Global Marketing Analytics Tools and Software Market 2025 by Company, Regions, Type and Application, Forecast to 2031

Publication ID:

GIR032503073

Publication Date:

March 6, 2025

Pages:

122

Publisher:

GIR

Countries:

Global [1]

USD 3,480.00

Software [2]

IT Services [3]

Computing & Electronics [4]

Description:

The global Marketing Analytics Tools and Software market size was valued at US$ million in 2024 and is forecast to a readjusted size of USD million by 2031 with a CAGR of %during review period.

This report is a detailed and comprehensive analysis for global Marketing Analytics Tools and Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Marketing Analytics Tools and Software market size and forecasts, in consumption value ($ Million), 2020-2031
Global Marketing Analytics Tools and Software market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Marketing Analytics Tools and Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Marketing Analytics Tools and Software market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Marketing Analytics Tools and Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Marketing Analytics Tools and Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Marketing Analytics Tools and Software market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
SMEs
Large Enterprises
Market segment by Application
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
Market segment by players, this report covers
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Marketing Analytics Tools and Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Marketing Analytics Tools and Software, with revenue, gross margin, and global market share of Marketing Analytics Tools and Software from 2020 to 2025.
Chapter 3, the Marketing Analytics Tools and Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Marketing Analytics Tools and Software market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Marketing Analytics Tools and Software.
Chapter 13, to describe Marketing Analytics Tools and Software research findings and conclusion.

Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.

Table Of Contents:

1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Marketing Analytics Tools and Software by Type
1.3.1 Overview: Global Marketing Analytics Tools and Software Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global Marketing Analytics Tools and Software Consumption Value Market Share by Type in 2024
1.3.3 SMEs
1.3.4 Large Enterprises
1.4 Global Marketing Analytics Tools and Software Market by Application
1.4.1 Overview: Global Marketing Analytics Tools and Software Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Retail & eCommerce
1.4.3 Banking & Insurance
1.4.4 Media & Entertaiment
1.4.5 Travel & Hospitality
1.4.6 Education
1.4.7 Others
1.5 Global Marketing Analytics Tools and Software Market Size & Forecast
1.6 Global Marketing Analytics Tools and Software Market Size and Forecast by Region
1.6.1 Global Marketing Analytics Tools and Software Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global Marketing Analytics Tools and Software Market Size by Region, (2020-2031)
1.6.3 North America Marketing Analytics Tools and Software Market Size and Prospect (2020-2031)
1.6.4 Europe Marketing Analytics Tools and Software Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific Marketing Analytics Tools and Software Market Size and Prospect (2020-2031)
1.6.6 South America Marketing Analytics Tools and Software Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa Marketing Analytics Tools and Software Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 HubSpot
2.1.1 HubSpot Details
2.1.2 HubSpot Major Business
2.1.3 HubSpot Marketing Analytics Tools and Software Product and Solutions
2.1.4 HubSpot Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 HubSpot Recent Developments and Future Plans
2.2 Semrush
2.2.1 Semrush Details
2.2.2 Semrush Major Business
2.2.3 Semrush Marketing Analytics Tools and Software Product and Solutions
2.2.4 Semrush Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 Semrush Recent Developments and Future Plans
2.3 Looker Data Sciences (Google)
2.3.1 Looker Data Sciences (Google) Details
2.3.2 Looker Data Sciences (Google) Major Business
2.3.3 Looker Data Sciences (Google) Marketing Analytics Tools and Software Product and Solutions
2.3.4 Looker Data Sciences (Google) Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Looker Data Sciences (Google) Recent Developments and Future Plans
2.4 Insider.
2.4.1 Insider. Details
2.4.2 Insider. Major Business
2.4.3 Insider. Marketing Analytics Tools and Software Product and Solutions
2.4.4 Insider. Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 Insider. Recent Developments and Future Plans
2.5 LeadsRx
2.5.1 LeadsRx Details
2.5.2 LeadsRx Major Business
2.5.3 LeadsRx Marketing Analytics Tools and Software Product and Solutions
2.5.4 LeadsRx Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 LeadsRx Recent Developments and Future Plans
2.6 SharpSpring
2.6.1 SharpSpring Details
2.6.2 SharpSpring Major Business
2.6.3 SharpSpring Marketing Analytics Tools and Software Product and Solutions
2.6.4 SharpSpring Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 SharpSpring Recent Developments and Future Plans
2.7 OWOX BI
2.7.1 OWOX BI Details
2.7.2 OWOX BI Major Business
2.7.3 OWOX BI Marketing Analytics Tools and Software Product and Solutions
2.7.4 OWOX BI Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 OWOX BI Recent Developments and Future Plans
2.8 Whatagraph BV
2.8.1 Whatagraph BV Details
2.8.2 Whatagraph BV Major Business
2.8.3 Whatagraph BV Marketing Analytics Tools and Software Product and Solutions
2.8.4 Whatagraph BV Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 Whatagraph BV Recent Developments and Future Plans
2.9 Pathmatics (Sensor Tower)
2.9.1 Pathmatics (Sensor Tower) Details
2.9.2 Pathmatics (Sensor Tower) Major Business
2.9.3 Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Product and Solutions
2.9.4 Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 Pathmatics (Sensor Tower) Recent Developments and Future Plans
2.10 MoEngage
2.10.1 MoEngage Details
2.10.2 MoEngage Major Business
2.10.3 MoEngage Marketing Analytics Tools and Software Product and Solutions
2.10.4 MoEngage Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 MoEngage Recent Developments and Future Plans
2.11 Emarsys (SAP)
2.11.1 Emarsys (SAP) Details
2.11.2 Emarsys (SAP) Major Business
2.11.3 Emarsys (SAP) Marketing Analytics Tools and Software Product and Solutions
2.11.4 Emarsys (SAP) Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 Emarsys (SAP) Recent Developments and Future Plans
2.12 SALESmanago
2.12.1 SALESmanago Details
2.12.2 SALESmanago Major Business
2.12.3 SALESmanago Marketing Analytics Tools and Software Product and Solutions
2.12.4 SALESmanago Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 SALESmanago Recent Developments and Future Plans
2.13 CleverTap
2.13.1 CleverTap Details
2.13.2 CleverTap Major Business
2.13.3 CleverTap Marketing Analytics Tools and Software Product and Solutions
2.13.4 CleverTap Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 CleverTap Recent Developments and Future Plans
2.14 Act-On Software
2.14.1 Act-On Software Details
2.14.2 Act-On Software Major Business
2.14.3 Act-On Software Marketing Analytics Tools and Software Product and Solutions
2.14.4 Act-On Software Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Act-On Software Recent Developments and Future Plans
2.15 TapClicks
2.15.1 TapClicks Details
2.15.2 TapClicks Major Business
2.15.3 TapClicks Marketing Analytics Tools and Software Product and Solutions
2.15.4 TapClicks Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 TapClicks Recent Developments and Future Plans
2.16 Ometria
2.16.1 Ometria Details
2.16.2 Ometria Major Business
2.16.3 Ometria Marketing Analytics Tools and Software Product and Solutions
2.16.4 Ometria Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 Ometria Recent Developments and Future Plans
2.17 Adverity
2.17.1 Adverity Details
2.17.2 Adverity Major Business
2.17.3 Adverity Marketing Analytics Tools and Software Product and Solutions
2.17.4 Adverity Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.17.5 Adverity Recent Developments and Future Plans
2.18 Optimove
2.18.1 Optimove Details
2.18.2 Optimove Major Business
2.18.3 Optimove Marketing Analytics Tools and Software Product and Solutions
2.18.4 Optimove Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.18.5 Optimove Recent Developments and Future Plans
2.19 Funnel
2.19.1 Funnel Details
2.19.2 Funnel Major Business
2.19.3 Funnel Marketing Analytics Tools and Software Product and Solutions
2.19.4 Funnel Marketing Analytics Tools and Software Revenue, Gross Margin and Market Share (2020-2025)
2.19.5 Funnel Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Marketing Analytics Tools and Software Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of Marketing Analytics Tools and Software by Company Revenue
3.2.2 Top 3 Marketing Analytics Tools and Software Players Market Share in 2024
3.2.3 Top 6 Marketing Analytics Tools and Software Players Market Share in 2024
3.3 Marketing Analytics Tools and Software Market: Overall Company Footprint Analysis
3.3.1 Marketing Analytics Tools and Software Market: Region Footprint
3.3.2 Marketing Analytics Tools and Software Market: Company Product Type Footprint
3.3.3 Marketing Analytics Tools and Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Marketing Analytics Tools and Software Consumption Value and Market Share by Type (2020-2025)
4.2 Global Marketing Analytics Tools and Software Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global Marketing Analytics Tools and Software Consumption Value Market Share by Application (2020-2025)
5.2 Global Marketing Analytics Tools and Software Market Forecast by Application (2026-2031)
6 North America
6.1 North America Marketing Analytics Tools and Software Consumption Value by Type (2020-2031)
6.2 North America Marketing Analytics Tools and Software Market Size by Application (2020-2031)
6.3 North America Marketing Analytics Tools and Software Market Size by Country
6.3.1 North America Marketing Analytics Tools and Software Consumption Value by Country (2020-2031)
6.3.2 United States Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
6.3.3 Canada Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
6.3.4 Mexico Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe Marketing Analytics Tools and Software Consumption Value by Type (2020-2031)
7.2 Europe Marketing Analytics Tools and Software Consumption Value by Application (2020-2031)
7.3 Europe Marketing Analytics Tools and Software Market Size by Country
7.3.1 Europe Marketing Analytics Tools and Software Consumption Value by Country (2020-2031)
7.3.2 Germany Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
7.3.3 France Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
7.3.4 United Kingdom Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
7.3.5 Russia Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
7.3.6 Italy Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Tools and Software Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Marketing Analytics Tools and Software Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Marketing Analytics Tools and Software Market Size by Region
8.3.1 Asia-Pacific Marketing Analytics Tools and Software Consumption Value by Region (2020-2031)
8.3.2 China Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
8.3.3 Japan Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
8.3.4 South Korea Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
8.3.5 India Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
8.3.7 Australia Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
9 South America
9.1 South America Marketing Analytics Tools and Software Consumption Value by Type (2020-2031)
9.2 South America Marketing Analytics Tools and Software Consumption Value by Application (2020-2031)
9.3 South America Marketing Analytics Tools and Software Market Size by Country
9.3.1 South America Marketing Analytics Tools and Software Consumption Value by Country (2020-2031)
9.3.2 Brazil Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
9.3.3 Argentina Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Tools and Software Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Marketing Analytics Tools and Software Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Marketing Analytics Tools and Software Market Size by Country
10.3.1 Middle East & Africa Marketing Analytics Tools and Software Consumption Value by Country (2020-2031)
10.3.2 Turkey Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
10.3.4 UAE Marketing Analytics Tools and Software Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 Marketing Analytics Tools and Software Market Drivers
11.2 Marketing Analytics Tools and Software Market Restraints
11.3 Marketing Analytics Tools and Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Marketing Analytics Tools and Software Industry Chain
12.2 Marketing Analytics Tools and Software Upstream Analysis
12.3 Marketing Analytics Tools and Software Midstream Analysis
12.4 Marketing Analytics Tools and Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer

Companies Mentioned:

HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

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