The global Customer Intelligence Software market size was valued at USD 882.8 million in 2023 and is forecast to a readjusted size of USD 1416.4 million by 2030 with a CAGR of 7.0% during review period.
Customer Intelligence Software refers to a set of tools and technologies designed to collect, analyze, and interpret customer data from various sources, with the aim of gaining valuable insights into customer behavior, preferences, and needs. This software helps businesses make informed decisions by providing actionable insights about their customers' interactions, purchasing patterns, feedback, and sentiments. By utilizing advanced analytics and data mining techniques, customer intelligence software enables companies to enhance customer engagement, personalize marketing strategies, optimize product offerings, and ultimately improve customer satisfaction and loyalty.
The industry trend of Customer Intelligence Software is experiencing rapid growth due to the increasing recognition of the pivotal role customer data plays in business success. As companies focus on delivering personalized experiences and building long-term customer relationships, the demand for effective customer intelligence solutions is on the rise. Advanced technologies like artificial intelligence and machine learning are enhancing the capabilities of these software platforms, enabling more accurate predictive analytics and actionable recommendations. Moreover, privacy regulations like GDPR and CCPA are driving the need for ethical data collection and usage, further shaping the evolution of customer intelligence software toward responsible and compliant practices.
This report includes an overview of the development of the Customer Intelligence Software industry chain, the market status of Large Enterprises (Customer Experience, Customer Data), SMEs (Customer Experience, Customer Data), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Customer Intelligence Software.
Regionally, the report analyzes the Customer Intelligence Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Customer Intelligence Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Customer Intelligence Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Customer Intelligence Software industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Customer Experience, Customer Data).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Customer Intelligence Software market.
Regional Analysis: The report involves examining the Customer Intelligence Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Customer Intelligence Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Customer Intelligence Software:
Company Analysis: Report covers individual Customer Intelligence Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Customer Intelligence Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).
Technology Analysis: Report covers specific technologies relevant to Customer Intelligence Software. It assesses the current state, advancements, and potential future developments in Customer Intelligence Software areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Customer Intelligence Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Customer Intelligence Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Customer Experience
Customer Data
Customer Feedback
Other
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
NGDATA
Oracle
Signal
Zeotap
SAS
Acxiom
Quantexa
Lifesight
Qualtrics
IBM
Alida
NetBase Quid
SAP
ActionIQ
Talkwalker
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Customer Intelligence Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Customer Intelligence Software, with revenue, gross margin and global market share of Customer Intelligence Software from 2019 to 2024.
Chapter 3, the Customer Intelligence Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Customer Intelligence Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Customer Intelligence Software.
Chapter 13, to describe Customer Intelligence Software research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Customer Intelligence Software
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Customer Intelligence Software by Type
1.3.1 Overview: Global Customer Intelligence Software Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Customer Intelligence Software Consumption Value Market Share by Type in 2023
1.3.3 Customer Experience
1.3.4 Customer Data
1.3.5 Customer Feedback
1.3.6 Other
1.4 Global Customer Intelligence Software Market by Application
1.4.1 Overview: Global Customer Intelligence Software Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Large Enterprises
1.4.3 SMEs
1.5 Global Customer Intelligence Software Market Size & Forecast
1.6 Global Customer Intelligence Software Market Size and Forecast by Region
1.6.1 Global Customer Intelligence Software Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Customer Intelligence Software Market Size by Region, (2019-2030)
1.6.3 North America Customer Intelligence Software Market Size and Prospect (2019-2030)
1.6.4 Europe Customer Intelligence Software Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Customer Intelligence Software Market Size and Prospect (2019-2030)
1.6.6 South America Customer Intelligence Software Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Customer Intelligence Software Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 NGDATA
2.1.1 NGDATA Details
2.1.2 NGDATA Major Business
2.1.3 NGDATA Customer Intelligence Software Product and Solutions
2.1.4 NGDATA Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 NGDATA Recent Developments and Future Plans
2.2 Oracle
2.2.1 Oracle Details
2.2.2 Oracle Major Business
2.2.3 Oracle Customer Intelligence Software Product and Solutions
2.2.4 Oracle Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Oracle Recent Developments and Future Plans
2.3 Signal
2.3.1 Signal Details
2.3.2 Signal Major Business
2.3.3 Signal Customer Intelligence Software Product and Solutions
2.3.4 Signal Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Signal Recent Developments and Future Plans
2.4 Zeotap
2.4.1 Zeotap Details
2.4.2 Zeotap Major Business
2.4.3 Zeotap Customer Intelligence Software Product and Solutions
2.4.4 Zeotap Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Zeotap Recent Developments and Future Plans
2.5 SAS
2.5.1 SAS Details
2.5.2 SAS Major Business
2.5.3 SAS Customer Intelligence Software Product and Solutions
2.5.4 SAS Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 SAS Recent Developments and Future Plans
2.6 Acxiom
2.6.1 Acxiom Details
2.6.2 Acxiom Major Business
2.6.3 Acxiom Customer Intelligence Software Product and Solutions
2.6.4 Acxiom Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Acxiom Recent Developments and Future Plans
2.7 Quantexa
2.7.1 Quantexa Details
2.7.2 Quantexa Major Business
2.7.3 Quantexa Customer Intelligence Software Product and Solutions
2.7.4 Quantexa Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Quantexa Recent Developments and Future Plans
2.8 Lifesight
2.8.1 Lifesight Details
2.8.2 Lifesight Major Business
2.8.3 Lifesight Customer Intelligence Software Product and Solutions
2.8.4 Lifesight Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Lifesight Recent Developments and Future Plans
2.9 Qualtrics
2.9.1 Qualtrics Details
2.9.2 Qualtrics Major Business
2.9.3 Qualtrics Customer Intelligence Software Product and Solutions
2.9.4 Qualtrics Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Qualtrics Recent Developments and Future Plans
2.10 IBM
2.10.1 IBM Details
2.10.2 IBM Major Business
2.10.3 IBM Customer Intelligence Software Product and Solutions
2.10.4 IBM Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 IBM Recent Developments and Future Plans
2.11 Alida
2.11.1 Alida Details
2.11.2 Alida Major Business
2.11.3 Alida Customer Intelligence Software Product and Solutions
2.11.4 Alida Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Alida Recent Developments and Future Plans
2.12 NetBase Quid
2.12.1 NetBase Quid Details
2.12.2 NetBase Quid Major Business
2.12.3 NetBase Quid Customer Intelligence Software Product and Solutions
2.12.4 NetBase Quid Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 NetBase Quid Recent Developments and Future Plans
2.13 SAP
2.13.1 SAP Details
2.13.2 SAP Major Business
2.13.3 SAP Customer Intelligence Software Product and Solutions
2.13.4 SAP Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 SAP Recent Developments and Future Plans
2.14 ActionIQ
2.14.1 ActionIQ Details
2.14.2 ActionIQ Major Business
2.14.3 ActionIQ Customer Intelligence Software Product and Solutions
2.14.4 ActionIQ Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 ActionIQ Recent Developments and Future Plans
2.15 Talkwalker
2.15.1 Talkwalker Details
2.15.2 Talkwalker Major Business
2.15.3 Talkwalker Customer Intelligence Software Product and Solutions
2.15.4 Talkwalker Customer Intelligence Software Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 Talkwalker Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Customer Intelligence Software Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Customer Intelligence Software by Company Revenue
3.2.2 Top 3 Customer Intelligence Software Players Market Share in 2023
3.2.3 Top 6 Customer Intelligence Software Players Market Share in 2023
3.3 Customer Intelligence Software Market: Overall Company Footprint Analysis
3.3.1 Customer Intelligence Software Market: Region Footprint
3.3.2 Customer Intelligence Software Market: Company Product Type Footprint
3.3.3 Customer Intelligence Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Customer Intelligence Software Consumption Value and Market Share by Type (2019-2024)
4.2 Global Customer Intelligence Software Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Customer Intelligence Software Consumption Value Market Share by Application (2019-2024)
5.2 Global Customer Intelligence Software Market Forecast by Application (2025-2030)
6 North America
6.1 North America Customer Intelligence Software Consumption Value by Type (2019-2030)
6.2 North America Customer Intelligence Software Consumption Value by Application (2019-2030)
6.3 North America Customer Intelligence Software Market Size by Country
6.3.1 North America Customer Intelligence Software Consumption Value by Country (2019-2030)
6.3.2 United States Customer Intelligence Software Market Size and Forecast (2019-2030)
6.3.3 Canada Customer Intelligence Software Market Size and Forecast (2019-2030)
6.3.4 Mexico Customer Intelligence Software Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Customer Intelligence Software Consumption Value by Type (2019-2030)
7.2 Europe Customer Intelligence Software Consumption Value by Application (2019-2030)
7.3 Europe Customer Intelligence Software Market Size by Country
7.3.1 Europe Customer Intelligence Software Consumption Value by Country (2019-2030)
7.3.2 Germany Customer Intelligence Software Market Size and Forecast (2019-2030)
7.3.3 France Customer Intelligence Software Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Customer Intelligence Software Market Size and Forecast (2019-2030)
7.3.5 Russia Customer Intelligence Software Market Size and Forecast (2019-2030)
7.3.6 Italy Customer Intelligence Software Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Customer Intelligence Software Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Customer Intelligence Software Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Customer Intelligence Software Market Size by Region
8.3.1 Asia-Pacific Customer Intelligence Software Consumption Value by Region (2019-2030)
8.3.2 China Customer Intelligence Software Market Size and Forecast (2019-2030)
8.3.3 Japan Customer Intelligence Software Market Size and Forecast (2019-2030)
8.3.4 South Korea Customer Intelligence Software Market Size and Forecast (2019-2030)
8.3.5 India Customer Intelligence Software Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Customer Intelligence Software Market Size and Forecast (2019-2030)
8.3.7 Australia Customer Intelligence Software Market Size and Forecast (2019-2030)
9 South America
9.1 South America Customer Intelligence Software Consumption Value by Type (2019-2030)
9.2 South America Customer Intelligence Software Consumption Value by Application (2019-2030)
9.3 South America Customer Intelligence Software Market Size by Country
9.3.1 South America Customer Intelligence Software Consumption Value by Country (2019-2030)
9.3.2 Brazil Customer Intelligence Software Market Size and Forecast (2019-2030)
9.3.3 Argentina Customer Intelligence Software Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Customer Intelligence Software Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Customer Intelligence Software Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Customer Intelligence Software Market Size by Country
10.3.1 Middle East & Africa Customer Intelligence Software Consumption Value by Country (2019-2030)
10.3.2 Turkey Customer Intelligence Software Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Customer Intelligence Software Market Size and Forecast (2019-2030)
10.3.4 UAE Customer Intelligence Software Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Customer Intelligence Software Market Drivers
11.2 Customer Intelligence Software Market Restraints
11.3 Customer Intelligence Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Customer Intelligence Software Industry Chain
12.2 Customer Intelligence Software Upstream Analysis
12.3 Customer Intelligence Software Midstream Analysis
12.4 Customer Intelligence Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
NGDATA
Oracle
Signal
Zeotap
SAS
Acxiom
Quantexa
Lifesight
Qualtrics
IBM
Alida
NetBase Quid
SAP
ActionIQ
Talkwalker
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*If Applicable.