

AR Virtual Try-On is a technology that allows users to virtually try on products such as clothing, accessories, eyewear, makeup, and even furniture through augmented reality (AR) simulations. It enables users to see how products would look on themselves or in their environment without physically having to try them on or place them there. Using a combination of computer vision, image recognition, and AR rendering techniques, virtual try-on platforms overlay digital representations of products onto real-time images or videos of users captured through their devices' cameras. This creates an immersive and interactive experience, allowing users to visualize how different products would fit or appear before making a purchase decision. AR Virtual Try-On has gained popularity across various industries, including fashion, beauty, eyewear, and home decor, as it enhances the online shopping experience by providing a more engaging and personalized way for consumers to explore products and make informed choices.
The global AR Virtual Try-On market size is projected to grow from US$ million in 2024 to US$ million in 2030; it is expected to grow at a CAGR of %from 2024 to 2030.
The “AR Virtual Try-On Industry Forecast” looks at past sales and reviews total world AR Virtual Try-On sales in 2022, providing a comprehensive analysis by region and market sector of projected AR Virtual Try-On sales for 2023 through 2029. With AR Virtual Try-On sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world AR Virtual Try-On industry.
This Insight Report provides a comprehensive analysis of the global AR Virtual Try-On landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on AR Virtual Try-On portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global AR Virtual Try-On market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for AR Virtual Try-On and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global AR Virtual Try-On.
The AR Virtual Try-On Market has witnessed significant growth driven by the rising demand for immersive shopping experiences and the proliferation of e-commerce platforms. Major sales regions include North America, Europe, and Asia Pacific, with North America leading due to early adoption and technological advancements. However, market concentration is notable, with a few key players dominating the industry, limiting the entry of new competitors. Despite this, ample opportunities exist, particularly in niche markets and customization features. Challenges such as technological limitations, privacy concerns, and the need for standardized platforms remain, requiring continuous innovation and collaboration within the industry to sustain growth and meet evolving consumer expectations.
This report presents a comprehensive overview, market shares, and growth opportunities of AR Virtual Try-On market by product type, application, key players and key regions and countries.
Segmentation by Type:
On-premises
Cloud Based
Segmentation by Application:
Fashion and Apparel
Beauty and Cosmetics
Eyewear and Accessories
Furniture and Home Décor
Footwear
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
On-premises
Cloud Based
Segmentation by Application:
Fashion and Apparel
Beauty and Cosmetics
Eyewear and Accessories
Furniture and Home Décor
Footwear
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Banuba
Deep AR
Grid Dynamics
mirrAR
Zakeke
Wanna
Mobidev
Vossle
Artlabs
Wearfits
Queppelin
TRYO
Designhubz
Reactive Reality
Netguru
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global AR Virtual Try-On Market Size 2019-2030
2.1.2 AR Virtual Try-On Market Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for AR Virtual Try-On by Country/Region, 2019, 2023 & 2030
2.2 AR Virtual Try-On Segment by Type
2.2.1 On-premises
2.2.2 Cloud Based
2.3 AR Virtual Try-On Market Size by Type
2.3.1 AR Virtual Try-On Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global AR Virtual Try-On Market Size Market Share by Type (2019-2024)
2.4 AR Virtual Try-On Segment by Application
2.4.1 Fashion and Apparel
2.4.2 Beauty and Cosmetics
2.4.3 Eyewear and Accessories
2.4.4 Furniture and Home Décor
2.4.5 Footwear
2.4.6 Others
2.5 AR Virtual Try-On Market Size by Application
2.5.1 AR Virtual Try-On Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global AR Virtual Try-On Market Size Market Share by Application (2019-2024)
3 AR Virtual Try-On Market Size by Player
3.1 AR Virtual Try-On Market Size Market Share by Player
3.1.1 Global AR Virtual Try-On Revenue by Player (2019-2024)
3.1.2 Global AR Virtual Try-On Revenue Market Share by Player (2019-2024)
3.2 Global AR Virtual Try-On Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 AR Virtual Try-On by Region
4.1 AR Virtual Try-On Market Size by Region (2019-2024)
4.2 Global AR Virtual Try-On Annual Revenue by Country/Region (2019-2024)
4.3 Americas AR Virtual Try-On Market Size Growth (2019-2024)
4.4 APAC AR Virtual Try-On Market Size Growth (2019-2024)
4.5 Europe AR Virtual Try-On Market Size Growth (2019-2024)
4.6 Middle East & Africa AR Virtual Try-On Market Size Growth (2019-2024)
5 Americas
5.1 Americas AR Virtual Try-On Market Size by Country (2019-2024)
5.2 Americas AR Virtual Try-On Market Size by Type (2019-2024)
5.3 Americas AR Virtual Try-On Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC AR Virtual Try-On Market Size by Region (2019-2024)
6.2 APAC AR Virtual Try-On Market Size by Type (2019-2024)
6.3 APAC AR Virtual Try-On Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe AR Virtual Try-On Market Size by Country (2019-2024)
7.2 Europe AR Virtual Try-On Market Size by Type (2019-2024)
7.3 Europe AR Virtual Try-On Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa AR Virtual Try-On by Region (2019-2024)
8.2 Middle East & Africa AR Virtual Try-On Market Size by Type (2019-2024)
8.3 Middle East & Africa AR Virtual Try-On Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global AR Virtual Try-On Market Forecast
10.1 Global AR Virtual Try-On Forecast by Region (2025-2030)
10.1.1 Global AR Virtual Try-On Forecast by Region (2025-2030)
10.1.2 Americas AR Virtual Try-On Forecast
10.1.3 APAC AR Virtual Try-On Forecast
10.1.4 Europe AR Virtual Try-On Forecast
10.1.5 Middle East & Africa AR Virtual Try-On Forecast
10.2 Americas AR Virtual Try-On Forecast by Country (2025-2030)
10.2.1 United States Market AR Virtual Try-On Forecast
10.2.2 Canada Market AR Virtual Try-On Forecast
10.2.3 Mexico Market AR Virtual Try-On Forecast
10.2.4 Brazil Market AR Virtual Try-On Forecast
10.3 APAC AR Virtual Try-On Forecast by Region (2025-2030)
10.3.1 China AR Virtual Try-On Market Forecast
10.3.2 Japan Market AR Virtual Try-On Forecast
10.3.3 Korea Market AR Virtual Try-On Forecast
10.3.4 Southeast Asia Market AR Virtual Try-On Forecast
10.3.5 India Market AR Virtual Try-On Forecast
10.3.6 Australia Market AR Virtual Try-On Forecast
10.4 Europe AR Virtual Try-On Forecast by Country (2025-2030)
10.4.1 Germany Market AR Virtual Try-On Forecast
10.4.2 France Market AR Virtual Try-On Forecast
10.4.3 UK Market AR Virtual Try-On Forecast
10.4.4 Italy Market AR Virtual Try-On Forecast
10.4.5 Russia Market AR Virtual Try-On Forecast
10.5 Middle East & Africa AR Virtual Try-On Forecast by Region (2025-2030)
10.5.1 Egypt Market AR Virtual Try-On Forecast
10.5.2 South Africa Market AR Virtual Try-On Forecast
10.5.3 Israel Market AR Virtual Try-On Forecast
10.5.4 Turkey Market AR Virtual Try-On Forecast
10.6 Global AR Virtual Try-On Forecast by Type (2025-2030)
10.7 Global AR Virtual Try-On Forecast by Application (2025-2030)
10.7.1 GCC Countries Market AR Virtual Try-On Forecast
11 Key Players Analysis
11.1 Banuba
11.1.1 Banuba Company Information
11.1.2 Banuba AR Virtual Try-On Product Offered
11.1.3 Banuba AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Banuba Main Business Overview
11.1.5 Banuba Latest Developments
11.2 Deep AR
11.2.1 Deep AR Company Information
11.2.2 Deep AR AR Virtual Try-On Product Offered
11.2.3 Deep AR AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Deep AR Main Business Overview
11.2.5 Deep AR Latest Developments
11.3 Grid Dynamics
11.3.1 Grid Dynamics Company Information
11.3.2 Grid Dynamics AR Virtual Try-On Product Offered
11.3.3 Grid Dynamics AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Grid Dynamics Main Business Overview
11.3.5 Grid Dynamics Latest Developments
11.4 mirrAR
11.4.1 mirrAR Company Information
11.4.2 mirrAR AR Virtual Try-On Product Offered
11.4.3 mirrAR AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 mirrAR Main Business Overview
11.4.5 mirrAR Latest Developments
11.5 Zakeke
11.5.1 Zakeke Company Information
11.5.2 Zakeke AR Virtual Try-On Product Offered
11.5.3 Zakeke AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Zakeke Main Business Overview
11.5.5 Zakeke Latest Developments
11.6 Wanna
11.6.1 Wanna Company Information
11.6.2 Wanna AR Virtual Try-On Product Offered
11.6.3 Wanna AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Wanna Main Business Overview
11.6.5 Wanna Latest Developments
11.7 Mobidev
11.7.1 Mobidev Company Information
11.7.2 Mobidev AR Virtual Try-On Product Offered
11.7.3 Mobidev AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Mobidev Main Business Overview
11.7.5 Mobidev Latest Developments
11.8 Vossle
11.8.1 Vossle Company Information
11.8.2 Vossle AR Virtual Try-On Product Offered
11.8.3 Vossle AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Vossle Main Business Overview
11.8.5 Vossle Latest Developments
11.9 Artlabs
11.9.1 Artlabs Company Information
11.9.2 Artlabs AR Virtual Try-On Product Offered
11.9.3 Artlabs AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Artlabs Main Business Overview
11.9.5 Artlabs Latest Developments
11.10 Wearfits
11.10.1 Wearfits Company Information
11.10.2 Wearfits AR Virtual Try-On Product Offered
11.10.3 Wearfits AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Wearfits Main Business Overview
11.10.5 Wearfits Latest Developments
11.11 Queppelin
11.11.1 Queppelin Company Information
11.11.2 Queppelin AR Virtual Try-On Product Offered
11.11.3 Queppelin AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Queppelin Main Business Overview
11.11.5 Queppelin Latest Developments
11.12 TRYO
11.12.1 TRYO Company Information
11.12.2 TRYO AR Virtual Try-On Product Offered
11.12.3 TRYO AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 TRYO Main Business Overview
11.12.5 TRYO Latest Developments
11.13 Designhubz
11.13.1 Designhubz Company Information
11.13.2 Designhubz AR Virtual Try-On Product Offered
11.13.3 Designhubz AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Designhubz Main Business Overview
11.13.5 Designhubz Latest Developments
11.14 Reactive Reality
11.14.1 Reactive Reality Company Information
11.14.2 Reactive Reality AR Virtual Try-On Product Offered
11.14.3 Reactive Reality AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Reactive Reality Main Business Overview
11.14.5 Reactive Reality Latest Developments
11.15 Netguru
11.15.1 Netguru Company Information
11.15.2 Netguru AR Virtual Try-On Product Offered
11.15.3 Netguru AR Virtual Try-On Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Netguru Main Business Overview
11.15.5 Netguru Latest Developments
12 Research Findings and Conclusion
*If Applicable.