The global Location Based Marketing Software market size was valued at USD 626.6 million in 2023 and is forecast to a readjusted size of USD 1058.7 million by 2030 with a CAGR of 7.8% during review period.
Location Based Marketing Software is a category of software that helps businesses target consumers with online or offline messaging based on their physical location. Location Based Marketing Software can use location data from various sources, such as IP addresses, GPS, Wi-Fi, Bluetooth, and RFID, to deliver personalized and relevant offers, promotions, coupons, and notifications to potential customers who are near a store, an event, or a competitor. Location Based Marketing Software can also provide features such as geofencing, geotargeting, beacons, geoconquesting, and analytics.
The industry trend of Location Based Marketing Software is expected to be positive in the coming years, as more businesses adopt cloud-based and web-based office productivity solutions to cope with the changing work environment and customer demands. The growth of this market is driven by the increasing penetration of smartphones and mobile devices, the rising adoption of location-based applications across various industries, the growing demand for real-time location data and analytics, and the emergence of 5G and IoT technologies . Location Based Marketing Software plays a vital role in supporting these trends by providing innovative tools for enhancing customer experience and loyalty.
This report includes an overview of the development of the Location Based Marketing Software industry chain, the market status of Large Enterprises (Cloud Based, Web Based), SMEs (Cloud Based, Web Based), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Location Based Marketing Software.
Regionally, the report analyzes the Location Based Marketing Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Location Based Marketing Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Location Based Marketing Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Location Based Marketing Software industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud Based, Web Based).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Location Based Marketing Software market.
Regional Analysis: The report involves examining the Location Based Marketing Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Location Based Marketing Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Location Based Marketing Software:
Company Analysis: Report covers individual Location Based Marketing Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Location Based Marketing Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).
Technology Analysis: Report covers specific technologies relevant to Location Based Marketing Software. It assesses the current state, advancements, and potential future developments in Location Based Marketing Software areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Location Based Marketing Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Location Based Marketing Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Cloud Based
Web Based
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Xtremepush
Software AG
Swirl
Plot Projects
Rover
MobileBridge
AND LBS Platform
SAP (Emarsys)
Flame Analytics
Cisco
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Location Based Marketing Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Location Based Marketing Software, with revenue, gross margin and global market share of Location Based Marketing Software from 2019 to 2024.
Chapter 3, the Location Based Marketing Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Location Based Marketing Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Location Based Marketing Software.
Chapter 13, to describe Location Based Marketing Software research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Location Based Marketing Software
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Location Based Marketing Software by Type
1.3.1 Overview: Global Location Based Marketing Software Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Location Based Marketing Software Consumption Value Market Share by Type in 2023
1.3.3 Cloud Based
1.3.4 Web Based
1.4 Global Location Based Marketing Software Market by Application
1.4.1 Overview: Global Location Based Marketing Software Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Large Enterprises
1.4.3 SMEs
1.5 Global Location Based Marketing Software Market Size & Forecast
1.6 Global Location Based Marketing Software Market Size and Forecast by Region
1.6.1 Global Location Based Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Location Based Marketing Software Market Size by Region, (2019-2030)
1.6.3 North America Location Based Marketing Software Market Size and Prospect (2019-2030)
1.6.4 Europe Location Based Marketing Software Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Location Based Marketing Software Market Size and Prospect (2019-2030)
1.6.6 South America Location Based Marketing Software Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Location Based Marketing Software Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 Xtremepush
2.1.1 Xtremepush Details
2.1.2 Xtremepush Major Business
2.1.3 Xtremepush Location Based Marketing Software Product and Solutions
2.1.4 Xtremepush Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Xtremepush Recent Developments and Future Plans
2.2 Software AG
2.2.1 Software AG Details
2.2.2 Software AG Major Business
2.2.3 Software AG Location Based Marketing Software Product and Solutions
2.2.4 Software AG Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Software AG Recent Developments and Future Plans
2.3 Swirl
2.3.1 Swirl Details
2.3.2 Swirl Major Business
2.3.3 Swirl Location Based Marketing Software Product and Solutions
2.3.4 Swirl Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Swirl Recent Developments and Future Plans
2.4 Plot Projects
2.4.1 Plot Projects Details
2.4.2 Plot Projects Major Business
2.4.3 Plot Projects Location Based Marketing Software Product and Solutions
2.4.4 Plot Projects Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Plot Projects Recent Developments and Future Plans
2.5 Rover
2.5.1 Rover Details
2.5.2 Rover Major Business
2.5.3 Rover Location Based Marketing Software Product and Solutions
2.5.4 Rover Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Rover Recent Developments and Future Plans
2.6 MobileBridge
2.6.1 MobileBridge Details
2.6.2 MobileBridge Major Business
2.6.3 MobileBridge Location Based Marketing Software Product and Solutions
2.6.4 MobileBridge Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 MobileBridge Recent Developments and Future Plans
2.7 AND LBS Platform
2.7.1 AND LBS Platform Details
2.7.2 AND LBS Platform Major Business
2.7.3 AND LBS Platform Location Based Marketing Software Product and Solutions
2.7.4 AND LBS Platform Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 AND LBS Platform Recent Developments and Future Plans
2.8 SAP (Emarsys)
2.8.1 SAP (Emarsys) Details
2.8.2 SAP (Emarsys) Major Business
2.8.3 SAP (Emarsys) Location Based Marketing Software Product and Solutions
2.8.4 SAP (Emarsys) Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 SAP (Emarsys) Recent Developments and Future Plans
2.9 Flame Analytics
2.9.1 Flame Analytics Details
2.9.2 Flame Analytics Major Business
2.9.3 Flame Analytics Location Based Marketing Software Product and Solutions
2.9.4 Flame Analytics Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Flame Analytics Recent Developments and Future Plans
2.10 Cisco
2.10.1 Cisco Details
2.10.2 Cisco Major Business
2.10.3 Cisco Location Based Marketing Software Product and Solutions
2.10.4 Cisco Location Based Marketing Software Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Cisco Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Location Based Marketing Software Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Location Based Marketing Software by Company Revenue
3.2.2 Top 3 Location Based Marketing Software Players Market Share in 2023
3.2.3 Top 6 Location Based Marketing Software Players Market Share in 2023
3.3 Location Based Marketing Software Market: Overall Company Footprint Analysis
3.3.1 Location Based Marketing Software Market: Region Footprint
3.3.2 Location Based Marketing Software Market: Company Product Type Footprint
3.3.3 Location Based Marketing Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Location Based Marketing Software Consumption Value and Market Share by Type (2019-2024)
4.2 Global Location Based Marketing Software Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Location Based Marketing Software Consumption Value Market Share by Application (2019-2024)
5.2 Global Location Based Marketing Software Market Forecast by Application (2025-2030)
6 North America
6.1 North America Location Based Marketing Software Consumption Value by Type (2019-2030)
6.2 North America Location Based Marketing Software Consumption Value by Application (2019-2030)
6.3 North America Location Based Marketing Software Market Size by Country
6.3.1 North America Location Based Marketing Software Consumption Value by Country (2019-2030)
6.3.2 United States Location Based Marketing Software Market Size and Forecast (2019-2030)
6.3.3 Canada Location Based Marketing Software Market Size and Forecast (2019-2030)
6.3.4 Mexico Location Based Marketing Software Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Location Based Marketing Software Consumption Value by Type (2019-2030)
7.2 Europe Location Based Marketing Software Consumption Value by Application (2019-2030)
7.3 Europe Location Based Marketing Software Market Size by Country
7.3.1 Europe Location Based Marketing Software Consumption Value by Country (2019-2030)
7.3.2 Germany Location Based Marketing Software Market Size and Forecast (2019-2030)
7.3.3 France Location Based Marketing Software Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Location Based Marketing Software Market Size and Forecast (2019-2030)
7.3.5 Russia Location Based Marketing Software Market Size and Forecast (2019-2030)
7.3.6 Italy Location Based Marketing Software Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Location Based Marketing Software Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Location Based Marketing Software Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Location Based Marketing Software Market Size by Region
8.3.1 Asia-Pacific Location Based Marketing Software Consumption Value by Region (2019-2030)
8.3.2 China Location Based Marketing Software Market Size and Forecast (2019-2030)
8.3.3 Japan Location Based Marketing Software Market Size and Forecast (2019-2030)
8.3.4 South Korea Location Based Marketing Software Market Size and Forecast (2019-2030)
8.3.5 India Location Based Marketing Software Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Location Based Marketing Software Market Size and Forecast (2019-2030)
8.3.7 Australia Location Based Marketing Software Market Size and Forecast (2019-2030)
9 South America
9.1 South America Location Based Marketing Software Consumption Value by Type (2019-2030)
9.2 South America Location Based Marketing Software Consumption Value by Application (2019-2030)
9.3 South America Location Based Marketing Software Market Size by Country
9.3.1 South America Location Based Marketing Software Consumption Value by Country (2019-2030)
9.3.2 Brazil Location Based Marketing Software Market Size and Forecast (2019-2030)
9.3.3 Argentina Location Based Marketing Software Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Location Based Marketing Software Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Location Based Marketing Software Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Location Based Marketing Software Market Size by Country
10.3.1 Middle East & Africa Location Based Marketing Software Consumption Value by Country (2019-2030)
10.3.2 Turkey Location Based Marketing Software Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Location Based Marketing Software Market Size and Forecast (2019-2030)
10.3.4 UAE Location Based Marketing Software Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Location Based Marketing Software Market Drivers
11.2 Location Based Marketing Software Market Restraints
11.3 Location Based Marketing Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Location Based Marketing Software Industry Chain
12.2 Location Based Marketing Software Upstream Analysis
12.3 Location Based Marketing Software Midstream Analysis
12.4 Location Based Marketing Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Xtremepush
Software AG
Swirl
Plot Projects
Rover
MobileBridge
AND LBS Platform
SAP (Emarsys)
Flame Analytics
Cisco
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*If Applicable.