The global A2P SMS & cPaaS market size was valued at US$ 28720 million in 2023. With growing demand in downstream market, the A2P SMS & cPaaS is forecast to a readjusted size of US$ 56190 million by 2030 with a CAGR of 10.1% during review period.
The research report highlights the growth potential of the global A2P SMS & cPaaS market. A2P SMS & cPaaS are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of A2P SMS & cPaaS. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the A2P SMS & cPaaS market.
A2P SMS messaging is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual鈥檚 mobile phone, as is the case with P2P SMS.
PaaS is an abbreviation for Customer-Platform-as-a-Service. A CPaaS offers application leaders a cloud-based, multi-layered middleware on which they can develop, run and distribute communications software. The platform offers APIs and integrated development environments that simplify the integration of communications capabilities (for example, voice, messaging and video) into applications, services or business processes.
Now, CPaaS platforms combine A2P messaging with an array of alternative communication channels that include voice, RCS, video calling and AI based services like chatbots. In addition, there is plenty of evidence that enterprises are on board, driven by the need to engage with consumers on the key battleground of customer service.
The competition is high, as every A2P SMS & CPaaS company wants their share. Especially in the nine countries that mentioned in the report. There are local competitors and international competitors. These countries are very well developing. When opening a business in a new market, timing is very important and currently it is the right time in this area.
Key Features:
The report on A2P SMS & cPaaS market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the A2P SMS & cPaaS market. It may include historical data, market segmentation by Type (e.g., A2P SMS, CPaaS (Voice)), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the A2P SMS & cPaaS market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the A2P SMS & cPaaS market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the A2P SMS & cPaaS industry. This include advancements in A2P SMS & cPaaS technology, A2P SMS & cPaaS new entrants, A2P SMS & cPaaS new investment, and other innovations that are shaping the future of A2P SMS & cPaaS.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the A2P SMS & cPaaS market. It includes factors influencing customer ' purchasing decisions, preferences for A2P SMS & cPaaS product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the A2P SMS & cPaaS market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting A2P SMS & cPaaS market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the A2P SMS & cPaaS market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the A2P SMS & cPaaS industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the A2P SMS & cPaaS market.
Market Segmentation:
A2P SMS & cPaaS market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
A2P SMS
CPaaS (Voice)
CPaaS (Video)
CPaaS (Message excluding SMS)
Segmentation by application
BFSI
Medi
Retail
Travel & Leisure
Public Sectors
Logistics
Healthcare
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Twilio
RingCentral
Infobip
Sinch
Nexmo (Vonage)
SAP Digital Interconnect
OpenMarket Inc.
Telesign
MessageBird
Bandwidth
IMImobile
Avaya OneCloud
Route Mobile Limited
Kaleyra
Wavy
Zenvia
Vibes
Plivo
CM
Mitto
Genesys Telecommunications
Tyntec
ACL Mobile
Soprano Design
Silverstreet BV
Alcatel Lucent Enterprise (ALE)
Clickatell
Pontaltech
TXTImpact
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global A2P SMS & cPaaS Market Size 2019-2030
2.1.2 A2P SMS & cPaaS Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 A2P SMS & cPaaS Segment by Type
2.2.1 A2P SMS
2.2.2 CPaaS (Voice)
2.2.3 CPaaS (Video)
2.2.4 CPaaS (Message excluding SMS)
2.3 A2P SMS & cPaaS Market Size by Type
2.3.1 A2P SMS & cPaaS Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global A2P SMS & cPaaS Market Size Market Share by Type (2019-2024)
2.4 A2P SMS & cPaaS Segment by Application
2.4.1 BFSI
2.4.2 Medi
2.4.3 Retail
2.4.4 Travel & Leisure
2.4.5 Public Sectors
2.4.6 Logistics
2.4.7 Healthcare
2.5 A2P SMS & cPaaS Market Size by Application
2.5.1 A2P SMS & cPaaS Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global A2P SMS & cPaaS Market Size Market Share by Application (2019-2024)
3 A2P SMS & cPaaS Market Size by Player
3.1 A2P SMS & cPaaS Market Size Market Share by Players
3.1.1 Global A2P SMS & cPaaS Revenue by Players (2019-2024)
3.1.2 Global A2P SMS & cPaaS Revenue Market Share by Players (2019-2024)
3.2 Global A2P SMS & cPaaS Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 A2P SMS & cPaaS by Regions
4.1 A2P SMS & cPaaS Market Size by Regions (2019-2024)
4.2 Americas A2P SMS & cPaaS Market Size Growth (2019-2024)
4.3 APAC A2P SMS & cPaaS Market Size Growth (2019-2024)
4.4 Europe A2P SMS & cPaaS Market Size Growth (2019-2024)
4.5 Middle East & Africa A2P SMS & cPaaS Market Size Growth (2019-2024)
5 Americas
5.1 Americas A2P SMS & cPaaS Market Size by Country (2019-2024)
5.2 Americas A2P SMS & cPaaS Market Size by Type (2019-2024)
5.3 Americas A2P SMS & cPaaS Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC A2P SMS & cPaaS Market Size by Region (2019-2024)
6.2 APAC A2P SMS & cPaaS Market Size by Type (2019-2024)
6.3 APAC A2P SMS & cPaaS Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe A2P SMS & cPaaS by Country (2019-2024)
7.2 Europe A2P SMS & cPaaS Market Size by Type (2019-2024)
7.3 Europe A2P SMS & cPaaS Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa A2P SMS & cPaaS by Region (2019-2024)
8.2 Middle East & Africa A2P SMS & cPaaS Market Size by Type (2019-2024)
8.3 Middle East & Africa A2P SMS & cPaaS Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global A2P SMS & cPaaS Market Forecast
10.1 Global A2P SMS & cPaaS Forecast by Regions (2025-2030)
10.1.1 Global A2P SMS & cPaaS Forecast by Regions (2025-2030)
10.1.2 Americas A2P SMS & cPaaS Forecast
10.1.3 APAC A2P SMS & cPaaS Forecast
10.1.4 Europe A2P SMS & cPaaS Forecast
10.1.5 Middle East & Africa A2P SMS & cPaaS Forecast
10.2 Americas A2P SMS & cPaaS Forecast by Country (2025-2030)
10.2.1 United States A2P SMS & cPaaS Market Forecast
10.2.2 Canada A2P SMS & cPaaS Market Forecast
10.2.3 Mexico A2P SMS & cPaaS Market Forecast
10.2.4 Brazil A2P SMS & cPaaS Market Forecast
10.3 APAC A2P SMS & cPaaS Forecast by Region (2025-2030)
10.3.1 China A2P SMS & cPaaS Market Forecast
10.3.2 Japan A2P SMS & cPaaS Market Forecast
10.3.3 Korea A2P SMS & cPaaS Market Forecast
10.3.4 Southeast Asia A2P SMS & cPaaS Market Forecast
10.3.5 India A2P SMS & cPaaS Market Forecast
10.3.6 Australia A2P SMS & cPaaS Market Forecast
10.4 Europe A2P SMS & cPaaS Forecast by Country (2025-2030)
10.4.1 Germany A2P SMS & cPaaS Market Forecast
10.4.2 France A2P SMS & cPaaS Market Forecast
10.4.3 UK A2P SMS & cPaaS Market Forecast
10.4.4 Italy A2P SMS & cPaaS Market Forecast
10.4.5 Russia A2P SMS & cPaaS Market Forecast
10.5 Middle East & Africa A2P SMS & cPaaS Forecast by Region (2025-2030)
10.5.1 Egypt A2P SMS & cPaaS Market Forecast
10.5.2 South Africa A2P SMS & cPaaS Market Forecast
10.5.3 Israel A2P SMS & cPaaS Market Forecast
10.5.4 Turkey A2P SMS & cPaaS Market Forecast
10.5.5 GCC Countries A2P SMS & cPaaS Market Forecast
10.6 Global A2P SMS & cPaaS Forecast by Type (2025-2030)
10.7 Global A2P SMS & cPaaS Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Twilio
11.1.1 Twilio Company Information
11.1.2 Twilio A2P SMS & cPaaS Product Offered
11.1.3 Twilio A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Twilio Main Business Overview
11.1.5 Twilio Latest Developments
11.2 RingCentral
11.2.1 RingCentral Company Information
11.2.2 RingCentral A2P SMS & cPaaS Product Offered
11.2.3 RingCentral A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 RingCentral Main Business Overview
11.2.5 RingCentral Latest Developments
11.3 Infobip
11.3.1 Infobip Company Information
11.3.2 Infobip A2P SMS & cPaaS Product Offered
11.3.3 Infobip A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Infobip Main Business Overview
11.3.5 Infobip Latest Developments
11.4 Sinch
11.4.1 Sinch Company Information
11.4.2 Sinch A2P SMS & cPaaS Product Offered
11.4.3 Sinch A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Sinch Main Business Overview
11.4.5 Sinch Latest Developments
11.5 Nexmo (Vonage)
11.5.1 Nexmo (Vonage) Company Information
11.5.2 Nexmo (Vonage) A2P SMS & cPaaS Product Offered
11.5.3 Nexmo (Vonage) A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Nexmo (Vonage) Main Business Overview
11.5.5 Nexmo (Vonage) Latest Developments
11.6 SAP Digital Interconnect
11.6.1 SAP Digital Interconnect Company Information
11.6.2 SAP Digital Interconnect A2P SMS & cPaaS Product Offered
11.6.3 SAP Digital Interconnect A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 SAP Digital Interconnect Main Business Overview
11.6.5 SAP Digital Interconnect Latest Developments
11.7 OpenMarket Inc.
11.7.1 OpenMarket Inc. Company Information
11.7.2 OpenMarket Inc. A2P SMS & cPaaS Product Offered
11.7.3 OpenMarket Inc. A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 OpenMarket Inc. Main Business Overview
11.7.5 OpenMarket Inc. Latest Developments
11.8 Telesign
11.8.1 Telesign Company Information
11.8.2 Telesign A2P SMS & cPaaS Product Offered
11.8.3 Telesign A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Telesign Main Business Overview
11.8.5 Telesign Latest Developments
11.9 MessageBird
11.9.1 MessageBird Company Information
11.9.2 MessageBird A2P SMS & cPaaS Product Offered
11.9.3 MessageBird A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 MessageBird Main Business Overview
11.9.5 MessageBird Latest Developments
11.10 Bandwidth
11.10.1 Bandwidth Company Information
11.10.2 Bandwidth A2P SMS & cPaaS Product Offered
11.10.3 Bandwidth A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Bandwidth Main Business Overview
11.10.5 Bandwidth Latest Developments
11.11 IMImobile
11.11.1 IMImobile Company Information
11.11.2 IMImobile A2P SMS & cPaaS Product Offered
11.11.3 IMImobile A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 IMImobile Main Business Overview
11.11.5 IMImobile Latest Developments
11.12 Avaya OneCloud
11.12.1 Avaya OneCloud Company Information
11.12.2 Avaya OneCloud A2P SMS & cPaaS Product Offered
11.12.3 Avaya OneCloud A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Avaya OneCloud Main Business Overview
11.12.5 Avaya OneCloud Latest Developments
11.13 Route Mobile Limited
11.13.1 Route Mobile Limited Company Information
11.13.2 Route Mobile Limited A2P SMS & cPaaS Product Offered
11.13.3 Route Mobile Limited A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Route Mobile Limited Main Business Overview
11.13.5 Route Mobile Limited Latest Developments
11.14 Kaleyra
11.14.1 Kaleyra Company Information
11.14.2 Kaleyra A2P SMS & cPaaS Product Offered
11.14.3 Kaleyra A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Kaleyra Main Business Overview
11.14.5 Kaleyra Latest Developments
11.15 Wavy
11.15.1 Wavy Company Information
11.15.2 Wavy A2P SMS & cPaaS Product Offered
11.15.3 Wavy A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Wavy Main Business Overview
11.15.5 Wavy Latest Developments
11.16 Zenvia
11.16.1 Zenvia Company Information
11.16.2 Zenvia A2P SMS & cPaaS Product Offered
11.16.3 Zenvia A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Zenvia Main Business Overview
11.16.5 Zenvia Latest Developments
11.17 Vibes
11.17.1 Vibes Company Information
11.17.2 Vibes A2P SMS & cPaaS Product Offered
11.17.3 Vibes A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Vibes Main Business Overview
11.17.5 Vibes Latest Developments
11.18 Plivo
11.18.1 Plivo Company Information
11.18.2 Plivo A2P SMS & cPaaS Product Offered
11.18.3 Plivo A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Plivo Main Business Overview
11.18.5 Plivo Latest Developments
11.19 CM
11.19.1 CM Company Information
11.19.2 CM A2P SMS & cPaaS Product Offered
11.19.3 CM A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 CM Main Business Overview
11.19.5 CM Latest Developments
11.20 Mitto
11.20.1 Mitto Company Information
11.20.2 Mitto A2P SMS & cPaaS Product Offered
11.20.3 Mitto A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Mitto Main Business Overview
11.20.5 Mitto Latest Developments
11.21 Genesys Telecommunications
11.21.1 Genesys Telecommunications Company Information
11.21.2 Genesys Telecommunications A2P SMS & cPaaS Product Offered
11.21.3 Genesys Telecommunications A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 Genesys Telecommunications Main Business Overview
11.21.5 Genesys Telecommunications Latest Developments
11.22 Tyntec
11.22.1 Tyntec Company Information
11.22.2 Tyntec A2P SMS & cPaaS Product Offered
11.22.3 Tyntec A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.22.4 Tyntec Main Business Overview
11.22.5 Tyntec Latest Developments
11.23 ACL Mobile
11.23.1 ACL Mobile Company Information
11.23.2 ACL Mobile A2P SMS & cPaaS Product Offered
11.23.3 ACL Mobile A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.23.4 ACL Mobile Main Business Overview
11.23.5 ACL Mobile Latest Developments
11.24 Soprano Design
11.24.1 Soprano Design Company Information
11.24.2 Soprano Design A2P SMS & cPaaS Product Offered
11.24.3 Soprano Design A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.24.4 Soprano Design Main Business Overview
11.24.5 Soprano Design Latest Developments
11.25 Silverstreet BV
11.25.1 Silverstreet BV Company Information
11.25.2 Silverstreet BV A2P SMS & cPaaS Product Offered
11.25.3 Silverstreet BV A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.25.4 Silverstreet BV Main Business Overview
11.25.5 Silverstreet BV Latest Developments
11.26 Alcatel Lucent Enterprise (ALE)
11.26.1 Alcatel Lucent Enterprise (ALE) Company Information
11.26.2 Alcatel Lucent Enterprise (ALE) A2P SMS & cPaaS Product Offered
11.26.3 Alcatel Lucent Enterprise (ALE) A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.26.4 Alcatel Lucent Enterprise (ALE) Main Business Overview
11.26.5 Alcatel Lucent Enterprise (ALE) Latest Developments
11.27 Clickatell
11.27.1 Clickatell Company Information
11.27.2 Clickatell A2P SMS & cPaaS Product Offered
11.27.3 Clickatell A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.27.4 Clickatell Main Business Overview
11.27.5 Clickatell Latest Developments
11.28 Pontaltech
11.28.1 Pontaltech Company Information
11.28.2 Pontaltech A2P SMS & cPaaS Product Offered
11.28.3 Pontaltech A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.28.4 Pontaltech Main Business Overview
11.28.5 Pontaltech Latest Developments
11.29 TXTImpact
11.29.1 TXTImpact Company Information
11.29.2 TXTImpact A2P SMS & cPaaS Product Offered
11.29.3 TXTImpact A2P SMS & cPaaS Revenue, Gross Margin and Market Share (2019-2024)
11.29.4 TXTImpact Main Business Overview
11.29.5 TXTImpact Latest Developments
12 Research Findings and Conclusion
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*If Applicable.