

Mobile backend as a service (MBaaS), also known as "backend as a service" (BaaS), is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).
The global Mobile Backend As A Service (BaaS) market size was valued at US$ 30130 million in 2023 and is forecast to a readjusted size of USD 92500 million by 2030 with a CAGR of 17.6% during review period.
Global Mobile Backend As A Service (BaaS) key players include IBM Corporation, Microsoft Corporation, Oracle Corporation, Kony, Kinvey, etc. Global top five manufacturers hold a share about 10%. North America is the largest market, with a share about 40%, followed by China, with a share about 20 percent. In terms of product, Android is the largest segment, with a share about 80%. And in terms of application, the largest application is Data and application integration, followed by Identity and access management, Usage analytics, Support and maintenance Service, etc.
This report is a detailed and comprehensive analysis for global Mobile Backend As A Service (BaaS) market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
Key Features:
Global Mobile Backend As A Service (BaaS) market size and forecasts, in consumption value ($ Million), 2019-2030
Global Mobile Backend As A Service (BaaS) market size and forecasts by region and country, in consumption value ($ Million), 2019-2030
Global Mobile Backend As A Service (BaaS) market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030
Global Mobile Backend As A Service (BaaS) market shares of main players, in revenue ($ Million), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Mobile Backend As A Service (BaaS)
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Mobile Backend As A Service (BaaS) market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Oracle Corporation, IBM Corporation, Microsoft Corporation, Kony, Kinvey, Anypresence, Appcelerator, Built.Io, KII Corporation, Cloudmine, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Mobile Backend As A Service (BaaS) market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segmentation
Mobile Backend As A Service (BaaS) market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Android
iOS
Others
Market segment by Application
Data and Application Integration
Identity and Access Management
Usage Analytics
Support and Maintenance Service
Others
Market segment by players, this report covers
Oracle Corporation
IBM Corporation
Microsoft Corporation
Kony
Kinvey
Anypresence
Appcelerator
Built.Io
KII Corporation
Cloudmine
Parse
Feedhenry
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Mobile Backend As A Service (BaaS) product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Mobile Backend As A Service (BaaS), with revenue, gross margin, and global market share of Mobile Backend As A Service (BaaS) from 2019 to 2024.
Chapter 3, the Mobile Backend As A Service (BaaS) competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Mobile Backend As A Service (BaaS) market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Mobile Backend As A Service (BaaS).
Chapter 13, to describe Mobile Backend As A Service (BaaS) research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Mobile Backend As A Service (BaaS) by Type
1.3.1 Overview: Global Mobile Backend As A Service (BaaS) Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Mobile Backend As A Service (BaaS) Consumption Value Market Share by Type in 2023
1.3.3 Android
1.3.4 iOS
1.3.5 Others
1.4 Global Mobile Backend As A Service (BaaS) Market by Application
1.4.1 Overview: Global Mobile Backend As A Service (BaaS) Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Data and Application Integration
1.4.3 Identity and Access Management
1.4.4 Usage Analytics
1.4.5 Support and Maintenance Service
1.4.6 Others
1.5 Global Mobile Backend As A Service (BaaS) Market Size & Forecast
1.6 Global Mobile Backend As A Service (BaaS) Market Size and Forecast by Region
1.6.1 Global Mobile Backend As A Service (BaaS) Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Mobile Backend As A Service (BaaS) Market Size by Region, (2019-2030)
1.6.3 North America Mobile Backend As A Service (BaaS) Market Size and Prospect (2019-2030)
1.6.4 Europe Mobile Backend As A Service (BaaS) Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Mobile Backend As A Service (BaaS) Market Size and Prospect (2019-2030)
1.6.6 South America Mobile Backend As A Service (BaaS) Market Size and Prospect (2019-2030)
1.6.7 Middle East & Africa Mobile Backend As A Service (BaaS) Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 Oracle Corporation
2.1.1 Oracle Corporation Details
2.1.2 Oracle Corporation Major Business
2.1.3 Oracle Corporation Mobile Backend As A Service (BaaS) Product and Solutions
2.1.4 Oracle Corporation Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Oracle Corporation Recent Developments and Future Plans
2.2 IBM Corporation
2.2.1 IBM Corporation Details
2.2.2 IBM Corporation Major Business
2.2.3 IBM Corporation Mobile Backend As A Service (BaaS) Product and Solutions
2.2.4 IBM Corporation Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 IBM Corporation Recent Developments and Future Plans
2.3 Microsoft Corporation
2.3.1 Microsoft Corporation Details
2.3.2 Microsoft Corporation Major Business
2.3.3 Microsoft Corporation Mobile Backend As A Service (BaaS) Product and Solutions
2.3.4 Microsoft Corporation Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Microsoft Corporation Recent Developments and Future Plans
2.4 Kony
2.4.1 Kony Details
2.4.2 Kony Major Business
2.4.3 Kony Mobile Backend As A Service (BaaS) Product and Solutions
2.4.4 Kony Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Kony Recent Developments and Future Plans
2.5 Kinvey
2.5.1 Kinvey Details
2.5.2 Kinvey Major Business
2.5.3 Kinvey Mobile Backend As A Service (BaaS) Product and Solutions
2.5.4 Kinvey Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Kinvey Recent Developments and Future Plans
2.6 Anypresence
2.6.1 Anypresence Details
2.6.2 Anypresence Major Business
2.6.3 Anypresence Mobile Backend As A Service (BaaS) Product and Solutions
2.6.4 Anypresence Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Anypresence Recent Developments and Future Plans
2.7 Appcelerator
2.7.1 Appcelerator Details
2.7.2 Appcelerator Major Business
2.7.3 Appcelerator Mobile Backend As A Service (BaaS) Product and Solutions
2.7.4 Appcelerator Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Appcelerator Recent Developments and Future Plans
2.8 Built.Io
2.8.1 Built.Io Details
2.8.2 Built.Io Major Business
2.8.3 Built.Io Mobile Backend As A Service (BaaS) Product and Solutions
2.8.4 Built.Io Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Built.Io Recent Developments and Future Plans
2.9 KII Corporation
2.9.1 KII Corporation Details
2.9.2 KII Corporation Major Business
2.9.3 KII Corporation Mobile Backend As A Service (BaaS) Product and Solutions
2.9.4 KII Corporation Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 KII Corporation Recent Developments and Future Plans
2.10 Cloudmine
2.10.1 Cloudmine Details
2.10.2 Cloudmine Major Business
2.10.3 Cloudmine Mobile Backend As A Service (BaaS) Product and Solutions
2.10.4 Cloudmine Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Cloudmine Recent Developments and Future Plans
2.11 Parse
2.11.1 Parse Details
2.11.2 Parse Major Business
2.11.3 Parse Mobile Backend As A Service (BaaS) Product and Solutions
2.11.4 Parse Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Parse Recent Developments and Future Plans
2.12 Feedhenry
2.12.1 Feedhenry Details
2.12.2 Feedhenry Major Business
2.12.3 Feedhenry Mobile Backend As A Service (BaaS) Product and Solutions
2.12.4 Feedhenry Mobile Backend As A Service (BaaS) Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Feedhenry Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Mobile Backend As A Service (BaaS) Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Mobile Backend As A Service (BaaS) by Company Revenue
3.2.2 Top 3 Mobile Backend As A Service (BaaS) Players Market Share in 2023
3.2.3 Top 6 Mobile Backend As A Service (BaaS) Players Market Share in 2023
3.3 Mobile Backend As A Service (BaaS) Market: Overall Company Footprint Analysis
3.3.1 Mobile Backend As A Service (BaaS) Market: Region Footprint
3.3.2 Mobile Backend As A Service (BaaS) Market: Company Product Type Footprint
3.3.3 Mobile Backend As A Service (BaaS) Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Mobile Backend As A Service (BaaS) Consumption Value and Market Share by Type (2019-2024)
4.2 Global Mobile Backend As A Service (BaaS) Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Mobile Backend As A Service (BaaS) Consumption Value Market Share by Application (2019-2024)
5.2 Global Mobile Backend As A Service (BaaS) Market Forecast by Application (2025-2030)
6 North America
6.1 North America Mobile Backend As A Service (BaaS) Consumption Value by Type (2019-2030)
6.2 North America Mobile Backend As A Service (BaaS) Market Size by Application (2019-2030)
6.3 North America Mobile Backend As A Service (BaaS) Market Size by Country
6.3.1 North America Mobile Backend As A Service (BaaS) Consumption Value by Country (2019-2030)
6.3.2 United States Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
6.3.3 Canada Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
6.3.4 Mexico Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Mobile Backend As A Service (BaaS) Consumption Value by Type (2019-2030)
7.2 Europe Mobile Backend As A Service (BaaS) Consumption Value by Application (2019-2030)
7.3 Europe Mobile Backend As A Service (BaaS) Market Size by Country
7.3.1 Europe Mobile Backend As A Service (BaaS) Consumption Value by Country (2019-2030)
7.3.2 Germany Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
7.3.3 France Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
7.3.5 Russia Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
7.3.6 Italy Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Mobile Backend As A Service (BaaS) Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Mobile Backend As A Service (BaaS) Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Mobile Backend As A Service (BaaS) Market Size by Region
8.3.1 Asia-Pacific Mobile Backend As A Service (BaaS) Consumption Value by Region (2019-2030)
8.3.2 China Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
8.3.3 Japan Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
8.3.4 South Korea Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
8.3.5 India Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
8.3.7 Australia Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
9 South America
9.1 South America Mobile Backend As A Service (BaaS) Consumption Value by Type (2019-2030)
9.2 South America Mobile Backend As A Service (BaaS) Consumption Value by Application (2019-2030)
9.3 South America Mobile Backend As A Service (BaaS) Market Size by Country
9.3.1 South America Mobile Backend As A Service (BaaS) Consumption Value by Country (2019-2030)
9.3.2 Brazil Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
9.3.3 Argentina Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Mobile Backend As A Service (BaaS) Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Mobile Backend As A Service (BaaS) Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Mobile Backend As A Service (BaaS) Market Size by Country
10.3.1 Middle East & Africa Mobile Backend As A Service (BaaS) Consumption Value by Country (2019-2030)
10.3.2 Turkey Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
10.3.4 UAE Mobile Backend As A Service (BaaS) Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Mobile Backend As A Service (BaaS) Market Drivers
11.2 Mobile Backend As A Service (BaaS) Market Restraints
11.3 Mobile Backend As A Service (BaaS) Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Mobile Backend As A Service (BaaS) Industry Chain
12.2 Mobile Backend As A Service (BaaS) Upstream Analysis
12.3 Mobile Backend As A Service (BaaS) Midstream Analysis
12.4 Mobile Backend As A Service (BaaS) Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Oracle Corporation
IBM Corporation
Microsoft Corporation
Kony
Kinvey
Anypresence
Appcelerator
Built.Io
KII Corporation
Cloudmine
Parse
Feedhenry
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*If Applicable.