

The global Mobile Analytics market size was valued at US$ 7124 million in 2024 and is forecast to a readjusted size of USD 32360 million by 2031 with a CAGR of 24.4% during review period.
Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications.
Global Mobile Analytics key players include Google, Yahoo/Flurry, Adobe Systems, Webtrends, IBM, etc. Global top five players hold a share about 50%.
North America is the largest market, with a share about 40%, followed by Europe and Japan, having a total share about 30 percent.
In terms of product, Mobile APP Analytics is the largest segment, with a share about 70%. And in terms of application, the largest application is Android Platform, followed by iOS Platform, etc.
This report is a detailed and comprehensive analysis for global Mobile Analytics market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Mobile Analytics market size and forecasts, in consumption value ($ Million), 2020-2031
Global Mobile Analytics market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Mobile Analytics market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Mobile Analytics market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Mobile Analytics
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Mobile Analytics market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Mobile Analytics market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Mobile APP Analytics
Mobile Web Analytics
Mobile Crash Reporting
Other Types
Market segment by Application
Android Platform
iOS Platform
Other Platforms
Market segment by players, this report covers
Tencent
Google
Facebook
Electronic Arts
Baidu Netcom
Gameloft
Taobao
Xiamen Meitu
Cheetah Mobile
King
WhatsApp
LINE Corp
Microsoft
Amazon
QIYI
Outfit7
Snapchat
Miniclip
Alipay
Glu Games
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Mobile Analytics product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Mobile Analytics, with revenue, gross margin, and global market share of Mobile Analytics from 2020 to 2025.
Chapter 3, the Mobile Analytics competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Mobile Analytics market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Mobile Analytics.
Chapter 13, to describe Mobile Analytics research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Mobile Analytics by Type
1.3.1 Overview: Global Mobile Analytics Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global Mobile Analytics Consumption Value Market Share by Type in 2024
1.3.3 Mobile APP Analytics
1.3.4 Mobile Web Analytics
1.3.5 Mobile Crash Reporting
1.3.6 Other Types
1.4 Global Mobile Analytics Market by Application
1.4.1 Overview: Global Mobile Analytics Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Android Platform
1.4.3 iOS Platform
1.4.4 Other Platforms
1.5 Global Mobile Analytics Market Size & Forecast
1.6 Global Mobile Analytics Market Size and Forecast by Region
1.6.1 Global Mobile Analytics Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global Mobile Analytics Market Size by Region, (2020-2031)
1.6.3 North America Mobile Analytics Market Size and Prospect (2020-2031)
1.6.4 Europe Mobile Analytics Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific Mobile Analytics Market Size and Prospect (2020-2031)
1.6.6 South America Mobile Analytics Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa Mobile Analytics Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 Tencent
2.1.1 Tencent Details
2.1.2 Tencent Major Business
2.1.3 Tencent Mobile Analytics Product and Solutions
2.1.4 Tencent Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 Tencent Recent Developments and Future Plans
2.2 Google
2.2.1 Google Details
2.2.2 Google Major Business
2.2.3 Google Mobile Analytics Product and Solutions
2.2.4 Google Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 Google Recent Developments and Future Plans
2.3 Facebook
2.3.1 Facebook Details
2.3.2 Facebook Major Business
2.3.3 Facebook Mobile Analytics Product and Solutions
2.3.4 Facebook Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Facebook Recent Developments and Future Plans
2.4 Electronic Arts
2.4.1 Electronic Arts Details
2.4.2 Electronic Arts Major Business
2.4.3 Electronic Arts Mobile Analytics Product and Solutions
2.4.4 Electronic Arts Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 Electronic Arts Recent Developments and Future Plans
2.5 Baidu Netcom
2.5.1 Baidu Netcom Details
2.5.2 Baidu Netcom Major Business
2.5.3 Baidu Netcom Mobile Analytics Product and Solutions
2.5.4 Baidu Netcom Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 Baidu Netcom Recent Developments and Future Plans
2.6 Gameloft
2.6.1 Gameloft Details
2.6.2 Gameloft Major Business
2.6.3 Gameloft Mobile Analytics Product and Solutions
2.6.4 Gameloft Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 Gameloft Recent Developments and Future Plans
2.7 Taobao
2.7.1 Taobao Details
2.7.2 Taobao Major Business
2.7.3 Taobao Mobile Analytics Product and Solutions
2.7.4 Taobao Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 Taobao Recent Developments and Future Plans
2.8 Xiamen Meitu
2.8.1 Xiamen Meitu Details
2.8.2 Xiamen Meitu Major Business
2.8.3 Xiamen Meitu Mobile Analytics Product and Solutions
2.8.4 Xiamen Meitu Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 Xiamen Meitu Recent Developments and Future Plans
2.9 Cheetah Mobile
2.9.1 Cheetah Mobile Details
2.9.2 Cheetah Mobile Major Business
2.9.3 Cheetah Mobile Mobile Analytics Product and Solutions
2.9.4 Cheetah Mobile Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 Cheetah Mobile Recent Developments and Future Plans
2.10 King
2.10.1 King Details
2.10.2 King Major Business
2.10.3 King Mobile Analytics Product and Solutions
2.10.4 King Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 King Recent Developments and Future Plans
2.11 WhatsApp
2.11.1 WhatsApp Details
2.11.2 WhatsApp Major Business
2.11.3 WhatsApp Mobile Analytics Product and Solutions
2.11.4 WhatsApp Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 WhatsApp Recent Developments and Future Plans
2.12 LINE Corp
2.12.1 LINE Corp Details
2.12.2 LINE Corp Major Business
2.12.3 LINE Corp Mobile Analytics Product and Solutions
2.12.4 LINE Corp Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 LINE Corp Recent Developments and Future Plans
2.13 Microsoft
2.13.1 Microsoft Details
2.13.2 Microsoft Major Business
2.13.3 Microsoft Mobile Analytics Product and Solutions
2.13.4 Microsoft Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 Microsoft Recent Developments and Future Plans
2.14 Amazon
2.14.1 Amazon Details
2.14.2 Amazon Major Business
2.14.3 Amazon Mobile Analytics Product and Solutions
2.14.4 Amazon Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Amazon Recent Developments and Future Plans
2.15 QIYI
2.15.1 QIYI Details
2.15.2 QIYI Major Business
2.15.3 QIYI Mobile Analytics Product and Solutions
2.15.4 QIYI Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 QIYI Recent Developments and Future Plans
2.16 Outfit7
2.16.1 Outfit7 Details
2.16.2 Outfit7 Major Business
2.16.3 Outfit7 Mobile Analytics Product and Solutions
2.16.4 Outfit7 Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 Outfit7 Recent Developments and Future Plans
2.17 Snapchat
2.17.1 Snapchat Details
2.17.2 Snapchat Major Business
2.17.3 Snapchat Mobile Analytics Product and Solutions
2.17.4 Snapchat Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.17.5 Snapchat Recent Developments and Future Plans
2.18 Miniclip
2.18.1 Miniclip Details
2.18.2 Miniclip Major Business
2.18.3 Miniclip Mobile Analytics Product and Solutions
2.18.4 Miniclip Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.18.5 Miniclip Recent Developments and Future Plans
2.19 Alipay
2.19.1 Alipay Details
2.19.2 Alipay Major Business
2.19.3 Alipay Mobile Analytics Product and Solutions
2.19.4 Alipay Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.19.5 Alipay Recent Developments and Future Plans
2.20 Glu Games
2.20.1 Glu Games Details
2.20.2 Glu Games Major Business
2.20.3 Glu Games Mobile Analytics Product and Solutions
2.20.4 Glu Games Mobile Analytics Revenue, Gross Margin and Market Share (2020-2025)
2.20.5 Glu Games Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Mobile Analytics Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of Mobile Analytics by Company Revenue
3.2.2 Top 3 Mobile Analytics Players Market Share in 2024
3.2.3 Top 6 Mobile Analytics Players Market Share in 2024
3.3 Mobile Analytics Market: Overall Company Footprint Analysis
3.3.1 Mobile Analytics Market: Region Footprint
3.3.2 Mobile Analytics Market: Company Product Type Footprint
3.3.3 Mobile Analytics Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Mobile Analytics Consumption Value and Market Share by Type (2020-2025)
4.2 Global Mobile Analytics Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global Mobile Analytics Consumption Value Market Share by Application (2020-2025)
5.2 Global Mobile Analytics Market Forecast by Application (2026-2031)
6 North America
6.1 North America Mobile Analytics Consumption Value by Type (2020-2031)
6.2 North America Mobile Analytics Market Size by Application (2020-2031)
6.3 North America Mobile Analytics Market Size by Country
6.3.1 North America Mobile Analytics Consumption Value by Country (2020-2031)
6.3.2 United States Mobile Analytics Market Size and Forecast (2020-2031)
6.3.3 Canada Mobile Analytics Market Size and Forecast (2020-2031)
6.3.4 Mexico Mobile Analytics Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe Mobile Analytics Consumption Value by Type (2020-2031)
7.2 Europe Mobile Analytics Consumption Value by Application (2020-2031)
7.3 Europe Mobile Analytics Market Size by Country
7.3.1 Europe Mobile Analytics Consumption Value by Country (2020-2031)
7.3.2 Germany Mobile Analytics Market Size and Forecast (2020-2031)
7.3.3 France Mobile Analytics Market Size and Forecast (2020-2031)
7.3.4 United Kingdom Mobile Analytics Market Size and Forecast (2020-2031)
7.3.5 Russia Mobile Analytics Market Size and Forecast (2020-2031)
7.3.6 Italy Mobile Analytics Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific Mobile Analytics Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Mobile Analytics Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Mobile Analytics Market Size by Region
8.3.1 Asia-Pacific Mobile Analytics Consumption Value by Region (2020-2031)
8.3.2 China Mobile Analytics Market Size and Forecast (2020-2031)
8.3.3 Japan Mobile Analytics Market Size and Forecast (2020-2031)
8.3.4 South Korea Mobile Analytics Market Size and Forecast (2020-2031)
8.3.5 India Mobile Analytics Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia Mobile Analytics Market Size and Forecast (2020-2031)
8.3.7 Australia Mobile Analytics Market Size and Forecast (2020-2031)
9 South America
9.1 South America Mobile Analytics Consumption Value by Type (2020-2031)
9.2 South America Mobile Analytics Consumption Value by Application (2020-2031)
9.3 South America Mobile Analytics Market Size by Country
9.3.1 South America Mobile Analytics Consumption Value by Country (2020-2031)
9.3.2 Brazil Mobile Analytics Market Size and Forecast (2020-2031)
9.3.3 Argentina Mobile Analytics Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa Mobile Analytics Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Mobile Analytics Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Mobile Analytics Market Size by Country
10.3.1 Middle East & Africa Mobile Analytics Consumption Value by Country (2020-2031)
10.3.2 Turkey Mobile Analytics Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia Mobile Analytics Market Size and Forecast (2020-2031)
10.3.4 UAE Mobile Analytics Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 Mobile Analytics Market Drivers
11.2 Mobile Analytics Market Restraints
11.3 Mobile Analytics Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Mobile Analytics Industry Chain
12.2 Mobile Analytics Upstream Analysis
12.3 Mobile Analytics Midstream Analysis
12.4 Mobile Analytics Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Tencent
Google
Facebook
Electronic Arts
Baidu Netcom
Gameloft
Taobao
Xiamen Meitu
Cheetah Mobile
King
WhatsApp
LINE Corp
Microsoft
Amazon
QIYI
Outfit7
Snapchat
Miniclip
Alipay
Glu Games
Ìý
Ìý
*If Applicable.