The global Brandy market size is predicted to grow from US$ 60330 million in 2025 to US$ 68910 million in 2031; it is expected to grow at a CAGR of 2.2% from 2025 to 2031.
Brandy is a type of distilled spirit typically made from fermented fruit juice, most commonly grapes. The production of brandy involves three primary steps: fermentation, distillation, and aging. The fermentation process converts the sugars in the fruit juice into alcohol, and the resulting liquid is then distilled to increase alcohol content. The final product is aged in wooden casks, typically oak barrels, which imbue the brandy with distinctive flavors, aromas, and color.
While grape brandy is the most common variety, brandy can also be made from other fruits such as apples, pears, and peaches, giving rise to different regional styles. The aging process is critical to brandy鈥檚 development, as it allows the alcohol to mellow and absorb flavors from the wood. Most brandy has an alcohol content ranging between 40% and 60%. Brands are classified by aging time, with categories such as VS (Very Special), VSOP (Very Superior Old Pale), and XO (Extra Old).
In recent years, the global brandy market has been experiencing steady growth. This growth is particularly evident in regions such as Asia and the Middle East, where there is increasing consumer acceptance of brandy, driving higher demand. With the diversification of consumer tastes and the growing preference for premium spirits, the high-end brandy market has expanded significantly. Renowned brandy producers, particularly from France, such as Cognac and Armagnac, maintain a strong global presence, with their premium products gaining widespread recognition and consumer loyalty.
Additionally, advancements in brandy production techniques, coupled with longer aging processes, have led to the emergence of high-end brandy products that offer more complex and refined flavors. These premium options are attracting more connoisseurs and high-end spirits enthusiasts. New and innovative brandy brands are also making a mark, as younger generations are more inclined to experiment with unique flavors and premium experiences, further fueling the market's growth.
Moreover, as global alcoholic beverage consumption continues to shift, many brandy brands have started focusing on aligning themselves with culture, art, and a high-end lifestyle. Leveraging social media platforms and luxury marketing strategies, brandy brands are enhancing their visibility and prestige. Through partnerships with high-profile events and celebrity endorsements, brandy is becoming an increasingly recognized symbol of sophistication and exclusivity.
Brandy Market Drivers
Increasing Demand for Premium Spirits: As living standards rise, particularly among the expanding middle class, global consumers are increasingly seeking premium alcoholic beverages. Brandy, being considered a luxury spirit, benefits from this growing demand as consumers look for exclusive and refined experiences.
Branding and Cultural Marketing: Brandy brands are enhancing their image by aligning with culture, art, and high-end social activities. Celebrity endorsements, collaborations with luxury brands, and the launch of limited-edition products have become essential strategies in brandy marketing, further driving demand.
Innovation in Production and Aging: With advancements in production techniques, the process of brandy distillation and aging continues to evolve. Emerging brands, as well as traditional producers, are refining their processes and introducing new flavor profiles to appeal to younger, more adventurous consumers, thus contributing to the diversification of the market.
The 鈥淏randy Industry Forecast鈥� looks at past sales and reviews total world Brandy sales in 2024, providing a comprehensive analysis by region and market sector of projected Brandy sales for 2025 through 2031. With Brandy sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Brandy industry.
This Insight Report provides a comprehensive analysis of the global Brandy landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Brandy portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Brandy market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Brandy and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Brandy.
This report presents a comprehensive overview, market shares, and growth opportunities of Brandy market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Grape Brandy
Grape Marc Brandy
Apple Brandy
Cherry Brandy
Segmentation by Application:
Restaurants and Bars (Out-of-home)
Supermarkets and Convenience Stores (At Home)
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Martell
Hennessy
Remy Martin
Courvoisier
Camus
Louis ROYER
Pernod Ricard
Carlos I
Torres
Carmen
E&J Gallo
American Brandy Company
Porto Ferreira
Mazzetti d'Altavilla
Key Questions Addressed in this Report
What is the 10-year outlook for the global Brandy market?
What factors are driving Brandy market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Brandy market opportunities vary by end market size?
How does Brandy break out by Type, by Application?
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Brandy Annual Sales 2020-2031
2.1.2 World Current & Future Analysis for Brandy by Geographic Region, 2020, 2024 & 2031
2.1.3 World Current & Future Analysis for Brandy by Country/Region, 2020, 2024 & 2031
2.2 Brandy Segment by Type
2.2.1 Grape Brandy
2.2.2 Grape Marc Brandy
2.2.3 Apple Brandy
2.2.4 Cherry Brandy
2.3 Brandy Sales by Type
2.3.1 Global Brandy Sales Market Share by Type (2020-2025)
2.3.2 Global Brandy Revenue and Market Share by Type (2020-2025)
2.3.3 Global Brandy Sale Price by Type (2020-2025)
2.4 Brandy Segment by Application
2.4.1 Restaurants and Bars (Out-of-home)
2.4.2 Supermarkets and Convenience Stores (At Home)
2.5 Brandy Sales by Application
2.5.1 Global Brandy Sale Market Share by Application (2020-2025)
2.5.2 Global Brandy Revenue and Market Share by Application (2020-2025)
2.5.3 Global Brandy Sale Price by Application (2020-2025)
3 Global by Company
3.1 Global Brandy Breakdown Data by Company
3.1.1 Global Brandy Annual Sales by Company (2020-2025)
3.1.2 Global Brandy Sales Market Share by Company (2020-2025)
3.2 Global Brandy Annual Revenue by Company (2020-2025)
3.2.1 Global Brandy Revenue by Company (2020-2025)
3.2.2 Global Brandy Revenue Market Share by Company (2020-2025)
3.3 Global Brandy Sale Price by Company
3.4 Key Manufacturers Brandy Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Brandy Product Location Distribution
3.4.2 Players Brandy Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.6 New Products and Potential Entrants
3.7 Market M&A Activity & Strategy
4 World Historic Review for Brandy by Geographic Region
4.1 World Historic Brandy Market Size by Geographic Region (2020-2025)
4.1.1 Global Brandy Annual Sales by Geographic Region (2020-2025)
4.1.2 Global Brandy Annual Revenue by Geographic Region (2020-2025)
4.2 World Historic Brandy Market Size by Country/Region (2020-2025)
4.2.1 Global Brandy Annual Sales by Country/Region (2020-2025)
4.2.2 Global Brandy Annual Revenue by Country/Region (2020-2025)
4.3 Americas Brandy Sales Growth
4.4 APAC Brandy Sales Growth
4.5 Europe Brandy Sales Growth
4.6 Middle East & Africa Brandy Sales Growth
5 Americas
5.1 Americas Brandy Sales by Country
5.1.1 Americas Brandy Sales by Country (2020-2025)
5.1.2 Americas Brandy Revenue by Country (2020-2025)
5.2 Americas Brandy Sales by Type (2020-2025)
5.3 Americas Brandy Sales by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Brandy Sales by Region
6.1.1 APAC Brandy Sales by Region (2020-2025)
6.1.2 APAC Brandy Revenue by Region (2020-2025)
6.2 APAC Brandy Sales by Type (2020-2025)
6.3 APAC Brandy Sales by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Brandy by Country
7.1.1 Europe Brandy Sales by Country (2020-2025)
7.1.2 Europe Brandy Revenue by Country (2020-2025)
7.2 Europe Brandy Sales by Type (2020-2025)
7.3 Europe Brandy Sales by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Brandy by Country
8.1.1 Middle East & Africa Brandy Sales by Country (2020-2025)
8.1.2 Middle East & Africa Brandy Revenue by Country (2020-2025)
8.2 Middle East & Africa Brandy Sales by Type (2020-2025)
8.3 Middle East & Africa Brandy Sales by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Brandy
10.3 Manufacturing Process Analysis of Brandy
10.4 Industry Chain Structure of Brandy
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Brandy Distributors
11.3 Brandy Customer
12 World Forecast Review for Brandy by Geographic Region
12.1 Global Brandy Market Size Forecast by Region
12.1.1 Global Brandy Forecast by Region (2026-2031)
12.1.2 Global Brandy Annual Revenue Forecast by Region (2026-2031)
12.2 Americas Forecast by Country (2026-2031)
12.3 APAC Forecast by Region (2026-2031)
12.4 Europe Forecast by Country (2026-2031)
12.5 Middle East & Africa Forecast by Country (2026-2031)
12.6 Global Brandy Forecast by Type (2026-2031)
12.7 Global Brandy Forecast by Application (2026-2031)
13 Key Players Analysis
13.1 Martell
13.1.1 Martell Company Information
13.1.2 Martell Brandy Product Portfolios and Specifications
13.1.3 Martell Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.1.4 Martell Main Business Overview
13.1.5 Martell Latest Developments
13.2 Hennessy
13.2.1 Hennessy Company Information
13.2.2 Hennessy Brandy Product Portfolios and Specifications
13.2.3 Hennessy Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.2.4 Hennessy Main Business Overview
13.2.5 Hennessy Latest Developments
13.3 Remy Martin
13.3.1 Remy Martin Company Information
13.3.2 Remy Martin Brandy Product Portfolios and Specifications
13.3.3 Remy Martin Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.3.4 Remy Martin Main Business Overview
13.3.5 Remy Martin Latest Developments
13.4 Courvoisier
13.4.1 Courvoisier Company Information
13.4.2 Courvoisier Brandy Product Portfolios and Specifications
13.4.3 Courvoisier Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.4.4 Courvoisier Main Business Overview
13.4.5 Courvoisier Latest Developments
13.5 Camus
13.5.1 Camus Company Information
13.5.2 Camus Brandy Product Portfolios and Specifications
13.5.3 Camus Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.5.4 Camus Main Business Overview
13.5.5 Camus Latest Developments
13.6 Louis ROYER
13.6.1 Louis ROYER Company Information
13.6.2 Louis ROYER Brandy Product Portfolios and Specifications
13.6.3 Louis ROYER Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.6.4 Louis ROYER Main Business Overview
13.6.5 Louis ROYER Latest Developments
13.7 Pernod Ricard
13.7.1 Pernod Ricard Company Information
13.7.2 Pernod Ricard Brandy Product Portfolios and Specifications
13.7.3 Pernod Ricard Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.7.4 Pernod Ricard Main Business Overview
13.7.5 Pernod Ricard Latest Developments
13.8 Carlos I
13.8.1 Carlos I Company Information
13.8.2 Carlos I Brandy Product Portfolios and Specifications
13.8.3 Carlos I Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.8.4 Carlos I Main Business Overview
13.8.5 Carlos I Latest Developments
13.9 Torres
13.9.1 Torres Company Information
13.9.2 Torres Brandy Product Portfolios and Specifications
13.9.3 Torres Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.9.4 Torres Main Business Overview
13.9.5 Torres Latest Developments
13.10 Carmen
13.10.1 Carmen Company Information
13.10.2 Carmen Brandy Product Portfolios and Specifications
13.10.3 Carmen Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.10.4 Carmen Main Business Overview
13.10.5 Carmen Latest Developments
13.11 E&J Gallo
13.11.1 E&J Gallo Company Information
13.11.2 E&J Gallo Brandy Product Portfolios and Specifications
13.11.3 E&J Gallo Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.11.4 E&J Gallo Main Business Overview
13.11.5 E&J Gallo Latest Developments
13.12 American Brandy Company
13.12.1 American Brandy Company Company Information
13.12.2 American Brandy Company Brandy Product Portfolios and Specifications
13.12.3 American Brandy Company Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.12.4 American Brandy Company Main Business Overview
13.12.5 American Brandy Company Latest Developments
13.13 Porto Ferreira
13.13.1 Porto Ferreira Company Information
13.13.2 Porto Ferreira Brandy Product Portfolios and Specifications
13.13.3 Porto Ferreira Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.13.4 Porto Ferreira Main Business Overview
13.13.5 Porto Ferreira Latest Developments
13.14 Mazzetti d'Altavilla
13.14.1 Mazzetti d'Altavilla Company Information
13.14.2 Mazzetti d'Altavilla Brandy Product Portfolios and Specifications
13.14.3 Mazzetti d'Altavilla Brandy Sales, Revenue, Price and Gross Margin (2020-2025)
13.14.4 Mazzetti d'Altavilla Main Business Overview
13.14.5 Mazzetti d'Altavilla Latest Developments
14 Research Findings and Conclusion
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*If Applicable.