Global Advertising Market Growth (Status and Outlook) 2024-2030

Publication ID:

LPI01240262

Publication Date:

January 4, 2024

Pages:

148

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

Internet [2]

Computing & Electronics [3]

Description:

The global Advertising market size was valued at US$ 206960 million in 2023. With growing demand in downstream market, the Advertising is forecast to a readjusted size of US$ 313460 million by 2030 with a CAGR of 6.1% during review period.
The research report highlights the growth potential of the global Advertising market. Advertising are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Advertising. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Advertising market.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
Key Features:
The report on Advertising market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Advertising market. It may include historical data, market segmentation by Type (e.g., TV Advertising, Newspaper Advertising), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Advertising market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Advertising market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Advertising industry. This include advancements in Advertising technology, Advertising new entrants, Advertising new investment, and other innovations that are shaping the future of Advertising.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Advertising market. It includes factors influencing customer ' purchasing decisions, preferences for Advertising product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Advertising market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Advertising market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Advertising market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Advertising industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Advertising market.
Market Segmentation:
Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Segmentation by application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
WPP
Interpublic Group
Omnicom
蓝色光标集团
PublicisGroupe
利欧数字
Dentsu Inc
Hakuhodo
广东省广告集团股份有限公司
Havas Group (Vivendi)
华扬联众
引力传媒
ADK Holdings Inc. (Bain Capital)
思美传媒
派瑞威行（浙文互联集团）
因赛集团
叁人行传媒集团
福石控股
广东广州日报传媒
北京巴士传媒
中视传媒
博瑞传播
分众传媒

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Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Advertising Market Size 2019-2030
2.1.2 Advertising Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Advertising Segment by Type
2.2.1 TV Advertising
2.2.2 Newspaper Advertising
2.2.3 Outdoor Advertising
2.2.4 Radio Advertising
2.2.5 Internet Advertising
2.2.6 Other
2.3 Advertising Market Size by Type
2.3.1 Advertising Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Advertising Market Size Market Share by Type (2019-2024)
2.4 Advertising Segment by Application
2.4.1 Food and Beverage
2.4.2 Auto Industry
2.4.3 Healthcare
2.4.4 Consumer Good
2.4.5 Travel
2.4.6 Education
2.4.7 Others
2.5 Advertising Market Size by Application
2.5.1 Advertising Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Advertising Market Size Market Share by Application (2019-2024)
3 Advertising Market Size by Player
3.1 Advertising Market Size Market Share by Players
3.1.1 Global Advertising Revenue by Players (2019-2024)
3.1.2 Global Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Advertising by Regions
4.1 Advertising Market Size by Regions (2019-2024)
4.2 Americas Advertising Market Size Growth (2019-2024)
4.3 APAC Advertising Market Size Growth (2019-2024)
4.4 Europe Advertising Market Size Growth (2019-2024)
4.5 Middle East & Africa Advertising Market Size Growth (2019-2024)
5 Americas
5.1 Americas Advertising Market Size by Country (2019-2024)
5.2 Americas Advertising Market Size by Type (2019-2024)
5.3 Americas Advertising Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Advertising Market Size by Region (2019-2024)
6.2 APAC Advertising Market Size by Type (2019-2024)
6.3 APAC Advertising Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Advertising by Country (2019-2024)
7.2 Europe Advertising Market Size by Type (2019-2024)
7.3 Europe Advertising Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Advertising by Region (2019-2024)
8.2 Middle East & Africa Advertising Market Size by Type (2019-2024)
8.3 Middle East & Africa Advertising Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Advertising Market Forecast
10.1 Global Advertising Forecast by Regions (2025-2030)
10.1.1 Global Advertising Forecast by Regions (2025-2030)
10.1.2 Americas Advertising Forecast
10.1.3 APAC Advertising Forecast
10.1.4 Europe Advertising Forecast
10.1.5 Middle East & Africa Advertising Forecast
10.2 Americas Advertising Forecast by Country (2025-2030)
10.2.1 United States Advertising Market Forecast
10.2.2 Canada Advertising Market Forecast
10.2.3 Mexico Advertising Market Forecast
10.2.4 Brazil Advertising Market Forecast
10.3 APAC Advertising Forecast by Region (2025-2030)
10.3.1 China Advertising Market Forecast
10.3.2 Japan Advertising Market Forecast
10.3.3 Korea Advertising Market Forecast
10.3.4 Southeast Asia Advertising Market Forecast
10.3.5 India Advertising Market Forecast
10.3.6 Australia Advertising Market Forecast
10.4 Europe Advertising Forecast by Country (2025-2030)
10.4.1 Germany Advertising Market Forecast
10.4.2 France Advertising Market Forecast
10.4.3 UK Advertising Market Forecast
10.4.4 Italy Advertising Market Forecast
10.4.5 Russia Advertising Market Forecast
10.5 Middle East & Africa Advertising Forecast by Region (2025-2030)
10.5.1 Egypt Advertising Market Forecast
10.5.2 South Africa Advertising Market Forecast
10.5.3 Israel Advertising Market Forecast
10.5.4 Turkey Advertising Market Forecast
10.5.5 GCC Countries Advertising Market Forecast
10.6 Global Advertising Forecast by Type (2025-2030)
10.7 Global Advertising Forecast by Application (2025-2030)

11 Key Players Analysis
11.1 WPP
11.1.1 WPP Company Information
11.1.2 WPP Advertising Product Offered
11.1.3 WPP Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 WPP Main Business Overview
11.1.5 WPP Latest Developments
11.2 Interpublic Group
11.2.1 Interpublic Group Company Information
11.2.2 Interpublic Group Advertising Product Offered
11.2.3 Interpublic Group Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Interpublic Group Main Business Overview
11.2.5 Interpublic Group Latest Developments
11.3 Omnicom
11.3.1 Omnicom Company Information
11.3.2 Omnicom Advertising Product Offered
11.3.3 Omnicom Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Omnicom Main Business Overview
11.3.5 Omnicom Latest Developments
11.4 蓝色光标集团
11.4.1 蓝色光标集团 Company Information
11.4.2 蓝色光标集团 Advertising Product Offered
11.4.3 蓝色光标集团 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 蓝色光标集团 Main Business Overview
11.4.5 蓝色光标集团 Latest Developments
11.5 PublicisGroupe
11.5.1 PublicisGroupe Company Information
11.5.2 PublicisGroupe Advertising Product Offered
11.5.3 PublicisGroupe Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 PublicisGroupe Main Business Overview
11.5.5 PublicisGroupe Latest Developments
11.6 利欧数字
11.6.1 利欧数字 Company Information
11.6.2 利欧数字 Advertising Product Offered
11.6.3 利欧数字 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 利欧数字 Main Business Overview
11.6.5 利欧数字 Latest Developments
11.7 Dentsu Inc
11.7.1 Dentsu Inc Company Information
11.7.2 Dentsu Inc Advertising Product Offered
11.7.3 Dentsu Inc Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Dentsu Inc Main Business Overview
11.7.5 Dentsu Inc Latest Developments
11.8 Hakuhodo
11.8.1 Hakuhodo Company Information
11.8.2 Hakuhodo Advertising Product Offered
11.8.3 Hakuhodo Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Hakuhodo Main Business Overview
11.8.5 Hakuhodo Latest Developments
11.9 广东省广告集团股份有限公司
11.9.1 广东省广告集团股份有限公司 Company Information
11.9.2 广东省广告集团股份有限公司 Advertising Product Offered
11.9.3 广东省广告集团股份有限公司 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 广东省广告集团股份有限公司 Main Business Overview
11.9.5 广东省广告集团股份有限公司 Latest Developments
11.10 Havas Group (Vivendi)
11.10.1 Havas Group (Vivendi) Company Information
11.10.2 Havas Group (Vivendi) Advertising Product Offered
11.10.3 Havas Group (Vivendi) Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Havas Group (Vivendi) Main Business Overview
11.10.5 Havas Group (Vivendi) Latest Developments
11.11 华扬联众
11.11.1 华扬联众 Company Information
11.11.2 华扬联众 Advertising Product Offered
11.11.3 华扬联众 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 华扬联众 Main Business Overview
11.11.5 华扬联众 Latest Developments
11.12 引力传媒
11.12.1 引力传媒 Company Information
11.12.2 引力传媒 Advertising Product Offered
11.12.3 引力传媒 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 引力传媒 Main Business Overview
11.12.5 引力传媒 Latest Developments
11.13 ADK Holdings Inc. (Bain Capital)
11.13.1 ADK Holdings Inc. (Bain Capital) Company Information
11.13.2 ADK Holdings Inc. (Bain Capital) Advertising Product Offered
11.13.3 ADK Holdings Inc. (Bain Capital) Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 ADK Holdings Inc. (Bain Capital) Main Business Overview
11.13.5 ADK Holdings Inc. (Bain Capital) Latest Developments
11.14 思美传媒
11.14.1 思美传媒 Company Information
11.14.2 思美传媒 Advertising Product Offered
11.14.3 思美传媒 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 思美传媒 Main Business Overview
11.14.5 思美传媒 Latest Developments
11.15 派瑞威行（浙文互联集团）
11.15.1 派瑞威行（浙文互联集团） Company Information
11.15.2 派瑞威行（浙文互联集团） Advertising Product Offered
11.15.3 派瑞威行（浙文互联集团） Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 派瑞威行（浙文互联集团） Main Business Overview
11.15.5 派瑞威行（浙文互联集团） Latest Developments
11.16 因赛集团
11.16.1 因赛集团 Company Information
11.16.2 因赛集团 Advertising Product Offered
11.16.3 因赛集团 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 因赛集团 Main Business Overview
11.16.5 因赛集团 Latest Developments
11.17 叁人行传媒集团
11.17.1 叁人行传媒集团 Company Information
11.17.2 叁人行传媒集团 Advertising Product Offered
11.17.3 叁人行传媒集团 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 叁人行传媒集团 Main Business Overview
11.17.5 叁人行传媒集团 Latest Developments
11.18 福石控股
11.18.1 福石控股 Company Information
11.18.2 福石控股 Advertising Product Offered
11.18.3 福石控股 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 福石控股 Main Business Overview
11.18.5 福石控股 Latest Developments
11.19 广东广州日报传媒
11.19.1 广东广州日报传媒 Company Information
11.19.2 广东广州日报传媒 Advertising Product Offered
11.19.3 广东广州日报传媒 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 广东广州日报传媒 Main Business Overview
11.19.5 广东广州日报传媒 Latest Developments
11.20 北京巴士传媒
11.20.1 北京巴士传媒 Company Information
11.20.2 北京巴士传媒 Advertising Product Offered
11.20.3 北京巴士传媒 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 北京巴士传媒 Main Business Overview
11.20.5 北京巴士传媒 Latest Developments
11.21 中视传媒
11.21.1 中视传媒 Company Information
11.21.2 中视传媒 Advertising Product Offered
11.21.3 中视传媒 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 中视传媒 Main Business Overview
11.21.5 中视传媒 Latest Developments
11.22 博瑞传播
11.22.1 博瑞传播 Company Information
11.22.2 博瑞传播 Advertising Product Offered
11.22.3 博瑞传播 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.22.4 博瑞传播 Main Business Overview
11.22.5 博瑞传播 Latest Developments
11.23 分众传媒
11.23.1 分众传媒 Company Information
11.23.2 分众传媒 Advertising Product Offered
11.23.3 分众传媒 Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.23.4 分众传媒 Main Business Overview
11.23.5 分众传媒 Latest Developments
12 Research Findings and Conclusion

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