

The global Alternative Tourism market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.
Alternative tourism combines tourist products or individual tourist services, different from mass tourism by means of supply, organization and the human resources involved. Other examples of different terms include "intelligent" or "motivated tourism.ā In addition, "anti-tourism" or "participative tourism" are some others. That was just to name few of them.
In terms of service types, Alternative Tourism can be divided into three types: Eco/ Sustainable Tourism, Cultural Heritage Tourism and Adventure Tourism. In 2019, the proportion of Eco/Sustainable Tourism Service in the total market share is about 66%.
Expedia group, booking holdings and American Express global business travel are the main suppliers of the service. In 2019, Expedia group has the largest market share, more than 3%.
The āAlternative Tourism Industry Forecastā looks at past sales and reviews total world Alternative Tourism sales in 2024, providing a comprehensive analysis by region and market sector of projected Alternative Tourism sales for 2025 through 2031. With Alternative Tourism sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Alternative Tourism industry.
This Insight Report provides a comprehensive analysis of the global Alternative Tourism landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Alternative Tourism portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firmsā unique position in an accelerating global Alternative Tourism market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Alternative Tourism and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Alternative Tourism.
This report presents a comprehensive overview, market shares, and growth opportunities of Alternative Tourism market by product type, application, key players and key regions and countries.
Segmentation by Type:
Eco/Sustainable Tourism
Cultural Heritage Tourism
Adventure Tourism
Segmentation by Application:
Below 20 Years
20-30 Years
30-40 Years
40-50 Years
Above 50 Years
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Expedia Group
Booking Holdings
China Travel
China CYTS Tours Holding
American Express Global Business Travel
Travel Leaders Group
JTB Corporation
Frosch
AndBeyond
Intrepid travel
Travelopia
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Alternative Tourism Market Size (2020-2031)
2.1.2 Alternative Tourism Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Alternative Tourism by Country/Region (2020, 2024 & 2031)
2.2 Alternative Tourism Segment by Type
2.2.1 Eco/Sustainable Tourism
2.2.2 Cultural Heritage Tourism
2.2.3 Adventure Tourism
2.3 Alternative Tourism Market Size by Type
2.3.1 Alternative Tourism Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Alternative Tourism Market Size Market Share by Type (2020-2025)
2.4 Alternative Tourism Segment by Application
2.4.1 Below 20 Years
2.4.2 20-30 Years
2.4.3 30-40 Years
2.4.4 40-50 Years
2.4.5 Above 50 Years
2.5 Alternative Tourism Market Size by Application
2.5.1 Alternative Tourism Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Alternative Tourism Market Size Market Share by Application (2020-2025)
3 Alternative Tourism Market Size by Player
3.1 Alternative Tourism Market Size Market Share by Player
3.1.1 Global Alternative Tourism Revenue by Player (2020-2025)
3.1.2 Global Alternative Tourism Revenue Market Share by Player (2020-2025)
3.2 Global Alternative Tourism Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Alternative Tourism by Region
4.1 Alternative Tourism Market Size by Region (2020-2025)
4.2 Global Alternative Tourism Annual Revenue by Country/Region (2020-2025)
4.3 Americas Alternative Tourism Market Size Growth (2020-2025)
4.4 APAC Alternative Tourism Market Size Growth (2020-2025)
4.5 Europe Alternative Tourism Market Size Growth (2020-2025)
4.6 Middle East & Africa Alternative Tourism Market Size Growth (2020-2025)
5 Americas
5.1 Americas Alternative Tourism Market Size by Country (2020-2025)
5.2 Americas Alternative Tourism Market Size by Type (2020-2025)
5.3 Americas Alternative Tourism Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Alternative Tourism Market Size by Region (2020-2025)
6.2 APAC Alternative Tourism Market Size by Type (2020-2025)
6.3 APAC Alternative Tourism Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Alternative Tourism Market Size by Country (2020-2025)
7.2 Europe Alternative Tourism Market Size by Type (2020-2025)
7.3 Europe Alternative Tourism Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Alternative Tourism by Region (2020-2025)
8.2 Middle East & Africa Alternative Tourism Market Size by Type (2020-2025)
8.3 Middle East & Africa Alternative Tourism Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Alternative Tourism Market Forecast
10.1 Global Alternative Tourism Forecast by Region (2026-2031)
10.1.1 Global Alternative Tourism Forecast by Region (2026-2031)
10.1.2 Americas Alternative Tourism Forecast
10.1.3 APAC Alternative Tourism Forecast
10.1.4 Europe Alternative Tourism Forecast
10.1.5 Middle East & Africa Alternative Tourism Forecast
10.2 Americas Alternative Tourism Forecast by Country (2026-2031)
10.2.1 United States Market Alternative Tourism Forecast
10.2.2 Canada Market Alternative Tourism Forecast
10.2.3 Mexico Market Alternative Tourism Forecast
10.2.4 Brazil Market Alternative Tourism Forecast
10.3 APAC Alternative Tourism Forecast by Region (2026-2031)
10.3.1 China Alternative Tourism Market Forecast
10.3.2 Japan Market Alternative Tourism Forecast
10.3.3 Korea Market Alternative Tourism Forecast
10.3.4 Southeast Asia Market Alternative Tourism Forecast
10.3.5 India Market Alternative Tourism Forecast
10.3.6 Australia Market Alternative Tourism Forecast
10.4 Europe Alternative Tourism Forecast by Country (2026-2031)
10.4.1 Germany Market Alternative Tourism Forecast
10.4.2 France Market Alternative Tourism Forecast
10.4.3 UK Market Alternative Tourism Forecast
10.4.4 Italy Market Alternative Tourism Forecast
10.4.5 Russia Market Alternative Tourism Forecast
10.5 Middle East & Africa Alternative Tourism Forecast by Region (2026-2031)
10.5.1 Egypt Market Alternative Tourism Forecast
10.5.2 South Africa Market Alternative Tourism Forecast
10.5.3 Israel Market Alternative Tourism Forecast
10.5.4 Turkey Market Alternative Tourism Forecast
10.6 Global Alternative Tourism Forecast by Type (2026-2031)
10.7 Global Alternative Tourism Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Alternative Tourism Forecast
11 Key Players Analysis
11.1 Expedia Group
11.1.1 Expedia Group Company Information
11.1.2 Expedia Group Alternative Tourism Product Offered
11.1.3 Expedia Group Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Expedia Group Main Business Overview
11.1.5 Expedia Group Latest Developments
11.2 Booking Holdings
11.2.1 Booking Holdings Company Information
11.2.2 Booking Holdings Alternative Tourism Product Offered
11.2.3 Booking Holdings Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Booking Holdings Main Business Overview
11.2.5 Booking Holdings Latest Developments
11.3 China Travel
11.3.1 China Travel Company Information
11.3.2 China Travel Alternative Tourism Product Offered
11.3.3 China Travel Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 China Travel Main Business Overview
11.3.5 China Travel Latest Developments
11.4 China CYTS Tours Holding
11.4.1 China CYTS Tours Holding Company Information
11.4.2 China CYTS Tours Holding Alternative Tourism Product Offered
11.4.3 China CYTS Tours Holding Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 China CYTS Tours Holding Main Business Overview
11.4.5 China CYTS Tours Holding Latest Developments
11.5 American Express Global Business Travel
11.5.1 American Express Global Business Travel Company Information
11.5.2 American Express Global Business Travel Alternative Tourism Product Offered
11.5.3 American Express Global Business Travel Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 American Express Global Business Travel Main Business Overview
11.5.5 American Express Global Business Travel Latest Developments
11.6 Travel Leaders Group
11.6.1 Travel Leaders Group Company Information
11.6.2 Travel Leaders Group Alternative Tourism Product Offered
11.6.3 Travel Leaders Group Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Travel Leaders Group Main Business Overview
11.6.5 Travel Leaders Group Latest Developments
11.7 JTB Corporation
11.7.1 JTB Corporation Company Information
11.7.2 JTB Corporation Alternative Tourism Product Offered
11.7.3 JTB Corporation Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 JTB Corporation Main Business Overview
11.7.5 JTB Corporation Latest Developments
11.8 Frosch
11.8.1 Frosch Company Information
11.8.2 Frosch Alternative Tourism Product Offered
11.8.3 Frosch Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Frosch Main Business Overview
11.8.5 Frosch Latest Developments
11.9 AndBeyond
11.9.1 AndBeyond Company Information
11.9.2 AndBeyond Alternative Tourism Product Offered
11.9.3 AndBeyond Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 AndBeyond Main Business Overview
11.9.5 AndBeyond Latest Developments
11.10 Intrepid travel
11.10.1 Intrepid travel Company Information
11.10.2 Intrepid travel Alternative Tourism Product Offered
11.10.3 Intrepid travel Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 Intrepid travel Main Business Overview
11.10.5 Intrepid travel Latest Developments
11.11 Travelopia
11.11.1 Travelopia Company Information
11.11.2 Travelopia Alternative Tourism Product Offered
11.11.3 Travelopia Alternative Tourism Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Travelopia Main Business Overview
11.11.5 Travelopia Latest Developments
12 Research Findings and Conclusion
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*If Applicable.