Marketing Platform Market: Overall Company Footprint Analysis
3.3.1 Conversational Marketing Platform Market: Region Footprint
3.3.2 Conversational Marketing Platform Market: Company Product Type Footprint
3.3.3 Conversational Marketing Platform Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Conversational Marketing Platform Consumption Value and Market Share by Type (2019-2024)
4.2 Global Conversational Marketing Platform Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Conversational Marketing Platform Consumption Value Market Share by Application (2019-2024)
5.2 Global Conversational Marketing Platform Market Forecast by Application (2025-2030)
6 North America
6.1 North America Conversational Marketing Platform Consumption Value by Type (2019-2030)
6.2 North America Conversational Marketing Platform Consumption Value by Application (2019-2030)
6.3 North America Conversational Marketing Platform Market Size by Country
6.3.1 North America Conversational Marketing Platform Consumption Value by Country (2019-2030)
6.3.2 United States Conversational Marketing Platform Market Size and Forecast (2019-2030)
6.3.3 Canada Conversational Marketing Platform Market Size and Forecast (2019-2030)
6.3.4 Mexico Conversational Marketing Platform Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Conversational Marketing Platform Consumption Value by Type (2019-2030)
7.2 Europe Conversational Marketing Platform Consumption Value by Application (2019-2030)
7.3 Europe Conversational Marketing Platform Market Size by Country
7.3.1 Europe Conversational Marketing Platform Consumption Value by Country (2019-2030)
7.3.2 Germany Conversational Marketing Platform Market Size and Forecast (2019-2030)
7.3.3 France Conversational Marketing Platform Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Conversational Marketing Platform Market Size and Forecast (2019-2030)
7.3.5 Russia Conversational Marketing Platform Market Size and Forecast (2019-2030)
7.3.6 Italy Conversational Marketing Platform Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Conversational Marketing Platform Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Conversational Marketing Platform Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Conversational Marketing Platform Market Size by Region
8.3.1 Asia-Pacific Conversational Marketing Platform Consumption Value by Region (2019-2030)
8.3.2 China Conversational Marketing Platform Market Size and Forecast (2019-2030)
8.3.3 Japan Conversational Marketing Platform Market Size and Forecast (2019-2030)
8.3.4 South Korea Conversational Marketing Platform Market Size and Forecast (2019-2030)
8.3.5 India Conversational Marketing Platform Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Conversational Marketing Platform Market Size and Forecast (2019-2030)
8.3.7 Australia Conversational Marketing Platform Market Size and Forecast (2019-2030)
9 South America
9.1 South America Conversational Marketing Platform Consumption Value by Type (2019-2030)
9.2 South America Conversational Marketing Platform Consumption Value by Application (2019-2030)
9.3 South America Conversational Marketing Platform Market Size by Country
9.3.1 South America Conversational Marketing Platform Consumption Value by Country (2019-2030)
9.3.2 Brazil Conversational Marketing Platform Market Size and Forecast (2019-2030)
9.3.3 Argentina Conversational Marketing Platform Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Conversational Marketing Platform Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Conversational Marketing Platform Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Conversational Marketing Platform Market Size by Country
10.3.1 Middle East & Africa Conversational Marketing Platform Consumption Value by Country (2019-2030)
10.3.2 Turkey Conversational Marketing Platform Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Conversational Marketing Platform Market Size and Forecast (2019-2030)
10.3.4 UAE Conversational Marketing Platform Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Conversational Marketing Platform Market Drivers
11.2 Conversational Marketing Platform Market Restraints
11.3 Conversational Marketing Platform Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Conversational Marketing Platform Industry Chain
12.2 Conversational Marketing Platform Upstream Analysis
12.3 Conversational Marketing Platform Midstream Analysis
12.4 Conversational Marketing Platform Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Crisp
iAdvize
Conversica
MagicLane
Smith.ai
Positivenaick Analytics
Saleswhale
Whisbi Technologies
BanterX
Bitesize
Chatkit
Automat Technologies
Dashbot
IMBlox
Snaps Media
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*If Applicable.