The global Mobile Value-Added Services (VAS) market size was valued at USD 637360 million in 2023 and is forecast to a readjusted size of USD 1334940 million by 2030 with a CAGR of 11.1% during review period.
Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.
The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.
This report includes an overview of the development of the Mobile Value-Added Services (VAS) industry chain, the market status of Personal (Short Messaging Service (SMS), Multimedia Messaging Service (MMS)), Commercial (Short Messaging Service (SMS), Multimedia Messaging Service (MMS)), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Mobile Value-Added Services (VAS).
Regionally, the report analyzes the Mobile Value-Added Services (VAS) markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Mobile Value-Added Services (VAS) market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Mobile Value-Added Services (VAS) market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Mobile Value-Added Services (VAS) industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Short Messaging Service (SMS), Multimedia Messaging Service (MMS)).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Mobile Value-Added Services (VAS) market.
Regional Analysis: The report involves examining the Mobile Value-Added Services (VAS) market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Mobile Value-Added Services (VAS) market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Mobile Value-Added Services (VAS):
Company Analysis: Report covers individual Mobile Value-Added Services (VAS) players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Mobile Value-Added Services (VAS) This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Personal, Commercial).
Technology Analysis: Report covers specific technologies relevant to Mobile Value-Added Services (VAS). It assesses the current state, advancements, and potential future developments in Mobile Value-Added Services (VAS) areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Mobile Value-Added Services (VAS) market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Mobile Value-Added Services (VAS) market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Interactive Voice Response(VIR)
Wireless Application Protocol(WAP)
Market segment by Application
Personal
Commercial
Market segment by players, this report covers
America Movil
Monty Mobile
StreamWIDE
Telcovas International
OneAPI
Nextgen
Andrexen
GenieNG
Nokia
Digicel Group
Vodafone
ZTE
Teligent Telecom
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Mobile Value-Added Services (VAS) product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Mobile Value-Added Services (VAS), with revenue, gross margin and global market share of Mobile Value-Added Services (VAS) from 2019 to 2024.
Chapter 3, the Mobile Value-Added Services (VAS) competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Mobile Value-Added Services (VAS) market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Mobile Value-Added Services (VAS).
Chapter 13, to describe Mobile Value-Added Services (VAS) research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Mobile Value-Added Services (VAS)
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Mobile Value-Added Services (VAS) by Type
1.3.1 Overview: Global Mobile Value-Added Services (VAS) Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Mobile Value-Added Services (VAS) Consumption Value Market Share by Type in 2023
1.3.3 Short Messaging Service (SMS)
1.3.4 Multimedia Messaging Service (MMS)
1.3.5 Interactive Voice Response(VIR)
1.3.6 Wireless Application Protocol(WAP)
1.4 Global Mobile Value-Added Services (VAS) Market by Application
1.4.1 Overview: Global Mobile Value-Added Services (VAS) Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Personal
1.4.3 Commercial
1.5 Global Mobile Value-Added Services (VAS) Market Size & Forecast
1.6 Global Mobile Value-Added Services (VAS) Market Size and Forecast by Region
1.6.1 Global Mobile Value-Added Services (VAS) Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Mobile Value-Added Services (VAS) Market Size by Region, (2019-2030)
1.6.3 North America Mobile Value-Added Services (VAS) Market Size and Prospect (2019-2030)
1.6.4 Europe Mobile Value-Added Services (VAS) Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Mobile Value-Added Services (VAS) Market Size and Prospect (2019-2030)
1.6.6 South America Mobile Value-Added Services (VAS) Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Mobile Value-Added Services (VAS) Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 America Movil
2.1.1 America Movil Details
2.1.2 America Movil Major Business
2.1.3 America Movil Mobile Value-Added Services (VAS) Product and Solutions
2.1.4 America Movil Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 America Movil Recent Developments and Future Plans
2.2 Monty Mobile
2.2.1 Monty Mobile Details
2.2.2 Monty Mobile Major Business
2.2.3 Monty Mobile Mobile Value-Added Services (VAS) Product and Solutions
2.2.4 Monty Mobile Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 Monty Mobile Recent Developments and Future Plans
2.3 StreamWIDE
2.3.1 StreamWIDE Details
2.3.2 StreamWIDE Major Business
2.3.3 StreamWIDE Mobile Value-Added Services (VAS) Product and Solutions
2.3.4 StreamWIDE Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 StreamWIDE Recent Developments and Future Plans
2.4 Telcovas International
2.4.1 Telcovas International Details
2.4.2 Telcovas International Major Business
2.4.3 Telcovas International Mobile Value-Added Services (VAS) Product and Solutions
2.4.4 Telcovas International Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Telcovas International Recent Developments and Future Plans
2.5 OneAPI
2.5.1 OneAPI Details
2.5.2 OneAPI Major Business
2.5.3 OneAPI Mobile Value-Added Services (VAS) Product and Solutions
2.5.4 OneAPI Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 OneAPI Recent Developments and Future Plans
2.6 Nextgen
2.6.1 Nextgen Details
2.6.2 Nextgen Major Business
2.6.3 Nextgen Mobile Value-Added Services (VAS) Product and Solutions
2.6.4 Nextgen Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Nextgen Recent Developments and Future Plans
2.7 Andrexen
2.7.1 Andrexen Details
2.7.2 Andrexen Major Business
2.7.3 Andrexen Mobile Value-Added Services (VAS) Product and Solutions
2.7.4 Andrexen Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Andrexen Recent Developments and Future Plans
2.8 GenieNG
2.8.1 GenieNG Details
2.8.2 GenieNG Major Business
2.8.3 GenieNG Mobile Value-Added Services (VAS) Product and Solutions
2.8.4 GenieNG Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 GenieNG Recent Developments and Future Plans
2.9 Nokia
2.9.1 Nokia Details
2.9.2 Nokia Major Business
2.9.3 Nokia Mobile Value-Added Services (VAS) Product and Solutions
2.9.4 Nokia Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Nokia Recent Developments and Future Plans
2.10 Digicel Group
2.10.1 Digicel Group Details
2.10.2 Digicel Group Major Business
2.10.3 Digicel Group Mobile Value-Added Services (VAS) Product and Solutions
2.10.4 Digicel Group Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Digicel Group Recent Developments and Future Plans
2.11 Vodafone
2.11.1 Vodafone Details
2.11.2 Vodafone Major Business
2.11.3 Vodafone Mobile Value-Added Services (VAS) Product and Solutions
2.11.4 Vodafone Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Vodafone Recent Developments and Future Plans
2.12 ZTE
2.12.1 ZTE Details
2.12.2 ZTE Major Business
2.12.3 ZTE Mobile Value-Added Services (VAS) Product and Solutions
2.12.4 ZTE Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 ZTE Recent Developments and Future Plans
2.13 Teligent Telecom
2.13.1 Teligent Telecom Details
2.13.2 Teligent Telecom Major Business
2.13.3 Teligent Telecom Mobile Value-Added Services (VAS) Product and Solutions
2.13.4 Teligent Telecom Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 Teligent Telecom Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Mobile Value-Added Services (VAS) Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Mobile Value-Added Services (VAS) by Company Revenue
3.2.2 Top 3 Mobile Value-Added Services (VAS) Players Market Share in 2023
3.2.3 Top 6 Mobile Value-Added Services (VAS) Players Market Share in 2023
3.3 Mobile Value-Added Services (VAS) Market: Overall Company Footprint Analysis
3.3.1 Mobile Value-Added Services (VAS) Market: Region Footprint
3.3.2 Mobile Value-Added Services (VAS) Market: Company Product Type Footprint
3.3.3 Mobile Value-Added Services (VAS) Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Mobile Value-Added Services (VAS) Consumption Value and Market Share by Type (2019-2024)
4.2 Global Mobile Value-Added Services (VAS) Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Mobile Value-Added Services (VAS) Consumption Value Market Share by Application (2019-2024)
5.2 Global Mobile Value-Added Services (VAS) Market Forecast by Application (2025-2030)
6 North America
6.1 North America Mobile Value-Added Services (VAS) Consumption Value by Type (2019-2030)
6.2 North America Mobile Value-Added Services (VAS) Consumption Value by Application (2019-2030)
6.3 North America Mobile Value-Added Services (VAS) Market Size by Country
6.3.1 North America Mobile Value-Added Services (VAS) Consumption Value by Country (2019-2030)
6.3.2 United States Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
6.3.3 Canada Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
6.3.4 Mexico Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Mobile Value-Added Services (VAS) Consumption Value by Type (2019-2030)
7.2 Europe Mobile Value-Added Services (VAS) Consumption Value by Application (2019-2030)
7.3 Europe Mobile Value-Added Services (VAS) Market Size by Country
7.3.1 Europe Mobile Value-Added Services (VAS) Consumption Value by Country (2019-2030)
7.3.2 Germany Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
7.3.3 France Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
7.3.5 Russia Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
7.3.6 Italy Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Mobile Value-Added Services (VAS) Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Mobile Value-Added Services (VAS) Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Mobile Value-Added Services (VAS) Market Size by Region
8.3.1 Asia-Pacific Mobile Value-Added Services (VAS) Consumption Value by Region (2019-2030)
8.3.2 China Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
8.3.3 Japan Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
8.3.4 South Korea Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
8.3.5 India Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
8.3.7 Australia Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
9 South America
9.1 South America Mobile Value-Added Services (VAS) Consumption Value by Type (2019-2030)
9.2 South America Mobile Value-Added Services (VAS) Consumption Value by Application (2019-2030)
9.3 South America Mobile Value-Added Services (VAS) Market Size by Country
9.3.1 South America Mobile Value-Added Services (VAS) Consumption Value by Country (2019-2030)
9.3.2 Brazil Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
9.3.3 Argentina Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Mobile Value-Added Services (VAS) Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Mobile Value-Added Services (VAS) Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Mobile Value-Added Services (VAS) Market Size by Country
10.3.1 Middle East & Africa Mobile Value-Added Services (VAS) Consumption Value by Country (2019-2030)
10.3.2 Turkey Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
10.3.4 UAE Mobile Value-Added Services (VAS) Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Mobile Value-Added Services (VAS) Market Drivers
11.2 Mobile Value-Added Services (VAS) Market Restraints
11.3 Mobile Value-Added Services (VAS) Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Mobile Value-Added Services (VAS) Industry Chain
12.2 Mobile Value-Added Services (VAS) Upstream Analysis
12.3 Mobile Value-Added Services (VAS) Midstream Analysis
12.4 Mobile Value-Added Services (VAS) Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
America Movil
Monty Mobile
StreamWIDE
Telcovas International
OneAPI
Nextgen
Andrexen
GenieNG
Nokia
Digicel Group
Vodafone
ZTE
Teligent Telecom
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听
*If Applicable.