Global Context Advertising Market Growth (Status and Outlook) 2024-2030

Publication ID:

LPI12248240

Publication Date:

December 12, 2024

Pages:

155

Publisher:

LPI

Countries:

Global [1]

USD 3,660.00

IT Services [2]

Software [3]

Computing & Electronics [4]

Description:

The global Context Advertising market size was valued at US$ million in 2023. With growing demand in downstream market, the Context Advertising is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period.
The research report highlights the growth potential of the global Context Advertising market. Context Advertising are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Context Advertising. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Context Advertising market.
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
The market for the consumer goods, retail, and restaurants industry is expected to register the highest growth rate during the forecast period. The growth of this market can be attributed to the wide use of digital advertising in the consumer goods, retail, and restaurants industry. In addition, digital marketing is used in the consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and for loyalty marketing. In addition, rising purchasing power of consumers is driving the growth of the market.
Key Features:
The report on Context Advertising market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Context Advertising market. It may include historical data, market segmentation by Type (e.g., Activity-based Advertising, Location-based Advertising), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Context Advertising market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Context Advertising market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Context Advertising industry. This include advancements in Context Advertising technology, Context Advertising new entrants, Context Advertising new investment, and other innovations that are shaping the future of Context Advertising.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Context Advertising market. It includes factors influencing customer ' purchasing decisions, preferences for Context Advertising product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Context Advertising market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Context Advertising market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Context Advertising market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Context Advertising industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Context Advertising market.
Market Segmentation:
Context Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Activity-based Advertising
Location-based Advertising
Others
Segmentation by application
Consumer Goods, Retail, and Restaurants
Telecom and IT
Banking, Financial Services, and Insurance (BFSI)
Media and Entertainment
Travel, Transportation, and Automobile
Healthcare
Academia and Government
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Act-on Software
Adobe Systems
Amazon
Amobee (Subsidiary of Singapore Telecommunications)
AOL
Facebook
Flurry (Yahoo's Developer Network)
Flytxt
Google
IAC
Infolinks
Inmobi
Marketo
Media.net (Acquired by Beijing Miteno Communication Technology)
Microsoft
Millennial Media
Sap
Simplycast
Twitter
Yahoo

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Context Advertising Market Size 2019-2030
2.1.2 Context Advertising Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Context Advertising Segment by Type
2.2.1 Activity-based Advertising
2.2.2 Location-based Advertising
2.2.3 Others
2.3 Context Advertising Market Size by Type
2.3.1 Context Advertising Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Context Advertising Market Size Market Share by Type (2019-2024)
2.4 Context Advertising Segment by Application
2.4.1 Consumer Goods, Retail, and Restaurants
2.4.2 Telecom and IT
2.4.3 Banking, Financial Services, and Insurance (BFSI)
2.4.4 Media and Entertainment
2.4.5 Travel, Transportation, and Automobile
2.4.6 Healthcare
2.4.7 Academia and Government
2.4.8 Others
2.5 Context Advertising Market Size by Application
2.5.1 Context Advertising Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Context Advertising Market Size Market Share by Application (2019-2024)
3 Context Advertising Market Size by Player
3.1 Context Advertising Market Size Market Share by Players
3.1.1 Global Context Advertising Revenue by Players (2019-2024)
3.1.2 Global Context Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Context Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Context Advertising by Regions
4.1 Context Advertising Market Size by Regions (2019-2024)
4.2 Americas Context Advertising Market Size Growth (2019-2024)
4.3 APAC Context Advertising Market Size Growth (2019-2024)
4.4 Europe Context Advertising Market Size Growth (2019-2024)
4.5 Middle East & Africa Context Advertising Market Size Growth (2019-2024)
5 Americas
5.1 Americas Context Advertising Market Size by Country (2019-2024)
5.2 Americas Context Advertising Market Size by Type (2019-2024)
5.3 Americas Context Advertising Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Context Advertising Market Size by Region (2019-2024)
6.2 APAC Context Advertising Market Size by Type (2019-2024)
6.3 APAC Context Advertising Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Context Advertising by Country (2019-2024)
7.2 Europe Context Advertising Market Size by Type (2019-2024)
7.3 Europe Context Advertising Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Context Advertising by Region (2019-2024)
8.2 Middle East & Africa Context Advertising Market Size by Type (2019-2024)
8.3 Middle East & Africa Context Advertising Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Context Advertising Market Forecast
10.1 Global Context Advertising Forecast by Regions (2025-2030)
10.1.1 Global Context Advertising Forecast by Regions (2025-2030)
10.1.2 Americas Context Advertising Forecast
10.1.3 APAC Context Advertising Forecast
10.1.4 Europe Context Advertising Forecast
10.1.5 Middle East & Africa Context Advertising Forecast
10.2 Americas Context Advertising Forecast by Country (2025-2030)
10.2.1 United States Context Advertising Market Forecast
10.2.2 Canada Context Advertising Market Forecast
10.2.3 Mexico Context Advertising Market Forecast
10.2.4 Brazil Context Advertising Market Forecast
10.3 APAC Context Advertising Forecast by Region (2025-2030)
10.3.1 China Context Advertising Market Forecast
10.3.2 Japan Context Advertising Market Forecast
10.3.3 Korea Context Advertising Market Forecast
10.3.4 Southeast Asia Context Advertising Market Forecast
10.3.5 India Context Advertising Market Forecast
10.3.6 Australia Context Advertising Market Forecast
10.4 Europe Context Advertising Forecast by Country (2025-2030)
10.4.1 Germany Context Advertising Market Forecast
10.4.2 France Context Advertising Market Forecast
10.4.3 UK Context Advertising Market Forecast
10.4.4 Italy Context Advertising Market Forecast
10.4.5 Russia Context Advertising Market Forecast
10.5 Middle East & Africa Context Advertising Forecast by Region (2025-2030)
10.5.1 Egypt Context Advertising Market Forecast
10.5.2 South Africa Context Advertising Market Forecast
10.5.3 Israel Context Advertising Market Forecast
10.5.4 Turkey Context Advertising Market Forecast
10.5.5 GCC Countries Context Advertising Market Forecast
10.6 Global Context Advertising Forecast by Type (2025-2030)
10.7 Global Context Advertising Forecast by Application (2025-2030)

11 Key Players Analysis
11.1 Act-on Software
11.1.1 Act-on Software Company Information
11.1.2 Act-on Software Context Advertising Product Offered
11.1.3 Act-on Software Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Act-on Software Main Business Overview
11.1.5 Act-on Software Latest Developments
11.2 Adobe Systems
11.2.1 Adobe Systems Company Information
11.2.2 Adobe Systems Context Advertising Product Offered
11.2.3 Adobe Systems Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Adobe Systems Main Business Overview
11.2.5 Adobe Systems Latest Developments
11.3 Amazon
11.3.1 Amazon Company Information
11.3.2 Amazon Context Advertising Product Offered
11.3.3 Amazon Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Amazon Main Business Overview
11.3.5 Amazon Latest Developments
11.4 Amobee (Subsidiary of Singapore Telecommunications)
11.4.1 Amobee (Subsidiary of Singapore Telecommunications) Company Information
11.4.2 Amobee (Subsidiary of Singapore Telecommunications) Context Advertising Product Offered
11.4.3 Amobee (Subsidiary of Singapore Telecommunications) Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 Amobee (Subsidiary of Singapore Telecommunications) Main Business Overview
11.4.5 Amobee (Subsidiary of Singapore Telecommunications) Latest Developments
11.5 AOL
11.5.1 AOL Company Information
11.5.2 AOL Context Advertising Product Offered
11.5.3 AOL Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 AOL Main Business Overview
11.5.5 AOL Latest Developments
11.6 Facebook
11.6.1 Facebook Company Information
11.6.2 Facebook Context Advertising Product Offered
11.6.3 Facebook Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Facebook Main Business Overview
11.6.5 Facebook Latest Developments
11.7 Flurry (Yahoo's Developer Network)
11.7.1 Flurry (Yahoo's Developer Network) Company Information
11.7.2 Flurry (Yahoo's Developer Network) Context Advertising Product Offered
11.7.3 Flurry (Yahoo's Developer Network) Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Flurry (Yahoo's Developer Network) Main Business Overview
11.7.5 Flurry (Yahoo's Developer Network) Latest Developments
11.8 Flytxt
11.8.1 Flytxt Company Information
11.8.2 Flytxt Context Advertising Product Offered
11.8.3 Flytxt Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Flytxt Main Business Overview
11.8.5 Flytxt Latest Developments
11.9 Google
11.9.1 Google Company Information
11.9.2 Google Context Advertising Product Offered
11.9.3 Google Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Google Main Business Overview
11.9.5 Google Latest Developments
11.10 IAC
11.10.1 IAC Company Information
11.10.2 IAC Context Advertising Product Offered
11.10.3 IAC Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 IAC Main Business Overview
11.10.5 IAC Latest Developments
11.11 Infolinks
11.11.1 Infolinks Company Information
11.11.2 Infolinks Context Advertising Product Offered
11.11.3 Infolinks Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Infolinks Main Business Overview
11.11.5 Infolinks Latest Developments
11.12 Inmobi
11.12.1 Inmobi Company Information
11.12.2 Inmobi Context Advertising Product Offered
11.12.3 Inmobi Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Inmobi Main Business Overview
11.12.5 Inmobi Latest Developments
11.13 Marketo
11.13.1 Marketo Company Information
11.13.2 Marketo Context Advertising Product Offered
11.13.3 Marketo Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Marketo Main Business Overview
11.13.5 Marketo Latest Developments
11.14 Media.net (Acquired by Beijing Miteno Communication Technology)
11.14.1 Media.net (Acquired by Beijing Miteno Communication Technology) Company Information
11.14.2 Media.net (Acquired by Beijing Miteno Communication Technology) Context Advertising Product Offered
11.14.3 Media.net (Acquired by Beijing Miteno Communication Technology) Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 Media.net (Acquired by Beijing Miteno Communication Technology) Main Business Overview
11.14.5 Media.net (Acquired by Beijing Miteno Communication Technology) Latest Developments
11.15 Microsoft
11.15.1 Microsoft Company Information
11.15.2 Microsoft Context Advertising Product Offered
11.15.3 Microsoft Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Microsoft Main Business Overview
11.15.5 Microsoft Latest Developments
11.16 Millennial Media
11.16.1 Millennial Media Company Information
11.16.2 Millennial Media Context Advertising Product Offered
11.16.3 Millennial Media Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Millennial Media Main Business Overview
11.16.5 Millennial Media Latest Developments
11.17 Sap
11.17.1 Sap Company Information
11.17.2 Sap Context Advertising Product Offered
11.17.3 Sap Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Sap Main Business Overview
11.17.5 Sap Latest Developments
11.18 Simplycast
11.18.1 Simplycast Company Information
11.18.2 Simplycast Context Advertising Product Offered
11.18.3 Simplycast Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 Simplycast Main Business Overview
11.18.5 Simplycast Latest Developments
11.19 Twitter
11.19.1 Twitter Company Information
11.19.2 Twitter Context Advertising Product Offered
11.19.3 Twitter Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Twitter Main Business Overview
11.19.5 Twitter Latest Developments
11.20 Yahoo
11.20.1 Yahoo Company Information
11.20.2 Yahoo Context Advertising Product Offered
11.20.3 Yahoo Context Advertising Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Yahoo Main Business Overview
11.20.5 Yahoo Latest Developments
12 Research Findings and Conclusion

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