

The global Augmented Reality in Retail market size was valued at US$ 949.8 million in 2023. With growing demand in downstream market, the Augmented Reality in Retail is forecast to a readjusted size of US$ 9801.7 million by 2030 with a CAGR of 39.6% during review period.
The research report highlights the growth potential of the global Augmented Reality in Retail market. Augmented Reality in Retail are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Augmented Reality in Retail. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Augmented Reality in Retail market.
Augmented reality in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet.
Key Features:
The report on Augmented Reality in Retail market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Augmented Reality in Retail market. It may include historical data, market segmentation by Type (e.g., Hardware, Software), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Augmented Reality in Retail market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Augmented Reality in Retail market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Augmented Reality in Retail industry. This include advancements in Augmented Reality in Retail technology, Augmented Reality in Retail new entrants, Augmented Reality in Retail new investment, and other innovations that are shaping the future of Augmented Reality in Retail.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Augmented Reality in Retail market. It includes factors influencing customer ' purchasing decisions, preferences for Augmented Reality in Retail product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Augmented Reality in Retail market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Augmented Reality in Retail market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Augmented Reality in Retail market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Augmented Reality in Retail industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Augmented Reality in Retail market.
Market Segmentation:
Augmented Reality in Retail market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Hardware
Software
Segmentation by application
Retail
Consumer E-commerce
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Microsoft
Magic Leap
Google
Vuzix
ThirdEye Gen
Vuforia (PTC)
Wikitude
ViewAR
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Augmented Reality in Retail Market Size 2019-2030
2.1.2 Augmented Reality in Retail Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Augmented Reality in Retail Segment by Type
2.2.1 Hardware
2.2.2 Software
2.3 Augmented Reality in Retail Market Size by Type
2.3.1 Augmented Reality in Retail Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Augmented Reality in Retail Market Size Market Share by Type (2019-2024)
2.4 Augmented Reality in Retail Segment by Application
2.4.1 Retail
2.4.2 Consumer E-commerce
2.5 Augmented Reality in Retail Market Size by Application
2.5.1 Augmented Reality in Retail Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Augmented Reality in Retail Market Size Market Share by Application (2019-2024)
3 Augmented Reality in Retail Market Size by Player
3.1 Augmented Reality in Retail Market Size Market Share by Players
3.1.1 Global Augmented Reality in Retail Revenue by Players (2019-2024)
3.1.2 Global Augmented Reality in Retail Revenue Market Share by Players (2019-2024)
3.2 Global Augmented Reality in Retail Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Augmented Reality in Retail by Regions
4.1 Augmented Reality in Retail Market Size by Regions (2019-2024)
4.2 Americas Augmented Reality in Retail Market Size Growth (2019-2024)
4.3 APAC Augmented Reality in Retail Market Size Growth (2019-2024)
4.4 Europe Augmented Reality in Retail Market Size Growth (2019-2024)
4.5 Middle East & Africa Augmented Reality in Retail Market Size Growth (2019-2024)
5 Americas
5.1 Americas Augmented Reality in Retail Market Size by Country (2019-2024)
5.2 Americas Augmented Reality in Retail Market Size by Type (2019-2024)
5.3 Americas Augmented Reality in Retail Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Augmented Reality in Retail Market Size by Region (2019-2024)
6.2 APAC Augmented Reality in Retail Market Size by Type (2019-2024)
6.3 APAC Augmented Reality in Retail Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Augmented Reality in Retail by Country (2019-2024)
7.2 Europe Augmented Reality in Retail Market Size by Type (2019-2024)
7.3 Europe Augmented Reality in Retail Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Augmented Reality in Retail by Region (2019-2024)
8.2 Middle East & Africa Augmented Reality in Retail Market Size by Type (2019-2024)
8.3 Middle East & Africa Augmented Reality in Retail Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Augmented Reality in Retail Market Forecast
10.1 Global Augmented Reality in Retail Forecast by Regions (2025-2030)
10.1.1 Global Augmented Reality in Retail Forecast by Regions (2025-2030)
10.1.2 Americas Augmented Reality in Retail Forecast
10.1.3 APAC Augmented Reality in Retail Forecast
10.1.4 Europe Augmented Reality in Retail Forecast
10.1.5 Middle East & Africa Augmented Reality in Retail Forecast
10.2 Americas Augmented Reality in Retail Forecast by Country (2025-2030)
10.2.1 United States Augmented Reality in Retail Market Forecast
10.2.2 Canada Augmented Reality in Retail Market Forecast
10.2.3 Mexico Augmented Reality in Retail Market Forecast
10.2.4 Brazil Augmented Reality in Retail Market Forecast
10.3 APAC Augmented Reality in Retail Forecast by Region (2025-2030)
10.3.1 China Augmented Reality in Retail Market Forecast
10.3.2 Japan Augmented Reality in Retail Market Forecast
10.3.3 Korea Augmented Reality in Retail Market Forecast
10.3.4 Southeast Asia Augmented Reality in Retail Market Forecast
10.3.5 India Augmented Reality in Retail Market Forecast
10.3.6 Australia Augmented Reality in Retail Market Forecast
10.4 Europe Augmented Reality in Retail Forecast by Country (2025-2030)
10.4.1 Germany Augmented Reality in Retail Market Forecast
10.4.2 France Augmented Reality in Retail Market Forecast
10.4.3 UK Augmented Reality in Retail Market Forecast
10.4.4 Italy Augmented Reality in Retail Market Forecast
10.4.5 Russia Augmented Reality in Retail Market Forecast
10.5 Middle East & Africa Augmented Reality in Retail Forecast by Region (2025-2030)
10.5.1 Egypt Augmented Reality in Retail Market Forecast
10.5.2 South Africa Augmented Reality in Retail Market Forecast
10.5.3 Israel Augmented Reality in Retail Market Forecast
10.5.4 Turkey Augmented Reality in Retail Market Forecast
10.5.5 GCC Countries Augmented Reality in Retail Market Forecast
10.6 Global Augmented Reality in Retail Forecast by Type (2025-2030)
10.7 Global Augmented Reality in Retail Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Microsoft
11.1.1 Microsoft Company Information
11.1.2 Microsoft Augmented Reality in Retail Product Offered
11.1.3 Microsoft Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Microsoft Main Business Overview
11.1.5 Microsoft Latest Developments
11.2 Magic Leap
11.2.1 Magic Leap Company Information
11.2.2 Magic Leap Augmented Reality in Retail Product Offered
11.2.3 Magic Leap Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Magic Leap Main Business Overview
11.2.5 Magic Leap Latest Developments
11.3 Google
11.3.1 Google Company Information
11.3.2 Google Augmented Reality in Retail Product Offered
11.3.3 Google Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Google Main Business Overview
11.3.5 Google Latest Developments
11.4 Vuzix
11.4.1 Vuzix Company Information
11.4.2 Vuzix Augmented Reality in Retail Product Offered
11.4.3 Vuzix Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Vuzix Main Business Overview
11.4.5 Vuzix Latest Developments
11.5 ThirdEye Gen
11.5.1 ThirdEye Gen Company Information
11.5.2 ThirdEye Gen Augmented Reality in Retail Product Offered
11.5.3 ThirdEye Gen Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 ThirdEye Gen Main Business Overview
11.5.5 ThirdEye Gen Latest Developments
11.6 Vuforia (PTC)
11.6.1 Vuforia (PTC) Company Information
11.6.2 Vuforia (PTC) Augmented Reality in Retail Product Offered
11.6.3 Vuforia (PTC) Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Vuforia (PTC) Main Business Overview
11.6.5 Vuforia (PTC) Latest Developments
11.7 Wikitude
11.7.1 Wikitude Company Information
11.7.2 Wikitude Augmented Reality in Retail Product Offered
11.7.3 Wikitude Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Wikitude Main Business Overview
11.7.5 Wikitude Latest Developments
11.8 ViewAR
11.8.1 ViewAR Company Information
11.8.2 ViewAR Augmented Reality in Retail Product Offered
11.8.3 ViewAR Augmented Reality in Retail Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 ViewAR Main Business Overview
11.8.5 ViewAR Latest Developments
12 Research Findings and Conclusion
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*If Applicable.