The global Electronic Cigarettes market size was valued at US$ 20640 million in 2024 and is forecast to a readjusted size of USD 38000 million by 2031 with a CAGR of 9.2% during review period.
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Global core manufacturers of Electronic Cigarettes for In-line Systems include Imperial Tobacco, British American Tobacco, Japan Tobacco, Altria and Philip Morris International. North America is the largest consumption region, accounting for approximately 57% of the global market. In terms of type, e-vapor is the largest market segment, with a share of more than 94%. In terms of sales channel, the largest sales channel is offline sales, with a share of approximately 83%.
This report is a detailed and comprehensive analysis for global Electronic Cigarettes market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Sales Channel. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Electronic Cigarettes market size and forecasts, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Unit), 2020-2031
Global Electronic Cigarettes market size and forecasts by region and country, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Unit), 2020-2031
Global Electronic Cigarettes market size and forecasts, by Type and by Sales Channel, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Unit), 2020-2031
Global Electronic Cigarettes market shares of main players, shipments in revenue ($ Million), sales quantity (M Units), and ASP (USD/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Electronic Cigarettes
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Electronic Cigarettes market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Imperial Tobacco, British American Tobacco, Japan Tobacco, Altria, Philip Morris International, FirstUnion, Buddy Group, Innokin, RELX, Smoore International, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Electronic Cigarettes market is split by Type and by Sales Channel. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Sales Channel in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
E-vapor
Heated Not Burn
Market segment by Sales Channel
Offline Sales
Online Sales
Major players covered
Imperial Tobacco
British American Tobacco
Japan Tobacco
Altria
Philip Morris International
FirstUnion
Buddy Group
Innokin
RELX
Smoore International
ELFBAR
SKE Crystal
Elux
MOTI
Boulder
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Electronic Cigarettes product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Electronic Cigarettes, with price, sales quantity, revenue, and global market share of Electronic Cigarettes from 2020 to 2025.
Chapter 3, the Electronic Cigarettes competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Electronic Cigarettes breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Sales Channel, with sales market share and growth rate by Type, by Sales Channel, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Electronic Cigarettes market forecast, by regions, by Type, and by Sales Channel, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Electronic Cigarettes.
Chapter 14 and 15, to describe Electronic Cigarettes sales channel, distributors, customers, research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Market Analysis by Type
1.3.1 Overview: Global Electronic Cigarettes Consumption Value by Type: 2020 Versus 2024 Versus 2031
1.3.2 E-vapor
1.3.3 Heated Not Burn
1.4 Market Analysis by Sales Channel
1.4.1 Overview: Global Electronic Cigarettes Consumption Value by Sales Channel: 2020 Versus 2024 Versus 2031
1.4.2 Offline Sales
1.4.3 Online Sales
1.5 Global Electronic Cigarettes Market Size & Forecast
1.5.1 Global Electronic Cigarettes Consumption Value (2020 & 2024 & 2031)
1.5.2 Global Electronic Cigarettes Sales Quantity (2020-2031)
1.5.3 Global Electronic Cigarettes Average Price (2020-2031)
2 Manufacturers Profiles
2.1 Imperial Tobacco
2.1.1 Imperial Tobacco Details
2.1.2 Imperial Tobacco Major Business
2.1.3 Imperial Tobacco Electronic Cigarettes Product and Services
2.1.4 Imperial Tobacco Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 Imperial Tobacco Recent Developments/Updates
2.2 British American Tobacco
2.2.1 British American Tobacco Details
2.2.2 British American Tobacco Major Business
2.2.3 British American Tobacco Electronic Cigarettes Product and Services
2.2.4 British American Tobacco Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 British American Tobacco Recent Developments/Updates
2.3 Japan Tobacco
2.3.1 Japan Tobacco Details
2.3.2 Japan Tobacco Major Business
2.3.3 Japan Tobacco Electronic Cigarettes Product and Services
2.3.4 Japan Tobacco Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Japan Tobacco Recent Developments/Updates
2.4 Altria
2.4.1 Altria Details
2.4.2 Altria Major Business
2.4.3 Altria Electronic Cigarettes Product and Services
2.4.4 Altria Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 Altria Recent Developments/Updates
2.5 Philip Morris International
2.5.1 Philip Morris International Details
2.5.2 Philip Morris International Major Business
2.5.3 Philip Morris International Electronic Cigarettes Product and Services
2.5.4 Philip Morris International Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 Philip Morris International Recent Developments/Updates
2.6 FirstUnion
2.6.1 FirstUnion Details
2.6.2 FirstUnion Major Business
2.6.3 FirstUnion Electronic Cigarettes Product and Services
2.6.4 FirstUnion Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 FirstUnion Recent Developments/Updates
2.7 Buddy Group
2.7.1 Buddy Group Details
2.7.2 Buddy Group Major Business
2.7.3 Buddy Group Electronic Cigarettes Product and Services
2.7.4 Buddy Group Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 Buddy Group Recent Developments/Updates
2.8 Innokin
2.8.1 Innokin Details
2.8.2 Innokin Major Business
2.8.3 Innokin Electronic Cigarettes Product and Services
2.8.4 Innokin Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 Innokin Recent Developments/Updates
2.9 RELX
2.9.1 RELX Details
2.9.2 RELX Major Business
2.9.3 RELX Electronic Cigarettes Product and Services
2.9.4 RELX Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 RELX Recent Developments/Updates
2.10 Smoore International
2.10.1 Smoore International Details
2.10.2 Smoore International Major Business
2.10.3 Smoore International Electronic Cigarettes Product and Services
2.10.4 Smoore International Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 Smoore International Recent Developments/Updates
2.11 ELFBAR
2.11.1 ELFBAR Details
2.11.2 ELFBAR Major Business
2.11.3 ELFBAR Electronic Cigarettes Product and Services
2.11.4 ELFBAR Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 ELFBAR Recent Developments/Updates
2.12 SKE Crystal
2.12.1 SKE Crystal Details
2.12.2 SKE Crystal Major Business
2.12.3 SKE Crystal Electronic Cigarettes Product and Services
2.12.4 SKE Crystal Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 SKE Crystal Recent Developments/Updates
2.13 Elux
2.13.1 Elux Details
2.13.2 Elux Major Business
2.13.3 Elux Electronic Cigarettes Product and Services
2.13.4 Elux Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 Elux Recent Developments/Updates
2.14 MOTI
2.14.1 MOTI Details
2.14.2 MOTI Major Business
2.14.3 MOTI Electronic Cigarettes Product and Services
2.14.4 MOTI Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 MOTI Recent Developments/Updates
2.15 Boulder
2.15.1 Boulder Details
2.15.2 Boulder Major Business
2.15.3 Boulder Electronic Cigarettes Product and Services
2.15.4 Boulder Electronic Cigarettes Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 Boulder Recent Developments/Updates
3 Competitive Environment: Electronic Cigarettes by Manufacturer
3.1 Global Electronic Cigarettes Sales Quantity by Manufacturer (2020-2025)
3.2 Global Electronic Cigarettes Revenue by Manufacturer (2020-2025)
3.3 Global Electronic Cigarettes Average Price by Manufacturer (2020-2025)
3.4 Market Share Analysis (2024)
3.4.1 Producer Shipments of Electronic Cigarettes by Manufacturer Revenue ($MM) and Market Share (%): 2024
3.4.2 Top 3 Electronic Cigarettes Manufacturer Market Share in 2024
3.4.3 Top 6 Electronic Cigarettes Manufacturer Market Share in 2024
3.5 Electronic Cigarettes Market: Overall Company Footprint Analysis
3.5.1 Electronic Cigarettes Market: Region Footprint
3.5.2 Electronic Cigarettes Market: Company Product Type Footprint
3.5.3 Electronic Cigarettes Market: Company Product Application Footprint
3.6 New Market Entrants and Barriers to Market Entry
3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
4.1 Global Electronic Cigarettes Market Size by Region
4.1.1 Global Electronic Cigarettes Sales Quantity by Region (2020-2031)
4.1.2 Global Electronic Cigarettes Consumption Value by Region (2020-2031)
4.1.3 Global Electronic Cigarettes Average Price by Region (2020-2031)
4.2 North America Electronic Cigarettes Consumption Value (2020-2031)
4.3 Europe Electronic Cigarettes Consumption Value (2020-2031)
4.4 Asia-Pacific Electronic Cigarettes Consumption Value (2020-2031)
4.5 South America Electronic Cigarettes Consumption Value (2020-2031)
4.6 Middle East & Africa Electronic Cigarettes Consumption Value (2020-2031)
5 Market Segment by Type
5.1 Global Electronic Cigarettes Sales Quantity by Type (2020-2031)
5.2 Global Electronic Cigarettes Consumption Value by Type (2020-2031)
5.3 Global Electronic Cigarettes Average Price by Type (2020-2031)
6 Market Segment by Sales Channel
6.1 Global Electronic Cigarettes Sales Quantity by Sales Channel (2020-2031)
6.2 Global Electronic Cigarettes Consumption Value by Sales Channel (2020-2031)
6.3 Global Electronic Cigarettes Average Price by Sales Channel (2020-2031)
7 North America
7.1 North America Electronic Cigarettes Sales Quantity by Type (2020-2031)
7.2 North America Electronic Cigarettes Sales Quantity by Sales Channel (2020-2031)
7.3 North America Electronic Cigarettes Market Size by Country
7.3.1 North America Electronic Cigarettes Sales Quantity by Country (2020-2031)
7.3.2 North America Electronic Cigarettes Consumption Value by Country (2020-2031)
7.3.3 United States Market Size and Forecast (2020-2031)
7.3.4 Canada Market Size and Forecast (2020-2031)
7.3.5 Mexico Market Size and Forecast (2020-2031)
8 Europe
8.1 Europe Electronic Cigarettes Sales Quantity by Type (2020-2031)
8.2 Europe Electronic Cigarettes Sales Quantity by Sales Channel (2020-2031)
8.3 Europe Electronic Cigarettes Market Size by Country
8.3.1 Europe Electronic Cigarettes Sales Quantity by Country (2020-2031)
8.3.2 Europe Electronic Cigarettes Consumption Value by Country (2020-2031)
8.3.3 Germany Market Size and Forecast (2020-2031)
8.3.4 France Market Size and Forecast (2020-2031)
8.3.5 United Kingdom Market Size and Forecast (2020-2031)
8.3.6 Russia Market Size and Forecast (2020-2031)
8.3.7 Italy Market Size and Forecast (2020-2031)
9 Asia-Pacific
9.1 Asia-Pacific Electronic Cigarettes Sales Quantity by Type (2020-2031)
9.2 Asia-Pacific Electronic Cigarettes Sales Quantity by Sales Channel (2020-2031)
9.3 Asia-Pacific Electronic Cigarettes Market Size by Region
9.3.1 Asia-Pacific Electronic Cigarettes Sales Quantity by Region (2020-2031)
9.3.2 Asia-Pacific Electronic Cigarettes Consumption Value by Region (2020-2031)
9.3.3 China Market Size and Forecast (2020-2031)
9.3.4 Japan Market Size and Forecast (2020-2031)
9.3.5 South Korea Market Size and Forecast (2020-2031)
9.3.6 India Market Size and Forecast (2020-2031)
9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
9.3.8 Australia Market Size and Forecast (2020-2031)
10 South America
10.1 South America Electronic Cigarettes Sales Quantity by Type (2020-2031)
10.2 South America Electronic Cigarettes Sales Quantity by Sales Channel (2020-2031)
10.3 South America Electronic Cigarettes Market Size by Country
10.3.1 South America Electronic Cigarettes Sales Quantity by Country (2020-2031)
10.3.2 South America Electronic Cigarettes Consumption Value by Country (2020-2031)
10.3.3 Brazil Market Size and Forecast (2020-2031)
10.3.4 Argentina Market Size and Forecast (2020-2031)
11 Middle East & Africa
11.1 Middle East & Africa Electronic Cigarettes Sales Quantity by Type (2020-2031)
11.2 Middle East & Africa Electronic Cigarettes Sales Quantity by Sales Channel (2020-2031)
11.3 Middle East & Africa Electronic Cigarettes Market Size by Country
11.3.1 Middle East & Africa Electronic Cigarettes Sales Quantity by Country (2020-2031)
11.3.2 Middle East & Africa Electronic Cigarettes Consumption Value by Country (2020-2031)
11.3.3 Turkey Market Size and Forecast (2020-2031)
11.3.4 Egypt Market Size and Forecast (2020-2031)
11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
11.3.6 South Africa Market Size and Forecast (2020-2031)
12 Market Dynamics
12.1 Electronic Cigarettes Market Drivers
12.2 Electronic Cigarettes Market Restraints
12.3 Electronic Cigarettes Trends Analysis
12.4 Porters Five Forces Analysis
12.4.1 Threat of New Entrants
12.4.2 Bargaining Power of Suppliers
12.4.3 Bargaining Power of Buyers
12.4.4 Threat of Substitutes
12.4.5 Competitive Rivalry
13 Raw Material and Industry Chain
13.1 Raw Material of Electronic Cigarettes and Key Manufacturers
13.2 Manufacturing Costs Percentage of Electronic Cigarettes
13.3 Electronic Cigarettes Production Process
13.4 Industry Value Chain Analysis
14 Shipments by Distribution Channel
14.1 Sales Channel
14.1.1 Direct to End-User
14.1.2 Distributors
14.2 Electronic Cigarettes Typical Distributors
14.3 Electronic Cigarettes Typical Customers
15 Research Findings and Conclusion
16 Appendix
16.1 Methodology
16.2 Research Process and Data Source
16.3 Disclaimer
Imperial Tobacco
British American Tobacco
Japan Tobacco
Altria
Philip Morris International
FirstUnion
Buddy Group
Innokin
RELX
Smoore International
ELFBAR
SKE Crystal
Elux
MOTI
Boulder
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*If Applicable.