The global Webtoon Self-Publishing Platform market size was valued at US$ 4211 million in 2024 and is forecast to a readjusted size of USD 5601 million by 2031 with a CAGR of 5.4% during review period.
A Webtoon self-publishing platform is an online platform where independent creators can publish their own digital comics or webtoons without the need for a traditional publisher. These platforms provide tools and resources for creators to upload their work, manage episodes, interact with readers, and potentially monetize their content.
Creators can self-publish their webtoons, retaining creative control and ownership, while platforms like LINE Webtoon, Tapas, and Lezhin Comics offer a global audience reach. Some platforms also provide features like ad revenue sharing, crowdfunding integration, and premium content subscriptions that allow creators to earn income. Additionally, many self-publishing platforms encourage interaction between creators and readers through comments, fan art, and community engagement, helping to build a loyal fanbase. The rise of these platforms has democratized the webtoon industry, allowing anyone with artistic talent and a story to tell to share their work and gain visibility.
The Webtoon self-publishing platform market has experienced rapid growth, driven by the increasing popularity of digital comics and the rise of independent content creation. Platforms like LINE Webtoon, Tapas, and Lezhin Comics have empowered creators to publish their work directly to a global audience, bypassing traditional publishing barriers. The growth of these platforms is fueled by the demand for diverse and niche content, with readers seeking a wide range of genres and styles that may not be available in mainstream media. Monetization options, such as ad revenue sharing, crowdfunding, and premium subscriptions, have attracted more creators, transforming webtoon creation into a viable career path. As the market matures, platforms are investing in globalization efforts, including translation services, to expand reach across international markets. This democratization of content creation has also led to the discovery of new talent, with many webtoon creators securing partnership deals or seeing their work adapted into other media formats, such as TV shows and films.
This report is a detailed and comprehensive analysis for global Webtoon Self-Publishing Platform market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Webtoon Self-Publishing Platform market size and forecasts, in consumption value ($ Million), 2020-2031
Global Webtoon Self-Publishing Platform market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Webtoon Self-Publishing Platform market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Webtoon Self-Publishing Platform market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Webtoon Self-Publishing Platform
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Webtoon Self-Publishing Platform market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Naver, Kakao, Comico (NHN), KidariStudio, Ridibooks (RIDI Corp), Tencent, Webcomics (SideWalk Group), Tappytoon, Kuaikan, Izneo Webtoon, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Webtoon Self-Publishing Platform market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Subscription Based
Advertisement Based
Market segment by Application
Mobile Phone
PC/Notebook
Tablet Computer
Others
Market segment by players, this report covers
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tencent
Webcomics (SideWalk Group)
Tappytoon
Kuaikan
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Webtoon Factory
Amazia
Manman Manhua
Mr Blue
Dongman Entertainment
Bilibili Comics
ToryComics
TOPCO
Stela
Graphite
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Webtoon Self-Publishing Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Webtoon Self-Publishing Platform, with revenue, gross margin, and global market share of Webtoon Self-Publishing Platform from 2020 to 2025.
Chapter 3, the Webtoon Self-Publishing Platform competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Webtoon Self-Publishing Platform market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Webtoon Self-Publishing Platform.
Chapter 13, to describe Webtoon Self-Publishing Platform research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 Market Overview
1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Webtoon Self-Publishing Platform by Type
1.3.1 Overview: Global Webtoon Self-Publishing Platform Market Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global Webtoon Self-Publishing Platform Consumption Value Market Share by Type in 2024
1.3.3 Subscription Based
1.3.4 Advertisement Based
1.4 Global Webtoon Self-Publishing Platform Market by Application
1.4.1 Overview: Global Webtoon Self-Publishing Platform Market Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Mobile Phone
1.4.3 PC/Notebook
1.4.4 Tablet Computer
1.4.5 Others
1.5 Global Webtoon Self-Publishing Platform Market Size & Forecast
1.6 Global Webtoon Self-Publishing Platform Market Size and Forecast by Region
1.6.1 Global Webtoon Self-Publishing Platform Market Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global Webtoon Self-Publishing Platform Market Size by Region, (2020-2031)
1.6.3 North America Webtoon Self-Publishing Platform Market Size and Prospect (2020-2031)
1.6.4 Europe Webtoon Self-Publishing Platform Market Size and Prospect (2020-2031)
1.6.5 Asia-Pacific Webtoon Self-Publishing Platform Market Size and Prospect (2020-2031)
1.6.6 South America Webtoon Self-Publishing Platform Market Size and Prospect (2020-2031)
1.6.7 Middle East & Africa Webtoon Self-Publishing Platform Market Size and Prospect (2020-2031)
2 Company Profiles
2.1 Naver
2.1.1 Naver Details
2.1.2 Naver Major Business
2.1.3 Naver Webtoon Self-Publishing Platform Product and Solutions
2.1.4 Naver Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.1.5 Naver Recent Developments and Future Plans
2.2 Kakao
2.2.1 Kakao Details
2.2.2 Kakao Major Business
2.2.3 Kakao Webtoon Self-Publishing Platform Product and Solutions
2.2.4 Kakao Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.2.5 Kakao Recent Developments and Future Plans
2.3 Comico (NHN)
2.3.1 Comico (NHN) Details
2.3.2 Comico (NHN) Major Business
2.3.3 Comico (NHN) Webtoon Self-Publishing Platform Product and Solutions
2.3.4 Comico (NHN) Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.3.5 Comico (NHN) Recent Developments and Future Plans
2.4 KidariStudio
2.4.1 KidariStudio Details
2.4.2 KidariStudio Major Business
2.4.3 KidariStudio Webtoon Self-Publishing Platform Product and Solutions
2.4.4 KidariStudio Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.4.5 KidariStudio Recent Developments and Future Plans
2.5 Ridibooks (RIDI Corp)
2.5.1 Ridibooks (RIDI Corp) Details
2.5.2 Ridibooks (RIDI Corp) Major Business
2.5.3 Ridibooks (RIDI Corp) Webtoon Self-Publishing Platform Product and Solutions
2.5.4 Ridibooks (RIDI Corp) Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.5.5 Ridibooks (RIDI Corp) Recent Developments and Future Plans
2.6 Tencent
2.6.1 Tencent Details
2.6.2 Tencent Major Business
2.6.3 Tencent Webtoon Self-Publishing Platform Product and Solutions
2.6.4 Tencent Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.6.5 Tencent Recent Developments and Future Plans
2.7 Webcomics (SideWalk Group)
2.7.1 Webcomics (SideWalk Group) Details
2.7.2 Webcomics (SideWalk Group) Major Business
2.7.3 Webcomics (SideWalk Group) Webtoon Self-Publishing Platform Product and Solutions
2.7.4 Webcomics (SideWalk Group) Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.7.5 Webcomics (SideWalk Group) Recent Developments and Future Plans
2.8 Tappytoon
2.8.1 Tappytoon Details
2.8.2 Tappytoon Major Business
2.8.3 Tappytoon Webtoon Self-Publishing Platform Product and Solutions
2.8.4 Tappytoon Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.8.5 Tappytoon Recent Developments and Future Plans
2.9 Kuaikan
2.9.1 Kuaikan Details
2.9.2 Kuaikan Major Business
2.9.3 Kuaikan Webtoon Self-Publishing Platform Product and Solutions
2.9.4 Kuaikan Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.9.5 Kuaikan Recent Developments and Future Plans
2.10 Izneo Webtoon
2.10.1 Izneo Webtoon Details
2.10.2 Izneo Webtoon Major Business
2.10.3 Izneo Webtoon Webtoon Self-Publishing Platform Product and Solutions
2.10.4 Izneo Webtoon Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.10.5 Izneo Webtoon Recent Developments and Future Plans
2.11 Toomics (Terapin Studios)
2.11.1 Toomics (Terapin Studios) Details
2.11.2 Toomics (Terapin Studios) Major Business
2.11.3 Toomics (Terapin Studios) Webtoon Self-Publishing Platform Product and Solutions
2.11.4 Toomics (Terapin Studios) Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.11.5 Toomics (Terapin Studios) Recent Developments and Future Plans
2.12 MangaToon
2.12.1 MangaToon Details
2.12.2 MangaToon Major Business
2.12.3 MangaToon Webtoon Self-Publishing Platform Product and Solutions
2.12.4 MangaToon Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.12.5 MangaToon Recent Developments and Future Plans
2.13 Webtoon Factory
2.13.1 Webtoon Factory Details
2.13.2 Webtoon Factory Major Business
2.13.3 Webtoon Factory Webtoon Self-Publishing Platform Product and Solutions
2.13.4 Webtoon Factory Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.13.5 Webtoon Factory Recent Developments and Future Plans
2.14 Amazia
2.14.1 Amazia Details
2.14.2 Amazia Major Business
2.14.3 Amazia Webtoon Self-Publishing Platform Product and Solutions
2.14.4 Amazia Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.14.5 Amazia Recent Developments and Future Plans
2.15 Manman Manhua
2.15.1 Manman Manhua Details
2.15.2 Manman Manhua Major Business
2.15.3 Manman Manhua Webtoon Self-Publishing Platform Product and Solutions
2.15.4 Manman Manhua Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.15.5 Manman Manhua Recent Developments and Future Plans
2.16 Mr Blue
2.16.1 Mr Blue Details
2.16.2 Mr Blue Major Business
2.16.3 Mr Blue Webtoon Self-Publishing Platform Product and Solutions
2.16.4 Mr Blue Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.16.5 Mr Blue Recent Developments and Future Plans
2.17 Dongman Entertainment
2.17.1 Dongman Entertainment Details
2.17.2 Dongman Entertainment Major Business
2.17.3 Dongman Entertainment Webtoon Self-Publishing Platform Product and Solutions
2.17.4 Dongman Entertainment Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.17.5 Dongman Entertainment Recent Developments and Future Plans
2.18 Bilibili Comics
2.18.1 Bilibili Comics Details
2.18.2 Bilibili Comics Major Business
2.18.3 Bilibili Comics Webtoon Self-Publishing Platform Product and Solutions
2.18.4 Bilibili Comics Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.18.5 Bilibili Comics Recent Developments and Future Plans
2.19 ToryComics
2.19.1 ToryComics Details
2.19.2 ToryComics Major Business
2.19.3 ToryComics Webtoon Self-Publishing Platform Product and Solutions
2.19.4 ToryComics Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.19.5 ToryComics Recent Developments and Future Plans
2.20 TOPCO
2.20.1 TOPCO Details
2.20.2 TOPCO Major Business
2.20.3 TOPCO Webtoon Self-Publishing Platform Product and Solutions
2.20.4 TOPCO Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.20.5 TOPCO Recent Developments and Future Plans
2.21 Stela
2.21.1 Stela Details
2.21.2 Stela Major Business
2.21.3 Stela Webtoon Self-Publishing Platform Product and Solutions
2.21.4 Stela Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.21.5 Stela Recent Developments and Future Plans
2.22 Graphite
2.22.1 Graphite Details
2.22.2 Graphite Major Business
2.22.3 Graphite Webtoon Self-Publishing Platform Product and Solutions
2.22.4 Graphite Webtoon Self-Publishing Platform Revenue, Gross Margin and Market Share (2020-2025)
2.22.5 Graphite Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Webtoon Self-Publishing Platform Revenue and Share by Players (2020-2025)
3.2 Market Share Analysis (2024)
3.2.1 Market Share of Webtoon Self-Publishing Platform by Company Revenue
3.2.2 Top 3 Webtoon Self-Publishing Platform Players Market Share in 2024
3.2.3 Top 6 Webtoon Self-Publishing Platform Players Market Share in 2024
3.3 Webtoon Self-Publishing Platform Market: Overall Company Footprint Analysis
3.3.1 Webtoon Self-Publishing Platform Market: Region Footprint
3.3.2 Webtoon Self-Publishing Platform Market: Company Product Type Footprint
3.3.3 Webtoon Self-Publishing Platform Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Webtoon Self-Publishing Platform Consumption Value and Market Share by Type (2020-2025)
4.2 Global Webtoon Self-Publishing Platform Market Forecast by Type (2026-2031)
5 Market Size Segment by Application
5.1 Global Webtoon Self-Publishing Platform Consumption Value Market Share by Application (2020-2025)
5.2 Global Webtoon Self-Publishing Platform Market Forecast by Application (2026-2031)
6 North America
6.1 North America Webtoon Self-Publishing Platform Consumption Value by Type (2020-2031)
6.2 North America Webtoon Self-Publishing Platform Market Size by Application (2020-2031)
6.3 North America Webtoon Self-Publishing Platform Market Size by Country
6.3.1 North America Webtoon Self-Publishing Platform Consumption Value by Country (2020-2031)
6.3.2 United States Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
6.3.3 Canada Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
6.3.4 Mexico Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
7 Europe
7.1 Europe Webtoon Self-Publishing Platform Consumption Value by Type (2020-2031)
7.2 Europe Webtoon Self-Publishing Platform Consumption Value by Application (2020-2031)
7.3 Europe Webtoon Self-Publishing Platform Market Size by Country
7.3.1 Europe Webtoon Self-Publishing Platform Consumption Value by Country (2020-2031)
7.3.2 Germany Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
7.3.3 France Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
7.3.4 United Kingdom Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
7.3.5 Russia Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
7.3.6 Italy Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific Webtoon Self-Publishing Platform Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Webtoon Self-Publishing Platform Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Webtoon Self-Publishing Platform Market Size by Region
8.3.1 Asia-Pacific Webtoon Self-Publishing Platform Consumption Value by Region (2020-2031)
8.3.2 China Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
8.3.3 Japan Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
8.3.4 South Korea Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
8.3.5 India Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
8.3.6 Southeast Asia Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
8.3.7 Australia Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
9 South America
9.1 South America Webtoon Self-Publishing Platform Consumption Value by Type (2020-2031)
9.2 South America Webtoon Self-Publishing Platform Consumption Value by Application (2020-2031)
9.3 South America Webtoon Self-Publishing Platform Market Size by Country
9.3.1 South America Webtoon Self-Publishing Platform Consumption Value by Country (2020-2031)
9.3.2 Brazil Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
9.3.3 Argentina Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa Webtoon Self-Publishing Platform Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Webtoon Self-Publishing Platform Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Webtoon Self-Publishing Platform Market Size by Country
10.3.1 Middle East & Africa Webtoon Self-Publishing Platform Consumption Value by Country (2020-2031)
10.3.2 Turkey Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
10.3.3 Saudi Arabia Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
10.3.4 UAE Webtoon Self-Publishing Platform Market Size and Forecast (2020-2031)
11 Market Dynamics
11.1 Webtoon Self-Publishing Platform Market Drivers
11.2 Webtoon Self-Publishing Platform Market Restraints
11.3 Webtoon Self-Publishing Platform Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Webtoon Self-Publishing Platform Industry Chain
12.2 Webtoon Self-Publishing Platform Upstream Analysis
12.3 Webtoon Self-Publishing Platform Midstream Analysis
12.4 Webtoon Self-Publishing Platform Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tencent
Webcomics (SideWalk Group)
Tappytoon
Kuaikan
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Webtoon Factory
Amazia
Manman Manhua
Mr Blue
Dongman Entertainment
Bilibili Comics
ToryComics
TOPCO
Stela
Graphite
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*If Applicable.