

An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
The global E-reader market size was valued at US$ 212 million in 2023 and is forecast to a readjusted size of USD 69.2 million by 2030 with a CAGR of -14.9% during review period.
China is the largest E-reader market with about 70% market share.
The key players are Amazon, Kobo, Sony, Hanvon, Pocketbook, Ematic, Alurateck etc. Top 3 companies occupied about 88% market share.
This report is a detailed and comprehensive analysis for global E-reader market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
Key Features:
Global E-reader market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2019-2030
Global E-reader market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2019-2030
Global E-reader market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2019-2030
Global E-reader market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (USD/Unit), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for E-reader
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global E-reader market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Amazon, Kobo, Sony, Hanvon, Pocketbook, Ematic, Alurateck, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
E-reader market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
E-ink E-Reader
TFT-LCD E-reader
Market segment by Application
Ages below 18
Ages 18-35
Ages 36-50
Ages above 50
Major players covered
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe E-reader product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of E-reader, with price, sales quantity, revenue, and global market share of E-reader from 2019 to 2024.
Chapter 3, the E-reader competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the E-reader breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2019 to 2030.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2019 to 2030.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2019 to 2024.and E-reader market forecast, by regions, by Type, and by Application, with sales and revenue, from 2025 to 2030.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of E-reader.
Chapter 14 and 15, to describe E-reader sales channel, distributors, customers, research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Market Analysis by Type
1.3.1 Overview: Global E-reader Consumption Value by Type: 2019 Versus 2023 Versus 2030
1.3.2 E-ink E-Reader
1.3.3 TFT-LCD E-reader
1.4 Market Analysis by Application
1.4.1 Overview: Global E-reader Consumption Value by Application: 2019 Versus 2023 Versus 2030
1.4.2 Ages below 18
1.4.3 Ages 18-35
1.4.4 Ages 36-50
1.4.5 Ages above 50
1.5 Global E-reader Market Size & Forecast
1.5.1 Global E-reader Consumption Value (2019 & 2023 & 2030)
1.5.2 Global E-reader Sales Quantity (2019-2030)
1.5.3 Global E-reader Average Price (2019-2030)
2 Manufacturers Profiles
2.1 Amazon
2.1.1 Amazon Details
2.1.2 Amazon Major Business
2.1.3 Amazon E-reader Product and Services
2.1.4 Amazon E-reader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Amazon Recent Developments/Updates
2.2 Kobo
2.2.1 Kobo Details
2.2.2 Kobo Major Business
2.2.3 Kobo E-reader Product and Services
2.2.4 Kobo E-reader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Kobo Recent Developments/Updates
2.3 Sony
2.3.1 Sony Details
2.3.2 Sony Major Business
2.3.3 Sony E-reader Product and Services
2.3.4 Sony E-reader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Sony Recent Developments/Updates
2.4 Hanvon
2.4.1 Hanvon Details
2.4.2 Hanvon Major Business
2.4.3 Hanvon E-reader Product and Services
2.4.4 Hanvon E-reader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Hanvon Recent Developments/Updates
2.5 Pocketbook
2.5.1 Pocketbook Details
2.5.2 Pocketbook Major Business
2.5.3 Pocketbook E-reader Product and Services
2.5.4 Pocketbook E-reader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Pocketbook Recent Developments/Updates
2.6 Ematic
2.6.1 Ematic Details
2.6.2 Ematic Major Business
2.6.3 Ematic E-reader Product and Services
2.6.4 Ematic E-reader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Ematic Recent Developments/Updates
2.7 Alurateck
2.7.1 Alurateck Details
2.7.2 Alurateck Major Business
2.7.3 Alurateck E-reader Product and Services
2.7.4 Alurateck E-reader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Alurateck Recent Developments/Updates
3 Competitive Environment: E-reader by Manufacturer
3.1 Global E-reader Sales Quantity by Manufacturer (2019-2024)
3.2 Global E-reader Revenue by Manufacturer (2019-2024)
3.3 Global E-reader Average Price by Manufacturer (2019-2024)
3.4 Market Share Analysis (2023)
3.4.1 Producer Shipments of E-reader by Manufacturer Revenue ($MM) and Market Share (%): 2023
3.4.2 Top 3 E-reader Manufacturer Market Share in 2023
3.4.3 Top 6 E-reader Manufacturer Market Share in 2023
3.5 E-reader Market: Overall Company Footprint Analysis
3.5.1 E-reader Market: Region Footprint
3.5.2 E-reader Market: Company Product Type Footprint
3.5.3 E-reader Market: Company Product Application Footprint
3.6 New Market Entrants and Barriers to Market Entry
3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
4.1 Global E-reader Market Size by Region
4.1.1 Global E-reader Sales Quantity by Region (2019-2030)
4.1.2 Global E-reader Consumption Value by Region (2019-2030)
4.1.3 Global E-reader Average Price by Region (2019-2030)
4.2 North America E-reader Consumption Value (2019-2030)
4.3 Europe E-reader Consumption Value (2019-2030)
4.4 Asia-Pacific E-reader Consumption Value (2019-2030)
4.5 South America E-reader Consumption Value (2019-2030)
4.6 Middle East & Africa E-reader Consumption Value (2019-2030)
5 Market Segment by Type
5.1 Global E-reader Sales Quantity by Type (2019-2030)
5.2 Global E-reader Consumption Value by Type (2019-2030)
5.3 Global E-reader Average Price by Type (2019-2030)
6 Market Segment by Application
6.1 Global E-reader Sales Quantity by Application (2019-2030)
6.2 Global E-reader Consumption Value by Application (2019-2030)
6.3 Global E-reader Average Price by Application (2019-2030)
7 North America
7.1 North America E-reader Sales Quantity by Type (2019-2030)
7.2 North America E-reader Sales Quantity by Application (2019-2030)
7.3 North America E-reader Market Size by Country
7.3.1 North America E-reader Sales Quantity by Country (2019-2030)
7.3.2 North America E-reader Consumption Value by Country (2019-2030)
7.3.3 United States Market Size and Forecast (2019-2030)
7.3.4 Canada Market Size and Forecast (2019-2030)
7.3.5 Mexico Market Size and Forecast (2019-2030)
8 Europe
8.1 Europe E-reader Sales Quantity by Type (2019-2030)
8.2 Europe E-reader Sales Quantity by Application (2019-2030)
8.3 Europe E-reader Market Size by Country
8.3.1 Europe E-reader Sales Quantity by Country (2019-2030)
8.3.2 Europe E-reader Consumption Value by Country (2019-2030)
8.3.3 Germany Market Size and Forecast (2019-2030)
8.3.4 France Market Size and Forecast (2019-2030)
8.3.5 United Kingdom Market Size and Forecast (2019-2030)
8.3.6 Russia Market Size and Forecast (2019-2030)
8.3.7 Italy Market Size and Forecast (2019-2030)
9 Asia-Pacific
9.1 Asia-Pacific E-reader Sales Quantity by Type (2019-2030)
9.2 Asia-Pacific E-reader Sales Quantity by Application (2019-2030)
9.3 Asia-Pacific E-reader Market Size by Region
9.3.1 Asia-Pacific E-reader Sales Quantity by Region (2019-2030)
9.3.2 Asia-Pacific E-reader Consumption Value by Region (2019-2030)
9.3.3 China Market Size and Forecast (2019-2030)
9.3.4 Japan Market Size and Forecast (2019-2030)
9.3.5 South Korea Market Size and Forecast (2019-2030)
9.3.6 India Market Size and Forecast (2019-2030)
9.3.7 Southeast Asia Market Size and Forecast (2019-2030)
9.3.8 Australia Market Size and Forecast (2019-2030)
10 South America
10.1 South America E-reader Sales Quantity by Type (2019-2030)
10.2 South America E-reader Sales Quantity by Application (2019-2030)
10.3 South America E-reader Market Size by Country
10.3.1 South America E-reader Sales Quantity by Country (2019-2030)
10.3.2 South America E-reader Consumption Value by Country (2019-2030)
10.3.3 Brazil Market Size and Forecast (2019-2030)
10.3.4 Argentina Market Size and Forecast (2019-2030)
11 Middle East & Africa
11.1 Middle East & Africa E-reader Sales Quantity by Type (2019-2030)
11.2 Middle East & Africa E-reader Sales Quantity by Application (2019-2030)
11.3 Middle East & Africa E-reader Market Size by Country
11.3.1 Middle East & Africa E-reader Sales Quantity by Country (2019-2030)
11.3.2 Middle East & Africa E-reader Consumption Value by Country (2019-2030)
11.3.3 Turkey Market Size and Forecast (2019-2030)
11.3.4 Egypt Market Size and Forecast (2019-2030)
11.3.5 Saudi Arabia Market Size and Forecast (2019-2030)
11.3.6 South Africa Market Size and Forecast (2019-2030)
12 Market Dynamics
12.1 E-reader Market Drivers
12.2 E-reader Market Restraints
12.3 E-reader Trends Analysis
12.4 Porters Five Forces Analysis
12.4.1 Threat of New Entrants
12.4.2 Bargaining Power of Suppliers
12.4.3 Bargaining Power of Buyers
12.4.4 Threat of Substitutes
12.4.5 Competitive Rivalry
13 Raw Material and Industry Chain
13.1 Raw Material of E-reader and Key Manufacturers
13.2 Manufacturing Costs Percentage of E-reader
13.3 E-reader Production Process
13.4 Industry Value Chain Analysis
14 Shipments by Distribution Channel
14.1 Sales Channel
14.1.1 Direct to End-User
14.1.2 Distributors
14.2 E-reader Typical Distributors
14.3 E-reader Typical Customers
15 Research Findings and Conclusion
16 Appendix
16.1 Methodology
16.2 Research Process and Data Source
16.3 Disclaimer
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck
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*If Applicable.