Global Advertising Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI07255808

Publication Date:

July 4, 2025

Pages:

158

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

Internet [2]

Computing & Electronics [3]

Description:

The global Advertising market size is predicted to grow from US$ 243750 million in 2025 to US$ 347920 million in 2031; it is expected to grow at a CAGR of 6.1% from 2025 to 2031.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
The 鈥淎dvertising Industry Forecast鈥� looks at past sales and reviews total world Advertising sales in 2024, providing a comprehensive analysis by region and market sector of projected Advertising sales for 2025 through 2031. With Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Advertising industry.
This Insight Report provides a comprehensive analysis of the global Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Advertising market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Advertising and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Advertising.
This report presents a comprehensive overview, market shares, and growth opportunities of Advertising market by product type, application, key players and key regions and countries.
Segmentation by Type:
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Segmentation by Application:
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
WPP
Interpublic Group
Omnicom
Blue Media
PublicisGroupe
LEO Digital
Dentsu Inc
Hakuhodo
GIMC
Havas Group (Vivendi)
Hylink
INLY
ADK Holdings Inc. (Bain Capital)
SIMEI
Aspiration
INSIGHT
Three's Company Media Group Co Ltd
Fidsolid
GDGZRB
BBCM
CTV
BRAY
Focus Media

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Advertising Market Size (2020-2031)
2.1.2 Advertising Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Advertising by Country/Region (2020, 2024 & 2031)
2.2 Advertising Segment by Type
2.2.1 TV Advertising
2.2.2 Newspaper Advertising
2.2.3 Outdoor Advertising
2.2.4 Radio Advertising
2.2.5 Internet Advertising
2.2.6 Other
2.3 Advertising Market Size by Type
2.3.1 Advertising Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Advertising Market Size Market Share by Type (2020-2025)
2.4 Advertising Segment by Application
2.4.1 Food and Beverage
2.4.2 Auto Industry
2.4.3 Healthcare
2.4.4 Consumer Good
2.4.5 Travel
2.4.6 Education
2.4.7 Others
2.5 Advertising Market Size by Application
2.5.1 Advertising Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Advertising Market Size Market Share by Application (2020-2025)
3 Advertising Market Size by Player
3.1 Advertising Market Size Market Share by Player
3.1.1 Global Advertising Revenue by Player (2020-2025)
3.1.2 Global Advertising Revenue Market Share by Player (2020-2025)
3.2 Global Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Advertising by Region
4.1 Advertising Market Size by Region (2020-2025)
4.2 Global Advertising Annual Revenue by Country/Region (2020-2025)
4.3 Americas Advertising Market Size Growth (2020-2025)
4.4 APAC Advertising Market Size Growth (2020-2025)
4.5 Europe Advertising Market Size Growth (2020-2025)
4.6 Middle East & Africa Advertising Market Size Growth (2020-2025)
5 Americas
5.1 Americas Advertising Market Size by Country (2020-2025)
5.2 Americas Advertising Market Size by Type (2020-2025)
5.3 Americas Advertising Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Advertising Market Size by Region (2020-2025)
6.2 APAC Advertising Market Size by Type (2020-2025)
6.3 APAC Advertising Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Advertising Market Size by Country (2020-2025)
7.2 Europe Advertising Market Size by Type (2020-2025)
7.3 Europe Advertising Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Advertising by Region (2020-2025)
8.2 Middle East & Africa Advertising Market Size by Type (2020-2025)
8.3 Middle East & Africa Advertising Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Advertising Market Forecast
10.1 Global Advertising Forecast by Region (2026-2031)
10.1.1 Global Advertising Forecast by Region (2026-2031)
10.1.2 Americas Advertising Forecast
10.1.3 APAC Advertising Forecast
10.1.4 Europe Advertising Forecast
10.1.5 Middle East & Africa Advertising Forecast
10.2 Americas Advertising Forecast by Country (2026-2031)
10.2.1 United States Market Advertising Forecast
10.2.2 Canada Market Advertising Forecast
10.2.3 Mexico Market Advertising Forecast
10.2.4 Brazil Market Advertising Forecast
10.3 APAC Advertising Forecast by Region (2026-2031)
10.3.1 China Advertising Market Forecast
10.3.2 Japan Market Advertising Forecast
10.3.3 Korea Market Advertising Forecast
10.3.4 Southeast Asia Market Advertising Forecast
10.3.5 India Market Advertising Forecast
10.3.6 Australia Market Advertising Forecast
10.4 Europe Advertising Forecast by Country (2026-2031)
10.4.1 Germany Market Advertising Forecast
10.4.2 France Market Advertising Forecast
10.4.3 UK Market Advertising Forecast
10.4.4 Italy Market Advertising Forecast
10.4.5 Russia Market Advertising Forecast
10.5 Middle East & Africa Advertising Forecast by Region (2026-2031)
10.5.1 Egypt Market Advertising Forecast
10.5.2 South Africa Market Advertising Forecast
10.5.3 Israel Market Advertising Forecast
10.5.4 Turkey Market Advertising Forecast
10.6 Global Advertising Forecast by Type (2026-2031)
10.7 Global Advertising Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Advertising Forecast
11 Key Players Analysis
11.1 WPP
11.1.1 WPP Company Information
11.1.2 WPP Advertising Product Offered
11.1.3 WPP Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 WPP Main Business Overview
11.1.5 WPP Latest Developments
11.2 Interpublic Group
11.2.1 Interpublic Group Company Information
11.2.2 Interpublic Group Advertising Product Offered
11.2.3 Interpublic Group Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Interpublic Group Main Business Overview
11.2.5 Interpublic Group Latest Developments
11.3 Omnicom
11.3.1 Omnicom Company Information
11.3.2 Omnicom Advertising Product Offered
11.3.3 Omnicom Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Omnicom Main Business Overview
11.3.5 Omnicom Latest Developments
11.4 Blue Media
11.4.1 Blue Media Company Information
11.4.2 Blue Media Advertising Product Offered
11.4.3 Blue Media Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Blue Media Main Business Overview
11.4.5 Blue Media Latest Developments
11.5 PublicisGroupe
11.5.1 PublicisGroupe Company Information
11.5.2 PublicisGroupe Advertising Product Offered
11.5.3 PublicisGroupe Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 PublicisGroupe Main Business Overview
11.5.5 PublicisGroupe Latest Developments
11.6 LEO Digital
11.6.1 LEO Digital Company Information
11.6.2 LEO Digital Advertising Product Offered
11.6.3 LEO Digital Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 LEO Digital Main Business Overview
11.6.5 LEO Digital Latest Developments
11.7 Dentsu Inc
11.7.1 Dentsu Inc Company Information
11.7.2 Dentsu Inc Advertising Product Offered
11.7.3 Dentsu Inc Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Dentsu Inc Main Business Overview
11.7.5 Dentsu Inc Latest Developments
11.8 Hakuhodo
11.8.1 Hakuhodo Company Information
11.8.2 Hakuhodo Advertising Product Offered
11.8.3 Hakuhodo Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Hakuhodo Main Business Overview
11.8.5 Hakuhodo Latest Developments
11.9 GIMC
11.9.1 GIMC Company Information
11.9.2 GIMC Advertising Product Offered
11.9.3 GIMC Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 GIMC Main Business Overview
11.9.5 GIMC Latest Developments
11.10 Havas Group (Vivendi)
11.10.1 Havas Group (Vivendi) Company Information
11.10.2 Havas Group (Vivendi) Advertising Product Offered
11.10.3 Havas Group (Vivendi) Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Havas Group (Vivendi) Main Business Overview
11.10.5 Havas Group (Vivendi) Latest Developments
11.11 Hylink
11.11.1 Hylink Company Information
11.11.2 Hylink Advertising Product Offered
11.11.3 Hylink Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Hylink Main Business Overview
11.11.5 Hylink Latest Developments
11.12 INLY
11.12.1 INLY Company Information
11.12.2 INLY Advertising Product Offered
11.12.3 INLY Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 INLY Main Business Overview
11.12.5 INLY Latest Developments
11.13 ADK Holdings Inc. (Bain Capital)
11.13.1 ADK Holdings Inc. (Bain Capital) Company Information
11.13.2 ADK Holdings Inc. (Bain Capital) Advertising Product Offered
11.13.3 ADK Holdings Inc. (Bain Capital) Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 ADK Holdings Inc. (Bain Capital) Main Business Overview
11.13.5 ADK Holdings Inc. (Bain Capital) Latest Developments
11.14 SIMEI
11.14.1 SIMEI Company Information
11.14.2 SIMEI Advertising Product Offered
11.14.3 SIMEI Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 SIMEI Main Business Overview
11.14.5 SIMEI Latest Developments
11.15 Aspiration
11.15.1 Aspiration Company Information
11.15.2 Aspiration Advertising Product Offered
11.15.3 Aspiration Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Aspiration Main Business Overview
11.15.5 Aspiration Latest Developments
11.16 INSIGHT
11.16.1 INSIGHT Company Information
11.16.2 INSIGHT Advertising Product Offered
11.16.3 INSIGHT Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 INSIGHT Main Business Overview
11.16.5 INSIGHT Latest Developments
11.17 Three's Company Media Group Co Ltd
11.17.1 Three's Company Media Group Co Ltd Company Information
11.17.2 Three's Company Media Group Co Ltd Advertising Product Offered
11.17.3 Three's Company Media Group Co Ltd Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 Three's Company Media Group Co Ltd Main Business Overview
11.17.5 Three's Company Media Group Co Ltd Latest Developments
11.18 Fidsolid
11.18.1 Fidsolid Company Information
11.18.2 Fidsolid Advertising Product Offered
11.18.3 Fidsolid Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 Fidsolid Main Business Overview
11.18.5 Fidsolid Latest Developments
11.19 GDGZRB
11.19.1 GDGZRB Company Information
11.19.2 GDGZRB Advertising Product Offered
11.19.3 GDGZRB Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.19.4 GDGZRB Main Business Overview
11.19.5 GDGZRB Latest Developments
11.20 BBCM
11.20.1 BBCM Company Information
11.20.2 BBCM Advertising Product Offered
11.20.3 BBCM Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.20.4 BBCM Main Business Overview
11.20.5 BBCM Latest Developments
11.21 CTV
11.21.1 CTV Company Information
11.21.2 CTV Advertising Product Offered
11.21.3 CTV Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.21.4 CTV Main Business Overview
11.21.5 CTV Latest Developments
11.22 BRAY
11.22.1 BRAY Company Information
11.22.2 BRAY Advertising Product Offered
11.22.3 BRAY Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.22.4 BRAY Main Business Overview
11.22.5 BRAY Latest Developments
11.23 Focus Media
11.23.1 Focus Media Company Information
11.23.2 Focus Media Advertising Product Offered
11.23.3 Focus Media Advertising Revenue, Gross Margin and Market Share (2020-2025)
11.23.4 Focus Media Main Business Overview
11.23.5 Focus Media Latest Developments
12 Research Findings and Conclusion

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