The global Computer Security for Consumer market size is predicted to grow from US$ 32960 million in 2025 to US$ 55850 million in 2031; it is expected to grow at a CAGR of 9.2% from 2025 to 2031.
Computer Security for Consumers refers to the protection of personal devices, data, and online activities from cyber threats such as malware, phishing, identity theft, and unauthorized access. It encompasses various security measures, including antivirus software, firewalls, encryption, multi-factor authentication, and secure browsing practices. With the increasing reliance on digital platforms for communication, banking, shopping, and entertainment, ensuring robust cybersecurity has become essential for safeguarding sensitive information. Consumers are encouraged to regularly update software, use strong passwords, avoid suspicious links, and adopt cybersecurity awareness practices to mitigate risks. As cyber threats evolve, advancements in artificial intelligence and cloud-based security solutions continue to enhance consumer protection against emerging digital risks.
The consumer computer security market is driven by growing cybersecurity threats and increasing digital reliance. Leading companies such as NortonLifeLock, Fortinet, McAfee, Avast, and Trend Micro dominate the industry, with the top five players collectively holding over 25% of the market share. North America leads the market, accounting for over 40% of consumer revenue share, followed by Europe, reflecting the region鈥檚 strong cybersecurity awareness and high adoption of security solutions. The increasing frequency of cyberattacks, such as phishing, ransomware, and identity theft, has pushed consumers to invest in comprehensive security solutions, ensuring steady market demand.
Among product categories, antivirus software remains the largest segment, contributing to over 35% of consumer revenue share. The continued popularity of antivirus solutions highlights the need for real-time protection against malware, spyware, and other cyber threats. However, the market is gradually shifting beyond traditional antivirus software, with growing interest in comprehensive security suites that include firewalls, VPNs, password managers, and identity protection services. The rising adoption of smart devices and IoT (Internet of Things) has further increased the demand for multi-device security solutions, covering PCs, smartphones, tablets, and even smart home devices.
Looking ahead, the consumer cybersecurity market is expected to experience continued growth, driven by advancements in AI-powered threat detection, cloud-based security solutions, and zero-trust frameworks. As cybercriminals develop more sophisticated attack methods, companies will focus on proactive security approaches using machine learning and behavioral analytics to detect and mitigate threats before they cause harm. Additionally, the increasing demand for privacy-focused security solutions, such as encrypted messaging and secure browsing, will create new market opportunities. With growing global concerns over data privacy and cybersecurity regulations, the market will continue evolving, providing both challenges and expansion opportunities for cybersecurity providers.
The 鈥淐omputer Security for Consumer Industry Forecast鈥� looks at past sales and reviews total world Computer Security for Consumer sales in 2024, providing a comprehensive analysis by region and market sector of projected Computer Security for Consumer sales for 2025 through 2031. With Computer Security for Consumer sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Computer Security for Consumer industry.
This Insight Report provides a comprehensive analysis of the global Computer Security for Consumer landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Computer Security for Consumer portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Computer Security for Consumer market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Computer Security for Consumer and breaks down the forecast by Type, by End User, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Computer Security for Consumer.
This report presents a comprehensive overview, market shares, and growth opportunities of Computer Security for Consumer market by product type, application, key players and key regions and countries.
Segmentation by Type:
Network Security
Identity Theft
Endpoint Security
Computer Virus
Others
Segmentation by End User:
鈥孴raditional Terminal Device Security鈥� (PC/Mobile Phone/Tablet)
IoT Security鈥�
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
NortonLifeLock
Fortinet
McAfee
Avast
Trend Micro
Bitdefender
ESET
Kaspersky Lab
Comodo
F-Secure
AHNLAB
蚕鲍滨颁碍听贬贰础尝
Avira GmbH
Microsoft
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Computer Security for Consumer Market Size (2020-2031)
2.1.2 Computer Security for Consumer Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Computer Security for Consumer by Country/Region (2020, 2024 & 2031)
2.2 Computer Security for Consumer Segment by Type
2.2.1 Network Security
2.2.2 Identity Theft
2.2.3 Endpoint Security
2.2.4 Computer Virus
2.2.5 Others
2.3 Computer Security for Consumer Market Size by Type
2.3.1 Computer Security for Consumer Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Computer Security for Consumer Market Size Market Share by Type (2020-2025)
2.4 Computer Security for Consumer Segment by End User
2.4.1 鈥孴raditional Terminal Device Security鈥� (PC/Mobile Phone/Tablet)
2.4.2 IoT Security鈥�
2.5 Computer Security for Consumer Market Size by End User
2.5.1 Computer Security for Consumer Market Size CAGR by End User (2020 VS 2024 VS 2031)
2.5.2 Global Computer Security for Consumer Market Size Market Share by End User (2020-2025)
3 Computer Security for Consumer Market Size by Player
3.1 Computer Security for Consumer Market Size Market Share by Player
3.1.1 Global Computer Security for Consumer Revenue by Player (2020-2025)
3.1.2 Global Computer Security for Consumer Revenue Market Share by Player (2020-2025)
3.2 Global Computer Security for Consumer Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Computer Security for Consumer by Region
4.1 Computer Security for Consumer Market Size by Region (2020-2025)
4.2 Global Computer Security for Consumer Annual Revenue by Country/Region (2020-2025)
4.3 Americas Computer Security for Consumer Market Size Growth (2020-2025)
4.4 APAC Computer Security for Consumer Market Size Growth (2020-2025)
4.5 Europe Computer Security for Consumer Market Size Growth (2020-2025)
4.6 Middle East & Africa Computer Security for Consumer Market Size Growth (2020-2025)
5 Americas
5.1 Americas Computer Security for Consumer Market Size by Country (2020-2025)
5.2 Americas Computer Security for Consumer Market Size by Type (2020-2025)
5.3 Americas Computer Security for Consumer Market Size by End User (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Computer Security for Consumer Market Size by Region (2020-2025)
6.2 APAC Computer Security for Consumer Market Size by Type (2020-2025)
6.3 APAC Computer Security for Consumer Market Size by End User (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Computer Security for Consumer Market Size by Country (2020-2025)
7.2 Europe Computer Security for Consumer Market Size by Type (2020-2025)
7.3 Europe Computer Security for Consumer Market Size by End User (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Computer Security for Consumer by Region (2020-2025)
8.2 Middle East & Africa Computer Security for Consumer Market Size by Type (2020-2025)
8.3 Middle East & Africa Computer Security for Consumer Market Size by End User (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Computer Security for Consumer Market Forecast
10.1 Global Computer Security for Consumer Forecast by Region (2026-2031)
10.1.1 Global Computer Security for Consumer Forecast by Region (2026-2031)
10.1.2 Americas Computer Security for Consumer Forecast
10.1.3 APAC Computer Security for Consumer Forecast
10.1.4 Europe Computer Security for Consumer Forecast
10.1.5 Middle East & Africa Computer Security for Consumer Forecast
10.2 Americas Computer Security for Consumer Forecast by Country (2026-2031)
10.2.1 United States Market Computer Security for Consumer Forecast
10.2.2 Canada Market Computer Security for Consumer Forecast
10.2.3 Mexico Market Computer Security for Consumer Forecast
10.2.4 Brazil Market Computer Security for Consumer Forecast
10.3 APAC Computer Security for Consumer Forecast by Region (2026-2031)
10.3.1 China Computer Security for Consumer Market Forecast
10.3.2 Japan Market Computer Security for Consumer Forecast
10.3.3 Korea Market Computer Security for Consumer Forecast
10.3.4 Southeast Asia Market Computer Security for Consumer Forecast
10.3.5 India Market Computer Security for Consumer Forecast
10.3.6 Australia Market Computer Security for Consumer Forecast
10.4 Europe Computer Security for Consumer Forecast by Country (2026-2031)
10.4.1 Germany Market Computer Security for Consumer Forecast
10.4.2 France Market Computer Security for Consumer Forecast
10.4.3 UK Market Computer Security for Consumer Forecast
10.4.4 Italy Market Computer Security for Consumer Forecast
10.4.5 Russia Market Computer Security for Consumer Forecast
10.5 Middle East & Africa Computer Security for Consumer Forecast by Region (2026-2031)
10.5.1 Egypt Market Computer Security for Consumer Forecast
10.5.2 South Africa Market Computer Security for Consumer Forecast
10.5.3 Israel Market Computer Security for Consumer Forecast
10.5.4 Turkey Market Computer Security for Consumer Forecast
10.6 Global Computer Security for Consumer Forecast by Type (2026-2031)
10.7 Global Computer Security for Consumer Forecast by End User (2026-2031)
10.7.1 GCC Countries Market Computer Security for Consumer Forecast
11 Key Players Analysis
11.1 NortonLifeLock
11.1.1 NortonLifeLock Company Information
11.1.2 NortonLifeLock Computer Security for Consumer Product Offered
11.1.3 NortonLifeLock Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 NortonLifeLock Main Business Overview
11.1.5 NortonLifeLock Latest Developments
11.2 Fortinet
11.2.1 Fortinet Company Information
11.2.2 Fortinet Computer Security for Consumer Product Offered
11.2.3 Fortinet Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Fortinet Main Business Overview
11.2.5 Fortinet Latest Developments
11.3 McAfee
11.3.1 McAfee Company Information
11.3.2 McAfee Computer Security for Consumer Product Offered
11.3.3 McAfee Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 McAfee Main Business Overview
11.3.5 McAfee Latest Developments
11.4 Avast
11.4.1 Avast Company Information
11.4.2 Avast Computer Security for Consumer Product Offered
11.4.3 Avast Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Avast Main Business Overview
11.4.5 Avast Latest Developments
11.5 Trend Micro
11.5.1 Trend Micro Company Information
11.5.2 Trend Micro Computer Security for Consumer Product Offered
11.5.3 Trend Micro Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 Trend Micro Main Business Overview
11.5.5 Trend Micro Latest Developments
11.6 Bitdefender
11.6.1 Bitdefender Company Information
11.6.2 Bitdefender Computer Security for Consumer Product Offered
11.6.3 Bitdefender Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 Bitdefender Main Business Overview
11.6.5 Bitdefender Latest Developments
11.7 ESET
11.7.1 ESET Company Information
11.7.2 ESET Computer Security for Consumer Product Offered
11.7.3 ESET Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 ESET Main Business Overview
11.7.5 ESET Latest Developments
11.8 Kaspersky Lab
11.8.1 Kaspersky Lab Company Information
11.8.2 Kaspersky Lab Computer Security for Consumer Product Offered
11.8.3 Kaspersky Lab Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Kaspersky Lab Main Business Overview
11.8.5 Kaspersky Lab Latest Developments
11.9 Comodo
11.9.1 Comodo Company Information
11.9.2 Comodo Computer Security for Consumer Product Offered
11.9.3 Comodo Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Comodo Main Business Overview
11.9.5 Comodo Latest Developments
11.10 F-Secure
11.10.1 F-Secure Company Information
11.10.2 F-Secure Computer Security for Consumer Product Offered
11.10.3 F-Secure Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 F-Secure Main Business Overview
11.10.5 F-Secure Latest Developments
11.11 AHNLAB
11.11.1 AHNLAB Company Information
11.11.2 AHNLAB Computer Security for Consumer Product Offered
11.11.3 AHNLAB Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 AHNLAB Main Business Overview
11.11.5 AHNLAB Latest Developments
11.12 蚕鲍滨颁碍听贬贰础尝
11.12.1 蚕鲍滨颁碍听贬贰础尝 Company Information
11.12.2 蚕鲍滨颁碍听贬贰础尝 Computer Security for Consumer Product Offered
11.12.3 蚕鲍滨颁碍听贬贰础尝 Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 蚕鲍滨颁碍听贬贰础尝 Main Business Overview
11.12.5 蚕鲍滨颁碍听贬贰础尝 Latest Developments
11.13 Avira GmbH
11.13.1 Avira GmbH Company Information
11.13.2 Avira GmbH Computer Security for Consumer Product Offered
11.13.3 Avira GmbH Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 Avira GmbH Main Business Overview
11.13.5 Avira GmbH Latest Developments
11.14 Microsoft
11.14.1 Microsoft Company Information
11.14.2 Microsoft Computer Security for Consumer Product Offered
11.14.3 Microsoft Computer Security for Consumer Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Microsoft Main Business Overview
11.14.5 Microsoft Latest Developments
12 Research Findings and Conclusion
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*If Applicable.