the global ECommerce Analytics Software market size was valued at US$ million in 2024 and is forecast to a readjusted size of USD million by 2031 with a CAGR of %during review period.
ECommerce analytics software is a digital solution that helps online vendors and retailers gain insight into their business. It collects听data analytics听and measures metrics from varying platforms and integrates information into a centralized database. For the data to be more digestible, this software converts it into visual reports. When you use this software, you can track website visitors and identify customer behavior.
According to International Telecommunication Union (ITU), the global Internet users (online population) were more than 5 billion. And the number of online shoppers was also increasing. In 2022, the global e-commerce market penetration rate increased to 19.7%, and the e-commerce market reached $5.5 trillion. At the same time, the Asian e-commerce market ranked at the top of the revenue ranking, which has reached $1.8 trillion. According to the National Bureau of Statistics, China was the largest online retail market in 2022, with online retail sales of 13.79 trillion yuan and a year-on-year increase of 4%. Among them, the online retail sales of physical goods were 11.96 trillion yuan, with a year-on-year increase of 6.2%, which accounted for 27.2% of the total retail sales of consumer goods.
This report is a detailed and comprehensive analysis for global ECommerce Analytics Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global ECommerce Analytics Software market size and forecasts, in consumption value ($ Million), 2020-2031
Global ECommerce Analytics Software market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global ECommerce Analytics Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global ECommerce Analytics Software market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for ECommerce Analytics Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global ECommerce Analytics Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Looker Data Sciences, Shopify, Yotpo, SellerPrime, Brightpearl, Heap, Crazy Egg, Segment, Mixpanel, Kissmetrics, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
ECommerce Analytics Software market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
On-permise
Cloud-based
Market segment by Application
SME
Large Enterprises
Market segment by players, this report covers
Looker Data Sciences
Shopify
Yotpo
SellerPrime
Brightpearl
Heap
Crazy Egg
Segment
Mixpanel
Kissmetrics
Adobe Marketing Cloud
Woopra
Google Analytics
Webtrends
Clicky
StatCounter
FullStory
RJMetrics
IXXO Multi-Vendor Software
Octopus
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe ECommerce Analytics Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of ECommerce Analytics Software, with revenue, gross margin, and global market share of ECommerce Analytics Software from 2020 to 2025.
Chapter 3, the ECommerce Analytics Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and ECommerce Analytics Software market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of ECommerce Analytics Software.
Chapter 13, to describe ECommerce Analytics Software research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of ECommerce Analytics Software by Type
1.3.1 Overview: Global ECommerce Analytics Software Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global ECommerce Analytics Software Consumption Value Market Share by Type in 2024
1.3.3 On-permise
1.3.4 Cloud-based
1.4 Global ECommerce Analytics Software Market by Application
1.4.1 Overview: Global ECommerce Analytics Software Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 SME
1.4.3 Large Enterprises
1.5 Global ECommerce Analytics Software Market Size & Forecast
1.6 Global ECommerce Analytics Software Market Size and Forecast by Region
1.6.1 Global ECommerce Analytics Software Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global ECommerce Analytics Software Market Size by Region, (2020-2031)
1.6.3 North America ECommerce Analytics Software Market Size and Prospect (2020-2031)
1.6.4 Europe ECommerce Analytics Software Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific ECommerce Analytics Software Market Size and Prospect (2020-2031)
1.6.6 South America ECommerce Analytics Software Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa ECommerce Analytics Software Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 Looker Data Sciences
2.1.1 Looker Data Sciences Details
2.1.2 Looker Data Sciences Major Business
2.1.3 Looker Data Sciences ECommerce Analytics Software Product and Solutions
2.1.4 Looker Data Sciences ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 Looker Data Sciences Recent Developments and Future Plans
2.2 Shopify
2.2.1 Shopify Details
2.2.2 Shopify Major Business
2.2.3 Shopify ECommerce Analytics Software Product and Solutions
2.2.4 Shopify ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 Shopify Recent Developments and Future Plans
2.3 Yotpo
2.3.1 Yotpo Details
2.3.2 Yotpo Major Business
2.3.3 Yotpo ECommerce Analytics Software Product and Solutions
2.3.4 Yotpo ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Yotpo Recent Developments and Future Plans
2.4 SellerPrime
2.4.1 SellerPrime Details
2.4.2 SellerPrime Major Business
2.4.3 SellerPrime ECommerce Analytics Software Product and Solutions
2.4.4 SellerPrime ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 SellerPrime Recent Developments and Future Plans
2.5 Brightpearl
2.5.1 Brightpearl Details
2.5.2 Brightpearl Major Business
2.5.3 Brightpearl ECommerce Analytics Software Product and Solutions
2.5.4 Brightpearl ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 Brightpearl Recent Developments and Future Plans
2.6 Heap
2.6.1 Heap Details
2.6.2 Heap Major Business
2.6.3 Heap ECommerce Analytics Software Product and Solutions
2.6.4 Heap ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 Heap Recent Developments and Future Plans
2.7 Crazy Egg
2.7.1 Crazy Egg Details
2.7.2 Crazy Egg Major Business
2.7.3 Crazy Egg ECommerce Analytics Software Product and Solutions
2.7.4 Crazy Egg ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 Crazy Egg Recent Developments and Future Plans
2.8 Segment
2.8.1 Segment Details
2.8.2 Segment Major Business
2.8.3 Segment ECommerce Analytics Software Product and Solutions
2.8.4 Segment ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 Segment Recent Developments and Future Plans
2.9 Mixpanel
2.9.1 Mixpanel Details
2.9.2 Mixpanel Major Business
2.9.3 Mixpanel ECommerce Analytics Software Product and Solutions
2.9.4 Mixpanel ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 Mixpanel Recent Developments and Future Plans
2.10 Kissmetrics
2.10.1 Kissmetrics Details
2.10.2 Kissmetrics Major Business
2.10.3 Kissmetrics ECommerce Analytics Software Product and Solutions
2.10.4 Kissmetrics ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 Kissmetrics Recent Developments and Future Plans
2.11 Adobe Marketing Cloud
2.11.1 Adobe Marketing Cloud Details
2.11.2 Adobe Marketing Cloud Major Business
2.11.3 Adobe Marketing Cloud ECommerce Analytics Software Product and Solutions
2.11.4 Adobe Marketing Cloud ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 Adobe Marketing Cloud Recent Developments and Future Plans
2.12 Woopra
2.12.1 Woopra Details
2.12.2 Woopra Major Business
2.12.3 Woopra ECommerce Analytics Software Product and Solutions
2.12.4 Woopra ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 Woopra Recent Developments and Future Plans
2.13 Google Analytics
2.13.1 Google Analytics Details
2.13.2 Google Analytics Major Business
2.13.3 Google Analytics ECommerce Analytics Software Product and Solutions
2.13.4 Google Analytics ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 Google Analytics Recent Developments and Future Plans
2.14 Webtrends
2.14.1 Webtrends Details
2.14.2 Webtrends Major Business
2.14.3 Webtrends ECommerce Analytics Software Product and Solutions
2.14.4 Webtrends ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Webtrends Recent Developments and Future Plans
2.15 Clicky
2.15.1 Clicky Details
2.15.2 Clicky Major Business
2.15.3 Clicky ECommerce Analytics Software Product and Solutions
2.15.4 Clicky ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 Clicky Recent Developments and Future Plans
2.16 StatCounter
2.16.1 StatCounter Details
2.16.2 StatCounter Major Business
2.16.3 StatCounter ECommerce Analytics Software Product and Solutions
2.16.4 StatCounter ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 StatCounter Recent Developments and Future Plans
2.17 FullStory
2.17.1 FullStory Details
2.17.2 FullStory Major Business
2.17.3 FullStory ECommerce Analytics Software Product and Solutions
2.17.4 FullStory ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.17.5 FullStory Recent Developments and Future Plans
2.18 RJMetrics
2.18.1 RJMetrics Details
2.18.2 RJMetrics Major Business
2.18.3 RJMetrics ECommerce Analytics Software Product and Solutions
2.18.4 RJMetrics ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.18.5 RJMetrics Recent Developments and Future Plans
2.19 IXXO Multi-Vendor Software
2.19.1 IXXO Multi-Vendor Software Details
2.19.2 IXXO Multi-Vendor Software Major Business
2.19.3 IXXO Multi-Vendor Software ECommerce Analytics Software Product and Solutions
2.19.4 IXXO Multi-Vendor Software ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.19.5 IXXO Multi-Vendor Software Recent Developments and Future Plans
2.20 Octopus
2.20.1 Octopus Details
2.20.2 Octopus Major Business
2.20.3 Octopus ECommerce Analytics Software Product and Solutions
2.20.4 Octopus ECommerce Analytics Software Revenue, Gross Margin and Market Share (2020-2025)
2.20.5 Octopus Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global ECommerce Analytics Software Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of ECommerce Analytics Software by Company Revenue
3.2.2 Top 3 ECommerce Analytics Software Players Market Share in 2024
3.2.3 Top 6 ECommerce Analytics Software Players Market Share in 2024
3.3 ECommerce Analytics Software Market: Overall Company Footprint Analysis
3.3.1 ECommerce Analytics Software Market: Region Footprint
3.3.2 ECommerce Analytics Software Market: Company Product Type Footprint
3.3.3 ECommerce Analytics Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global ECommerce Analytics Software Consumption Value and Market Share by Type (2020-2025)
4.2 Global ECommerce Analytics Software Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global ECommerce Analytics Software Consumption Value Market Share by Application (2020-2025)
5.2 Global ECommerce Analytics Software Market Forecast by Application (2026-2031)
6 North America
6.1 North America ECommerce Analytics Software Consumption Value by Type (2020-2031)
6.2 North America ECommerce Analytics Software Market Size by Application (2020-2031)
6.3 North America ECommerce Analytics Software Market Size by Country
6.3.1 North America ECommerce Analytics Software Consumption Value by Country (2020-2031)
6.3.2 United States ECommerce Analytics Software Market Size and Forecast (2020-2031)
6.3.3 Canada ECommerce Analytics Software Market Size and Forecast (2020-2031)
6.3.4 Mexico ECommerce Analytics Software Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe ECommerce Analytics Software Consumption Value by Type (2020-2031)
7.2 Europe ECommerce Analytics Software Consumption Value by Application (2020-2031)
7.3 Europe ECommerce Analytics Software Market Size by Country
7.3.1 Europe ECommerce Analytics Software Consumption Value by Country (2020-2031)
7.3.2 Germany ECommerce Analytics Software Market Size and Forecast (2020-2031)
7.3.3 France ECommerce Analytics Software Market Size and Forecast (2020-2031)
7.3.4 United Kingdom ECommerce Analytics Software Market Size and Forecast (2020-2031)
7.3.5 Russia ECommerce Analytics Software Market Size and Forecast (2020-2031)
7.3.6 Italy ECommerce Analytics Software Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific ECommerce Analytics Software Consumption Value by Type (2020-2031)
8.2 Asia-Pacific ECommerce Analytics Software Consumption Value by Application (2020-2031)
8.3 Asia-Pacific ECommerce Analytics Software Market Size by Region
8.3.1 Asia-Pacific ECommerce Analytics Software Consumption Value by Region (2020-2031)
8.3.2 China ECommerce Analytics Software Market Size and Forecast (2020-2031)
8.3.3 Japan ECommerce Analytics Software Market Size and Forecast (2020-2031)
8.3.4 South Korea ECommerce Analytics Software Market Size and Forecast (2020-2031)
8.3.5 India ECommerce Analytics Software Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia ECommerce Analytics Software Market Size and Forecast (2020-2031)
8.3.7 Australia ECommerce Analytics Software Market Size and Forecast (2020-2031)
9 South America
9.1 South America ECommerce Analytics Software Consumption Value by Type (2020-2031)
9.2 South America ECommerce Analytics Software Consumption Value by Application (2020-2031)
9.3 South America ECommerce Analytics Software Market Size by Country
9.3.1 South America ECommerce Analytics Software Consumption Value by Country (2020-2031)
9.3.2 Brazil ECommerce Analytics Software Market Size and Forecast (2020-2031)
9.3.3 Argentina ECommerce Analytics Software Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa ECommerce Analytics Software Consumption Value by Type (2020-2031)
10.2 Middle East & Africa ECommerce Analytics Software Consumption Value by Application (2020-2031)
10.3 Middle East & Africa ECommerce Analytics Software Market Size by Country
10.3.1 Middle East & Africa ECommerce Analytics Software Consumption Value by Country (2020-2031)
10.3.2 Turkey ECommerce Analytics Software Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia ECommerce Analytics Software Market Size and Forecast (2020-2031)
10.3.4 UAE ECommerce Analytics Software Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 ECommerce Analytics Software Market Drivers
11.2 ECommerce Analytics Software Market Restraints
11.3 ECommerce Analytics Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 ECommerce Analytics Software Industry Chain
12.2 ECommerce Analytics Software Upstream Analysis
12.3 ECommerce Analytics Software Midstream Analysis
12.4 ECommerce Analytics Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Looker Data Sciences
Shopify
Yotpo
SellerPrime
Brightpearl
Heap
Crazy Egg
Segment
Mixpanel
Kissmetrics
Adobe Marketing Cloud
Woopra
Google Analytics
Webtrends
Clicky
StatCounter
FullStory
RJMetrics
IXXO Multi-Vendor Software
Octopus
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*If Applicable.