

An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
Any device that can display text on a screen may act as an e-reader, but specialized e-reader designs may optimize portability, readability (especially in sunlight), and battery life for this purpose. A single e-reader is capable of holding the digital equivalent of hundreds of printed texts with no added bulk or measurable mass.
This report will cover the production and revenue by manufacturer of e-reader as well as the specs from the OEM terminal. The investigated e-readers are based on E-ink and low cost TFT LCD technology with price spanning from 20 USD to over 300 USD.
The global eReader market size was valued at US$ 817 million in 2023 and is forecast to a readjusted size of USD 860 million by 2030 with a CAGR of 0.7% during review period.
Global eReader key players include Amazon, Kobo(Rakuten), etc. Global top 5 manufacturers hold a share over 90%.
China and North Americais the largest market, with a share over 68%, followed by Europe, have a share about 18 percent.
In terms of product, 8 inches is the largest segment, with a share over 45%. And in terms of application, the largest application is adults, followed by children.
This report is a detailed and comprehensive analysis for global eReader market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
Key Features:
Global eReader market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2019-2030
Global eReader market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2019-2030
Global eReader market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2019-2030
Global eReader market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (USD/Unit), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for eReader
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global eReader market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Amazon, Sony, Barnes&Noble, PocketBook, Kobo(Rakuten), Bookeen, Ectaco, Ematic, DistriRead(ICARUS), Aluratek, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
eReader market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Below 5 Inches
6 Inches
8 Inches
9.7 Inches
Above 9.7 Inches
Market segment by Application
Children
Adults
Major players covered
Amazon
Sony
Barnes&Noble
PocketBook
Kobo(Rakuten)
Bookeen
Ectaco
Ematic
DistriRead(ICARUS)
Aluratek
Tolino
Hanvon
Onyx
BOOX
Shenzhen Boyue Technology Co.,Ltd.
Xiaomi
iFLYTEK
Haier
IReader Technology Co., Ltd.
Huawei
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe eReader product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of eReader, with price, sales quantity, revenue, and global market share of eReader from 2019 to 2024.
Chapter 3, the eReader competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the eReader breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2019 to 2030.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2019 to 2030.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2019 to 2024.and eReader market forecast, by regions, by Type, and by Application, with sales and revenue, from 2025 to 2030.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of eReader.
Chapter 14 and 15, to describe eReader sales channel, distributors, customers, research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Market Analysis by Type
1.3.1 Overview: Global eReader Consumption Value by Type: 2019 Versus 2023 Versus 2030
1.3.2 Below 5 Inches
1.3.3 6 Inches
1.3.4 8 Inches
1.3.5 9.7 Inches
1.3.6 Above 9.7 Inches
1.4 Market Analysis by Application
1.4.1 Overview: Global eReader Consumption Value by Application: 2019 Versus 2023 Versus 2030
1.4.2 Children
1.4.3 Adults
1.5 Global eReader Market Size & Forecast
1.5.1 Global eReader Consumption Value (2019 & 2023 & 2030)
1.5.2 Global eReader Sales Quantity (2019-2030)
1.5.3 Global eReader Average Price (2019-2030)
2 Manufacturers Profiles
2.1 Amazon
2.1.1 Amazon Details
2.1.2 Amazon Major Business
2.1.3 Amazon eReader Product and Services
2.1.4 Amazon eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Amazon Recent Developments/Updates
2.2 Sony
2.2.1 Sony Details
2.2.2 Sony Major Business
2.2.3 Sony eReader Product and Services
2.2.4 Sony eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Sony Recent Developments/Updates
2.3 Barnes&Noble
2.3.1 Barnes&Noble Details
2.3.2 Barnes&Noble Major Business
2.3.3 Barnes&Noble eReader Product and Services
2.3.4 Barnes&Noble eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Barnes&Noble Recent Developments/Updates
2.4 PocketBook
2.4.1 PocketBook Details
2.4.2 PocketBook Major Business
2.4.3 PocketBook eReader Product and Services
2.4.4 PocketBook eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 PocketBook Recent Developments/Updates
2.5 Kobo(Rakuten)
2.5.1 Kobo(Rakuten) Details
2.5.2 Kobo(Rakuten) Major Business
2.5.3 Kobo(Rakuten) eReader Product and Services
2.5.4 Kobo(Rakuten) eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Kobo(Rakuten) Recent Developments/Updates
2.6 Bookeen
2.6.1 Bookeen Details
2.6.2 Bookeen Major Business
2.6.3 Bookeen eReader Product and Services
2.6.4 Bookeen eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Bookeen Recent Developments/Updates
2.7 Ectaco
2.7.1 Ectaco Details
2.7.2 Ectaco Major Business
2.7.3 Ectaco eReader Product and Services
2.7.4 Ectaco eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Ectaco Recent Developments/Updates
2.8 Ematic
2.8.1 Ematic Details
2.8.2 Ematic Major Business
2.8.3 Ematic eReader Product and Services
2.8.4 Ematic eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Ematic Recent Developments/Updates
2.9 DistriRead(ICARUS)
2.9.1 DistriRead(ICARUS) Details
2.9.2 DistriRead(ICARUS) Major Business
2.9.3 DistriRead(ICARUS) eReader Product and Services
2.9.4 DistriRead(ICARUS) eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 DistriRead(ICARUS) Recent Developments/Updates
2.10 Aluratek
2.10.1 Aluratek Details
2.10.2 Aluratek Major Business
2.10.3 Aluratek eReader Product and Services
2.10.4 Aluratek eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Aluratek Recent Developments/Updates
2.11 Tolino
2.11.1 Tolino Details
2.11.2 Tolino Major Business
2.11.3 Tolino eReader Product and Services
2.11.4 Tolino eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Tolino Recent Developments/Updates
2.12 Hanvon
2.12.1 Hanvon Details
2.12.2 Hanvon Major Business
2.12.3 Hanvon eReader Product and Services
2.12.4 Hanvon eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Hanvon Recent Developments/Updates
2.13 Onyx
2.13.1 Onyx Details
2.13.2 Onyx Major Business
2.13.3 Onyx eReader Product and Services
2.13.4 Onyx eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 Onyx Recent Developments/Updates
2.14 BOOX
2.14.1 BOOX Details
2.14.2 BOOX Major Business
2.14.3 BOOX eReader Product and Services
2.14.4 BOOX eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 BOOX Recent Developments/Updates
2.15 Shenzhen Boyue Technology Co.,Ltd.
2.15.1 Shenzhen Boyue Technology Co.,Ltd. Details
2.15.2 Shenzhen Boyue Technology Co.,Ltd. Major Business
2.15.3 Shenzhen Boyue Technology Co.,Ltd. eReader Product and Services
2.15.4 Shenzhen Boyue Technology Co.,Ltd. eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 Shenzhen Boyue Technology Co.,Ltd. Recent Developments/Updates
2.16 Xiaomi
2.16.1 Xiaomi Details
2.16.2 Xiaomi Major Business
2.16.3 Xiaomi eReader Product and Services
2.16.4 Xiaomi eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.16.5 Xiaomi Recent Developments/Updates
2.17 iFLYTEK
2.17.1 iFLYTEK Details
2.17.2 iFLYTEK Major Business
2.17.3 iFLYTEK eReader Product and Services
2.17.4 iFLYTEK eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.17.5 iFLYTEK Recent Developments/Updates
2.18 Haier
2.18.1 Haier Details
2.18.2 Haier Major Business
2.18.3 Haier eReader Product and Services
2.18.4 Haier eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.18.5 Haier Recent Developments/Updates
2.19 IReader Technology Co., Ltd.
2.19.1 IReader Technology Co., Ltd. Details
2.19.2 IReader Technology Co., Ltd. Major Business
2.19.3 IReader Technology Co., Ltd. eReader Product and Services
2.19.4 IReader Technology Co., Ltd. eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.19.5 IReader Technology Co., Ltd. Recent Developments/Updates
2.20 Huawei
2.20.1 Huawei Details
2.20.2 Huawei Major Business
2.20.3 Huawei eReader Product and Services
2.20.4 Huawei eReader Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
2.20.5 Huawei Recent Developments/Updates
3 Competitive Environment: eReader by Manufacturer
3.1 Global eReader Sales Quantity by Manufacturer (2019-2024)
3.2 Global eReader Revenue by Manufacturer (2019-2024)
3.3 Global eReader Average Price by Manufacturer (2019-2024)
3.4 Market Share Analysis (2023)
3.4.1 Producer Shipments of eReader by Manufacturer Revenue ($MM) and Market Share (%): 2023
3.4.2 Top 3 eReader Manufacturer Market Share in 2023
3.4.3 Top 6 eReader Manufacturer Market Share in 2023
3.5 eReader Market: Overall Company Footprint Analysis
3.5.1 eReader Market: Region Footprint
3.5.2 eReader Market: Company Product Type Footprint
3.5.3 eReader Market: Company Product Application Footprint
3.6 New Market Entrants and Barriers to Market Entry
3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
4.1 Global eReader Market Size by Region
4.1.1 Global eReader Sales Quantity by Region (2019-2030)
4.1.2 Global eReader Consumption Value by Region (2019-2030)
4.1.3 Global eReader Average Price by Region (2019-2030)
4.2 North America eReader Consumption Value (2019-2030)
4.3 Europe eReader Consumption Value (2019-2030)
4.4 Asia-Pacific eReader Consumption Value (2019-2030)
4.5 South America eReader Consumption Value (2019-2030)
4.6 Middle East & Africa eReader Consumption Value (2019-2030)
5 Market Segment by Type
5.1 Global eReader Sales Quantity by Type (2019-2030)
5.2 Global eReader Consumption Value by Type (2019-2030)
5.3 Global eReader Average Price by Type (2019-2030)
6 Market Segment by Application
6.1 Global eReader Sales Quantity by Application (2019-2030)
6.2 Global eReader Consumption Value by Application (2019-2030)
6.3 Global eReader Average Price by Application (2019-2030)
7 North America
7.1 North America eReader Sales Quantity by Type (2019-2030)
7.2 North America eReader Sales Quantity by Application (2019-2030)
7.3 North America eReader Market Size by Country
7.3.1 North America eReader Sales Quantity by Country (2019-2030)
7.3.2 North America eReader Consumption Value by Country (2019-2030)
7.3.3 United States Market Size and Forecast (2019-2030)
7.3.4 Canada Market Size and Forecast (2019-2030)
7.3.5 Mexico Market Size and Forecast (2019-2030)
8 Europe
8.1 Europe eReader Sales Quantity by Type (2019-2030)
8.2 Europe eReader Sales Quantity by Application (2019-2030)
8.3 Europe eReader Market Size by Country
8.3.1 Europe eReader Sales Quantity by Country (2019-2030)
8.3.2 Europe eReader Consumption Value by Country (2019-2030)
8.3.3 Germany Market Size and Forecast (2019-2030)
8.3.4 France Market Size and Forecast (2019-2030)
8.3.5 United Kingdom Market Size and Forecast (2019-2030)
8.3.6 Russia Market Size and Forecast (2019-2030)
8.3.7 Italy Market Size and Forecast (2019-2030)
9 Asia-Pacific
9.1 Asia-Pacific eReader Sales Quantity by Type (2019-2030)
9.2 Asia-Pacific eReader Sales Quantity by Application (2019-2030)
9.3 Asia-Pacific eReader Market Size by Region
9.3.1 Asia-Pacific eReader Sales Quantity by Region (2019-2030)
9.3.2 Asia-Pacific eReader Consumption Value by Region (2019-2030)
9.3.3 China Market Size and Forecast (2019-2030)
9.3.4 Japan Market Size and Forecast (2019-2030)
9.3.5 South Korea Market Size and Forecast (2019-2030)
9.3.6 India Market Size and Forecast (2019-2030)
9.3.7 Southeast Asia Market Size and Forecast (2019-2030)
9.3.8 Australia Market Size and Forecast (2019-2030)
10 South America
10.1 South America eReader Sales Quantity by Type (2019-2030)
10.2 South America eReader Sales Quantity by Application (2019-2030)
10.3 South America eReader Market Size by Country
10.3.1 South America eReader Sales Quantity by Country (2019-2030)
10.3.2 South America eReader Consumption Value by Country (2019-2030)
10.3.3 Brazil Market Size and Forecast (2019-2030)
10.3.4 Argentina Market Size and Forecast (2019-2030)
11 Middle East & Africa
11.1 Middle East & Africa eReader Sales Quantity by Type (2019-2030)
11.2 Middle East & Africa eReader Sales Quantity by Application (2019-2030)
11.3 Middle East & Africa eReader Market Size by Country
11.3.1 Middle East & Africa eReader Sales Quantity by Country (2019-2030)
11.3.2 Middle East & Africa eReader Consumption Value by Country (2019-2030)
11.3.3 Turkey Market Size and Forecast (2019-2030)
11.3.4 Egypt Market Size and Forecast (2019-2030)
11.3.5 Saudi Arabia Market Size and Forecast (2019-2030)
11.3.6 South Africa Market Size and Forecast (2019-2030)
12 Market Dynamics
12.1 eReader Market Drivers
12.2 eReader Market Restraints
12.3 eReader Trends Analysis
12.4 Porters Five Forces Analysis
12.4.1 Threat of New Entrants
12.4.2 Bargaining Power of Suppliers
12.4.3 Bargaining Power of Buyers
12.4.4 Threat of Substitutes
12.4.5 Competitive Rivalry
13 Raw Material and Industry Chain
13.1 Raw Material of eReader and Key Manufacturers
13.2 Manufacturing Costs Percentage of eReader
13.3 eReader Production Process
13.4 Industry Value Chain Analysis
14 Shipments by Distribution Channel
14.1 Sales Channel
14.1.1 Direct to End-User
14.1.2 Distributors
14.2 eReader Typical Distributors
14.3 eReader Typical Customers
15 Research Findings and Conclusion
16 Appendix
16.1 Methodology
16.2 Research Process and Data Source
16.3 Disclaimer
Amazon
Sony
Barnes&Noble
PocketBook
Kobo(Rakuten)
Bookeen
Ectaco
Ematic
DistriRead(ICARUS)
Aluratek
Tolino
Hanvon
Onyx
BOOX
Shenzhen Boyue Technology Co.,Ltd.
Xiaomi
iFLYTEK
Haier
IReader Technology Co., Ltd.
Huawei
Ìý
Ìý
*If Applicable.