Global Augmented and Virtual Reality (AR VR) Market Growth 2025-2031

Publication ID:

LPI04250335

Publication Date:

April 17, 2025

Pages:

115

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

Retailing [2]

Consumer & Retail [3]

Description:

The global Augmented and Virtual Reality (AR VR) market size is predicted to grow from US$ 5618 million in 2025 to US$ 48590 million in 2031; it is expected to grow at a CAGR of 43.3% from 2025 to 2031.
VR places users in an imaginary or re-replicated world (such as a game, movie, or flight simulation), or simulates the real world (such as watching live sports). The major hardware players in the VR space are Oculus, Sony (PlayStation VR) and HTC (Vive). AR is the addition of a digital imaginary world to the real world, with major hardware including Microsoft (HoloLens), Google (Google Glass) and Magic Leap.
The biggest Augmented and Virtual Reality players in global Market is Sony, holds a share about 25%, followed by Oculus (Meta). North America and Asia-Pacific are the top 2 the largest markets, occupied for around 70 percent in total, followed by Europe, which holds around 20% market share. In terms of type, VR device segment holds share over 90 percent. In terms of application, game segment holds the largest share over 30 percent in AR device applications while VR device for game holds about 40% market share.
The 鈥淎ugmented and Virtual Reality (AR VR) Industry Forecast鈥� looks at past sales and reviews total world Augmented and Virtual Reality (AR VR) sales in 2024, providing a comprehensive analysis by region and market sector of projected Augmented and Virtual Reality (AR VR) sales for 2025 through 2031. With Augmented and Virtual Reality (AR VR) sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Augmented and Virtual Reality (AR VR) industry.
This Insight Report provides a comprehensive analysis of the global Augmented and Virtual Reality (AR VR) landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Augmented and Virtual Reality (AR VR) portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Augmented and Virtual Reality (AR VR) market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Augmented and Virtual Reality (AR VR) and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Augmented and Virtual Reality (AR VR).
This report presents a comprehensive overview, market shares, and growth opportunities of Augmented and Virtual Reality (AR VR) market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
AR Device
VR Device
Segmentation by Application:
Manufacturing
Maintenance
Medical
Remote-guidance
Retail
Game
Metaverse
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Microsoft
Sony
Google
Oculus (Meta)
Magic Leap
HTC Corporation
Optinvent
MAD Gaze
Epson
Lenovo
DPVR
Vuzix Corporation
Key Questions Addressed in this Report
What is the 10-year outlook for the global Augmented and Virtual Reality (AR VR) market?
What factors are driving Augmented and Virtual Reality (AR VR) market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Augmented and Virtual Reality (AR VR) market opportunities vary by end market size?
How does Augmented and Virtual Reality (AR VR) break out by Type, by Application?

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Augmented and Virtual Reality (AR VR) Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Augmented and Virtual Reality (AR VR) by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Augmented and Virtual Reality (AR VR) by Country/Region, 2020, 2024 & 2031
2.2 Augmented and Virtual Reality (AR VR) Segment by Type
2.2.1 AR Device
2.2.2 VR Device
2.3 Augmented and Virtual Reality (AR VR) Sales by Type
2.3.1 Global Augmented and Virtual Reality (AR VR) Sales Market Share by Type (2020-2025)
2.3.2 Global Augmented and Virtual Reality (AR VR) Revenue and Market Share by Type (2020-2025)
2.3.3 Global Augmented and Virtual Reality (AR VR) Sale Price by Type (2020-2025)
2.4 Augmented and Virtual Reality (AR VR) Segment by Application
2.4.1 Manufacturing
2.4.2 Maintenance
2.4.3 Medical
2.4.4 Remote-guidance
2.4.5 Retail
2.4.6 Game
2.4.7 Metaverse
2.4.8 Others
2.5 Augmented and Virtual Reality (AR VR) Sales by Application
2.5.1 Global Augmented and Virtual Reality (AR VR) Sale Market Share by Application (2020-2025)
2.5.2 Global Augmented and Virtual Reality (AR VR) Revenue and Market Share by Application (2020-2025)
2.5.3 Global Augmented and Virtual Reality (AR VR) Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Augmented and Virtual Reality (AR VR) Breakdown Data by Company
3.1.1 Global Augmented and Virtual Reality (AR VR) Annual Sales by Company (2020-2025)
3.1.2 Global Augmented and Virtual Reality (AR VR) Sales Market Share by Company (2020-2025)
3.2 Global Augmented and Virtual Reality (AR VR) Annual Revenue by Company (2020-2025)
3.2.1 Global Augmented and Virtual Reality (AR VR) Revenue by Company (2020-2025)
3.2.2 Global Augmented and Virtual Reality (AR VR) Revenue Market Share by Company (2020-2025)
3.3 Global Augmented and Virtual Reality (AR VR) Sale Price by Company
3.4 Key Manufacturers Augmented and Virtual Reality (AR VR) Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Augmented and Virtual Reality (AR VR) Product Location Distribution
3.4.2 Players Augmented and Virtual Reality (AR VR) Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Augmented and Virtual Reality (AR VR) by Geographic Region
4.1 World Historic Augmented and Virtual Reality (AR VR) Market Size by Geographic Region (2020-2025)
4.1.1 Global Augmented and Virtual Reality (AR VR) Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Augmented and Virtual Reality (AR VR) Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Augmented and Virtual Reality (AR VR) Market Size by Country/Region (2020-2025)
4.2.1 Global Augmented and Virtual Reality (AR VR) Annual Sales by Country/Region (2020-2025)
4.2.2 Global Augmented and Virtual Reality (AR VR) Annual Revenue by Country/Region (2020-2025)
4.3 Americas Augmented and Virtual Reality (AR VR) Sales Growth
4.4 APAC Augmented and Virtual Reality (AR VR) Sales Growth
4.5 Europe Augmented and Virtual Reality (AR VR) Sales Growth
4.6 Middle East & Africa Augmented and Virtual Reality (AR VR) Sales Growth
5 Americas
5.1 Americas Augmented and Virtual Reality (AR VR) Sales by Country
5.1.1 Americas Augmented and Virtual Reality (AR VR) Sales by Country (2020-2025)
5.1.2 Americas Augmented and Virtual Reality (AR VR) Revenue by Country (2020-2025)
5.2 Americas Augmented and Virtual Reality (AR VR) Sales by Type (2020-2025)
5.3 Americas Augmented and Virtual Reality (AR VR) Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Augmented and Virtual Reality (AR VR) Sales by Region
6.1.1 APAC Augmented and Virtual Reality (AR VR) Sales by Region (2020-2025)
6.1.2 APAC Augmented and Virtual Reality (AR VR) Revenue by Region (2020-2025)
6.2 APAC Augmented and Virtual Reality (AR VR) Sales by Type (2020-2025)
6.3 APAC Augmented and Virtual Reality (AR VR) Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Augmented and Virtual Reality (AR VR) by Country
7.1.1 Europe Augmented and Virtual Reality (AR VR) Sales by Country (2020-2025)
7.1.2 Europe Augmented and Virtual Reality (AR VR) Revenue by Country (2020-2025)
7.2 Europe Augmented and Virtual Reality (AR VR) Sales by Type (2020-2025)
7.3 Europe Augmented and Virtual Reality (AR VR) Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Augmented and Virtual Reality (AR VR) by Country
8.1.1 Middle East & Africa Augmented and Virtual Reality (AR VR) Sales by Country (2020-2025)
8.1.2 Middle East & Africa Augmented and Virtual Reality (AR VR) Revenue by Country (2020-2025)
8.2 Middle East & Africa Augmented and Virtual Reality (AR VR) Sales by Type (2020-2025)
8.3 Middle East & Africa Augmented and Virtual Reality (AR VR) Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Augmented and Virtual Reality (AR VR)
10.3 Manufacturing Process Analysis of Augmented and Virtual Reality (AR VR)
10.4 Industry Chain Structure of Augmented and Virtual Reality (AR VR)
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Augmented and Virtual Reality (AR VR) Distributors
11.3 Augmented and Virtual Reality (AR VR) Customer
12 World Forecast Review for Augmented and Virtual Reality (AR VR) by Geographic Region
12.1 Global Augmented and Virtual Reality (AR VR) Market Size Forecast by Region
12.1.1 Global Augmented and Virtual Reality (AR VR) Forecast by Region (2026-2031)
12.1.2 Global Augmented and Virtual Reality (AR VR) Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Augmented and Virtual Reality (AR VR) Forecast by Type (2026-2031)
12.7 Global Augmented and Virtual Reality (AR VR) Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Microsoft
13.1.1 Microsoft Company Information
13.1.2 Microsoft Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.1.3 Microsoft Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Microsoft Main Business Overview
13.1.5 Microsoft Latest Developments
13.2 Sony
13.2.1 Sony Company Information
13.2.2 Sony Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.2.3 Sony Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Sony Main Business Overview
13.2.5 Sony Latest Developments
13.3 Google
13.3.1 Google Company Information
13.3.2 Google Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.3.3 Google Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Google Main Business Overview
13.3.5 Google Latest Developments
13.4 Oculus (Meta)
13.4.1 Oculus (Meta) Company Information
13.4.2 Oculus (Meta) Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.4.3 Oculus (Meta) Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Oculus (Meta) Main Business Overview
13.4.5 Oculus (Meta) Latest Developments
13.5 Magic Leap
13.5.1 Magic Leap Company Information
13.5.2 Magic Leap Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.5.3 Magic Leap Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Magic Leap Main Business Overview
13.5.5 Magic Leap Latest Developments
13.6 HTC Corporation
13.6.1 HTC Corporation Company Information
13.6.2 HTC Corporation Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.6.3 HTC Corporation Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 HTC Corporation Main Business Overview
13.6.5 HTC Corporation Latest Developments
13.7 Optinvent
13.7.1 Optinvent Company Information
13.7.2 Optinvent Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.7.3 Optinvent Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Optinvent Main Business Overview
13.7.5 Optinvent Latest Developments
13.8 MAD Gaze
13.8.1 MAD Gaze Company Information
13.8.2 MAD Gaze Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.8.3 MAD Gaze Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 MAD Gaze Main Business Overview
13.8.5 MAD Gaze Latest Developments
13.9 Epson
13.9.1 Epson Company Information
13.9.2 Epson Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.9.3 Epson Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Epson Main Business Overview
13.9.5 Epson Latest Developments
13.10 Lenovo
13.10.1 Lenovo Company Information
13.10.2 Lenovo Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.10.3 Lenovo Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Lenovo Main Business Overview
13.10.5 Lenovo Latest Developments
13.11 DPVR
13.11.1 DPVR Company Information
13.11.2 DPVR Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.11.3 DPVR Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 DPVR Main Business Overview
13.11.5 DPVR Latest Developments
13.12 Vuzix Corporation
13.12.1 Vuzix Corporation Company Information
13.12.2 Vuzix Corporation Augmented and Virtual Reality (AR VR) Product Portfolios and Specifications
13.12.3 Vuzix Corporation Augmented and Virtual Reality (AR VR) Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 Vuzix Corporation Main Business Overview
13.12.5 Vuzix Corporation Latest Developments
14 Research Findings and Conclusion

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