The global AB Testing Tools market size is predicted to grow from US$ 840 million in 2025 to US$ 1615 million in 2031; it is expected to grow at a CAGR of 11.5% from 2025 to 2031.
A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in this report.
A/B testing software are mainly classified into the following types: web based, mobile based and full stack. Web based product is the most widely used type which takes up about 57.3% of the total sales in 2019, but the mobile and full stack products mark a faster growth rate. North America is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. North America market took up about 44.3% the global market in 2019, while Europe was about 36.2%.
The 鈥淎B Testing Tools Industry Forecast鈥� looks at past sales and reviews total world AB Testing Tools sales in 2024, providing a comprehensive analysis by region and market sector of projected AB Testing Tools sales for 2025 through 2031. With AB Testing Tools sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world AB Testing Tools industry.
This Insight Report provides a comprehensive analysis of the global AB Testing Tools landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on AB Testing Tools portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global AB Testing Tools market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for AB Testing Tools and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global AB Testing Tools.
This report presents a comprehensive overview, market shares, and growth opportunities of AB Testing Tools market by product type, application, key players and key regions and countries.
Segmentation by Type:
Web Based
Mobile Based
Full Stack
Segmentation by Application:
Large Enterprises
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global AB Testing Tools Market Size (2020-2031)
2.1.2 AB Testing Tools Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for AB Testing Tools by Country/Region (2020, 2024 & 2031)
2.2 AB Testing Tools Segment by Type
2.2.1 Web Based
2.2.2 Mobile Based
2.2.3 Full Stack
2.3 AB Testing Tools Market Size by Type
2.3.1 AB Testing Tools Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global AB Testing Tools Market Size Market Share by Type (2020-2025)
2.4 AB Testing Tools Segment by Application
2.4.1 Large Enterprises
2.4.2 SMEs
2.5 AB Testing Tools Market Size by Application
2.5.1 AB Testing Tools Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global AB Testing Tools Market Size Market Share by Application (2020-2025)
3 AB Testing Tools Market Size by Player
3.1 AB Testing Tools Market Size Market Share by Player
3.1.1 Global AB Testing Tools Revenue by Player (2020-2025)
3.1.2 Global AB Testing Tools Revenue Market Share by Player (2020-2025)
3.2 Global AB Testing Tools Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 AB Testing Tools by Region
4.1 AB Testing Tools Market Size by Region (2020-2025)
4.2 Global AB Testing Tools Annual Revenue by Country/Region (2020-2025)
4.3 Americas AB Testing Tools Market Size Growth (2020-2025)
4.4 APAC AB Testing Tools Market Size Growth (2020-2025)
4.5 Europe AB Testing Tools Market Size Growth (2020-2025)
4.6 Middle East & Africa AB Testing Tools Market Size Growth (2020-2025)
5 Americas
5.1 Americas AB Testing Tools Market Size by Country (2020-2025)
5.2 Americas AB Testing Tools Market Size by Type (2020-2025)
5.3 Americas AB Testing Tools Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC AB Testing Tools Market Size by Region (2020-2025)
6.2 APAC AB Testing Tools Market Size by Type (2020-2025)
6.3 APAC AB Testing Tools Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe AB Testing Tools Market Size by Country (2020-2025)
7.2 Europe AB Testing Tools Market Size by Type (2020-2025)
7.3 Europe AB Testing Tools Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa AB Testing Tools by Region (2020-2025)
8.2 Middle East & Africa AB Testing Tools Market Size by Type (2020-2025)
8.3 Middle East & Africa AB Testing Tools Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global AB Testing Tools Market Forecast
10.1 Global AB Testing Tools Forecast by Region (2026-2031)
10.1.1 Global AB Testing Tools Forecast by Region (2026-2031)
10.1.2 Americas AB Testing Tools Forecast
10.1.3 APAC AB Testing Tools Forecast
10.1.4 Europe AB Testing Tools Forecast
10.1.5 Middle East & Africa AB Testing Tools Forecast
10.2 Americas AB Testing Tools Forecast by Country (2026-2031)
10.2.1 United States Market AB Testing Tools Forecast
10.2.2 Canada Market AB Testing Tools Forecast
10.2.3 Mexico Market AB Testing Tools Forecast
10.2.4 Brazil Market AB Testing Tools Forecast
10.3 APAC AB Testing Tools Forecast by Region (2026-2031)
10.3.1 China AB Testing Tools Market Forecast
10.3.2 Japan Market AB Testing Tools Forecast
10.3.3 Korea Market AB Testing Tools Forecast
10.3.4 Southeast Asia Market AB Testing Tools Forecast
10.3.5 India Market AB Testing Tools Forecast
10.3.6 Australia Market AB Testing Tools Forecast
10.4 Europe AB Testing Tools Forecast by Country (2026-2031)
10.4.1 Germany Market AB Testing Tools Forecast
10.4.2 France Market AB Testing Tools Forecast
10.4.3 UK Market AB Testing Tools Forecast
10.4.4 Italy Market AB Testing Tools Forecast
10.4.5 Russia Market AB Testing Tools Forecast
10.5 Middle East & Africa AB Testing Tools Forecast by Region (2026-2031)
10.5.1 Egypt Market AB Testing Tools Forecast
10.5.2 South Africa Market AB Testing Tools Forecast
10.5.3 Israel Market AB Testing Tools Forecast
10.5.4 Turkey Market AB Testing Tools Forecast
10.6 Global AB Testing Tools Forecast by Type (2026-2031)
10.7 Global AB Testing Tools Forecast by Application (2026-2031)
10.7.1 GCC Countries Market AB Testing Tools Forecast
11 Key Players Analysis
11.1 Optimizely
11.1.1 Optimizely Company Information
11.1.2 Optimizely AB Testing Tools Product Offered
11.1.3 Optimizely AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Optimizely Main Business Overview
11.1.5 Optimizely Latest Developments
11.2 VWO
11.2.1 VWO Company Information
11.2.2 VWO AB Testing Tools Product Offered
11.2.3 VWO AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 VWO Main Business Overview
11.2.5 VWO Latest Developments
11.3 AB Tasty
11.3.1 AB Tasty Company Information
11.3.2 AB Tasty AB Testing Tools Product Offered
11.3.3 AB Tasty AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 AB Tasty Main Business Overview
11.3.5 AB Tasty Latest Developments
11.4 Instapage
11.4.1 Instapage Company Information
11.4.2 Instapage AB Testing Tools Product Offered
11.4.3 Instapage AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Instapage Main Business Overview
11.4.5 Instapage Latest Developments
11.5 Dynamic Yield
11.5.1 Dynamic Yield Company Information
11.5.2 Dynamic Yield AB Testing Tools Product Offered
11.5.3 Dynamic Yield AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Dynamic Yield Main Business Overview
11.5.5 Dynamic Yield Latest Developments
11.6 Adobe
11.6.1 Adobe Company Information
11.6.2 Adobe AB Testing Tools Product Offered
11.6.3 Adobe AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Adobe Main Business Overview
11.6.5 Adobe Latest Developments
11.7 Freshmarketer
11.7.1 Freshmarketer Company Information
11.7.2 Freshmarketer AB Testing Tools Product Offered
11.7.3 Freshmarketer AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Freshmarketer Main Business Overview
11.7.5 Freshmarketer Latest Developments
11.8 Unbounce
11.8.1 Unbounce Company Information
11.8.2 Unbounce AB Testing Tools Product Offered
11.8.3 Unbounce AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Unbounce Main Business Overview
11.8.5 Unbounce Latest Developments
11.9 Qubit
11.9.1 Qubit Company Information
11.9.2 Qubit AB Testing Tools Product Offered
11.9.3 Qubit AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Qubit Main Business Overview
11.9.5 Qubit Latest Developments
11.10 Kibo (Monetate)
11.10.1 Kibo (Monetate) Company Information
11.10.2 Kibo (Monetate) AB Testing Tools Product Offered
11.10.3 Kibo (Monetate) AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Kibo (Monetate) Main Business Overview
11.10.5 Kibo (Monetate) Latest Developments
11.11 Kameleoon
11.11.1 Kameleoon Company Information
11.11.2 Kameleoon AB Testing Tools Product Offered
11.11.3 Kameleoon AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Kameleoon Main Business Overview
11.11.5 Kameleoon Latest Developments
11.12 Rock Content (ion)
11.12.1 Rock Content (ion) Company Information
11.12.2 Rock Content (ion) AB Testing Tools Product Offered
11.12.3 Rock Content (ion) AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 Rock Content (ion) Main Business Overview
11.12.5 Rock Content (ion) Latest Developments
11.13 Evergage
11.13.1 Evergage Company Information
11.13.2 Evergage AB Testing Tools Product Offered
11.13.3 Evergage AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 Evergage Main Business Overview
11.13.5 Evergage Latest Developments
11.14 SiteSpect
11.14.1 SiteSpect Company Information
11.14.2 SiteSpect AB Testing Tools Product Offered
11.14.3 SiteSpect AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 SiteSpect Main Business Overview
11.14.5 SiteSpect Latest Developments
11.15 Evolv Ascend
11.15.1 Evolv Ascend Company Information
11.15.2 Evolv Ascend AB Testing Tools Product Offered
11.15.3 Evolv Ascend AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Evolv Ascend Main Business Overview
11.15.5 Evolv Ascend Latest Developments
11.16 Omniconvert
11.16.1 Omniconvert Company Information
11.16.2 Omniconvert AB Testing Tools Product Offered
11.16.3 Omniconvert AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 Omniconvert Main Business Overview
11.16.5 Omniconvert Latest Developments
11.17 Convert
11.17.1 Convert Company Information
11.17.2 Convert AB Testing Tools Product Offered
11.17.3 Convert AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 Convert Main Business Overview
11.17.5 Convert Latest Developments
11.18 Landingi
11.18.1 Landingi Company Information
11.18.2 Landingi AB Testing Tools Product Offered
11.18.3 Landingi AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 Landingi Main Business Overview
11.18.5 Landingi Latest Developments
11.19 NotifyVisitors
11.19.1 NotifyVisitors Company Information
11.19.2 NotifyVisitors AB Testing Tools Product Offered
11.19.3 NotifyVisitors AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.19.4 NotifyVisitors Main Business Overview
11.19.5 NotifyVisitors Latest Developments
11.20 Crazy Egg
11.20.1 Crazy Egg Company Information
11.20.2 Crazy Egg AB Testing Tools Product Offered
11.20.3 Crazy Egg AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.20.4 Crazy Egg Main Business Overview
11.20.5 Crazy Egg Latest Developments
11.21 Leanplum
11.21.1 Leanplum Company Information
11.21.2 Leanplum AB Testing Tools Product Offered
11.21.3 Leanplum AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.21.4 Leanplum Main Business Overview
11.21.5 Leanplum Latest Developments
11.22 Oracle
11.22.1 Oracle Company Information
11.22.2 Oracle AB Testing Tools Product Offered
11.22.3 Oracle AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.22.4 Oracle Main Business Overview
11.22.5 Oracle Latest Developments
11.23 Webtrends Optimize
11.23.1 Webtrends Optimize Company Information
11.23.2 Webtrends Optimize AB Testing Tools Product Offered
11.23.3 Webtrends Optimize AB Testing Tools Revenue, Gross Margin and Market Share (2020-2025)
11.23.4 Webtrends Optimize Main Business Overview
11.23.5 Webtrends Optimize Latest Developments
12 Research Findings and Conclusion
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*If Applicable.