

The global Automotive AR and VR market size was valued at US$ 553.5 million in 2023. With growing demand in downstream market, the Automotive AR and VR is forecast to a readjusted size of US$ 7694.3 million by 2030 with a CAGR of 45.6% during review period.
The research report highlights the growth potential of the global Automotive AR and VR market. Automotive AR and VR are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Automotive AR and VR. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Automotive AR and VR market.
Augmented reality is a digital layer superimposed on the physical world. Augmented reality applications are developed on special 3D programs that enable developers to integrate contextual or digital content with the real world. Moreover, it integrates the real-life environment with virtual details that enhance the experience. This is typically achieved by looking at real-life environments through a smart goggles and headsets, smartphone or tablet screen. Augmented reality in automotive is majorly used for the application that displays the features of pedestrian, navigations, and smart signaling on a windshield.
Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.
Key Features:
The report on Automotive AR and VR market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Automotive AR and VR market. It may include historical data, market segmentation by Type (e.g., Augmented Reality (AR), Virtual Reality (VR)), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Automotive AR and VR market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Automotive AR and VR market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Automotive AR and VR industry. This include advancements in Automotive AR and VR technology, Automotive AR and VR new entrants, Automotive AR and VR new investment, and other innovations that are shaping the future of Automotive AR and VR.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Automotive AR and VR market. It includes factors influencing customer ' purchasing decisions, preferences for Automotive AR and VR product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Automotive AR and VR market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Automotive AR and VR market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Automotive AR and VR market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Automotive AR and VR industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Automotive AR and VR market.
Market Segmentation:
Automotive AR and VR market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Augmented Reality (AR)
Virtual Reality (VR)
Segmentation by application
Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Continental AG
DAQRI
HTC Corporation
Hyundai Motor Group
Microsoft Corporation
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Automotive AR and VR Market Size 2019-2030
2.1.2 Automotive AR and VR Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Automotive AR and VR Segment by Type
2.2.1 Augmented Reality (AR)
2.2.2 Virtual Reality (VR)
2.3 Automotive AR and VR Market Size by Type
2.3.1 Automotive AR and VR Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Automotive AR and VR Market Size Market Share by Type (2019-2024)
2.4 Automotive AR and VR Segment by Application
2.4.1 Research & Development
2.4.2 Manufacturing & Supply
2.4.3 Marketing & Sales
2.4.4 Aftersales
2.4.5 Support Functions
2.4.6 Product
2.5 Automotive AR and VR Market Size by Application
2.5.1 Automotive AR and VR Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Automotive AR and VR Market Size Market Share by Application (2019-2024)
3 Automotive AR and VR Market Size by Player
3.1 Automotive AR and VR Market Size Market Share by Players
3.1.1 Global Automotive AR and VR Revenue by Players (2019-2024)
3.1.2 Global Automotive AR and VR Revenue Market Share by Players (2019-2024)
3.2 Global Automotive AR and VR Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Automotive AR and VR by Regions
4.1 Automotive AR and VR Market Size by Regions (2019-2024)
4.2 Americas Automotive AR and VR Market Size Growth (2019-2024)
4.3 APAC Automotive AR and VR Market Size Growth (2019-2024)
4.4 Europe Automotive AR and VR Market Size Growth (2019-2024)
4.5 Middle East & Africa Automotive AR and VR Market Size Growth (2019-2024)
5 Americas
5.1 Americas Automotive AR and VR Market Size by Country (2019-2024)
5.2 Americas Automotive AR and VR Market Size by Type (2019-2024)
5.3 Americas Automotive AR and VR Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Automotive AR and VR Market Size by Region (2019-2024)
6.2 APAC Automotive AR and VR Market Size by Type (2019-2024)
6.3 APAC Automotive AR and VR Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Automotive AR and VR by Country (2019-2024)
7.2 Europe Automotive AR and VR Market Size by Type (2019-2024)
7.3 Europe Automotive AR and VR Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Automotive AR and VR by Region (2019-2024)
8.2 Middle East & Africa Automotive AR and VR Market Size by Type (2019-2024)
8.3 Middle East & Africa Automotive AR and VR Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Automotive AR and VR Market Forecast
10.1 Global Automotive AR and VR Forecast by Regions (2025-2030)
10.1.1 Global Automotive AR and VR Forecast by Regions (2025-2030)
10.1.2 Americas Automotive AR and VR Forecast
10.1.3 APAC Automotive AR and VR Forecast
10.1.4 Europe Automotive AR and VR Forecast
10.1.5 Middle East & Africa Automotive AR and VR Forecast
10.2 Americas Automotive AR and VR Forecast by Country (2025-2030)
10.2.1 United States Automotive AR and VR Market Forecast
10.2.2 Canada Automotive AR and VR Market Forecast
10.2.3 Mexico Automotive AR and VR Market Forecast
10.2.4 Brazil Automotive AR and VR Market Forecast
10.3 APAC Automotive AR and VR Forecast by Region (2025-2030)
10.3.1 China Automotive AR and VR Market Forecast
10.3.2 Japan Automotive AR and VR Market Forecast
10.3.3 Korea Automotive AR and VR Market Forecast
10.3.4 Southeast Asia Automotive AR and VR Market Forecast
10.3.5 India Automotive AR and VR Market Forecast
10.3.6 Australia Automotive AR and VR Market Forecast
10.4 Europe Automotive AR and VR Forecast by Country (2025-2030)
10.4.1 Germany Automotive AR and VR Market Forecast
10.4.2 France Automotive AR and VR Market Forecast
10.4.3 UK Automotive AR and VR Market Forecast
10.4.4 Italy Automotive AR and VR Market Forecast
10.4.5 Russia Automotive AR and VR Market Forecast
10.5 Middle East & Africa Automotive AR and VR Forecast by Region (2025-2030)
10.5.1 Egypt Automotive AR and VR Market Forecast
10.5.2 South Africa Automotive AR and VR Market Forecast
10.5.3 Israel Automotive AR and VR Market Forecast
10.5.4 Turkey Automotive AR and VR Market Forecast
10.5.5 GCC Countries Automotive AR and VR Market Forecast
10.6 Global Automotive AR and VR Forecast by Type (2025-2030)
10.7 Global Automotive AR and VR Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Continental AG
11.1.1 Continental AG Company Information
11.1.2 Continental AG Automotive AR and VR Product Offered
11.1.3 Continental AG Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Continental AG Main Business Overview
11.1.5 Continental AG Latest Developments
11.2 DAQRI
11.2.1 DAQRI Company Information
11.2.2 DAQRI Automotive AR and VR Product Offered
11.2.3 DAQRI Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 DAQRI Main Business Overview
11.2.5 DAQRI Latest Developments
11.3 HTC Corporation
11.3.1 HTC Corporation Company Information
11.3.2 HTC Corporation Automotive AR and VR Product Offered
11.3.3 HTC Corporation Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 HTC Corporation Main Business Overview
11.3.5 HTC Corporation Latest Developments
11.4 Hyundai Motor Group
11.4.1 Hyundai Motor Group Company Information
11.4.2 Hyundai Motor Group Automotive AR and VR Product Offered
11.4.3 Hyundai Motor Group Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Hyundai Motor Group Main Business Overview
11.4.5 Hyundai Motor Group Latest Developments
11.5 Microsoft Corporation
11.5.1 Microsoft Corporation Company Information
11.5.2 Microsoft Corporation Automotive AR and VR Product Offered
11.5.3 Microsoft Corporation Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Microsoft Corporation Main Business Overview
11.5.5 Microsoft Corporation Latest Developments
11.6 Robert Bosch GmbH
11.6.1 Robert Bosch GmbH Company Information
11.6.2 Robert Bosch GmbH Automotive AR and VR Product Offered
11.6.3 Robert Bosch GmbH Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Robert Bosch GmbH Main Business Overview
11.6.5 Robert Bosch GmbH Latest Developments
11.7 Unity Technologies ApS
11.7.1 Unity Technologies ApS Company Information
11.7.2 Unity Technologies ApS Automotive AR and VR Product Offered
11.7.3 Unity Technologies ApS Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Unity Technologies ApS Main Business Overview
11.7.5 Unity Technologies ApS Latest Developments
11.8 Visteon Corporation
11.8.1 Visteon Corporation Company Information
11.8.2 Visteon Corporation Automotive AR and VR Product Offered
11.8.3 Visteon Corporation Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Visteon Corporation Main Business Overview
11.8.5 Visteon Corporation Latest Developments
11.9 Volkswagen AG
11.9.1 Volkswagen AG Company Information
11.9.2 Volkswagen AG Automotive AR and VR Product Offered
11.9.3 Volkswagen AG Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Volkswagen AG Main Business Overview
11.9.5 Volkswagen AG Latest Developments
11.10 WayRay AG
11.10.1 WayRay AG Company Information
11.10.2 WayRay AG Automotive AR and VR Product Offered
11.10.3 WayRay AG Automotive AR and VR Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 WayRay AG Main Business Overview
11.10.5 WayRay AG Latest Developments
12 Research Findings and Conclusion
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*If Applicable.