Global In-Application Advertising Market Growth (Status and Outlook) 2024-2030

Publication ID:

LPI11244704

Publication Date:

December 2, 2024

Pages:

134

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global In-Application Advertising market size was valued at US$ 147910 million in 2023. With growing demand in downstream market, the In-Application Advertising is forecast to a readjusted size of US$ 305010 million by 2030 with a CAGR of 10.9% during review period.
The research report highlights the growth potential of the global In-Application Advertising market. In-Application Advertising are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of In-Application Advertising. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the In-Application Advertising market.
In-app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers. The app requests an ad from the network, and the network uses algorithms to identify and deliver the highest paying ad to the user in real time.
The rising adoption of smartphones and increased preference for mobile advertisements for brand promotion and product sales to optimize return on investments and profitability by advertisers is offering enormous growth opportunities for the global in-app advertising industry.
Key Features:
The report on In-Application Advertising market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the In-Application Advertising market. It may include historical data, market segmentation by Type (e.g., Interstitial Ads, Mobile Video Ads), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the In-Application Advertising market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the In-Application Advertising market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the In-Application Advertising industry. This include advancements in In-Application Advertising technology, In-Application Advertising new entrants, In-Application Advertising new investment, and other innovations that are shaping the future of In-Application Advertising.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the In-Application Advertising market. It includes factors influencing customer ' purchasing decisions, preferences for In-Application Advertising product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the In-Application Advertising market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting In-Application Advertising market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the In-Application Advertising market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the In-Application Advertising industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the In-Application Advertising market.
Market Segmentation:
In-Application Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Interstitial Ads
Mobile Video Ads
Rewarded Video Ads
Native Ads
Others
Segmentation by application
Social Media
Gaming
E-Commerce
Video & Music Streaming
News
Finance And Education
Travel
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Google AdMob (Google Inc.)
Meta
Twitter Inc.
InMobi Pte. Ltd.
Smaato, Inc.
Verizon Media
Zoomd Technologies Ltd.
ironSource (Unity Software Inc.)
BYYD Inc
Flurry (Yahoo Inc.)
TUNE, Inc.
Amobee, Inc.
Glispa GmbH
AppLovin
Chartboost, Inc
Leadbolt

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global In-Application Advertising Market Size 2019-2030
2.1.2 In-Application Advertising Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 In-Application Advertising Segment by Type
2.2.1 Interstitial Ads
2.2.2 Mobile Video Ads
2.2.3 Rewarded Video Ads
2.2.4 Native Ads
2.2.5 Others
2.3 In-Application Advertising Market Size by Type
2.3.1 In-Application Advertising Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global In-Application Advertising Market Size Market Share by Type (2019-2024)
2.4 In-Application Advertising Segment by Application
2.4.1 Social Media
2.4.2 Gaming
2.4.3 E-Commerce
2.4.4 Video & Music Streaming
2.4.5 News
2.4.6 Finance And Education
2.4.7 Travel
2.4.8 Others
2.5 In-Application Advertising Market Size by Application
2.5.1 In-Application Advertising Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global In-Application Advertising Market Size Market Share by Application (2019-2024)
3 In-Application Advertising Market Size by Player
3.1 In-Application Advertising Market Size Market Share by Players
3.1.1 Global In-Application Advertising Revenue by Players (2019-2024)
3.1.2 Global In-Application Advertising Revenue Market Share by Players (2019-2024)
3.2 Global In-Application Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 In-Application Advertising by Regions
4.1 In-Application Advertising Market Size by Regions (2019-2024)
4.2 Americas In-Application Advertising Market Size Growth (2019-2024)
4.3 APAC In-Application Advertising Market Size Growth (2019-2024)
4.4 Europe In-Application Advertising Market Size Growth (2019-2024)
4.5 Middle East & Africa In-Application Advertising Market Size Growth (2019-2024)
5 Americas
5.1 Americas In-Application Advertising Market Size by Country (2019-2024)
5.2 Americas In-Application Advertising Market Size by Type (2019-2024)
5.3 Americas In-Application Advertising Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC In-Application Advertising Market Size by Region (2019-2024)
6.2 APAC In-Application Advertising Market Size by Type (2019-2024)
6.3 APAC In-Application Advertising Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe In-Application Advertising by Country (2019-2024)
7.2 Europe In-Application Advertising Market Size by Type (2019-2024)
7.3 Europe In-Application Advertising Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa In-Application Advertising by Region (2019-2024)
8.2 Middle East & Africa In-Application Advertising Market Size by Type (2019-2024)
8.3 Middle East & Africa In-Application Advertising Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global In-Application Advertising Market Forecast
10.1 Global In-Application Advertising Forecast by Regions (2025-2030)
10.1.1 Global In-Application Advertising Forecast by Regions (2025-2030)
10.1.2 Americas In-Application Advertising Forecast
10.1.3 APAC In-Application Advertising Forecast
10.1.4 Europe In-Application Advertising Forecast
10.1.5 Middle East & Africa In-Application Advertising Forecast
10.2 Americas In-Application Advertising Forecast by Country (2025-2030)
10.2.1 United States In-Application Advertising Market Forecast
10.2.2 Canada In-Application Advertising Market Forecast
10.2.3 Mexico In-Application Advertising Market Forecast
10.2.4 Brazil In-Application Advertising Market Forecast
10.3 APAC In-Application Advertising Forecast by Region (2025-2030)
10.3.1 China In-Application Advertising Market Forecast
10.3.2 Japan In-Application Advertising Market Forecast
10.3.3 Korea In-Application Advertising Market Forecast
10.3.4 Southeast Asia In-Application Advertising Market Forecast
10.3.5 India In-Application Advertising Market Forecast
10.3.6 Australia In-Application Advertising Market Forecast
10.4 Europe In-Application Advertising Forecast by Country (2025-2030)
10.4.1 Germany In-Application Advertising Market Forecast
10.4.2 France In-Application Advertising Market Forecast
10.4.3 UK In-Application Advertising Market Forecast
10.4.4 Italy In-Application Advertising Market Forecast
10.4.5 Russia In-Application Advertising Market Forecast
10.5 Middle East & Africa In-Application Advertising Forecast by Region (2025-2030)
10.5.1 Egypt In-Application Advertising Market Forecast
10.5.2 South Africa In-Application Advertising Market Forecast
10.5.3 Israel In-Application Advertising Market Forecast
10.5.4 Turkey In-Application Advertising Market Forecast
10.5.5 GCC Countries In-Application Advertising Market Forecast
10.6 Global In-Application Advertising Forecast by Type (2025-2030)
10.7 Global In-Application Advertising Forecast by Application (2025-2030)

11 Key Players Analysis
11.1 Google AdMob (Google Inc.)
11.1.1 Google AdMob (Google Inc.) Company Information
11.1.2 Google AdMob (Google Inc.) In-Application Advertising Product Offered
11.1.3 Google AdMob (Google Inc.) In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Google AdMob (Google Inc.) Main Business Overview
11.1.5 Google AdMob (Google Inc.) Latest Developments
11.2 Meta
11.2.1 Meta Company Information
11.2.2 Meta In-Application Advertising Product Offered
11.2.3 Meta In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Meta Main Business Overview
11.2.5 Meta Latest Developments
11.3 Twitter Inc.
11.3.1 Twitter Inc. Company Information
11.3.2 Twitter Inc. In-Application Advertising Product Offered
11.3.3 Twitter Inc. In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Twitter Inc. Main Business Overview
11.3.5 Twitter Inc. Latest Developments
11.4 InMobi Pte. Ltd.
11.4.1 InMobi Pte. Ltd. Company Information
11.4.2 InMobi Pte. Ltd. In-Application Advertising Product Offered
11.4.3 InMobi Pte. Ltd. In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 InMobi Pte. Ltd. Main Business Overview
11.4.5 InMobi Pte. Ltd. Latest Developments
11.5 Smaato, Inc.
11.5.1 Smaato, Inc. Company Information
11.5.2 Smaato, Inc. In-Application Advertising Product Offered
11.5.3 Smaato, Inc. In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Smaato, Inc. Main Business Overview
11.5.5 Smaato, Inc. Latest Developments
11.6 Verizon Media
11.6.1 Verizon Media Company Information
11.6.2 Verizon Media In-Application Advertising Product Offered
11.6.3 Verizon Media In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Verizon Media Main Business Overview
11.6.5 Verizon Media Latest Developments
11.7 Zoomd Technologies Ltd.
11.7.1 Zoomd Technologies Ltd. Company Information
11.7.2 Zoomd Technologies Ltd. In-Application Advertising Product Offered
11.7.3 Zoomd Technologies Ltd. In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Zoomd Technologies Ltd. Main Business Overview
11.7.5 Zoomd Technologies Ltd. Latest Developments
11.8 ironSource (Unity Software Inc.)
11.8.1 ironSource (Unity Software Inc.) Company Information
11.8.2 ironSource (Unity Software Inc.) In-Application Advertising Product Offered
11.8.3 ironSource (Unity Software Inc.) In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 ironSource (Unity Software Inc.) Main Business Overview
11.8.5 ironSource (Unity Software Inc.) Latest Developments
11.9 BYYD Inc
11.9.1 BYYD Inc Company Information
11.9.2 BYYD Inc In-Application Advertising Product Offered
11.9.3 BYYD Inc In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 BYYD Inc Main Business Overview
11.9.5 BYYD Inc Latest Developments
11.10 Flurry (Yahoo Inc.)
11.10.1 Flurry (Yahoo Inc.) Company Information
11.10.2 Flurry (Yahoo Inc.) In-Application Advertising Product Offered
11.10.3 Flurry (Yahoo Inc.) In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Flurry (Yahoo Inc.) Main Business Overview
11.10.5 Flurry (Yahoo Inc.) Latest Developments
11.11 TUNE, Inc.
11.11.1 TUNE, Inc. Company Information
11.11.2 TUNE, Inc. In-Application Advertising Product Offered
11.11.3 TUNE, Inc. In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 TUNE, Inc. Main Business Overview
11.11.5 TUNE, Inc. Latest Developments
11.12 Amobee, Inc.
11.12.1 Amobee, Inc. Company Information
11.12.2 Amobee, Inc. In-Application Advertising Product Offered
11.12.3 Amobee, Inc. In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Amobee, Inc. Main Business Overview
11.12.5 Amobee, Inc. Latest Developments
11.13 Glispa GmbH
11.13.1 Glispa GmbH Company Information
11.13.2 Glispa GmbH In-Application Advertising Product Offered
11.13.3 Glispa GmbH In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Glispa GmbH Main Business Overview
11.13.5 Glispa GmbH Latest Developments
11.14 AppLovin
11.14.1 AppLovin Company Information
11.14.2 AppLovin In-Application Advertising Product Offered
11.14.3 AppLovin In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 AppLovin Main Business Overview
11.14.5 AppLovin Latest Developments
11.15 Chartboost, Inc
11.15.1 Chartboost, Inc Company Information
11.15.2 Chartboost, Inc In-Application Advertising Product Offered
11.15.3 Chartboost, Inc In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Chartboost, Inc Main Business Overview
11.15.5 Chartboost, Inc Latest Developments
11.16 Leadbolt
11.16.1 Leadbolt Company Information
11.16.2 Leadbolt In-Application Advertising Product Offered
11.16.3 Leadbolt In-Application Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Leadbolt Main Business Overview
11.16.5 Leadbolt Latest Developments
12 Research Findings and Conclusion

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