The global Brand Licensing market size was valued at US$ 330270 million in 2023. With growing demand in downstream market, the Brand Licensing is forecast to a readjusted size of US$ 447020 million by 2030 with a CAGR of 4.4% during review period.
The research report highlights the growth potential of the global Brand Licensing market. Brand Licensing are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Brand Licensing. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Brand Licensing market.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.
Key Features:
The report on Brand Licensing market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Brand Licensing market. It may include historical data, market segmentation by Type (e.g., Apparels, Toys), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Brand Licensing market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Brand Licensing market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Brand Licensing industry. This include advancements in Brand Licensing technology, Brand Licensing new entrants, Brand Licensing new investment, and other innovations that are shaping the future of Brand Licensing.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Brand Licensing market. It includes factors influencing customer ' purchasing decisions, preferences for Brand Licensing product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Brand Licensing market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Brand Licensing market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Brand Licensing market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Brand Licensing industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Brand Licensing market.
Market Segmentation:
Brand Licensing market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Segmentation by application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pok茅mon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren
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1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Brand Licensing Market Size 2019-2030
2.1.2 Brand Licensing Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Brand Licensing Segment by Type
2.2.1 Apparels
2.2.2 Toys
2.2.3 Accessories
2.2.4 Home Decoration
2.2.5 Software/Video Games
2.2.6 Food and Beverage
2.2.7 Others
2.3 Brand Licensing Market Size by Type
2.3.1 Brand Licensing Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Brand Licensing Market Size Market Share by Type (2019-2024)
2.4 Brand Licensing Segment by Application
2.4.1 Entertainment
2.4.2 Corporate Trademarks/Brand
2.4.3 Fashion
2.4.4 Sports
2.4.5 Others
2.5 Brand Licensing Market Size by Application
2.5.1 Brand Licensing Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Brand Licensing Market Size Market Share by Application (2019-2024)
3 Brand Licensing Market Size by Player
3.1 Brand Licensing Market Size Market Share by Players
3.1.1 Global Brand Licensing Revenue by Players (2019-2024)
3.1.2 Global Brand Licensing Revenue Market Share by Players (2019-2024)
3.2 Global Brand Licensing Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Brand Licensing by Regions
4.1 Brand Licensing Market Size by Regions (2019-2024)
4.2 Americas Brand Licensing Market Size Growth (2019-2024)
4.3 APAC Brand Licensing Market Size Growth (2019-2024)
4.4 Europe Brand Licensing Market Size Growth (2019-2024)
4.5 Middle East & Africa Brand Licensing Market Size Growth (2019-2024)
5 Americas
5.1 Americas Brand Licensing Market Size by Country (2019-2024)
5.2 Americas Brand Licensing Market Size by Type (2019-2024)
5.3 Americas Brand Licensing Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Brand Licensing Market Size by Region (2019-2024)
6.2 APAC Brand Licensing Market Size by Type (2019-2024)
6.3 APAC Brand Licensing Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Brand Licensing by Country (2019-2024)
7.2 Europe Brand Licensing Market Size by Type (2019-2024)
7.3 Europe Brand Licensing Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Brand Licensing by Region (2019-2024)
8.2 Middle East & Africa Brand Licensing Market Size by Type (2019-2024)
8.3 Middle East & Africa Brand Licensing Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Brand Licensing Market Forecast
10.1 Global Brand Licensing Forecast by Regions (2025-2030)
10.1.1 Global Brand Licensing Forecast by Regions (2025-2030)
10.1.2 Americas Brand Licensing Forecast
10.1.3 APAC Brand Licensing Forecast
10.1.4 Europe Brand Licensing Forecast
10.1.5 Middle East & Africa Brand Licensing Forecast
10.2 Americas Brand Licensing Forecast by Country (2025-2030)
10.2.1 United States Brand Licensing Market Forecast
10.2.2 Canada Brand Licensing Market Forecast
10.2.3 Mexico Brand Licensing Market Forecast
10.2.4 Brazil Brand Licensing Market Forecast
10.3 APAC Brand Licensing Forecast by Region (2025-2030)
10.3.1 China Brand Licensing Market Forecast
10.3.2 Japan Brand Licensing Market Forecast
10.3.3 Korea Brand Licensing Market Forecast
10.3.4 Southeast Asia Brand Licensing Market Forecast
10.3.5 India Brand Licensing Market Forecast
10.3.6 Australia Brand Licensing Market Forecast
10.4 Europe Brand Licensing Forecast by Country (2025-2030)
10.4.1 Germany Brand Licensing Market Forecast
10.4.2 France Brand Licensing Market Forecast
10.4.3 UK Brand Licensing Market Forecast
10.4.4 Italy Brand Licensing Market Forecast
10.4.5 Russia Brand Licensing Market Forecast
10.5 Middle East & Africa Brand Licensing Forecast by Region (2025-2030)
10.5.1 Egypt Brand Licensing Market Forecast
10.5.2 South Africa Brand Licensing Market Forecast
10.5.3 Israel Brand Licensing Market Forecast
10.5.4 Turkey Brand Licensing Market Forecast
10.5.5 GCC Countries Brand Licensing Market Forecast
10.6 Global Brand Licensing Forecast by Type (2025-2030)
10.7 Global Brand Licensing Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 The Walt Disney Company
11.1.1 The Walt Disney Company Company Information
11.1.2 The Walt Disney Company Brand Licensing Product Offered
11.1.3 The Walt Disney Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 The Walt Disney Company Main Business Overview
11.1.5 The Walt Disney Company Latest Developments
11.2 Dotdash Meredith
11.2.1 Dotdash Meredith Company Information
11.2.2 Dotdash Meredith Brand Licensing Product Offered
11.2.3 Dotdash Meredith Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Dotdash Meredith Main Business Overview
11.2.5 Dotdash Meredith Latest Developments
11.3 Authentic Brands Group
11.3.1 Authentic Brands Group Company Information
11.3.2 Authentic Brands Group Brand Licensing Product Offered
11.3.3 Authentic Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Authentic Brands Group Main Business Overview
11.3.5 Authentic Brands Group Latest Developments
11.4 Warner Bros. Consumer Products (WarnerMedia)
11.4.1 Warner Bros. Consumer Products (WarnerMedia) Company Information
11.4.2 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Product Offered
11.4.3 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Warner Bros. Consumer Products (WarnerMedia) Main Business Overview
11.4.5 Warner Bros. Consumer Products (WarnerMedia) Latest Developments
11.5 Universal Brand Development (NBC Universal)
11.5.1 Universal Brand Development (NBC Universal) Company Information
11.5.2 Universal Brand Development (NBC Universal) Brand Licensing Product Offered
11.5.3 Universal Brand Development (NBC Universal) Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Universal Brand Development (NBC Universal) Main Business Overview
11.5.5 Universal Brand Development (NBC Universal) Latest Developments
11.6 PVH Corp.
11.6.1 PVH Corp. Company Information
11.6.2 PVH Corp. Brand Licensing Product Offered
11.6.3 PVH Corp. Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 PVH Corp. Main Business Overview
11.6.5 PVH Corp. Latest Developments
11.7 Hasbro
11.7.1 Hasbro Company Information
11.7.2 Hasbro Brand Licensing Product Offered
11.7.3 Hasbro Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Hasbro Main Business Overview
11.7.5 Hasbro Latest Developments
11.8 The Pok茅mon Company International
11.8.1 The Pok茅mon Company International Company Information
11.8.2 The Pok茅mon Company International Brand Licensing Product Offered
11.8.3 The Pok茅mon Company International Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 The Pok茅mon Company International Main Business Overview
11.8.5 The Pok茅mon Company International Latest Developments
11.9 Mattel
11.9.1 Mattel Company Information
11.9.2 Mattel Brand Licensing Product Offered
11.9.3 Mattel Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Mattel Main Business Overview
11.9.5 Mattel Latest Developments
11.10 Bluestar Alliance
11.10.1 Bluestar Alliance Company Information
11.10.2 Bluestar Alliance Brand Licensing Product Offered
11.10.3 Bluestar Alliance Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Bluestar Alliance Main Business Overview
11.10.5 Bluestar Alliance Latest Developments
11.11 Paramount Consumer Products (Paramount Global)
11.11.1 Paramount Consumer Products (Paramount Global) Company Information
11.11.2 Paramount Consumer Products (Paramount Global) Brand Licensing Product Offered
11.11.3 Paramount Consumer Products (Paramount Global) Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Paramount Consumer Products (Paramount Global) Main Business Overview
11.11.5 Paramount Consumer Products (Paramount Global) Latest Developments
11.12 WHP Global
11.12.1 WHP Global Company Information
11.12.2 WHP Global Brand Licensing Product Offered
11.12.3 WHP Global Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 WHP Global Main Business Overview
11.12.5 WHP Global Latest Developments
11.13 General Motors
11.13.1 General Motors Company Information
11.13.2 General Motors Brand Licensing Product Offered
11.13.3 General Motors Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 General Motors Main Business Overview
11.13.5 General Motors Latest Developments
11.14 Electrolux
11.14.1 Electrolux Company Information
11.14.2 Electrolux Brand Licensing Product Offered
11.14.3 Electrolux Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Electrolux Main Business Overview
11.14.5 Electrolux Latest Developments
11.15 Stanley Black & Decker
11.15.1 Stanley Black & Decker Company Information
11.15.2 Stanley Black & Decker Brand Licensing Product Offered
11.15.3 Stanley Black & Decker Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Stanley Black & Decker Main Business Overview
11.15.5 Stanley Black & Decker Latest Developments
11.16 Sanrio
11.16.1 Sanrio Company Information
11.16.2 Sanrio Brand Licensing Product Offered
11.16.3 Sanrio Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Sanrio Main Business Overview
11.16.5 Sanrio Latest Developments
11.17 Iconix Brand Group
11.17.1 Iconix Brand Group Company Information
11.17.2 Iconix Brand Group Brand Licensing Product Offered
11.17.3 Iconix Brand Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Iconix Brand Group Main Business Overview
11.17.5 Iconix Brand Group Latest Developments
11.18 Procter & Gamble
11.18.1 Procter & Gamble Company Information
11.18.2 Procter & Gamble Brand Licensing Product Offered
11.18.3 Procter & Gamble Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Procter & Gamble Main Business Overview
11.18.5 Procter & Gamble Latest Developments
11.19 BBC Studios
11.19.1 BBC Studios Company Information
11.19.2 BBC Studios Brand Licensing Product Offered
11.19.3 BBC Studios Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 BBC Studios Main Business Overview
11.19.5 BBC Studios Latest Developments
11.20 Kathy Ireland Worldwide
11.20.1 Kathy Ireland Worldwide Company Information
11.20.2 Kathy Ireland Worldwide Brand Licensing Product Offered
11.20.3 Kathy Ireland Worldwide Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Kathy Ireland Worldwide Main Business Overview
11.20.5 Kathy Ireland Worldwide Latest Developments
11.21 Caterpillar
11.21.1 Caterpillar Company Information
11.21.2 Caterpillar Brand Licensing Product Offered
11.21.3 Caterpillar Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 Caterpillar Main Business Overview
11.21.5 Caterpillar Latest Developments
11.22 Whirlpool Corporation
11.22.1 Whirlpool Corporation Company Information
11.22.2 Whirlpool Corporation Brand Licensing Product Offered
11.22.3 Whirlpool Corporation Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.22.4 Whirlpool Corporation Main Business Overview
11.22.5 Whirlpool Corporation Latest Developments
11.23 Ferrari
11.23.1 Ferrari Company Information
11.23.2 Ferrari Brand Licensing Product Offered
11.23.3 Ferrari Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.23.4 Ferrari Main Business Overview
11.23.5 Ferrari Latest Developments
11.24 Major League Baseball
11.24.1 Major League Baseball Company Information
11.24.2 Major League Baseball Brand Licensing Product Offered
11.24.3 Major League Baseball Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.24.4 Major League Baseball Main Business Overview
11.24.5 Major League Baseball Latest Developments
11.25 NFL Players Association
11.25.1 NFL Players Association Company Information
11.25.2 NFL Players Association Brand Licensing Product Offered
11.25.3 NFL Players Association Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.25.4 NFL Players Association Main Business Overview
11.25.5 NFL Players Association Latest Developments
11.26 National Football League
11.26.1 National Football League Company Information
11.26.2 National Football League Brand Licensing Product Offered
11.26.3 National Football League Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.26.4 National Football League Main Business Overview
11.26.5 National Football League Latest Developments
11.27 Ford Motor Company
11.27.1 Ford Motor Company Company Information
11.27.2 Ford Motor Company Brand Licensing Product Offered
11.27.3 Ford Motor Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.27.4 Ford Motor Company Main Business Overview
11.27.5 Ford Motor Company Latest Developments
11.28 Rainbow
11.28.1 Rainbow Company Information
11.28.2 Rainbow Brand Licensing Product Offered
11.28.3 Rainbow Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.28.4 Rainbow Main Business Overview
11.28.5 Rainbow Latest Developments
11.29 Toei Animation
11.29.1 Toei Animation Company Information
11.29.2 Toei Animation Brand Licensing Product Offered
11.29.3 Toei Animation Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.29.4 Toei Animation Main Business Overview
11.29.5 Toei Animation Latest Developments
11.30 The Hershey Company
11.30.1 The Hershey Company Company Information
11.30.2 The Hershey Company Brand Licensing Product Offered
11.30.3 The Hershey Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.30.4 The Hershey Company Main Business Overview
11.30.5 The Hershey Company Latest Developments
11.31 National Basketball Association
11.31.1 National Basketball Association Company Information
11.31.2 National Basketball Association Brand Licensing Product Offered
11.31.3 National Basketball Association Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.31.4 National Basketball Association Main Business Overview
11.31.5 National Basketball Association Latest Developments
11.32 Sunkist Growers
11.32.1 Sunkist Growers Company Information
11.32.2 Sunkist Growers Brand Licensing Product Offered
11.32.3 Sunkist Growers Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.32.4 Sunkist Growers Main Business Overview
11.32.5 Sunkist Growers Latest Developments
11.33 PGA Tour
11.33.1 PGA Tour Company Information
11.33.2 PGA Tour Brand Licensing Product Offered
11.33.3 PGA Tour Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.33.4 PGA Tour Main Business Overview
11.33.5 PGA Tour Latest Developments
11.34 WWE
11.34.1 WWE Company Information
11.34.2 WWE Brand Licensing Product Offered
11.34.3 WWE Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.34.4 WWE Main Business Overview
11.34.5 WWE Latest Developments
11.35 Ralph Lauren
11.35.1 Ralph Lauren Company Information
11.35.2 Ralph Lauren Brand Licensing Product Offered
11.35.3 Ralph Lauren Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
11.35.4 Ralph Lauren Main Business Overview
11.35.5 Ralph Lauren Latest Developments
12 Research Findings and Conclusion
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*If Applicable.