The global Customer Journey Software market size was valued at USD 1017.6 million in 2023 and is forecast to a readjusted size of USD 1842.7 million by 2030 with a CAGR of 8.9% during review period.
Customer Journey Software refers to a suite of tools and technologies designed to map, analyze, and optimize the interactions and experiences that customers have with a business throughout their entire journey. It visualizes touchpoints across various channels and stages, from initial awareness to post-purchase support. This software helps companies understand customer behavior, pain points, and preferences, enabling them to design more tailored and seamless experiences. By gathering data and insights, businesses can make informed decisions to enhance customer satisfaction, increase engagement, and ultimately improve loyalty and retention.
The industry trend of Customer Journey Software is on a growth trajectory driven by the increasing need for businesses to provide exceptional and cohesive customer experiences. As companies aim to differentiate themselves in competitive markets, the focus on understanding and improving the customer journey is paramount. With the rise of omnichannel interactions, the complexity of customer journeys has grown, necessitating advanced tools to track and optimize these experiences. Additionally, as data analytics and artificial intelligence continue to evolve, Customer Journey Software is incorporating predictive capabilities to anticipate customer needs and personalize interactions, aligning with the industry's direction towards more data-driven and customer-centric strategies.
This report includes an overview of the development of the Customer Journey Software industry chain, the market status of Large Enterprises (Journey Mapping, Journey Management), SMEs (Journey Mapping, Journey Management), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Customer Journey Software.
Regionally, the report analyzes the Customer Journey Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Customer Journey Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Customer Journey Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Customer Journey Software industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Journey Mapping, Journey Management).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Customer Journey Software market.
Regional Analysis: The report involves examining the Customer Journey Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Customer Journey Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Customer Journey Software:
Company Analysis: Report covers individual Customer Journey Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Customer Journey Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).
Technology Analysis: Report covers specific technologies relevant to Customer Journey Software. It assesses the current state, advancements, and potential future developments in Customer Journey Software areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Customer Journey Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Customer Journey Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Journey Mapping
Journey Management
Journey Analytics
Other
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Act-On Software
Clarabridge
CSG
Gainsight
Genesys
Hotjar
Lucidchart
Microsoft
Miro
Quadient
SAS
Smaply
SugarCRM
Thunderhead
Totango
Touchpoint
UXPressia
Woopra
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Customer Journey Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Customer Journey Software, with revenue, gross margin and global market share of Customer Journey Software from 2019 to 2024.
Chapter 3, the Customer Journey Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Customer Journey Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Customer Journey Software.
Chapter 13, to describe Customer Journey Software research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Customer Journey Software
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Customer Journey Software by Type
1.3.1 Overview: Global Customer Journey Software Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Customer Journey Software Consumption Value Market Share by Type in 2023
1.3.3 Journey Mapping
1.3.4 Journey Management
1.3.5 Journey Analytics
1.3.6 Other
1.4 Global Customer Journey Software Market by Application
1.4.1 Overview: Global Customer Journey Software Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Large Enterprises
1.4.3 SMEs
1.5 Global Customer Journey Software Market Size & Forecast
1.6 Global Customer Journey Software Market Size and Forecast by Region
1.6.1 Global Customer Journey Software Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Customer Journey Software Market Size by Region, (2019-2030)
1.6.3 North America Customer Journey Software Market Size and Prospect (2019-2030)
1.6.4 Europe Customer Journey Software Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Customer Journey Software Market Size and Prospect (2019-2030)
1.6.6 South America Customer Journey Software Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Customer Journey Software Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 Act-On Software
2.1.1 Act-On Software Details
2.1.2 Act-On Software Major Business
2.1.3 Act-On Software Customer Journey Software Product and Solutions
2.1.4 Act-On Software Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Act-On Software Recent Developments and Future Plans
2.2 Clarabridge
2.2.1 Clarabridge Details
2.2.2 Clarabridge Major Business
2.2.3 Clarabridge Customer Journey Software Product and Solutions
2.2.4 Clarabridge Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Clarabridge Recent Developments and Future Plans
2.3 CSG
2.3.1 CSG Details
2.3.2 CSG Major Business
2.3.3 CSG Customer Journey Software Product and Solutions
2.3.4 CSG Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 CSG Recent Developments and Future Plans
2.4 Gainsight
2.4.1 Gainsight Details
2.4.2 Gainsight Major Business
2.4.3 Gainsight Customer Journey Software Product and Solutions
2.4.4 Gainsight Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Gainsight Recent Developments and Future Plans
2.5 Genesys
2.5.1 Genesys Details
2.5.2 Genesys Major Business
2.5.3 Genesys Customer Journey Software Product and Solutions
2.5.4 Genesys Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Genesys Recent Developments and Future Plans
2.6 Hotjar
2.6.1 Hotjar Details
2.6.2 Hotjar Major Business
2.6.3 Hotjar Customer Journey Software Product and Solutions
2.6.4 Hotjar Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Hotjar Recent Developments and Future Plans
2.7 Lucidchart
2.7.1 Lucidchart Details
2.7.2 Lucidchart Major Business
2.7.3 Lucidchart Customer Journey Software Product and Solutions
2.7.4 Lucidchart Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Lucidchart Recent Developments and Future Plans
2.8 Microsoft
2.8.1 Microsoft Details
2.8.2 Microsoft Major Business
2.8.3 Microsoft Customer Journey Software Product and Solutions
2.8.4 Microsoft Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Microsoft Recent Developments and Future Plans
2.9 Miro
2.9.1 Miro Details
2.9.2 Miro Major Business
2.9.3 Miro Customer Journey Software Product and Solutions
2.9.4 Miro Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Miro Recent Developments and Future Plans
2.10 Quadient
2.10.1 Quadient Details
2.10.2 Quadient Major Business
2.10.3 Quadient Customer Journey Software Product and Solutions
2.10.4 Quadient Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Quadient Recent Developments and Future Plans
2.11 SAS
2.11.1 SAS Details
2.11.2 SAS Major Business
2.11.3 SAS Customer Journey Software Product and Solutions
2.11.4 SAS Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 SAS Recent Developments and Future Plans
2.12 Smaply
2.12.1 Smaply Details
2.12.2 Smaply Major Business
2.12.3 Smaply Customer Journey Software Product and Solutions
2.12.4 Smaply Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Smaply Recent Developments and Future Plans
2.13 SugarCRM
2.13.1 SugarCRM Details
2.13.2 SugarCRM Major Business
2.13.3 SugarCRM Customer Journey Software Product and Solutions
2.13.4 SugarCRM Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 SugarCRM Recent Developments and Future Plans
2.14 Thunderhead
2.14.1 Thunderhead Details
2.14.2 Thunderhead Major Business
2.14.3 Thunderhead Customer Journey Software Product and Solutions
2.14.4 Thunderhead Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 Thunderhead Recent Developments and Future Plans
2.15 Totango
2.15.1 Totango Details
2.15.2 Totango Major Business
2.15.3 Totango Customer Journey Software Product and Solutions
2.15.4 Totango Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 Totango Recent Developments and Future Plans
2.16 Touchpoint
2.16.1 Touchpoint Details
2.16.2 Touchpoint Major Business
2.16.3 Touchpoint Customer Journey Software Product and Solutions
2.16.4 Touchpoint Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.16.5 Touchpoint Recent Developments and Future Plans
2.17 UXPressia
2.17.1 UXPressia Details
2.17.2 UXPressia Major Business
2.17.3 UXPressia Customer Journey Software Product and Solutions
2.17.4 UXPressia Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.17.5 UXPressia Recent Developments and Future Plans
2.18 Woopra
2.18.1 Woopra Details
2.18.2 Woopra Major Business
2.18.3 Woopra Customer Journey Software Product and Solutions
2.18.4 Woopra Customer Journey Software Revenue, Gross Margin and Market Share (2019-2024)
2.18.5 Woopra Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Customer Journey Software Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Customer Journey Software by Company Revenue
3.2.2 Top 3 Customer Journey Software Players Market Share in 2023
3.2.3 Top 6 Customer Journey Software Players Market Share in 2023
3.3 Customer Journey Software Market: Overall Company Footprint Analysis
3.3.1 Customer Journey Software Market: Region Footprint
3.3.2 Customer Journey Software Market: Company Product Type Footprint
3.3.3 Customer Journey Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Customer Journey Software Consumption Value and Market Share by Type (2019-2024)
4.2 Global Customer Journey Software Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Customer Journey Software Consumption Value Market Share by Application (2019-2024)
5.2 Global Customer Journey Software Market Forecast by Application (2025-2030)
6 North America
6.1 North America Customer Journey Software Consumption Value by Type (2019-2030)
6.2 North America Customer Journey Software Consumption Value by Application (2019-2030)
6.3 North America Customer Journey Software Market Size by Country
6.3.1 North America Customer Journey Software Consumption Value by Country (2019-2030)
6.3.2 United States Customer Journey Software Market Size and Forecast (2019-2030)
6.3.3 Canada Customer Journey Software Market Size and Forecast (2019-2030)
6.3.4 Mexico Customer Journey Software Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Customer Journey Software Consumption Value by Type (2019-2030)
7.2 Europe Customer Journey Software Consumption Value by Application (2019-2030)
7.3 Europe Customer Journey Software Market Size by Country
7.3.1 Europe Customer Journey Software Consumption Value by Country (2019-2030)
7.3.2 Germany Customer Journey Software Market Size and Forecast (2019-2030)
7.3.3 France Customer Journey Software Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Customer Journey Software Market Size and Forecast (2019-2030)
7.3.5 Russia Customer Journey Software Market Size and Forecast (2019-2030)
7.3.6 Italy Customer Journey Software Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Customer Journey Software Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Customer Journey Software Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Customer Journey Software Market Size by Region
8.3.1 Asia-Pacific Customer Journey Software Consumption Value by Region (2019-2030)
8.3.2 China Customer Journey Software Market Size and Forecast (2019-2030)
8.3.3 Japan Customer Journey Software Market Size and Forecast (2019-2030)
8.3.4 South Korea Customer Journey Software Market Size and Forecast (2019-2030)
8.3.5 India Customer Journey Software Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Customer Journey Software Market Size and Forecast (2019-2030)
8.3.7 Australia Customer Journey Software Market Size and Forecast (2019-2030)
9 South America
9.1 South America Customer Journey Software Consumption Value by Type (2019-2030)
9.2 South America Customer Journey Software Consumption Value by Application (2019-2030)
9.3 South America Customer Journey Software Market Size by Country
9.3.1 South America Customer Journey Software Consumption Value by Country (2019-2030)
9.3.2 Brazil Customer Journey Software Market Size and Forecast (2019-2030)
9.3.3 Argentina Customer Journey Software Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Customer Journey Software Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Customer Journey Software Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Customer Journey Software Market Size by Country
10.3.1 Middle East & Africa Customer Journey Software Consumption Value by Country (2019-2030)
10.3.2 Turkey Customer Journey Software Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Customer Journey Software Market Size and Forecast (2019-2030)
10.3.4 UAE Customer Journey Software Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Customer Journey Software Market Drivers
11.2 Customer Journey Software Market Restraints
11.3 Customer Journey Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Customer Journey Software Industry Chain
12.2 Customer Journey Software Upstream Analysis
12.3 Customer Journey Software Midstream Analysis
12.4 Customer Journey Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Act-On Software
Clarabridge
CSG
Gainsight
Genesys
Hotjar
Lucidchart
Microsoft
Miro
Quadient
SAS
Smaply
SugarCRM
Thunderhead
Totango
Touchpoint
UXPressia
Woopra
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*If Applicable.