Global Personalization Engines Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Publication ID:

GIR062416204

Publication Date:

June 28, 2024

Pages:

143

Publisher:

GIR

Countries:

Global [1]

USD 3,480.00

Software [2]

IT Services [3]

Computing & Electronics [4]

Description:

The global Personalization Engines market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.
Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases 鈥� marketing, digital commerce and customer experience. These personalized interactions can increase conversion, marketing effectiveness and customer satisfaction, thereby improving business results. Personalization engines are sold as stand-alone software or can be embedded in web content management, content marketing, multichannel marketing hubs and digital commerce platforms. This market focuses only on vendors who offer personalization engines as stand-alone solutions.
This report includes an overview of the development of the Personalization Engines industry chain, the market status of B2B (Websites, Mobile), B2C (Websites, Mobile), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Personalization Engines.
Regionally, the report analyzes the Personalization Engines markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Personalization Engines market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Personalization Engines market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Personalization Engines industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Websites, Mobile).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Personalization Engines market.
Regional Analysis: The report involves examining the Personalization Engines market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Personalization Engines market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Personalization Engines:
Company Analysis: Report covers individual Personalization Engines players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Personalization Engines This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (B2B, B2C).
Technology Analysis: Report covers specific technologies relevant to Personalization Engines. It assesses the current state, advancements, and potential future developments in Personalization Engines areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Personalization Engines market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Personalization Engines market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Websites
Mobile
Email
Others
Market segment by Application
B2B
B2C
Market segment by players, this report covers
Adobe
AgilOne
Cheetah Digital
Emarsys
Episerver
IBM
Listrak
Marketo
Maropost
Optimove
Oracle
Pegasystems
RedPoint Global
Resulticks
Sailthru
Salesforce
SAP
SAS
Selligent Marketing Cloud
Sitecore
Zeta
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Personalization Engines product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Personalization Engines, with revenue, gross margin and global market share of Personalization Engines from 2019 to 2024.
Chapter 3, the Personalization Engines competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Personalization Engines market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Personalization Engines.
Chapter 13, to describe Personalization Engines research findings and conclusion.

Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.

Table Of Contents:

1 Market Overview
1.1 Product Overview and Scope of Personalization Engines
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Personalization Engines by Type
1.3.1 Overview: Global Personalization Engines Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Personalization Engines Consumption Value Market Share by Type in 2023
1.3.3 Websites
1.3.4 Mobile
1.3.5 Email
1.3.6 Others
1.4 Global Personalization Engines Market by Application
1.4.1 Overview: Global Personalization Engines Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 B2B
1.4.3 B2C
1.5 Global Personalization Engines Market Size & Forecast
1.6 Global Personalization Engines Market Size and Forecast by Region
1.6.1 Global Personalization Engines Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Personalization Engines Market Size by Region, (2019-2030)
1.6.3 North America Personalization Engines Market Size and Prospect (2019-2030)
1.6.4 Europe Personalization Engines Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Personalization Engines Market Size and Prospect (2019-2030)
1.6.6 South America Personalization Engines Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Personalization Engines Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 Adobe
2.1.1 Adobe Details
2.1.2 Adobe Major Business
2.1.3 Adobe Personalization Engines Product and Solutions
2.1.4 Adobe Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 Adobe Recent Developments and Future Plans
2.2 AgilOne
2.2.1 AgilOne Details
2.2.2 AgilOne Major Business
2.2.3 AgilOne Personalization Engines Product and Solutions
2.2.4 AgilOne Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 AgilOne Recent Developments and Future Plans
2.3 Cheetah Digital
2.3.1 Cheetah Digital Details
2.3.2 Cheetah Digital Major Business
2.3.3 Cheetah Digital Personalization Engines Product and Solutions
2.3.4 Cheetah Digital Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Cheetah Digital Recent Developments and Future Plans
2.4 Emarsys
2.4.1 Emarsys Details
2.4.2 Emarsys Major Business
2.4.3 Emarsys Personalization Engines Product and Solutions
2.4.4 Emarsys Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 Emarsys Recent Developments and Future Plans
2.5 Episerver
2.5.1 Episerver Details
2.5.2 Episerver Major Business
2.5.3 Episerver Personalization Engines Product and Solutions
2.5.4 Episerver Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Episerver Recent Developments and Future Plans
2.6 IBM
2.6.1 IBM Details
2.6.2 IBM Major Business
2.6.3 IBM Personalization Engines Product and Solutions
2.6.4 IBM Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 IBM Recent Developments and Future Plans
2.7 Listrak
2.7.1 Listrak Details
2.7.2 Listrak Major Business
2.7.3 Listrak Personalization Engines Product and Solutions
2.7.4 Listrak Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Listrak Recent Developments and Future Plans
2.8 Marketo
2.8.1 Marketo Details
2.8.2 Marketo Major Business
2.8.3 Marketo Personalization Engines Product and Solutions
2.8.4 Marketo Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Marketo Recent Developments and Future Plans
2.9 Maropost
2.9.1 Maropost Details
2.9.2 Maropost Major Business
2.9.3 Maropost Personalization Engines Product and Solutions
2.9.4 Maropost Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Maropost Recent Developments and Future Plans
2.10 Optimove
2.10.1 Optimove Details
2.10.2 Optimove Major Business
2.10.3 Optimove Personalization Engines Product and Solutions
2.10.4 Optimove Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 Optimove Recent Developments and Future Plans
2.11 Oracle
2.11.1 Oracle Details
2.11.2 Oracle Major Business
2.11.3 Oracle Personalization Engines Product and Solutions
2.11.4 Oracle Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 Oracle Recent Developments and Future Plans
2.12 Pegasystems
2.12.1 Pegasystems Details
2.12.2 Pegasystems Major Business
2.12.3 Pegasystems Personalization Engines Product and Solutions
2.12.4 Pegasystems Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Pegasystems Recent Developments and Future Plans
2.13 RedPoint Global
2.13.1 RedPoint Global Details
2.13.2 RedPoint Global Major Business
2.13.3 RedPoint Global Personalization Engines Product and Solutions
2.13.4 RedPoint Global Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 RedPoint Global Recent Developments and Future Plans
2.14 Resulticks
2.14.1 Resulticks Details
2.14.2 Resulticks Major Business
2.14.3 Resulticks Personalization Engines Product and Solutions
2.14.4 Resulticks Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 Resulticks Recent Developments and Future Plans
2.15 Sailthru
2.15.1 Sailthru Details
2.15.2 Sailthru Major Business
2.15.3 Sailthru Personalization Engines Product and Solutions
2.15.4 Sailthru Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 Sailthru Recent Developments and Future Plans
2.16 Salesforce
2.16.1 Salesforce Details
2.16.2 Salesforce Major Business
2.16.3 Salesforce Personalization Engines Product and Solutions
2.16.4 Salesforce Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.16.5 Salesforce Recent Developments and Future Plans
2.17 SAP
2.17.1 SAP Details
2.17.2 SAP Major Business
2.17.3 SAP Personalization Engines Product and Solutions
2.17.4 SAP Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.17.5 SAP Recent Developments and Future Plans
2.18 SAS
2.18.1 SAS Details
2.18.2 SAS Major Business
2.18.3 SAS Personalization Engines Product and Solutions
2.18.4 SAS Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.18.5 SAS Recent Developments and Future Plans
2.19 Selligent Marketing Cloud
2.19.1 Selligent Marketing Cloud Details
2.19.2 Selligent Marketing Cloud Major Business
2.19.3 Selligent Marketing Cloud Personalization Engines Product and Solutions
2.19.4 Selligent Marketing Cloud Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.19.5 Selligent Marketing Cloud Recent Developments and Future Plans
2.20 Sitecore
2.20.1 Sitecore Details
2.20.2 Sitecore Major Business
2.20.3 Sitecore Personalization Engines Product and Solutions
2.20.4 Sitecore Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.20.5 Sitecore Recent Developments and Future Plans
2.21 Zeta
2.21.1 Zeta Details
2.21.2 Zeta Major Business
2.21.3 Zeta Personalization Engines Product and Solutions
2.21.4 Zeta Personalization Engines Revenue, Gross Margin and Market Share (2019-2024)
2.21.5 Zeta Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Personalization Engines Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Personalization Engines by Company Revenue
3.2.2 Top 3 Personalization Engines Players Market Share in 2023
3.2.3 Top 6 Personalization Engines Players Market Share in 2023
3.3 Personalization Engines Market: Overall Company Footprint Analysis
3.3.1 Personalization Engines Market: Region Footprint
3.3.2 Personalization Engines Market: Company Product Type Footprint
3.3.3 Personalization Engines Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Personalization Engines Consumption Value and Market Share by Type (2019-2024)
4.2 Global Personalization Engines Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Personalization Engines Consumption Value Market Share by Application (2019-2024)
5.2 Global Personalization Engines Market Forecast by Application (2025-2030)
6 North America
6.1 North America Personalization Engines Consumption Value by Type (2019-2030)
6.2 North America Personalization Engines Consumption Value by Application (2019-2030)
6.3 North America Personalization Engines Market Size by Country
6.3.1 North America Personalization Engines Consumption Value by Country (2019-2030)
6.3.2 United States Personalization Engines Market Size and Forecast (2019-2030)
6.3.3 Canada Personalization Engines Market Size and Forecast (2019-2030)
6.3.4 Mexico Personalization Engines Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Personalization Engines Consumption Value by Type (2019-2030)
7.2 Europe Personalization Engines Consumption Value by Application (2019-2030)
7.3 Europe Personalization Engines Market Size by Country
7.3.1 Europe Personalization Engines Consumption Value by Country (2019-2030)
7.3.2 Germany Personalization Engines Market Size and Forecast (2019-2030)
7.3.3 France Personalization Engines Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Personalization Engines Market Size and Forecast (2019-2030)
7.3.5 Russia Personalization Engines Market Size and Forecast (2019-2030)
7.3.6 Italy Personalization Engines Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Personalization Engines Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Personalization Engines Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Personalization Engines Market Size by Region
8.3.1 Asia-Pacific Personalization Engines Consumption Value by Region (2019-2030)
8.3.2 China Personalization Engines Market Size and Forecast (2019-2030)
8.3.3 Japan Personalization Engines Market Size and Forecast (2019-2030)
8.3.4 South Korea Personalization Engines Market Size and Forecast (2019-2030)
8.3.5 India Personalization Engines Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Personalization Engines Market Size and Forecast (2019-2030)
8.3.7 Australia Personalization Engines Market Size and Forecast (2019-2030)
9 South America
9.1 South America Personalization Engines Consumption Value by Type (2019-2030)
9.2 South America Personalization Engines Consumption Value by Application (2019-2030)
9.3 South America Personalization Engines Market Size by Country
9.3.1 South America Personalization Engines Consumption Value by Country (2019-2030)
9.3.2 Brazil Personalization Engines Market Size and Forecast (2019-2030)
9.3.3 Argentina Personalization Engines Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Personalization Engines Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Personalization Engines Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Personalization Engines Market Size by Country
10.3.1 Middle East & Africa Personalization Engines Consumption Value by Country (2019-2030)
10.3.2 Turkey Personalization Engines Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Personalization Engines Market Size and Forecast (2019-2030)
10.3.4 UAE Personalization Engines Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Personalization Engines Market Drivers
11.2 Personalization Engines Market Restraints
11.3 Personalization Engines Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Personalization Engines Industry Chain
12.2 Personalization Engines Upstream Analysis
12.3 Personalization Engines Midstream Analysis
12.4 Personalization Engines Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer

Companies Mentioned:

Adobe
AgilOne
Cheetah Digital
Emarsys
Episerver
IBM
Listrak
Marketo
Maropost
Optimove
Oracle
Pegasystems
RedPoint Global
Resulticks
Sailthru
Salesforce
SAP
SAS
Selligent Marketing Cloud
Sitecore
Zeta

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