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Home > Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format , Industry Vertical, and Region: Growth Opportunity and Business Strategy

Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format , Industry Vertical, and Region: Growth Opportunity and Business Strategy

Publication ID: 
GRM0122042
Publication Date: 
January 30, 2022
Pages: 
194
Publisher: 
Grace Market Data
Countries: 
Global [1]
USD 3,280.00

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Marketing & Advertising Technology [2]
Internet Advertising [3]
Email Marketing [4]
Advertising [5]
Marketing & Advertising [6]
Description: 

Global digital advertising market is projected to reach $1,065.8 billion in 2031 with a 2021-2031 CAGR of 10.34%, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the world.
Highlighted with 135 tables and 76 figures, this 194-page report “Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Mobile Ad
o In-APP
o Mobile Web
• Desktop Ad
• Digital TV and Others

Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Digital Display Ad
o Programmatic Transactions
o Non-programmatic Transactions
• Internet Paid Search
• Social Media
• Online Video
• Others

Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries

Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table Of Contents: 

1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 15
1.2.3 Secondary Data 15
1.2.4 Primary Data 15
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 25
2.2 Major Growth Drivers 27
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 36
3 Segmentation of Global Market by Platform 40
3.1 Market Overview by Platform 40
3.2 Global Mobile Advertising Market 2018-2031 43
3.3 Global Desktop Advertising Market 2018-2031 47
3.4 Global Market of Digital Advertising via Other Digital Platforms 2018-2031 48
4 Segmentation of Global Market by Ad Format 49
4.1 Market Overview by Ad Format 49
4.2 Global Digital Display Ad Market 2018-2031 52
4.3 Global Internet Paid Search Ad Market 2018-2031 54
4.4 Global Social Media Ad Market 2018-2031 56
4.5 Global Online Video Ad Market 2018-2031 58
4.6 Global Market of Other Digital Ad Formats 2018-2031 60
5 Segmentation of Global Market by Industry Vertical 62
5.1 Market Overview by Industry Vertical 62
5.2 Global Digital Advertising Market for Media and Entertainment 2018-2031 65
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 67
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 68
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2018-2031 70
5.6 Global Digital Advertising Market for Travel Industry 2018-2031 71
5.7 Global Digital Advertising Market for Healthcare Sector 2018-2031 72
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 73
5.9 Global Digital Advertising Market for Transportation and Logistics 2018-2031 74
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2018-2031 75
5.11 Global Digital Advertising Market for Other Industries 2018-2031 76
6 Segmentation of Global Market by Region 77
6.1 Geographic Market Overview by Region 2018-2031 77
6.2 North America Market 2018-2031 by Country 81
6.2.1 Overview of North America Market 81
6.2.2 U.S. Market 84
6.2.3 Canadian Market 87
6.3 European Market 2018-2031 by Country 89
6.3.1 Overview of European Market 89
6.3.2 Germany 92
6.3.3 UK 95
6.3.4 France 97
6.3.5 Russia 99
6.3.6 Italy 101
6.3.7 Rest of European Market 103
6.4 Asia-Pacific Market 2018-2031 by Country 104
6.4.1 Overview of Asia-Pacific Market 104
6.4.2 Japan 108
6.4.3 China 110
6.4.4 Indonesia 112
6.4.5 Australia 114
6.4.6 South Korea 116
6.4.7 Rest of APAC Region 118
6.5 Latin America Market 2018-2031 by Country 119
6.5.1 Argentina 122
6.5.2 Brazil 124
6.5.3 Mexico 126
6.5.4 Rest of Latin America Market 128
6.6 Rest of World Market 2018-2031 by Country 129
6.6.1 UAE 132
6.6.2 Saudi Arabia 134
6.6.3 Egypt 136
6.6.4 Other National Markets 138
7 Competitive Landscape 139
7.1 Overview of Key Vendors 139
7.2 Company Profiles 143
Alibaba 143
Amazon 145
Apple Inc. 150
Applovin Corporation 154
Baidu 156
Facebook Inc. 159
Google LLC 162
Microsoft Corporation 167
Nokia Corporation 171
Sina Corporation 174
Tencent 176
Twitter 180
Verizon 183
Yahoo! Inc. 186
8 Investing in Global Market: Risk Assessment and Management 188
8.1 Risk Evaluation of Global Market 188
8.2 Critical Success Factors (CSFs) 191
RELATED REPORTS AND PRODUCTS 194

Companies Mentioned: 

Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

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[1] /countries/global[2] /marketing-advertising-technology[3] /internet-advertising[4] /email-marketing[5] /advertising[6] /marketing-advertising