The global Media Monitoring Services market size was valued at USD 6869.3 million in 2023 and is forecast to a readjusted size of USD 10750 million by 2030 with a CAGR of 6.6% during review period.
Media Monitoring Services refer to professional services that track and analyze media coverage and mentions across various platforms, such as print, online, social media, and broadcast. These services involve the monitoring of news articles, blogs, social media posts, TV, and radio broadcasts to gather data and insights about a brand, organization, or topic of interest. Media Monitoring Services offer tools and technologies to track and aggregate media mentions, evaluate sentiment, measure reach and engagement, and provide comprehensive reports. This enables businesses to monitor their reputation, track public sentiment, assess the effectiveness of marketing campaigns, and make data-driven decisions.
The industry trend for Media Monitoring Services is experiencing significant growth and evolution as the media landscape becomes more complex and diverse. With the rise of digital media and social platforms, the volume of information generated and shared is increasing exponentially. Businesses are increasingly recognizing the importance of staying informed about their brand, competitors, and industry through media monitoring. The trend is driven by the need to gather real-time insights, assess public sentiment, manage reputation, and respond proactively to media coverage. Furthermore, advancements in technology, including AI and natural language processing, are enabling more sophisticated media monitoring techniques, such as sentiment analysis and media trend forecasting. As businesses strive to stay ahead and make informed decisions, the industry trend for Media Monitoring Services is expected to continue its upward trajectory.
This report includes an overview of the development of the Media Monitoring Services industry chain, the market status of Large Enterprises (Broadcast Monitoring, Print Media Monitoring), SMEs (Broadcast Monitoring, Print Media Monitoring), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Media Monitoring Services.
Regionally, the report analyzes the Media Monitoring Services markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Media Monitoring Services market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Media Monitoring Services market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Media Monitoring Services industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Broadcast Monitoring, Print Media Monitoring).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Media Monitoring Services market.
Regional Analysis: The report involves examining the Media Monitoring Services market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Media Monitoring Services market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Media Monitoring Services:
Company Analysis: Report covers individual Media Monitoring Services players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Media Monitoring Services This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).
Technology Analysis: Report covers specific technologies relevant to Media Monitoring Services. It assesses the current state, advancements, and potential future developments in Media Monitoring Services areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Media Monitoring Services market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Media Monitoring Services market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Broadcast Monitoring
Print Media Monitoring
Online Media Monitoring
Social Media Monitoring
Custom Media Measurement
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Agility PR Solutions
AlphaSense
Brand24
BrandMentions
Brandwatch
Cision
Critical Mention
eMedia Monitor
Isentia
Mediatoolkit
Meltwater
Mention
Metro Monitor
Muck Rack
News Exposure
Newswire
Ornico
Semrush
Signal AI
TVEyes
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Media Monitoring Services product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Media Monitoring Services, with revenue, gross margin and global market share of Media Monitoring Services from 2019 to 2024.
Chapter 3, the Media Monitoring Services competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Media Monitoring Services market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Media Monitoring Services.
Chapter 13, to describe Media Monitoring Services research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Media Monitoring Services
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Media Monitoring Services by Type
1.3.1 Overview: Global Media Monitoring Services Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Media Monitoring Services Consumption Value Market Share by Type in 2023
1.3.3 Broadcast Monitoring
1.3.4 Print Media Monitoring
1.3.5 Online Media Monitoring
1.3.6 Social Media Monitoring
1.3.7 Custom Media Measurement
1.4 Global Media Monitoring Services Market by Application
1.4.1 Overview: Global Media Monitoring Services Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Large Enterprises
1.4.3 SMEs
1.5 Global Media Monitoring Services Market Size & Forecast
1.6 Global Media Monitoring Services Market Size and Forecast by Region
1.6.1 Global Media Monitoring Services Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Media Monitoring Services Market Size by Region, (2019-2030)
1.6.3 North America Media Monitoring Services Market Size and Prospect (2019-2030)
1.6.4 Europe Media Monitoring Services Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Media Monitoring Services Market Size and Prospect (2019-2030)
1.6.6 South America Media Monitoring Services Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Media Monitoring Services Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 Agility PR Solutions
2.1.1 Agility PR Solutions Details
2.1.2 Agility PR Solutions Major Business
2.1.3 Agility PR Solutions Media Monitoring Services Product and Solutions
2.1.4 Agility PR Solutions Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Agility PR Solutions Recent Developments and Future Plans
2.2 AlphaSense
2.2.1 AlphaSense Details
2.2.2 AlphaSense Major Business
2.2.3 AlphaSense Media Monitoring Services Product and Solutions
2.2.4 AlphaSense Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 AlphaSense Recent Developments and Future Plans
2.3 Brand24
2.3.1 Brand24 Details
2.3.2 Brand24 Major Business
2.3.3 Brand24 Media Monitoring Services Product and Solutions
2.3.4 Brand24 Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Brand24 Recent Developments and Future Plans
2.4 BrandMentions
2.4.1 BrandMentions Details
2.4.2 BrandMentions Major Business
2.4.3 BrandMentions Media Monitoring Services Product and Solutions
2.4.4 BrandMentions Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 BrandMentions Recent Developments and Future Plans
2.5 Brandwatch
2.5.1 Brandwatch Details
2.5.2 Brandwatch Major Business
2.5.3 Brandwatch Media Monitoring Services Product and Solutions
2.5.4 Brandwatch Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Brandwatch Recent Developments and Future Plans
2.6 Cision
2.6.1 Cision Details
2.6.2 Cision Major Business
2.6.3 Cision Media Monitoring Services Product and Solutions
2.6.4 Cision Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Cision Recent Developments and Future Plans
2.7 Critical Mention
2.7.1 Critical Mention Details
2.7.2 Critical Mention Major Business
2.7.3 Critical Mention Media Monitoring Services Product and Solutions
2.7.4 Critical Mention Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Critical Mention Recent Developments and Future Plans
2.8 eMedia Monitor
2.8.1 eMedia Monitor Details
2.8.2 eMedia Monitor Major Business
2.8.3 eMedia Monitor Media Monitoring Services Product and Solutions
2.8.4 eMedia Monitor Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 eMedia Monitor Recent Developments and Future Plans
2.9 Isentia
2.9.1 Isentia Details
2.9.2 Isentia Major Business
2.9.3 Isentia Media Monitoring Services Product and Solutions
2.9.4 Isentia Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Isentia Recent Developments and Future Plans
2.10 Mediatoolkit
2.10.1 Mediatoolkit Details
2.10.2 Mediatoolkit Major Business
2.10.3 Mediatoolkit Media Monitoring Services Product and Solutions
2.10.4 Mediatoolkit Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Mediatoolkit Recent Developments and Future Plans
2.11 Meltwater
2.11.1 Meltwater Details
2.11.2 Meltwater Major Business
2.11.3 Meltwater Media Monitoring Services Product and Solutions
2.11.4 Meltwater Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Meltwater Recent Developments and Future Plans
2.12 Mention
2.12.1 Mention Details
2.12.2 Mention Major Business
2.12.3 Mention Media Monitoring Services Product and Solutions
2.12.4 Mention Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Mention Recent Developments and Future Plans
2.13 Metro Monitor
2.13.1 Metro Monitor Details
2.13.2 Metro Monitor Major Business
2.13.3 Metro Monitor Media Monitoring Services Product and Solutions
2.13.4 Metro Monitor Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 Metro Monitor Recent Developments and Future Plans
2.14 Muck Rack
2.14.1 Muck Rack Details
2.14.2 Muck Rack Major Business
2.14.3 Muck Rack Media Monitoring Services Product and Solutions
2.14.4 Muck Rack Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 Muck Rack Recent Developments and Future Plans
2.15 News Exposure
2.15.1 News Exposure Details
2.15.2 News Exposure Major Business
2.15.3 News Exposure Media Monitoring Services Product and Solutions
2.15.4 News Exposure Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 News Exposure Recent Developments and Future Plans
2.16 Newswire
2.16.1 Newswire Details
2.16.2 Newswire Major Business
2.16.3 Newswire Media Monitoring Services Product and Solutions
2.16.4 Newswire Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.16.5 Newswire Recent Developments and Future Plans
2.17 Ornico
2.17.1 Ornico Details
2.17.2 Ornico Major Business
2.17.3 Ornico Media Monitoring Services Product and Solutions
2.17.4 Ornico Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.17.5 Ornico Recent Developments and Future Plans
2.18 Semrush
2.18.1 Semrush Details
2.18.2 Semrush Major Business
2.18.3 Semrush Media Monitoring Services Product and Solutions
2.18.4 Semrush Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.18.5 Semrush Recent Developments and Future Plans
2.19 Signal AI
2.19.1 Signal AI Details
2.19.2 Signal AI Major Business
2.19.3 Signal AI Media Monitoring Services Product and Solutions
2.19.4 Signal AI Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.19.5 Signal AI Recent Developments and Future Plans
2.20 TVEyes
2.20.1 TVEyes Details
2.20.2 TVEyes Major Business
2.20.3 TVEyes Media Monitoring Services Product and Solutions
2.20.4 TVEyes Media Monitoring Services Revenue, Gross Margin and Market Share (2019-2024)
2.20.5 TVEyes Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Media Monitoring Services Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Media Monitoring Services by Company Revenue
3.2.2 Top 3 Media Monitoring Services Players Market Share in 2023
3.2.3 Top 6 Media Monitoring Services Players Market Share in 2023
3.3 Media Monitoring Services Market: Overall Company Footprint Analysis
3.3.1 Media Monitoring Services Market: Region Footprint
3.3.2 Media Monitoring Services Market: Company Product Type Footprint
3.3.3 Media Monitoring Services Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Media Monitoring Services Consumption Value and Market Share by Type (2019-2024)
4.2 Global Media Monitoring Services Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Media Monitoring Services Consumption Value Market Share by Application (2019-2024)
5.2 Global Media Monitoring Services Market Forecast by Application (2025-2030)
6 North America
6.1 North America Media Monitoring Services Consumption Value by Type (2019-2030)
6.2 North America Media Monitoring Services Consumption Value by Application (2019-2030)
6.3 North America Media Monitoring Services Market Size by Country
6.3.1 North America Media Monitoring Services Consumption Value by Country (2019-2030)
6.3.2 United States Media Monitoring Services Market Size and Forecast (2019-2030)
6.3.3 Canada Media Monitoring Services Market Size and Forecast (2019-2030)
6.3.4 Mexico Media Monitoring Services Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Media Monitoring Services Consumption Value by Type (2019-2030)
7.2 Europe Media Monitoring Services Consumption Value by Application (2019-2030)
7.3 Europe Media Monitoring Services Market Size by Country
7.3.1 Europe Media Monitoring Services Consumption Value by Country (2019-2030)
7.3.2 Germany Media Monitoring Services Market Size and Forecast (2019-2030)
7.3.3 France Media Monitoring Services Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Media Monitoring Services Market Size and Forecast (2019-2030)
7.3.5 Russia Media Monitoring Services Market Size and Forecast (2019-2030)
7.3.6 Italy Media Monitoring Services Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Media Monitoring Services Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Media Monitoring Services Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Media Monitoring Services Market Size by Region
8.3.1 Asia-Pacific Media Monitoring Services Consumption Value by Region (2019-2030)
8.3.2 China Media Monitoring Services Market Size and Forecast (2019-2030)
8.3.3 Japan Media Monitoring Services Market Size and Forecast (2019-2030)
8.3.4 South Korea Media Monitoring Services Market Size and Forecast (2019-2030)
8.3.5 India Media Monitoring Services Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Media Monitoring Services Market Size and Forecast (2019-2030)
8.3.7 Australia Media Monitoring Services Market Size and Forecast (2019-2030)
9 South America
9.1 South America Media Monitoring Services Consumption Value by Type (2019-2030)
9.2 South America Media Monitoring Services Consumption Value by Application (2019-2030)
9.3 South America Media Monitoring Services Market Size by Country
9.3.1 South America Media Monitoring Services Consumption Value by Country (2019-2030)
9.3.2 Brazil Media Monitoring Services Market Size and Forecast (2019-2030)
9.3.3 Argentina Media Monitoring Services Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Media Monitoring Services Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Media Monitoring Services Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Media Monitoring Services Market Size by Country
10.3.1 Middle East & Africa Media Monitoring Services Consumption Value by Country (2019-2030)
10.3.2 Turkey Media Monitoring Services Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Media Monitoring Services Market Size and Forecast (2019-2030)
10.3.4 UAE Media Monitoring Services Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Media Monitoring Services Market Drivers
11.2 Media Monitoring Services Market Restraints
11.3 Media Monitoring Services Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Media Monitoring Services Industry Chain
12.2 Media Monitoring Services Upstream Analysis
12.3 Media Monitoring Services Midstream Analysis
12.4 Media Monitoring Services Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Agility PR Solutions
AlphaSense
Brand24
BrandMentions
Brandwatch
Cision
Critical Mention
eMedia Monitor
Isentia
Mediatoolkit
Meltwater
Mention
Metro Monitor
Muck Rack
News Exposure
Newswire
Ornico
Semrush
Signal AI
TVEyes
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