The global Programmatic Advertising Platform market size was valued at USD 5998 million in 2023 and is forecast to a readjusted size of USD 13820 million by 2030 with a CAGR of 12.7% during review period.
It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
This report includes an overview of the development of the Programmatic Advertising Platform industry chain, the market status of Governance (Desktop Display, Desktop Video), Commerical (Desktop Display, Desktop Video), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Programmatic Advertising Platform.
Regionally, the report analyzes the Programmatic Advertising Platform markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Programmatic Advertising Platform market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Programmatic Advertising Platform market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Programmatic Advertising Platform industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Desktop Display, Desktop Video).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Programmatic Advertising Platform market.
Regional Analysis: The report involves examining the Programmatic Advertising Platform market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Programmatic Advertising Platform market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Programmatic Advertising Platform:
Company Analysis: Report covers individual Programmatic Advertising Platform players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Programmatic Advertising Platform This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Governance, Commerical).
Technology Analysis: Report covers specific technologies relevant to Programmatic Advertising Platform. It assesses the current state, advancements, and potential future developments in Programmatic Advertising Platform areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Programmatic Advertising Platform market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Programmatic Advertising Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Market segment by Application
Governance
Commerical
Others
Market segment by players, this report covers
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Programmatic Advertising Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Programmatic Advertising Platform, with revenue, gross margin and global market share of Programmatic Advertising Platform from 2019 to 2024.
Chapter 3, the Programmatic Advertising Platform competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Programmatic Advertising Platform market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Programmatic Advertising Platform.
Chapter 13, to describe Programmatic Advertising Platform research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope of Programmatic Advertising Platform
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Programmatic Advertising Platform by Type
1.3.1 Overview: Global Programmatic Advertising Platform Market Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Programmatic Advertising Platform Consumption Value Market Share by Type in 2023
1.3.3 Desktop Display
1.3.4 Desktop Video
1.3.5 Mobile Display
1.3.6 Mobile Video
1.4 Global Programmatic Advertising Platform Market by Application
1.4.1 Overview: Global Programmatic Advertising Platform Market Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Governance
1.4.3 Commerical
1.4.4 Others
1.5 Global Programmatic Advertising Platform Market Size & Forecast
1.6 Global Programmatic Advertising Platform Market Size and Forecast by Region
1.6.1 Global Programmatic Advertising Platform Market Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Programmatic Advertising Platform Market Size by Region, (2019-2030)
1.6.3 North America Programmatic Advertising Platform Market Size and Prospect (2019-2030)
1.6.4 Europe Programmatic Advertising Platform Market Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Programmatic Advertising Platform Market Size and Prospect (2019-2030)
1.6.6 South America Programmatic Advertising Platform Market Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Programmatic Advertising Platform Market Size and Prospect (2019-2030)
2 Company Profiles
2.1 AppNexus Inc.
2.1.1 AppNexus Inc. Details
2.1.2 AppNexus Inc. Major Business
2.1.3 AppNexus Inc. Programmatic Advertising Platform Product and Solutions
2.1.4 AppNexus Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.1.5 AppNexus Inc. Recent Developments and Future Plans
2.2 AOL Inc. (Verizon Communications Inc.)
2.2.1 AOL Inc. (Verizon Communications Inc.) Details
2.2.2 AOL Inc. (Verizon Communications Inc.) Major Business
2.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product and Solutions
2.2.4 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.2.5 AOL Inc. (Verizon Communications Inc.) Recent Developments and Future Plans
2.3 Yahoo! Inc.
2.3.1 Yahoo! Inc. Details
2.3.2 Yahoo! Inc. Major Business
2.3.3 Yahoo! Inc. Programmatic Advertising Platform Product and Solutions
2.3.4 Yahoo! Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.3.5 Yahoo! Inc. Recent Developments and Future Plans
2.4 DataXu Inc.
2.4.1 DataXu Inc. Details
2.4.2 DataXu Inc. Major Business
2.4.3 DataXu Inc. Programmatic Advertising Platform Product and Solutions
2.4.4 DataXu Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.4.5 DataXu Inc. Recent Developments and Future Plans
2.5 Adroll
2.5.1 Adroll Details
2.5.2 Adroll Major Business
2.5.3 Adroll Programmatic Advertising Platform Product and Solutions
2.5.4 Adroll Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.5.5 Adroll Recent Developments and Future Plans
2.6 Google Inc. (Doubleclick)
2.6.1 Google Inc. (Doubleclick) Details
2.6.2 Google Inc. (Doubleclick) Major Business
2.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Product and Solutions
2.6.4 Google Inc. (Doubleclick) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.6.5 Google Inc. (Doubleclick) Recent Developments and Future Plans
2.7 Adobe Systems Incorporated
2.7.1 Adobe Systems Incorporated Details
2.7.2 Adobe Systems Incorporated Major Business
2.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Product and Solutions
2.7.4 Adobe Systems Incorporated Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.7.5 Adobe Systems Incorporated Recent Developments and Future Plans
2.8 Rubicon Project Inc.
2.8.1 Rubicon Project Inc. Details
2.8.2 Rubicon Project Inc. Major Business
2.8.3 Rubicon Project Inc. Programmatic Advertising Platform Product and Solutions
2.8.4 Rubicon Project Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.8.5 Rubicon Project Inc. Recent Developments and Future Plans
2.9 Rocket Fuel Inc.
2.9.1 Rocket Fuel Inc. Details
2.9.2 Rocket Fuel Inc. Major Business
2.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Product and Solutions
2.9.4 Rocket Fuel Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.9.5 Rocket Fuel Inc. Recent Developments and Future Plans
2.10 MediaMath Inc.
2.10.1 MediaMath Inc. Details
2.10.2 MediaMath Inc. Major Business
2.10.3 MediaMath Inc. Programmatic Advertising Platform Product and Solutions
2.10.4 MediaMath Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.10.5 MediaMath Inc. Recent Developments and Future Plans
2.11 IPONWEB Holding Limited (BidSwitch)
2.11.1 IPONWEB Holding Limited (BidSwitch) Details
2.11.2 IPONWEB Holding Limited (BidSwitch) Major Business
2.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product and Solutions
2.11.4 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments and Future Plans
2.12 Between Digital
2.12.1 Between Digital Details
2.12.2 Between Digital Major Business
2.12.3 Between Digital Programmatic Advertising Platform Product and Solutions
2.12.4 Between Digital Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.12.5 Between Digital Recent Developments and Future Plans
2.13 Fluct
2.13.1 Fluct Details
2.13.2 Fluct Major Business
2.13.3 Fluct Programmatic Advertising Platform Product and Solutions
2.13.4 Fluct Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.13.5 Fluct Recent Developments and Future Plans
2.14 Adform
2.14.1 Adform Details
2.14.2 Adform Major Business
2.14.3 Adform Programmatic Advertising Platform Product and Solutions
2.14.4 Adform Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.14.5 Adform Recent Developments and Future Plans
2.15 The Trade Desk
2.15.1 The Trade Desk Details
2.15.2 The Trade Desk Major Business
2.15.3 The Trade Desk Programmatic Advertising Platform Product and Solutions
2.15.4 The Trade Desk Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.15.5 The Trade Desk Recent Developments and Future Plans
2.16 Turn Inc.
2.16.1 Turn Inc. Details
2.16.2 Turn Inc. Major Business
2.16.3 Turn Inc. Programmatic Advertising Platform Product and Solutions
2.16.4 Turn Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.16.5 Turn Inc. Recent Developments and Future Plans
2.17 Beeswax
2.17.1 Beeswax Details
2.17.2 Beeswax Major Business
2.17.3 Beeswax Programmatic Advertising Platform Product and Solutions
2.17.4 Beeswax Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.17.5 Beeswax Recent Developments and Future Plans
2.18 Connexity, Inc.
2.18.1 Connexity, Inc. Details
2.18.2 Connexity, Inc. Major Business
2.18.3 Connexity, Inc. Programmatic Advertising Platform Product and Solutions
2.18.4 Connexity, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.18.5 Connexity, Inc. Recent Developments and Future Plans
2.19 Centro, Inc.
2.19.1 Centro, Inc. Details
2.19.2 Centro, Inc. Major Business
2.19.3 Centro, Inc. Programmatic Advertising Platform Product and Solutions
2.19.4 Centro, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.19.5 Centro, Inc. Recent Developments and Future Plans
2.20 RadiumOne, Inc.
2.20.1 RadiumOne, Inc. Details
2.20.2 RadiumOne, Inc. Major Business
2.20.3 RadiumOne, Inc. Programmatic Advertising Platform Product and Solutions
2.20.4 RadiumOne, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
2.20.5 RadiumOne, Inc. Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Programmatic Advertising Platform Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
3.2.1 Market Share of Programmatic Advertising Platform by Company Revenue
3.2.2 Top 3 Programmatic Advertising Platform Players Market Share in 2023
3.2.3 Top 6 Programmatic Advertising Platform Players Market Share in 2023
3.3 Programmatic Advertising Platform Market: Overall Company Footprint Analysis
3.3.1 Programmatic Advertising Platform Market: Region Footprint
3.3.2 Programmatic Advertising Platform Market: Company Product Type Footprint
3.3.3 Programmatic Advertising Platform Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Programmatic Advertising Platform Consumption Value and Market Share by Type (2019-2024)
4.2 Global Programmatic Advertising Platform Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
5.1 Global Programmatic Advertising Platform Consumption Value Market Share by Application (2019-2024)
5.2 Global Programmatic Advertising Platform Market Forecast by Application (2025-2030)
6 North America
6.1 North America Programmatic Advertising Platform Consumption Value by Type (2019-2030)
6.2 North America Programmatic Advertising Platform Consumption Value by Application (2019-2030)
6.3 North America Programmatic Advertising Platform Market Size by Country
6.3.1 North America Programmatic Advertising Platform Consumption Value by Country (2019-2030)
6.3.2 United States Programmatic Advertising Platform Market Size and Forecast (2019-2030)
6.3.3 Canada Programmatic Advertising Platform Market Size and Forecast (2019-2030)
6.3.4 Mexico Programmatic Advertising Platform Market Size and Forecast (2019-2030)
7 Europe
7.1 Europe Programmatic Advertising Platform Consumption Value by Type (2019-2030)
7.2 Europe Programmatic Advertising Platform Consumption Value by Application (2019-2030)
7.3 Europe Programmatic Advertising Platform Market Size by Country
7.3.1 Europe Programmatic Advertising Platform Consumption Value by Country (2019-2030)
7.3.2 Germany Programmatic Advertising Platform Market Size and Forecast (2019-2030)
7.3.3 France Programmatic Advertising Platform Market Size and Forecast (2019-2030)
7.3.4 United Kingdom Programmatic Advertising Platform Market Size and Forecast (2019-2030)
7.3.5 Russia Programmatic Advertising Platform Market Size and Forecast (2019-2030)
7.3.6 Italy Programmatic Advertising Platform Market Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Advertising Platform Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Programmatic Advertising Platform Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Programmatic Advertising Platform Market Size by Region
8.3.1 Asia-Pacific Programmatic Advertising Platform Consumption Value by Region (2019-2030)
8.3.2 China Programmatic Advertising Platform Market Size and Forecast (2019-2030)
8.3.3 Japan Programmatic Advertising Platform Market Size and Forecast (2019-2030)
8.3.4 South Korea Programmatic Advertising Platform Market Size and Forecast (2019-2030)
8.3.5 India Programmatic Advertising Platform Market Size and Forecast (2019-2030)
8.3.6 Southeast Asia Programmatic Advertising Platform Market Size and Forecast (2019-2030)
8.3.7 Australia Programmatic Advertising Platform Market Size and Forecast (2019-2030)
9 South America
9.1 South America Programmatic Advertising Platform Consumption Value by Type (2019-2030)
9.2 South America Programmatic Advertising Platform Consumption Value by Application (2019-2030)
9.3 South America Programmatic Advertising Platform Market Size by Country
9.3.1 South America Programmatic Advertising Platform Consumption Value by Country (2019-2030)
9.3.2 Brazil Programmatic Advertising Platform Market Size and Forecast (2019-2030)
9.3.3 Argentina Programmatic Advertising Platform Market Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Advertising Platform Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Programmatic Advertising Platform Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Programmatic Advertising Platform Market Size by Country
10.3.1 Middle East & Africa Programmatic Advertising Platform Consumption Value by Country (2019-2030)
10.3.2 Turkey Programmatic Advertising Platform Market Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Programmatic Advertising Platform Market Size and Forecast (2019-2030)
10.3.4 UAE Programmatic Advertising Platform Market Size and Forecast (2019-2030)
11 Market Dynamics
11.1 Programmatic Advertising Platform Market Drivers
11.2 Programmatic Advertising Platform Market Restraints
11.3 Programmatic Advertising Platform Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Programmatic Advertising Platform Industry Chain
12.2 Programmatic Advertising Platform Upstream Analysis
12.3 Programmatic Advertising Platform Midstream Analysis
12.4 Programmatic Advertising Platform Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.
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*If Applicable.