Global Connected TV (CTV) Advertising Platforms Software Market Growth (Status and Outlook) 2024-2030

Publication ID:

LPI11242306

Publication Date:

November 6, 2024

Pages:

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

Connected TV (CTV) Advertising Platforms Software refers to technology solutions that enable advertisers to deliver targeted advertisements to viewers on connected television devices. These platforms leverage data and analytics to optimize ad placements and enhance the effectiveness of advertising campaigns.
The global Connected TV (CTV) Advertising Platforms Software market size is projected to grow from US$ million in 2024 to US$ million in 2030; it is expected to grow at a CAGR of %from 2024 to 2030.
The 鈥淐onnected TV (CTV) Advertising Platforms Software Industry Forecast鈥� looks at past sales and reviews total world Connected TV (CTV) Advertising Platforms Software sales in 2022, providing a comprehensive analysis by region and market sector of projected Connected TV (CTV) Advertising Platforms Software sales for 2023 through 2029. With Connected TV (CTV) Advertising Platforms Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Connected TV (CTV) Advertising Platforms Software industry.
This Insight Report provides a comprehensive analysis of the global Connected TV (CTV) Advertising Platforms Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Connected TV (CTV) Advertising Platforms Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms鈥� unique position in an accelerating global Connected TV (CTV) Advertising Platforms Software market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Connected TV (CTV) Advertising Platforms Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Connected TV (CTV) Advertising Platforms Software.
United States market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
China market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Europe market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from US$ million in 2023 to US$ million by 2030, at a CAGR of % from 2024 through 2030.
Global key Connected TV (CTV) Advertising Platforms Software players cover MNTN, OpenX, PubMatic, Simpli.fi, Target Video, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2023.
This report presents a comprehensive overview, market shares, and growth opportunities of Connected TV (CTV) Advertising Platforms Software market by product type, application, key players and key regions and countries.
Segmentation by Type:
Cloud-based
On-premise
Segmentation by Application:
Large Enterprise
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
Cloud-based
On-premise
Segmentation by Application:
Large Enterprise
SMEs
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
MNTN
OpenX
PubMatic
Simpli.fi
Target Video
Infillion
Viant Technology
Vplayed
The Trade Desk

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Connected TV (CTV) Advertising Platforms Software Market Size 2019-2030
2.1.2 Connected TV (CTV) Advertising Platforms Software Market Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for Connected TV (CTV) Advertising Platforms Software by Country/Region, 2019, 2023 & 2030
2.2 Connected TV (CTV) Advertising Platforms Software Segment by Type
2.2.1 Cloud-based
2.2.2 On-premise
2.3 Connected TV (CTV) Advertising Platforms Software Market Size by Type
2.3.1 Connected TV (CTV) Advertising Platforms Software Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Connected TV (CTV) Advertising Platforms Software Market Size Market Share by Type (2019-2024)
2.4 Connected TV (CTV) Advertising Platforms Software Segment by Application
2.4.1 Large Enterprise
2.4.2 SMEs
2.5 Connected TV (CTV) Advertising Platforms Software Market Size by Application
2.5.1 Connected TV (CTV) Advertising Platforms Software Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Connected TV (CTV) Advertising Platforms Software Market Size Market Share by Application (2019-2024)
3 Connected TV (CTV) Advertising Platforms Software Market Size by Player
3.1 Connected TV (CTV) Advertising Platforms Software Market Size Market Share by Player
3.1.1 Global Connected TV (CTV) Advertising Platforms Software Revenue by Player (2019-2024)
3.1.2 Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Player (2019-2024)
3.2 Global Connected TV (CTV) Advertising Platforms Software Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Connected TV (CTV) Advertising Platforms Software by Region
4.1 Connected TV (CTV) Advertising Platforms Software Market Size by Region (2019-2024)
4.2 Global Connected TV (CTV) Advertising Platforms Software Annual Revenue by Country/Region (2019-2024)
4.3 Americas Connected TV (CTV) Advertising Platforms Software Market Size Growth (2019-2024)
4.4 APAC Connected TV (CTV) Advertising Platforms Software Market Size Growth (2019-2024)
4.5 Europe Connected TV (CTV) Advertising Platforms Software Market Size Growth (2019-2024)
4.6 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size Growth (2019-2024)
5 Americas
5.1 Americas Connected TV (CTV) Advertising Platforms Software Market Size by Country (2019-2024)
5.2 Americas Connected TV (CTV) Advertising Platforms Software Market Size by Type (2019-2024)
5.3 Americas Connected TV (CTV) Advertising Platforms Software Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Connected TV (CTV) Advertising Platforms Software Market Size by Region (2019-2024)
6.2 APAC Connected TV (CTV) Advertising Platforms Software Market Size by Type (2019-2024)
6.3 APAC Connected TV (CTV) Advertising Platforms Software Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2019-2024)
7.2 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Type (2019-2024)
7.3 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Connected TV (CTV) Advertising Platforms Software by Region (2019-2024)
8.2 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Type (2019-2024)
8.3 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Connected TV (CTV) Advertising Platforms Software Market Forecast
10.1 Global Connected TV (CTV) Advertising Platforms Software Forecast by Region (2025-2030)
10.1.1 Global Connected TV (CTV) Advertising Platforms Software Forecast by Region (2025-2030)
10.1.2 Americas Connected TV (CTV) Advertising Platforms Software Forecast
10.1.3 APAC Connected TV (CTV) Advertising Platforms Software Forecast
10.1.4 Europe Connected TV (CTV) Advertising Platforms Software Forecast
10.1.5 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Forecast
10.2 Americas Connected TV (CTV) Advertising Platforms Software Forecast by Country (2025-2030)
10.2.1 United States Market Connected TV (CTV) Advertising Platforms Software Forecast
10.2.2 Canada Market Connected TV (CTV) Advertising Platforms Software Forecast
10.2.3 Mexico Market Connected TV (CTV) Advertising Platforms Software Forecast
10.2.4 Brazil Market Connected TV (CTV) Advertising Platforms Software Forecast
10.3 APAC Connected TV (CTV) Advertising Platforms Software Forecast by Region (2025-2030)
10.3.1 China Connected TV (CTV) Advertising Platforms Software Market Forecast
10.3.2 Japan Market Connected TV (CTV) Advertising Platforms Software Forecast
10.3.3 Korea Market Connected TV (CTV) Advertising Platforms Software Forecast
10.3.4 Southeast Asia Market Connected TV (CTV) Advertising Platforms Software Forecast
10.3.5 India Market Connected TV (CTV) Advertising Platforms Software Forecast
10.3.6 Australia Market Connected TV (CTV) Advertising Platforms Software Forecast
10.4 Europe Connected TV (CTV) Advertising Platforms Software Forecast by Country (2025-2030)
10.4.1 Germany Market Connected TV (CTV) Advertising Platforms Software Forecast
10.4.2 France Market Connected TV (CTV) Advertising Platforms Software Forecast
10.4.3 UK Market Connected TV (CTV) Advertising Platforms Software Forecast
10.4.4 Italy Market Connected TV (CTV) Advertising Platforms Software Forecast
10.4.5 Russia Market Connected TV (CTV) Advertising Platforms Software Forecast
10.5 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Forecast by Region (2025-2030)
10.5.1 Egypt Market Connected TV (CTV) Advertising Platforms Software Forecast
10.5.2 South Africa Market Connected TV (CTV) Advertising Platforms Software Forecast
10.5.3 Israel Market Connected TV (CTV) Advertising Platforms Software Forecast
10.5.4 Turkey Market Connected TV (CTV) Advertising Platforms Software Forecast
10.6 Global Connected TV (CTV) Advertising Platforms Software Forecast by Type (2025-2030)
10.7 Global Connected TV (CTV) Advertising Platforms Software Forecast by Application (2025-2030)
10.7.1 GCC Countries Market Connected TV (CTV) Advertising Platforms Software Forecast
11 Key Players Analysis
11.1 MNTN
11.1.1 MNTN Company Information
11.1.2 MNTN Connected TV (CTV) Advertising Platforms Software Product Offered
11.1.3 MNTN Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 MNTN Main Business Overview
11.1.5 MNTN Latest Developments
11.2 OpenX
11.2.1 OpenX Company Information
11.2.2 OpenX Connected TV (CTV) Advertising Platforms Software Product Offered
11.2.3 OpenX Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 OpenX Main Business Overview
11.2.5 OpenX Latest Developments
11.3 PubMatic
11.3.1 PubMatic Company Information
11.3.2 PubMatic Connected TV (CTV) Advertising Platforms Software Product Offered
11.3.3 PubMatic Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 PubMatic Main Business Overview
11.3.5 PubMatic Latest Developments
11.4 Simpli.fi
11.4.1 Simpli.fi Company Information
11.4.2 Simpli.fi Connected TV (CTV) Advertising Platforms Software Product Offered
11.4.3 Simpli.fi Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Simpli.fi Main Business Overview
11.4.5 Simpli.fi Latest Developments
11.5 Target Video
11.5.1 Target Video Company Information
11.5.2 Target Video Connected TV (CTV) Advertising Platforms Software Product Offered
11.5.3 Target Video Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Target Video Main Business Overview
11.5.5 Target Video Latest Developments
11.6 Infillion
11.6.1 Infillion Company Information
11.6.2 Infillion Connected TV (CTV) Advertising Platforms Software Product Offered
11.6.3 Infillion Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Infillion Main Business Overview
11.6.5 Infillion Latest Developments
11.7 Viant Technology
11.7.1 Viant Technology Company Information
11.7.2 Viant Technology Connected TV (CTV) Advertising Platforms Software Product Offered
11.7.3 Viant Technology Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Viant Technology Main Business Overview
11.7.5 Viant Technology Latest Developments
11.8 Vplayed
11.8.1 Vplayed Company Information
11.8.2 Vplayed Connected TV (CTV) Advertising Platforms Software Product Offered
11.8.3 Vplayed Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Vplayed Main Business Overview
11.8.5 Vplayed Latest Developments
11.9 The Trade Desk
11.9.1 The Trade Desk Company Information
11.9.2 The Trade Desk Connected TV (CTV) Advertising Platforms Software Product Offered
11.9.3 The Trade Desk Connected TV (CTV) Advertising Platforms Software Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 The Trade Desk Main Business Overview
11.9.5 The Trade Desk Latest Developments
12 Research Findings and Conclusion

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

91制片厂