

Augmented Reality Software and Services that overlay virtual information onto the user's view of the real world, enhancing the perception of reality.
The global Augmented Reality Software and Services market size is projected to grow from US$ million in 2023 to US$ million in 2030; it is expected to grow at a CAGR of % from 2024 to 2030.
Publisher' newest research report, the āAugmented Reality Software and Services Industry Forecastā looks at past sales and reviews total world Augmented Reality Software and Services sales in 2023, providing a comprehensive analysis by region and market sector of projected Augmented Reality Software and Services sales for 2024 through 2030. With Augmented Reality Software and Services sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Augmented Reality Software and Services industry.
This Insight Report provides a comprehensive analysis of the global Augmented Reality Software and Services landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Augmented Reality Software and Services portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firmsā unique position in an accelerating global Augmented Reality Software and Services market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Augmented Reality Software and Services and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Augmented Reality Software and Services.
United States market for Augmented Reality Software and Services is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
China market for Augmented Reality Software and Services is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Europe market for Augmented Reality Software and Services is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Global key Augmented Reality Software and Services players cover PTC Inc., Wikitude GmbH, Daqri LLC, Zugara Inc. and Niantic Inc., etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2023.
This report presents a comprehensive overview, market shares, and growth opportunities of Augmented Reality Software and Services market by product type, application, key players and key regions and countries.
Segmentation by type
AR Development Tools
AR Content Creation Platforms
AR Games
AR Navigation
AR Education
AR Retail
AR Medical
AR Industrial
AR Entertainment
AR Architecture
Segmentation by application
BAR
BAR Consumer
BAR Military
BAR Government
BAR Research
BAR Education
BAR Healthcare
BAR Media
BAR Entertainment
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
PTC Inc.
Wikitude GmbH
Daqri LLC
Zugara Inc.
Niantic Inc.
Augmate Corporation
Ubimax GmbH
Upskill
Catchoom Technologies S.L.
Aurasma
EON Reality Inc.
Hewlett-Packard Development Company LP
Zappar Ltd.
Immerseport
Infinity Augmented Reality Inc.
Inglobe Technologies Arl
Jbknowledge Inc.
Kudan
Magic Leap Inc.
Marxent Labs LLC
Mortar Studios Ltd.
Amazon Web Services Inc.
Reāflekt GmbH
Scope Technologies Inc.
Viewar GmbH
Atheer Inc.
ARToolKit
Arway Corporation
CraftAR
EasyAR
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Augmented Reality Software and Services Market Size 2019-2030
2.1.2 Augmented Reality Software and Services Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Augmented Reality Software and Services Segment by Type
2.2.1 AR Development Tools
2.2.2 AR Content Creation Platforms
2.2.3 AR Games
2.2.4 AR Navigation
2.2.5 AR Education
2.2.6 AR Retail
2.2.7 AR Medical
2.2.8 AR Industrial
2.2.9 AR Entertainment
2.2.10 AR Architecture
2.3 Augmented Reality Software and Services Market Size by Type
2.3.1 Augmented Reality Software and Services Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Augmented Reality Software and Services Market Size Market Share by Type (2019-2024)
2.4 Augmented Reality Software and Services Segment by Application
2.4.1 BAR
2.4.2 BAR Consumer
2.4.3 BAR Military
2.4.4 BAR Government
2.4.5 BAR Research
2.4.6 BAR Education
2.4.7 BAR Healthcare
2.4.8 BAR Media
2.4.9 BAR Entertainment
2.5 Augmented Reality Software and Services Market Size by Application
2.5.1 Augmented Reality Software and Services Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Augmented Reality Software and Services Market Size Market Share by Application (2019-2024)
3 Augmented Reality Software and Services Market Size by Player
3.1 Augmented Reality Software and Services Market Size Market Share by Players
3.1.1 Global Augmented Reality Software and Services Revenue by Players (2019-2024)
3.1.2 Global Augmented Reality Software and Services Revenue Market Share by Players (2019-2024)
3.2 Global Augmented Reality Software and Services Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Augmented Reality Software and Services by Regions
4.1 Augmented Reality Software and Services Market Size by Regions (2019-2024)
4.2 Americas Augmented Reality Software and Services Market Size Growth (2019-2024)
4.3 APAC Augmented Reality Software and Services Market Size Growth (2019-2024)
4.4 Europe Augmented Reality Software and Services Market Size Growth (2019-2024)
4.5 Middle East & Africa Augmented Reality Software and Services Market Size Growth (2019-2024)
5 Americas
5.1 Americas Augmented Reality Software and Services Market Size by Country (2019-2024)
5.2 Americas Augmented Reality Software and Services Market Size by Type (2019-2024)
5.3 Americas Augmented Reality Software and Services Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Augmented Reality Software and Services Market Size by Region (2019-2024)
6.2 APAC Augmented Reality Software and Services Market Size by Type (2019-2024)
6.3 APAC Augmented Reality Software and Services Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Augmented Reality Software and Services by Country (2019-2024)
7.2 Europe Augmented Reality Software and Services Market Size by Type (2019-2024)
7.3 Europe Augmented Reality Software and Services Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Augmented Reality Software and Services by Region (2019-2024)
8.2 Middle East & Africa Augmented Reality Software and Services Market Size by Type (2019-2024)
8.3 Middle East & Africa Augmented Reality Software and Services Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Augmented Reality Software and Services Market Forecast
10.1 Global Augmented Reality Software and Services Forecast by Regions (2025-2030)
10.1.1 Global Augmented Reality Software and Services Forecast by Regions (2025-2030)
10.1.2 Americas Augmented Reality Software and Services Forecast
10.1.3 APAC Augmented Reality Software and Services Forecast
10.1.4 Europe Augmented Reality Software and Services Forecast
10.1.5 Middle East & Africa Augmented Reality Software and Services Forecast
10.2 Americas Augmented Reality Software and Services Forecast by Country (2025-2030)
10.2.1 United States Augmented Reality Software and Services Market Forecast
10.2.2 Canada Augmented Reality Software and Services Market Forecast
10.2.3 Mexico Augmented Reality Software and Services Market Forecast
10.2.4 Brazil Augmented Reality Software and Services Market Forecast
10.3 APAC Augmented Reality Software and Services Forecast by Region (2025-2030)
10.3.1 China Augmented Reality Software and Services Market Forecast
10.3.2 Japan Augmented Reality Software and Services Market Forecast
10.3.3 Korea Augmented Reality Software and Services Market Forecast
10.3.4 Southeast Asia Augmented Reality Software and Services Market Forecast
10.3.5 India Augmented Reality Software and Services Market Forecast
10.3.6 Australia Augmented Reality Software and Services Market Forecast
10.4 Europe Augmented Reality Software and Services Forecast by Country (2025-2030)
10.4.1 Germany Augmented Reality Software and Services Market Forecast
10.4.2 France Augmented Reality Software and Services Market Forecast
10.4.3 UK Augmented Reality Software and Services Market Forecast
10.4.4 Italy Augmented Reality Software and Services Market Forecast
10.4.5 Russia Augmented Reality Software and Services Market Forecast
10.5 Middle East & Africa Augmented Reality Software and Services Forecast by Region (2025-2030)
10.5.1 Egypt Augmented Reality Software and Services Market Forecast
10.5.2 South Africa Augmented Reality Software and Services Market Forecast
10.5.3 Israel Augmented Reality Software and Services Market Forecast
10.5.4 Turkey Augmented Reality Software and Services Market Forecast
10.5.5 GCC Countries Augmented Reality Software and Services Market Forecast
10.6 Global Augmented Reality Software and Services Forecast by Type (2025-2030)
10.7 Global Augmented Reality Software and Services Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 PTC Inc.
11.1.1 PTC Inc. Company Information
11.1.2 PTC Inc. Augmented Reality Software and Services Product Offered
11.1.3 PTC Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 PTC Inc. Main Business Overview
11.1.5 PTC Inc. Latest Developments
11.2 Wikitude GmbH
11.2.1 Wikitude GmbH Company Information
11.2.2 Wikitude GmbH Augmented Reality Software and Services Product Offered
11.2.3 Wikitude GmbH Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Wikitude GmbH Main Business Overview
11.2.5 Wikitude GmbH Latest Developments
11.3 Daqri LLC
11.3.1 Daqri LLC Company Information
11.3.2 Daqri LLC Augmented Reality Software and Services Product Offered
11.3.3 Daqri LLC Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Daqri LLC Main Business Overview
11.3.5 Daqri LLC Latest Developments
11.4 Zugara Inc.
11.4.1 Zugara Inc. Company Information
11.4.2 Zugara Inc. Augmented Reality Software and Services Product Offered
11.4.3 Zugara Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Zugara Inc. Main Business Overview
11.4.5 Zugara Inc. Latest Developments
11.5 Niantic Inc.
11.5.1 Niantic Inc. Company Information
11.5.2 Niantic Inc. Augmented Reality Software and Services Product Offered
11.5.3 Niantic Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Niantic Inc. Main Business Overview
11.5.5 Niantic Inc. Latest Developments
11.6 Augmate Corporation
11.6.1 Augmate Corporation Company Information
11.6.2 Augmate Corporation Augmented Reality Software and Services Product Offered
11.6.3 Augmate Corporation Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Augmate Corporation Main Business Overview
11.6.5 Augmate Corporation Latest Developments
11.7 Ubimax GmbH
11.7.1 Ubimax GmbH Company Information
11.7.2 Ubimax GmbH Augmented Reality Software and Services Product Offered
11.7.3 Ubimax GmbH Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Ubimax GmbH Main Business Overview
11.7.5 Ubimax GmbH Latest Developments
11.8 Upskill
11.8.1 Upskill Company Information
11.8.2 Upskill Augmented Reality Software and Services Product Offered
11.8.3 Upskill Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Upskill Main Business Overview
11.8.5 Upskill Latest Developments
11.9 Catchoom Technologies S.L.
11.9.1 Catchoom Technologies S.L. Company Information
11.9.2 Catchoom Technologies S.L. Augmented Reality Software and Services Product Offered
11.9.3 Catchoom Technologies S.L. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Catchoom Technologies S.L. Main Business Overview
11.9.5 Catchoom Technologies S.L. Latest Developments
11.10 Aurasma
11.10.1 Aurasma Company Information
11.10.2 Aurasma Augmented Reality Software and Services Product Offered
11.10.3 Aurasma Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Aurasma Main Business Overview
11.10.5 Aurasma Latest Developments
11.11 EON Reality Inc.
11.11.1 EON Reality Inc. Company Information
11.11.2 EON Reality Inc. Augmented Reality Software and Services Product Offered
11.11.3 EON Reality Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 EON Reality Inc. Main Business Overview
11.11.5 EON Reality Inc. Latest Developments
11.12 Hewlett-Packard Development Company LP
11.12.1 Hewlett-Packard Development Company LP Company Information
11.12.2 Hewlett-Packard Development Company LP Augmented Reality Software and Services Product Offered
11.12.3 Hewlett-Packard Development Company LP Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Hewlett-Packard Development Company LP Main Business Overview
11.12.5 Hewlett-Packard Development Company LP Latest Developments
11.13 Zappar Ltd.
11.13.1 Zappar Ltd. Company Information
11.13.2 Zappar Ltd. Augmented Reality Software and Services Product Offered
11.13.3 Zappar Ltd. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Zappar Ltd. Main Business Overview
11.13.5 Zappar Ltd. Latest Developments
11.14 Immerseport
11.14.1 Immerseport Company Information
11.14.2 Immerseport Augmented Reality Software and Services Product Offered
11.14.3 Immerseport Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Immerseport Main Business Overview
11.14.5 Immerseport Latest Developments
11.15 Infinity Augmented Reality Inc.
11.15.1 Infinity Augmented Reality Inc. Company Information
11.15.2 Infinity Augmented Reality Inc. Augmented Reality Software and Services Product Offered
11.15.3 Infinity Augmented Reality Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Infinity Augmented Reality Inc. Main Business Overview
11.15.5 Infinity Augmented Reality Inc. Latest Developments
11.16 Inglobe Technologies Arl
11.16.1 Inglobe Technologies Arl Company Information
11.16.2 Inglobe Technologies Arl Augmented Reality Software and Services Product Offered
11.16.3 Inglobe Technologies Arl Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Inglobe Technologies Arl Main Business Overview
11.16.5 Inglobe Technologies Arl Latest Developments
11.17 Jbknowledge Inc.
11.17.1 Jbknowledge Inc. Company Information
11.17.2 Jbknowledge Inc. Augmented Reality Software and Services Product Offered
11.17.3 Jbknowledge Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Jbknowledge Inc. Main Business Overview
11.17.5 Jbknowledge Inc. Latest Developments
11.18 Kudan
11.18.1 Kudan Company Information
11.18.2 Kudan Augmented Reality Software and Services Product Offered
11.18.3 Kudan Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Kudan Main Business Overview
11.18.5 Kudan Latest Developments
11.19 Magic Leap Inc.
11.19.1 Magic Leap Inc. Company Information
11.19.2 Magic Leap Inc. Augmented Reality Software and Services Product Offered
11.19.3 Magic Leap Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Magic Leap Inc. Main Business Overview
11.19.5 Magic Leap Inc. Latest Developments
11.20 Marxent Labs LLC
11.20.1 Marxent Labs LLC Company Information
11.20.2 Marxent Labs LLC Augmented Reality Software and Services Product Offered
11.20.3 Marxent Labs LLC Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Marxent Labs LLC Main Business Overview
11.20.5 Marxent Labs LLC Latest Developments
11.21 Mortar Studios Ltd.
11.21.1 Mortar Studios Ltd. Company Information
11.21.2 Mortar Studios Ltd. Augmented Reality Software and Services Product Offered
11.21.3 Mortar Studios Ltd. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 Mortar Studios Ltd. Main Business Overview
11.21.5 Mortar Studios Ltd. Latest Developments
11.22 Amazon Web Services Inc.
11.22.1 Amazon Web Services Inc. Company Information
11.22.2 Amazon Web Services Inc. Augmented Reality Software and Services Product Offered
11.22.3 Amazon Web Services Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.22.4 Amazon Web Services Inc. Main Business Overview
11.22.5 Amazon Web Services Inc. Latest Developments
11.23 Reāflekt GmbH
11.23.1 Reāflekt GmbH Company Information
11.23.2 Reāflekt GmbH Augmented Reality Software and Services Product Offered
11.23.3 Reāflekt GmbH Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.23.4 Reāflekt GmbH Main Business Overview
11.23.5 Reāflekt GmbH Latest Developments
11.24 Scope Technologies Inc.
11.24.1 Scope Technologies Inc. Company Information
11.24.2 Scope Technologies Inc. Augmented Reality Software and Services Product Offered
11.24.3 Scope Technologies Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.24.4 Scope Technologies Inc. Main Business Overview
11.24.5 Scope Technologies Inc. Latest Developments
11.25 Viewar GmbH
11.25.1 Viewar GmbH Company Information
11.25.2 Viewar GmbH Augmented Reality Software and Services Product Offered
11.25.3 Viewar GmbH Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.25.4 Viewar GmbH Main Business Overview
11.25.5 Viewar GmbH Latest Developments
11.26 Atheer Inc.
11.26.1 Atheer Inc. Company Information
11.26.2 Atheer Inc. Augmented Reality Software and Services Product Offered
11.26.3 Atheer Inc. Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.26.4 Atheer Inc. Main Business Overview
11.26.5 Atheer Inc. Latest Developments
11.27 ARToolKit
11.27.1 ARToolKit Company Information
11.27.2 ARToolKit Augmented Reality Software and Services Product Offered
11.27.3 ARToolKit Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.27.4 ARToolKit Main Business Overview
11.27.5 ARToolKit Latest Developments
11.28 Arway Corporation
11.28.1 Arway Corporation Company Information
11.28.2 Arway Corporation Augmented Reality Software and Services Product Offered
11.28.3 Arway Corporation Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.28.4 Arway Corporation Main Business Overview
11.28.5 Arway Corporation Latest Developments
11.29 CraftAR
11.29.1 CraftAR Company Information
11.29.2 CraftAR Augmented Reality Software and Services Product Offered
11.29.3 CraftAR Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.29.4 CraftAR Main Business Overview
11.29.5 CraftAR Latest Developments
11.30 EasyAR
11.30.1 EasyAR Company Information
11.30.2 EasyAR Augmented Reality Software and Services Product Offered
11.30.3 EasyAR Augmented Reality Software and Services Revenue, Gross Margin and Market Share (2019-2024)
11.30.4 EasyAR Main Business Overview
11.30.5 EasyAR Latest Developments
12 Research Findings and Conclusion
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*If Applicable.