

Augmented reality (AR) development software is a tool used to create and develop augmented reality experiences. Augmented reality is a technology that enables users to interact with virtual objects in the real world by overlaying virtual information and digital content on the real world. AR development software usually provides various functions and tools, such as image recognition, spatial positioning, virtual object creation, user interface design, etc., to help developers build various AR applications and experiences. Some popular AR development software include Unity 3D, ARKit, ARCore, Vuforia, etc. These software usually support multi-platform development and can run on various AR devices such as mobile devices, smart glasses, and head-mounted devices.
The global Augmented Reality (AR) Development Software market size is projected to grow from US$ million in 2024 to US$ million in 2030; it is expected to grow at a CAGR of %from 2024 to 2030.
The “Augmented Reality (AR) Development Software Industry Forecast” looks at past sales and reviews total world Augmented Reality (AR) Development Software sales in 2022, providing a comprehensive analysis by region and market sector of projected Augmented Reality (AR) Development Software sales for 2023 through 2029. With Augmented Reality (AR) Development Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Augmented Reality (AR) Development Software industry.
This Insight Report provides a comprehensive analysis of the global Augmented Reality (AR) Development Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Augmented Reality (AR) Development Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Augmented Reality (AR) Development Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Augmented Reality (AR) Development Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Augmented Reality (AR) Development Software.
United States market for Augmented Reality (AR) Development Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
China market for Augmented Reality (AR) Development Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Europe market for Augmented Reality (AR) Development Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Global key Augmented Reality (AR) Development Software players cover Apple, Google, Unity Technologies, PTC, Facebook, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2023.
This report presents a comprehensive overview, market shares, and growth opportunities of Augmented Reality (AR) Development Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
Cloud-based
On-premise
Segmentation by Application:
Education Industry
Entertainment Industry
Retail Industry
Medical Industry
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
Cloud-based
On-premise
Segmentation by Application:
Education Industry
Entertainment Industry
Retail Industry
Medical Industry
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Apple
Google
Unity Technologies
PTC
Facebook
Adobe
Wikitude
Niantic
iStaging
Visionstar
Banuba
Hololink
ScienceSoft
HQSoftware
Innowise
Maxst
Zappar
Blippar
ScopeAR
Marxent
RE'FLEKT
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Augmented Reality (AR) Development Software Market Size 2019-2030
2.1.2 Augmented Reality (AR) Development Software Market Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for Augmented Reality (AR) Development Software by Country/Region, 2019, 2023 & 2030
2.2 Augmented Reality (AR) Development Software Segment by Type
2.2.1 Cloud-based
2.2.2 On-premise
2.3 Augmented Reality (AR) Development Software Market Size by Type
2.3.1 Augmented Reality (AR) Development Software Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Augmented Reality (AR) Development Software Market Size Market Share by Type (2019-2024)
2.4 Augmented Reality (AR) Development Software Segment by Application
2.4.1 Education Industry
2.4.2 Entertainment Industry
2.4.3 Retail Industry
2.4.4 Medical Industry
2.4.5 Others
2.5 Augmented Reality (AR) Development Software Market Size by Application
2.5.1 Augmented Reality (AR) Development Software Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Augmented Reality (AR) Development Software Market Size Market Share by Application (2019-2024)
3 Augmented Reality (AR) Development Software Market Size by Player
3.1 Augmented Reality (AR) Development Software Market Size Market Share by Player
3.1.1 Global Augmented Reality (AR) Development Software Revenue by Player (2019-2024)
3.1.2 Global Augmented Reality (AR) Development Software Revenue Market Share by Player (2019-2024)
3.2 Global Augmented Reality (AR) Development Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Augmented Reality (AR) Development Software by Region
4.1 Augmented Reality (AR) Development Software Market Size by Region (2019-2024)
4.2 Global Augmented Reality (AR) Development Software Annual Revenue by Country/Region (2019-2024)
4.3 Americas Augmented Reality (AR) Development Software Market Size Growth (2019-2024)
4.4 APAC Augmented Reality (AR) Development Software Market Size Growth (2019-2024)
4.5 Europe Augmented Reality (AR) Development Software Market Size Growth (2019-2024)
4.6 Middle East & Africa Augmented Reality (AR) Development Software Market Size Growth (2019-2024)
5 Americas
5.1 Americas Augmented Reality (AR) Development Software Market Size by Country (2019-2024)
5.2 Americas Augmented Reality (AR) Development Software Market Size by Type (2019-2024)
5.3 Americas Augmented Reality (AR) Development Software Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Augmented Reality (AR) Development Software Market Size by Region (2019-2024)
6.2 APAC Augmented Reality (AR) Development Software Market Size by Type (2019-2024)
6.3 APAC Augmented Reality (AR) Development Software Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Augmented Reality (AR) Development Software Market Size by Country (2019-2024)
7.2 Europe Augmented Reality (AR) Development Software Market Size by Type (2019-2024)
7.3 Europe Augmented Reality (AR) Development Software Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Augmented Reality (AR) Development Software by Region (2019-2024)
8.2 Middle East & Africa Augmented Reality (AR) Development Software Market Size by Type (2019-2024)
8.3 Middle East & Africa Augmented Reality (AR) Development Software Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Augmented Reality (AR) Development Software Market Forecast
10.1 Global Augmented Reality (AR) Development Software Forecast by Region (2025-2030)
10.1.1 Global Augmented Reality (AR) Development Software Forecast by Region (2025-2030)
10.1.2 Americas Augmented Reality (AR) Development Software Forecast
10.1.3 APAC Augmented Reality (AR) Development Software Forecast
10.1.4 Europe Augmented Reality (AR) Development Software Forecast
10.1.5 Middle East & Africa Augmented Reality (AR) Development Software Forecast
10.2 Americas Augmented Reality (AR) Development Software Forecast by Country (2025-2030)
10.2.1 United States Market Augmented Reality (AR) Development Software Forecast
10.2.2 Canada Market Augmented Reality (AR) Development Software Forecast
10.2.3 Mexico Market Augmented Reality (AR) Development Software Forecast
10.2.4 Brazil Market Augmented Reality (AR) Development Software Forecast
10.3 APAC Augmented Reality (AR) Development Software Forecast by Region (2025-2030)
10.3.1 China Augmented Reality (AR) Development Software Market Forecast
10.3.2 Japan Market Augmented Reality (AR) Development Software Forecast
10.3.3 Korea Market Augmented Reality (AR) Development Software Forecast
10.3.4 Southeast Asia Market Augmented Reality (AR) Development Software Forecast
10.3.5 India Market Augmented Reality (AR) Development Software Forecast
10.3.6 Australia Market Augmented Reality (AR) Development Software Forecast
10.4 Europe Augmented Reality (AR) Development Software Forecast by Country (2025-2030)
10.4.1 Germany Market Augmented Reality (AR) Development Software Forecast
10.4.2 France Market Augmented Reality (AR) Development Software Forecast
10.4.3 UK Market Augmented Reality (AR) Development Software Forecast
10.4.4 Italy Market Augmented Reality (AR) Development Software Forecast
10.4.5 Russia Market Augmented Reality (AR) Development Software Forecast
10.5 Middle East & Africa Augmented Reality (AR) Development Software Forecast by Region (2025-2030)
10.5.1 Egypt Market Augmented Reality (AR) Development Software Forecast
10.5.2 South Africa Market Augmented Reality (AR) Development Software Forecast
10.5.3 Israel Market Augmented Reality (AR) Development Software Forecast
10.5.4 Turkey Market Augmented Reality (AR) Development Software Forecast
10.6 Global Augmented Reality (AR) Development Software Forecast by Type (2025-2030)
10.7 Global Augmented Reality (AR) Development Software Forecast by Application (2025-2030)
10.7.1 GCC Countries Market Augmented Reality (AR) Development Software Forecast
11 Key Players Analysis
11.1 Apple
11.1.1 Apple Company Information
11.1.2 Apple Augmented Reality (AR) Development Software Product Offered
11.1.3 Apple Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Apple Main Business Overview
11.1.5 Apple Latest Developments
11.2 Google
11.2.1 Google Company Information
11.2.2 Google Augmented Reality (AR) Development Software Product Offered
11.2.3 Google Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Google Main Business Overview
11.2.5 Google Latest Developments
11.3 Unity Technologies
11.3.1 Unity Technologies Company Information
11.3.2 Unity Technologies Augmented Reality (AR) Development Software Product Offered
11.3.3 Unity Technologies Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Unity Technologies Main Business Overview
11.3.5 Unity Technologies Latest Developments
11.4 PTC
11.4.1 PTC Company Information
11.4.2 PTC Augmented Reality (AR) Development Software Product Offered
11.4.3 PTC Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 PTC Main Business Overview
11.4.5 PTC Latest Developments
11.5 Facebook
11.5.1 Facebook Company Information
11.5.2 Facebook Augmented Reality (AR) Development Software Product Offered
11.5.3 Facebook Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Facebook Main Business Overview
11.5.5 Facebook Latest Developments
11.6 Adobe
11.6.1 Adobe Company Information
11.6.2 Adobe Augmented Reality (AR) Development Software Product Offered
11.6.3 Adobe Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Adobe Main Business Overview
11.6.5 Adobe Latest Developments
11.7 Wikitude
11.7.1 Wikitude Company Information
11.7.2 Wikitude Augmented Reality (AR) Development Software Product Offered
11.7.3 Wikitude Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Wikitude Main Business Overview
11.7.5 Wikitude Latest Developments
11.8 Niantic
11.8.1 Niantic Company Information
11.8.2 Niantic Augmented Reality (AR) Development Software Product Offered
11.8.3 Niantic Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Niantic Main Business Overview
11.8.5 Niantic Latest Developments
11.9 iStaging
11.9.1 iStaging Company Information
11.9.2 iStaging Augmented Reality (AR) Development Software Product Offered
11.9.3 iStaging Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 iStaging Main Business Overview
11.9.5 iStaging Latest Developments
11.10 Visionstar
11.10.1 Visionstar Company Information
11.10.2 Visionstar Augmented Reality (AR) Development Software Product Offered
11.10.3 Visionstar Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Visionstar Main Business Overview
11.10.5 Visionstar Latest Developments
11.11 Banuba
11.11.1 Banuba Company Information
11.11.2 Banuba Augmented Reality (AR) Development Software Product Offered
11.11.3 Banuba Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Banuba Main Business Overview
11.11.5 Banuba Latest Developments
11.12 Hololink
11.12.1 Hololink Company Information
11.12.2 Hololink Augmented Reality (AR) Development Software Product Offered
11.12.3 Hololink Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Hololink Main Business Overview
11.12.5 Hololink Latest Developments
11.13 ScienceSoft
11.13.1 ScienceSoft Company Information
11.13.2 ScienceSoft Augmented Reality (AR) Development Software Product Offered
11.13.3 ScienceSoft Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 ScienceSoft Main Business Overview
11.13.5 ScienceSoft Latest Developments
11.14 HQSoftware
11.14.1 HQSoftware Company Information
11.14.2 HQSoftware Augmented Reality (AR) Development Software Product Offered
11.14.3 HQSoftware Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 HQSoftware Main Business Overview
11.14.5 HQSoftware Latest Developments
11.15 Innowise
11.15.1 Innowise Company Information
11.15.2 Innowise Augmented Reality (AR) Development Software Product Offered
11.15.3 Innowise Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Innowise Main Business Overview
11.15.5 Innowise Latest Developments
11.16 Maxst
11.16.1 Maxst Company Information
11.16.2 Maxst Augmented Reality (AR) Development Software Product Offered
11.16.3 Maxst Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Maxst Main Business Overview
11.16.5 Maxst Latest Developments
11.17 Zappar
11.17.1 Zappar Company Information
11.17.2 Zappar Augmented Reality (AR) Development Software Product Offered
11.17.3 Zappar Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Zappar Main Business Overview
11.17.5 Zappar Latest Developments
11.18 Blippar
11.18.1 Blippar Company Information
11.18.2 Blippar Augmented Reality (AR) Development Software Product Offered
11.18.3 Blippar Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Blippar Main Business Overview
11.18.5 Blippar Latest Developments
11.19 ScopeAR
11.19.1 ScopeAR Company Information
11.19.2 ScopeAR Augmented Reality (AR) Development Software Product Offered
11.19.3 ScopeAR Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 ScopeAR Main Business Overview
11.19.5 ScopeAR Latest Developments
11.20 Marxent
11.20.1 Marxent Company Information
11.20.2 Marxent Augmented Reality (AR) Development Software Product Offered
11.20.3 Marxent Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Marxent Main Business Overview
11.20.5 Marxent Latest Developments
11.21 RE'FLEKT
11.21.1 RE'FLEKT Company Information
11.21.2 RE'FLEKT Augmented Reality (AR) Development Software Product Offered
11.21.3 RE'FLEKT Augmented Reality (AR) Development Software Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 RE'FLEKT Main Business Overview
11.21.5 RE'FLEKT Latest Developments
12 Research Findings and Conclusion
*If Applicable.