Global smartphone market will reach $795.3 billion by 2027, growing by 9.5% annually over 2020-2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic. Global total shipment reached 1,331.3 million units in 2020 and is anticipated to grow by 10.5% annually in the years to come.
Highlighted with 94 tables and 102 figures, this 178-page report “Global Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Region: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire global smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Region.
Based on Operating System, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Android Smartphones
• iOS Smartphones
• Other Operating Systems
Based on Display Technology, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• LCD Technology
• OLED Technology
• Other Display Technologies
Based on Screen Size, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Less Than 4 Inches
• 4 - <5 Inches
• 5 - <5.5 Inches
• 5.5 - <6 Inches
• 6 Inches and Above
Based on RAM Capacity, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Below 4GB
• 4GB - 8GB
• Over 8GB
Based on Price Range, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Ultra Low-End (Less Than $100)
• Low-End ($100 - <$200)
• Mid-Range ($200 - <$400)
• Mid- to High-End ($400 - <$600)
• High-End ($600 - <$800)
• Premium ($800 - <$1000)
• Ultra Premium ($1000 and Above)
Based on Distribution Channel, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• OEMs
• E-commerce
• Retailers
Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, India, Indonesia, Vietnam, and Rest of APAC; Rest of APAC is further segmented into South Korea, Australia, Malaysia, Singapore, Thailand, New Zealand, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (Iran, Turkey, South Africa)
For each aforementioned region and country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of all regional markets by country and split of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 25
2.2 Major Growth Drivers 27
2.3 Market Restraints and Challenges 32
2.4 Emerging Opportunities and Market Trends 35
2.5 Porter’s Fiver Forces Analysis 39
3 Segmentation of Global Market by Operating System 43
3.1 Market Overview by Operating System 43
3.2 Android Smartphones 45
3.3 iOS Smartphones 46
3.4 Other Operating Systems 47
4 Segmentation of Global Market by Display Technology 48
4.1 Market Overview by Display Technology 48
4.2 LCD Technology 50
4.3 OLED Technology 51
4.4 Other Display Technologies 52
5 Segmentation of Global Market by Screen Size 53
5.1 Market Overview by Screen Size 53
5.2 Less Than 4 Inches 55
5.3 4 - <5 Inches 56
5.4 5 - <5.5 Inches 57
5.5 5.5 - <6 Inches 58
5.6 6 Inches and Above 59
6 Segmentation of Global Market by RAM Capacity 60
6.1 Market Overview by RAM Capacity 60
6.2 Below 4GB 62
6.3 4GB - 8GB 63
6.4 Over 8GB 64
7 Segmentation of Global Market by Price Range 65
7.1 Market Overview by Price Range 65
7.2 Ultra Low-End (Less Than $100) 67
7.3 Low-End ($100 - <$200) 68
7.4 Mid-Range ($200 - <$400) 69
7.5 Mid- to High-End ($400 - <$600) 70
7.6 High-End ($600 - <$800) 71
7.7 Premium ($800 - <$1000) 72
7.8 Ultra Premium ($1000 and Above) 73
8 Segmentation of Global Market by Distribution Channel 74
8.1 Market Overview by Distribution Channel 74
8.2 OEMs 76
8.3 E-commerce 77
8.4 Retailers 78
9 Segmentation of Global Market by Region 79
9.1 Geographic Market Overview 2020-2027 79
9.2 North America Market 2020-2027 by Country 84
9.2.1 Overview of North America Market 84
9.2.2 U.S. 89
9.2.3 Canada 92
9.2.4 Mexico 94
9.3 European Market 2020-2027 by Country 96
9.3.1 Overview of European Market 96
9.3.2 UK 101
9.3.3 France 103
9.3.4 Germany 105
9.3.5 Spain 107
9.3.6 Italy 109
9.3.7 Russia 111
9.3.8 Rest of European Market 113
9.4 Asia-Pacific Market 2020-2027 by Country 115
9.4.1 Overview of Asia-Pacific Market 115
9.4.2 China 120
9.4.3 Japan 122
9.4.4 India 125
9.4.5 Indonesia 127
9.4.6 Vietnam 129
9.4.7 Rest of APAC Region 131
9.5 South America Market 2020-2027 by Country 133
9.5.1 Argentina 138
9.5.2 Brazil 140
9.5.3 Chile 142
9.5.4 Rest of South America Market 144
9.6 MEA Market 2020-2027 by Country 145
9.6.1 Iran 150
9.6.2 Turkey 152
9.6.3 South Africa 154
9.6.4 Other National Markets 156
10 Competitive Landscape 157
10.1 Overview of Key Vendors 157
10.2 New Product Launch, Partnership, Investment, and M&A 164
10.3 Company Profiles 165
Apple Inc. 165
Guangdong OPPO Mobile Telecommunications Corp., Ltd. 167
HTC Corporation 168
Huawei Technologies Co., Ltd. 169
Lenovo Group Limited 170
Motorola, Inc. 171
Nokia Corporation 172
Realme 173
Samsung Electronics Co., Ltd. 174
Sony Corporation 175
Vivo Communication Technology Co., Ltd. 176
Xiaomi Corporation 177
RELATED REPORTS 178
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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