Global Advertising Platform Market Growth (Status and Outlook) 2025-2031

Publication ID:

LPI02253594

Publication Date:

February 27, 2025

Pages:

155

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global Advertising Platform market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
United States market for Advertising Platform is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
China market for Advertising Platform is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Europe market for Advertising Platform is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Global key Advertising Platform players cover Google, Microsoft Ads, Facebook (Meta), Apple Search Ads (ASA), Yahoo Ad Tech, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.
The 鈥淎dvertising Platform Industry Forecast鈥� looks at past sales and reviews total world Advertising Platform sales in 2024, providing a comprehensive analysis by region and market sector of projected Advertising Platform sales for 2025 through 2031. With Advertising Platform sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Advertising Platform industry.
This Insight Report provides a comprehensive analysis of the global Advertising Platform landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Advertising Platform portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Advertising Platform market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Advertising Platform and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Advertising Platform.
This report presents a comprehensive overview, market shares, and growth opportunities of Advertising Platform market by product type, application, key players and key regions and countries.
Segmentation by Type:
Cloud-based
Web-based
Segmentation by Application:
Large Enterprises
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Google
Microsoft Ads
Facebook (Meta)
Apple Search Ads (ASA)
Yahoo Ad Tech
Amazon Ads
Taboola
TikTok Ads
Snapchat Ads
Twitter Business
Spotify Ads
Epom
LinkedIn Ads
Media.net
Telegram Ads
InMobi Audience Targeting
AdRoll
SXM Media
Perpetua
Primis
ClickAdu

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Advertising Platform Market Size (2020-2031)
2.1.2 Advertising Platform Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Advertising Platform by Country/Region (2020, 2024 & 2031)
2.2 Advertising Platform Segment by Type
2.2.1 Cloud-based
2.2.2 Web-based
2.3 Advertising Platform Market Size by Type
2.3.1 Advertising Platform Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Advertising Platform Market Size Market Share by Type (2020-2025)
2.4 Advertising Platform Segment by Application
2.4.1 Large Enterprises
2.4.2 SMEs
2.5 Advertising Platform Market Size by Application
2.5.1 Advertising Platform Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Advertising Platform Market Size Market Share by Application (2020-2025)
3 Advertising Platform Market Size by Player
3.1 Advertising Platform Market Size Market Share by Player
3.1.1 Global Advertising Platform Revenue by Player (2020-2025)
3.1.2 Global Advertising Platform Revenue Market Share by Player (2020-2025)
3.2 Global Advertising Platform Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Advertising Platform by Region
4.1 Advertising Platform Market Size by Region (2020-2025)
4.2 Global Advertising Platform Annual Revenue by Country/Region (2020-2025)
4.3 Americas Advertising Platform Market Size Growth (2020-2025)
4.4 APAC Advertising Platform Market Size Growth (2020-2025)
4.5 Europe Advertising Platform Market Size Growth (2020-2025)
4.6 Middle East & Africa Advertising Platform Market Size Growth (2020-2025)
5 Americas
5.1 Americas Advertising Platform Market Size by Country (2020-2025)
5.2 Americas Advertising Platform Market Size by Type (2020-2025)
5.3 Americas Advertising Platform Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Advertising Platform Market Size by Region (2020-2025)
6.2 APAC Advertising Platform Market Size by Type (2020-2025)
6.3 APAC Advertising Platform Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Advertising Platform Market Size by Country (2020-2025)
7.2 Europe Advertising Platform Market Size by Type (2020-2025)
7.3 Europe Advertising Platform Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Advertising Platform by Region (2020-2025)
8.2 Middle East & Africa Advertising Platform Market Size by Type (2020-2025)
8.3 Middle East & Africa Advertising Platform Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Advertising Platform Market Forecast
10.1 Global Advertising Platform Forecast by Region (2026-2031)
10.1.1 Global Advertising Platform Forecast by Region (2026-2031)
10.1.2 Americas Advertising Platform Forecast
10.1.3 APAC Advertising Platform Forecast
10.1.4 Europe Advertising Platform Forecast
10.1.5 Middle East & Africa Advertising Platform Forecast
10.2 Americas Advertising Platform Forecast by Country (2026-2031)
10.2.1 United States Market Advertising Platform Forecast
10.2.2 Canada Market Advertising Platform Forecast
10.2.3 Mexico Market Advertising Platform Forecast
10.2.4 Brazil Market Advertising Platform Forecast
10.3 APAC Advertising Platform Forecast by Region (2026-2031)
10.3.1 China Advertising Platform Market Forecast
10.3.2 Japan Market Advertising Platform Forecast
10.3.3 Korea Market Advertising Platform Forecast
10.3.4 Southeast Asia Market Advertising Platform Forecast
10.3.5 India Market Advertising Platform Forecast
10.3.6 Australia Market Advertising Platform Forecast
10.4 Europe Advertising Platform Forecast by Country (2026-2031)
10.4.1 Germany Market Advertising Platform Forecast
10.4.2 France Market Advertising Platform Forecast
10.4.3 UK Market Advertising Platform Forecast
10.4.4 Italy Market Advertising Platform Forecast
10.4.5 Russia Market Advertising Platform Forecast
10.5 Middle East & Africa Advertising Platform Forecast by Region (2026-2031)
10.5.1 Egypt Market Advertising Platform Forecast
10.5.2 South Africa Market Advertising Platform Forecast
10.5.3 Israel Market Advertising Platform Forecast
10.5.4 Turkey Market Advertising Platform Forecast
10.6 Global Advertising Platform Forecast by Type (2026-2031)
10.7 Global Advertising Platform Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Advertising Platform Forecast
11 Key Players Analysis
11.1 Google
11.1.1 Google Company Information
11.1.2 Google Advertising Platform Product Offered
11.1.3 Google Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Google Main Business Overview
11.1.5 Google Latest Developments
11.2 Microsoft Ads
11.2.1 Microsoft Ads Company Information
11.2.2 Microsoft Ads Advertising Platform Product Offered
11.2.3 Microsoft Ads Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Microsoft Ads Main Business Overview
11.2.5 Microsoft Ads Latest Developments
11.3 Facebook (Meta)
11.3.1 Facebook (Meta) Company Information
11.3.2 Facebook (Meta) Advertising Platform Product Offered
11.3.3 Facebook (Meta) Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 Facebook (Meta) Main Business Overview
11.3.5 Facebook (Meta) Latest Developments
11.4 Apple Search Ads (ASA)
11.4.1 Apple Search Ads (ASA) Company Information
11.4.2 Apple Search Ads (ASA) Advertising Platform Product Offered
11.4.3 Apple Search Ads (ASA) Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Apple Search Ads (ASA) Main Business Overview
11.4.5 Apple Search Ads (ASA) Latest Developments
11.5 Yahoo Ad Tech
11.5.1 Yahoo Ad Tech Company Information
11.5.2 Yahoo Ad Tech Advertising Platform Product Offered
11.5.3 Yahoo Ad Tech Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Yahoo Ad Tech Main Business Overview
11.5.5 Yahoo Ad Tech Latest Developments
11.6 Amazon Ads
11.6.1 Amazon Ads Company Information
11.6.2 Amazon Ads Advertising Platform Product Offered
11.6.3 Amazon Ads Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Amazon Ads Main Business Overview
11.6.5 Amazon Ads Latest Developments
11.7 Taboola
11.7.1 Taboola Company Information
11.7.2 Taboola Advertising Platform Product Offered
11.7.3 Taboola Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Taboola Main Business Overview
11.7.5 Taboola Latest Developments
11.8 TikTok Ads
11.8.1 TikTok Ads Company Information
11.8.2 TikTok Ads Advertising Platform Product Offered
11.8.3 TikTok Ads Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 TikTok Ads Main Business Overview
11.8.5 TikTok Ads Latest Developments
11.9 Snapchat Ads
11.9.1 Snapchat Ads Company Information
11.9.2 Snapchat Ads Advertising Platform Product Offered
11.9.3 Snapchat Ads Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Snapchat Ads Main Business Overview
11.9.5 Snapchat Ads Latest Developments
11.10 Twitter Business
11.10.1 Twitter Business Company Information
11.10.2 Twitter Business Advertising Platform Product Offered
11.10.3 Twitter Business Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Twitter Business Main Business Overview
11.10.5 Twitter Business Latest Developments
11.11 Spotify Ads
11.11.1 Spotify Ads Company Information
11.11.2 Spotify Ads Advertising Platform Product Offered
11.11.3 Spotify Ads Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Spotify Ads Main Business Overview
11.11.5 Spotify Ads Latest Developments
11.12 Epom
11.12.1 Epom Company Information
11.12.2 Epom Advertising Platform Product Offered
11.12.3 Epom Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 Epom Main Business Overview
11.12.5 Epom Latest Developments
11.13 LinkedIn Ads
11.13.1 LinkedIn Ads Company Information
11.13.2 LinkedIn Ads Advertising Platform Product Offered
11.13.3 LinkedIn Ads Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 LinkedIn Ads Main Business Overview
11.13.5 LinkedIn Ads Latest Developments
11.14 Media.net
11.14.1 Media.net Company Information
11.14.2 Media.net Advertising Platform Product Offered
11.14.3 Media.net Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Media.net Main Business Overview
11.14.5 Media.net Latest Developments
11.15 Telegram Ads
11.15.1 Telegram Ads Company Information
11.15.2 Telegram Ads Advertising Platform Product Offered
11.15.3 Telegram Ads Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Telegram Ads Main Business Overview
11.15.5 Telegram Ads Latest Developments
11.16 InMobi Audience Targeting
11.16.1 InMobi Audience Targeting Company Information
11.16.2 InMobi Audience Targeting Advertising Platform Product Offered
11.16.3 InMobi Audience Targeting Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 InMobi Audience Targeting Main Business Overview
11.16.5 InMobi Audience Targeting Latest Developments
11.17 AdRoll
11.17.1 AdRoll Company Information
11.17.2 AdRoll Advertising Platform Product Offered
11.17.3 AdRoll Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 AdRoll Main Business Overview
11.17.5 AdRoll Latest Developments
11.18 SXM Media
11.18.1 SXM Media Company Information
11.18.2 SXM Media Advertising Platform Product Offered
11.18.3 SXM Media Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 SXM Media Main Business Overview
11.18.5 SXM Media Latest Developments
11.19 Perpetua
11.19.1 Perpetua Company Information
11.19.2 Perpetua Advertising Platform Product Offered
11.19.3 Perpetua Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.19.4 Perpetua Main Business Overview
11.19.5 Perpetua Latest Developments
11.20 Primis
11.20.1 Primis Company Information
11.20.2 Primis Advertising Platform Product Offered
11.20.3 Primis Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.20.4 Primis Main Business Overview
11.20.5 Primis Latest Developments
11.21 ClickAdu
11.21.1 ClickAdu Company Information
11.21.2 ClickAdu Advertising Platform Product Offered
11.21.3 ClickAdu Advertising Platform Revenue, Gross Margin and Market Share (2020-2025)
11.21.4 ClickAdu Main Business Overview
11.21.5 ClickAdu Latest Developments
12 Research Findings and Conclusion

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