The global Software Testing Automation market size was valued at US$ 9363 million in 2024 and is forecast to a readjusted size of USD 18510 million by 2031 with a CAGR of 11.2% during review period.
Automated software testing refers to the process of using automation tools and scripts to perform software testing without manual intervention. This process typically involves steps such as writing test cases, designing test scripts, executing tests, and generating reports. The goal of automation testing is to improve testing efficiency, coverage, and accuracy while reducing the time and cost associated with manual testing. It is applicable to various types of testing, such as regression testing, functional testing, performance testing, and more.
The product scope of automated software testing includes several key components:
Testing Tools: Automation testing tools are the core products for implementing automated testing. These tools can be open-source or commercial and support various types of testing, such as functional testing, regression testing, performance testing, etc. Common automation testing tools include Selenium, Appium, JUnit, TestNG, Cucumber, and others.
Test Scripts: Test scripts are an essential component of automated testing. They are written using programming languages (such as Java, Python, JavaScript, etc.) to automatically execute test steps and compare expected results with actual results.
Test Frameworks: Test frameworks provide the underlying structure for automated testing, offering a framework for test execution and report generation. Common frameworks include data-driven frameworks, keyword-driven frameworks, and behavior-driven frameworks.
Integration Platforms: To enhance efficiency, automated testing tools and frameworks often need to be integrated with Continuous Integration/Continuous Delivery (CI/CD) toolchains, allowing automated tests to be executed automatically and ensuring high-quality software delivery.
Report Generation Tools: After the completion of the automated testing process, generated reports serve as an important basis for evaluating software quality. Modern automation testing tools can generate detailed test reports to help developers and testers quickly identify issues and improve the product.
The application of automated software testing spans a wide range of domains, including web applications, mobile applications, and API interfaces. With the accelerated software development cycle and increasing quality requirements, automated software testing has become a crucial tool for ensuring product quality and delivery efficiency.
Market Development Opportunities and Key Drivers
1. Shortened Software Development Cycles: The promotion of Agile development and DevOps has significantly shortened software development cycles, driving demand for automation testing tools and services. Automated testing speeds up the testing process, ensuring fast delivery of high-quality software products.
2. Need for Testing Efficiency and Accuracy: As companies place higher demands on software quality, traditional manual testing struggles to meet these needs. Automation testing increases test coverage and accuracy while reducing the chance of human error, ensuring product quality.
3. Widespread Adoption of Cloud and Virtualization: Cloud computing and virtualization technologies provide more efficient environments for automated testing. Companies can perform distributed testing on cloud platforms, reducing hardware investment and improving testing efficiency.
4. AI and Machine Learning Applications: Artificial intelligence (AI) and machine learning (ML) technologies are emerging drivers of automated testing. AI can help automatically generate test cases, fix errors in test scripts, and optimize decision-making during testing processes.
Market Risks
1. Rapid Technological Updates: Automated testing tools and technologies are continuously updated, requiring companies to invest in training and upgrading their systems to stay current. Some companies may face challenges in keeping up with these rapid advancements.
2. Tool Adaptability and Flexibility: Different projects and applications have varying requirements, and the adaptability of automation testing tools can become a limiting factor for widespread adoption. Some tools may perform poorly in certain environments or tech stacks, resulting in suboptimal testing outcomes.
3. Over-Reliance on AI: While AI and ML hold great potential in automated testing, excessive dependence on AI may lead to blind reliance on tools and technologies, reducing human testers' ability to make judgments and apply creativity.
Market Concentration
The automation testing market is still fragmented. While large companies like Micro Focus and SmartBear hold substantial market share, there are many small companies and open-source tools playing key roles. As technology evolves and enterprise demand increases, the market may become more concentrated, with leading companies further consolidating resources and offering more comprehensive solutions.
Downstream Demand Trends
As companies increasingly focus on software quality and delivery efficiency, demand for automation testing continues to grow across various industries. Key sectors such as finance, e-commerce, healthcare, and manufacturing are becoming more reliant on automated testing. Additionally, with the rise of mobile and cloud applications, the demand for automation testing in these areas is expected to expand.
Latest Technologies
AI-driven Test Automation: Using AI and ML algorithms, automation testing can achieve intelligent test case generation, automatic script fixes, and performance prediction.
No-code/Low-code Testing Tools: These tools simplify the testing process, enabling non-technical personnel to participate in automation testing and lowering the barrier to entry.
Integrated Testing Platforms: With the adoption of CI/CD, automated testing platforms are increasingly integrated with development workflows, becoming an essential part of modern software development processes.
This report is a detailed and comprehensive analysis for global Software Testing Automation market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Software Testing Automation market size and forecasts, in consumption value ($ Million), 2020-2031
Global Software Testing Automation market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Software Testing Automation market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Software Testing Automation market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Software Testing Automation
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Software Testing Automation market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Capgemini, Accenture, Wipro, Cognizant, Microsoft, Infosys, TCS, Hexaware Technologies, Testin, IBM, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Software Testing Automation market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Cloud Based
On-premises
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Capgemini
Accenture
Wipro
Cognizant
Microsoft
Infosys
TCS
Hexaware Technologies
Testin
IBM
Tricentis
Worksoft
Eggplant
Neusoft
Alibaba Cloud
Baidu MTC
WeTest
Huawei CloudTest
51Testing
Parasoft
Netease
Selenium
Katalon
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Software Testing Automation product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Software Testing Automation, with revenue, gross margin, and global market share of Software Testing Automation from 2020 to 2025.
Chapter 3, the Software Testing Automation competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Software Testing Automation market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Software Testing Automation.
Chapter 13, to describe Software Testing Automation research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Software Testing Automation by Type
1.3.1 Overview: Global Software Testing Automation Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global Software Testing Automation Consumption Value Market Share by Type in 2024
1.3.3 Cloud Based
1.3.4 On-premises
1.4 Global Software Testing Automation Market by Application
1.4.1 Overview: Global Software Testing Automation Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Large Enterprises
1.4.3 SMEs
1.5 Global Software Testing Automation Market Size & Forecast
1.6 Global Software Testing Automation Market Size and Forecast by Region
1.6.1 Global Software Testing Automation Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global Software Testing Automation Market Size by Region, (2020-2031)
1.6.3 North America Software Testing Automation Market Size and Prospect (2020-2031)
1.6.4 Europe Software Testing Automation Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific Software Testing Automation Market Size and Prospect (2020-2031)
1.6.6 South America Software Testing Automation Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa Software Testing Automation Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 Capgemini
2.1.1 Capgemini Details
2.1.2 Capgemini Major Business
2.1.3 Capgemini Software Testing Automation Product and Solutions
2.1.4 Capgemini Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 Capgemini Recent Developments and Future Plans
2.2 Accenture
2.2.1 Accenture Details
2.2.2 Accenture Major Business
2.2.3 Accenture Software Testing Automation Product and Solutions
2.2.4 Accenture Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 Accenture Recent Developments and Future Plans
2.3 Wipro
2.3.1 Wipro Details
2.3.2 Wipro Major Business
2.3.3 Wipro Software Testing Automation Product and Solutions
2.3.4 Wipro Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Wipro Recent Developments and Future Plans
2.4 Cognizant
2.4.1 Cognizant Details
2.4.2 Cognizant Major Business
2.4.3 Cognizant Software Testing Automation Product and Solutions
2.4.4 Cognizant Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 Cognizant Recent Developments and Future Plans
2.5 Microsoft
2.5.1 Microsoft Details
2.5.2 Microsoft Major Business
2.5.3 Microsoft Software Testing Automation Product and Solutions
2.5.4 Microsoft Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 Microsoft Recent Developments and Future Plans
2.6 Infosys
2.6.1 Infosys Details
2.6.2 Infosys Major Business
2.6.3 Infosys Software Testing Automation Product and Solutions
2.6.4 Infosys Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 Infosys Recent Developments and Future Plans
2.7 TCS
2.7.1 TCS Details
2.7.2 TCS Major Business
2.7.3 TCS Software Testing Automation Product and Solutions
2.7.4 TCS Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 TCS Recent Developments and Future Plans
2.8 Hexaware Technologies
2.8.1 Hexaware Technologies Details
2.8.2 Hexaware Technologies Major Business
2.8.3 Hexaware Technologies Software Testing Automation Product and Solutions
2.8.4 Hexaware Technologies Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 Hexaware Technologies Recent Developments and Future Plans
2.9 Testin
2.9.1 Testin Details
2.9.2 Testin Major Business
2.9.3 Testin Software Testing Automation Product and Solutions
2.9.4 Testin Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 Testin Recent Developments and Future Plans
2.10 IBM
2.10.1 IBM Details
2.10.2 IBM Major Business
2.10.3 IBM Software Testing Automation Product and Solutions
2.10.4 IBM Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 IBM Recent Developments and Future Plans
2.11 Tricentis
2.11.1 Tricentis Details
2.11.2 Tricentis Major Business
2.11.3 Tricentis Software Testing Automation Product and Solutions
2.11.4 Tricentis Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 Tricentis Recent Developments and Future Plans
2.12 Worksoft
2.12.1 Worksoft Details
2.12.2 Worksoft Major Business
2.12.3 Worksoft Software Testing Automation Product and Solutions
2.12.4 Worksoft Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 Worksoft Recent Developments and Future Plans
2.13 Eggplant
2.13.1 Eggplant Details
2.13.2 Eggplant Major Business
2.13.3 Eggplant Software Testing Automation Product and Solutions
2.13.4 Eggplant Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 Eggplant Recent Developments and Future Plans
2.14 Neusoft
2.14.1 Neusoft Details
2.14.2 Neusoft Major Business
2.14.3 Neusoft Software Testing Automation Product and Solutions
2.14.4 Neusoft Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Neusoft Recent Developments and Future Plans
2.15 Alibaba Cloud
2.15.1 Alibaba Cloud Details
2.15.2 Alibaba Cloud Major Business
2.15.3 Alibaba Cloud Software Testing Automation Product and Solutions
2.15.4 Alibaba Cloud Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 Alibaba Cloud Recent Developments and Future Plans
2.16 Baidu MTC
2.16.1 Baidu MTC Details
2.16.2 Baidu MTC Major Business
2.16.3 Baidu MTC Software Testing Automation Product and Solutions
2.16.4 Baidu MTC Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 Baidu MTC Recent Developments and Future Plans
2.17 WeTest
2.17.1 WeTest Details
2.17.2 WeTest Major Business
2.17.3 WeTest Software Testing Automation Product and Solutions
2.17.4 WeTest Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.17.5 WeTest Recent Developments and Future Plans
2.18 Huawei CloudTest
2.18.1 Huawei CloudTest Details
2.18.2 Huawei CloudTest Major Business
2.18.3 Huawei CloudTest Software Testing Automation Product and Solutions
2.18.4 Huawei CloudTest Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.18.5 Huawei CloudTest Recent Developments and Future Plans
2.19 51Testing
2.19.1 51Testing Details
2.19.2 51Testing Major Business
2.19.3 51Testing Software Testing Automation Product and Solutions
2.19.4 51Testing Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.19.5 51Testing Recent Developments and Future Plans
2.20 Parasoft
2.20.1 Parasoft Details
2.20.2 Parasoft Major Business
2.20.3 Parasoft Software Testing Automation Product and Solutions
2.20.4 Parasoft Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.20.5 Parasoft Recent Developments and Future Plans
2.21 Netease
2.21.1 Netease Details
2.21.2 Netease Major Business
2.21.3 Netease Software Testing Automation Product and Solutions
2.21.4 Netease Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.21.5 Netease Recent Developments and Future Plans
2.22 Selenium
2.22.1 Selenium Details
2.22.2 Selenium Major Business
2.22.3 Selenium Software Testing Automation Product and Solutions
2.22.4 Selenium Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.22.5 Selenium Recent Developments and Future Plans
2.23 Katalon
2.23.1 Katalon Details
2.23.2 Katalon Major Business
2.23.3 Katalon Software Testing Automation Product and Solutions
2.23.4 Katalon Software Testing Automation Revenue, Gross Margin and Market Share (2020-2025)
2.23.5 Katalon Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Software Testing Automation Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of Software Testing Automation by Company Revenue
3.2.2 Top 3 Software Testing Automation Players Market Share in 2024
3.2.3 Top 6 Software Testing Automation Players Market Share in 2024
3.3 Software Testing Automation Market: Overall Company Footprint Analysis
3.3.1 Software Testing Automation Market: Region Footprint
3.3.2 Software Testing Automation Market: Company Product Type Footprint
3.3.3 Software Testing Automation Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Software Testing Automation Consumption Value and Market Share by Type (2020-2025)
4.2 Global Software Testing Automation Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global Software Testing Automation Consumption Value Market Share by Application (2020-2025)
5.2 Global Software Testing Automation Market Forecast by Application (2026-2031)
6 North America
6.1 North America Software Testing Automation Consumption Value by Type (2020-2031)
6.2 North America Software Testing Automation Market Size by Application (2020-2031)
6.3 North America Software Testing Automation Market Size by Country
6.3.1 North America Software Testing Automation Consumption Value by Country (2020-2031)
6.3.2 United States Software Testing Automation Market Size and Forecast (2020-2031)
6.3.3 Canada Software Testing Automation Market Size and Forecast (2020-2031)
6.3.4 Mexico Software Testing Automation Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe Software Testing Automation Consumption Value by Type (2020-2031)
7.2 Europe Software Testing Automation Consumption Value by Application (2020-2031)
7.3 Europe Software Testing Automation Market Size by Country
7.3.1 Europe Software Testing Automation Consumption Value by Country (2020-2031)
7.3.2 Germany Software Testing Automation Market Size and Forecast (2020-2031)
7.3.3 France Software Testing Automation Market Size and Forecast (2020-2031)
7.3.4 United Kingdom Software Testing Automation Market Size and Forecast (2020-2031)
7.3.5 Russia Software Testing Automation Market Size and Forecast (2020-2031)
7.3.6 Italy Software Testing Automation Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific Software Testing Automation Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Software Testing Automation Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Software Testing Automation Market Size by Region
8.3.1 Asia-Pacific Software Testing Automation Consumption Value by Region (2020-2031)
8.3.2 China Software Testing Automation Market Size and Forecast (2020-2031)
8.3.3 Japan Software Testing Automation Market Size and Forecast (2020-2031)
8.3.4 South Korea Software Testing Automation Market Size and Forecast (2020-2031)
8.3.5 India Software Testing Automation Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia Software Testing Automation Market Size and Forecast (2020-2031)
8.3.7 Australia Software Testing Automation Market Size and Forecast (2020-2031)
9 South America
9.1 South America Software Testing Automation Consumption Value by Type (2020-2031)
9.2 South America Software Testing Automation Consumption Value by Application (2020-2031)
9.3 South America Software Testing Automation Market Size by Country
9.3.1 South America Software Testing Automation Consumption Value by Country (2020-2031)
9.3.2 Brazil Software Testing Automation Market Size and Forecast (2020-2031)
9.3.3 Argentina Software Testing Automation Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa Software Testing Automation Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Software Testing Automation Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Software Testing Automation Market Size by Country
10.3.1 Middle East & Africa Software Testing Automation Consumption Value by Country (2020-2031)
10.3.2 Turkey Software Testing Automation Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia Software Testing Automation Market Size and Forecast (2020-2031)
10.3.4 UAE Software Testing Automation Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 Software Testing Automation Market Drivers
11.2 Software Testing Automation Market Restraints
11.3 Software Testing Automation Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Software Testing Automation Industry Chain
12.2 Software Testing Automation Upstream Analysis
12.3 Software Testing Automation Midstream Analysis
12.4 Software Testing Automation Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Capgemini
Accenture
Wipro
Cognizant
Microsoft
Infosys
TCS
Hexaware Technologies
Testin
IBM
Tricentis
Worksoft
Eggplant
Neusoft
Alibaba Cloud
Baidu MTC
WeTest
Huawei CloudTest
51Testing
Parasoft
Netease
Selenium
Katalon
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*If Applicable.