

The global Demand Side Platform Software market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.
Demand side platfrom software is a digital software platform that allows brands and advertisers to create and manage programmatic advertising campaigns instead of traditional methods. With the introduction of the demand-side platform software market, it enables advertisers to manage and optimize campaigns digitally. By applying different targeting criteria, advertisers can reach audiences in the global market.
Report includes an overview of the development of the Demand Side Platform Software industry chain, the market status of Retail (Cloud-Based, On-Premises), Automotive (Cloud-Based, On-Premises), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Demand Side Platform Software.
Regionally, the report analyzes the Demand Side Platform Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Demand Side Platform Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Demand Side Platform Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Demand Side Platform Software industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud-Based, On-Premises).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Demand Side Platform Software market.
Regional Analysis: The report involves examining the Demand Side Platform Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Demand Side Platform Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Demand Side Platform Software:
Company Analysis: Report covers individual Demand Side Platform Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Demand Side Platform Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Retail, Automotive).
Technology Analysis: Report covers specific technologies relevant to Demand Side Platform Software. It assesses the current state, advancements, and potential future developments in Demand Side Platform Software areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Demand Side Platform Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Demand Side Platform Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Cloud-Based
On-Premises
Market segment by Application
Retail
Automotive
Financial
Travel
Media and Entertainment
Telecommunication
Educations
Others
Market segment by players, this report covers
Media Math
DoubleClick
Rubicon project
Gravity4
Criteo
Exact Drive
Amobee DSP
Rocket Fuel
Choozle
Dataxu
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Demand Side Platform Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Demand Side Platform Software, with revenue, gross margin and global market share of Demand Side Platform Software from 2019 to 2024.
Chapter 3, the Demand Side Platform Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Demand Side Platform Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Demand Side Platform Software.
Chapter 13, to describe Demand Side Platform Software research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Demand Side Platform Software
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Demand Side Platform Software by Type
1.3.1 Overview: Global Demand Side Platform Software Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Demand Side Platform Software Consumption Value Market Share by Type in 2023
1.3.3 Cloud-Based
1.3.4 On-Premises
1.4 Global Demand Side Platform Software Market by Application
1.4.1 Overview: Global Demand Side Platform Software Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Retail
1.4.3 Automotive
1.4.4 Financial
1.4.5 Travel
1.4.6 Media and Entertainment
1.4.7 Telecommunication
1.4.8 Educations
1.4.9 Others
1.5 Global Demand Side Platform Software Market Size & Forecast
1.6 Global Demand Side Platform Software Market Size and Forecast by Region
1.6.1 Global Demand Side Platform Software Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Demand Side Platform Software Market Size by Region, (2019-2030)
1.6.3 North America Demand Side Platform Software Market Size and Prospect (2019-2030)
1.6.4 Europe Demand Side Platform Software Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Demand Side Platform Software Market Size and Prospect (2019-2030)
1.6.6 South America Demand Side Platform Software Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Demand Side Platform Software Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 Media Math
2.1.1 Media Math Details
2.1.2 Media Math Major Business
2.1.3 Media Math Demand Side Platform Software Product and Solutions
2.1.4 Media Math Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Media Math Recent Developments and Future Plans
2.2 DoubleClick
2.2.1 DoubleClick Details
2.2.2 DoubleClick Major Business
2.2.3 DoubleClick Demand Side Platform Software Product and Solutions
2.2.4 DoubleClick Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 DoubleClick Recent Developments and Future Plans
2.3 Rubicon project
2.3.1 Rubicon project Details
2.3.2 Rubicon project Major Business
2.3.3 Rubicon project Demand Side Platform Software Product and Solutions
2.3.4 Rubicon project Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Rubicon project Recent Developments and Future Plans
2.4 Gravity4
2.4.1 Gravity4 Details
2.4.2 Gravity4 Major Business
2.4.3 Gravity4 Demand Side Platform Software Product and Solutions
2.4.4 Gravity4 Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Gravity4 Recent Developments and Future Plans
2.5 Criteo
2.5.1 Criteo Details
2.5.2 Criteo Major Business
2.5.3 Criteo Demand Side Platform Software Product and Solutions
2.5.4 Criteo Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Criteo Recent Developments and Future Plans
2.6 Exact Drive
2.6.1 Exact Drive Details
2.6.2 Exact Drive Major Business
2.6.3 Exact Drive Demand Side Platform Software Product and Solutions
2.6.4 Exact Drive Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Exact Drive Recent Developments and Future Plans
2.7 Amobee DSP
2.7.1 Amobee DSP Details
2.7.2 Amobee DSP Major Business
2.7.3 Amobee DSP Demand Side Platform Software Product and Solutions
2.7.4 Amobee DSP Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Amobee DSP Recent Developments and Future Plans
2.8 Rocket Fuel
2.8.1 Rocket Fuel Details
2.8.2 Rocket Fuel Major Business
2.8.3 Rocket Fuel Demand Side Platform Software Product and Solutions
2.8.4 Rocket Fuel Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Rocket Fuel Recent Developments and Future Plans
2.9 Choozle
2.9.1 Choozle Details
2.9.2 Choozle Major Business
2.9.3 Choozle Demand Side Platform Software Product and Solutions
2.9.4 Choozle Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Choozle Recent Developments and Future Plans
2.10 Dataxu
2.10.1 Dataxu Details
2.10.2 Dataxu Major Business
2.10.3 Dataxu Demand Side Platform Software Product and Solutions
2.10.4 Dataxu Demand Side Platform Software Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Dataxu Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Demand Side Platform Software Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Demand Side Platform Software by Company Revenue
3.2.2 Top 3 Demand Side Platform Software Players Market Share in 2023
3.2.3 Top 6 Demand Side Platform Software Players Market Share in 2023
3.3 Demand Side Platform Software Market: Overall Company Footprint Analysis
3.3.1 Demand Side Platform Software Market: Region Footprint
3.3.2 Demand Side Platform Software Market: Company Product Type Footprint
3.3.3 Demand Side Platform Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Demand Side Platform Software Consumption Value and Market Share by Type (2019-2024)
4.2 Global Demand Side Platform Software Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Demand Side Platform Software Consumption Value Market Share by Application (2019-2024)
5.2 Global Demand Side Platform Software Market Forecast by Application (2025-2030)
6 North America
6.1 North America Demand Side Platform Software Consumption Value by Type (2019-2030)
6.2 North America Demand Side Platform Software Consumption Value by Application (2019-2030)
6.3 North America Demand Side Platform Software Market Size by Country
6.3.1 North America Demand Side Platform Software Consumption Value by Country (2019-2030)
6.3.2 United States Demand Side Platform Software Market Size and Forecast (2019-2030)
6.3.3 Canada Demand Side Platform Software Market Size and Forecast (2019-2030)
6.3.4 Mexico Demand Side Platform Software Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Demand Side Platform Software Consumption Value by Type (2019-2030)
7.2 Europe Demand Side Platform Software Consumption Value by Application (2019-2030)
7.3 Europe Demand Side Platform Software Market Size by Country
7.3.1 Europe Demand Side Platform Software Consumption Value by Country (2019-2030)
7.3.2 Germany Demand Side Platform Software Market Size and Forecast (2019-2030)
7.3.3 France Demand Side Platform Software Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Demand Side Platform Software Market Size and Forecast (2019-2030)
7.3.5 Russia Demand Side Platform Software Market Size and Forecast (2019-2030)
7.3.6 Italy Demand Side Platform Software Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Demand Side Platform Software Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Demand Side Platform Software Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Demand Side Platform Software Market Size by Region
8.3.1 Asia-Pacific Demand Side Platform Software Consumption Value by Region (2019-2030)
8.3.2 China Demand Side Platform Software Market Size and Forecast (2019-2030)
8.3.3 Japan Demand Side Platform Software Market Size and Forecast (2019-2030)
8.3.4 South Korea Demand Side Platform Software Market Size and Forecast (2019-2030)
8.3.5 India Demand Side Platform Software Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Demand Side Platform Software Market Size and Forecast (2019-2030)
8.3.7 Australia Demand Side Platform Software Market Size and Forecast (2019-2030)
9 South America
9.1 South America Demand Side Platform Software Consumption Value by Type (2019-2030)
9.2 South America Demand Side Platform Software Consumption Value by Application (2019-2030)
9.3 South America Demand Side Platform Software Market Size by Country
9.3.1 South America Demand Side Platform Software Consumption Value by Country (2019-2030)
9.3.2 Brazil Demand Side Platform Software Market Size and Forecast (2019-2030)
9.3.3 Argentina Demand Side Platform Software Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Demand Side Platform Software Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Demand Side Platform Software Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Demand Side Platform Software Market Size by Country
10.3.1 Middle East & Africa Demand Side Platform Software Consumption Value by Country (2019-2030)
10.3.2 Turkey Demand Side Platform Software Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Demand Side Platform Software Market Size and Forecast (2019-2030)
10.3.4 UAE Demand Side Platform Software Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Demand Side Platform Software Market Drivers
11.2 Demand Side Platform Software Market Restraints
11.3 Demand Side Platform Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Demand Side Platform Software Industry Chain
12.2 Demand Side Platform Software Upstream Analysis
12.3 Demand Side Platform Software Midstream Analysis
12.4 Demand Side Platform Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Media Math
DoubleClick
Rubicon project
Gravity4
Criteo
Exact Drive
Amobee DSP
Rocket Fuel
Choozle
Dataxu
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*If Applicable.